How To Become A National Marketing Manager: What It Is and Career Path

What is a national marketing manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Sachin Tuli

The average national marketing manager salary is $125,899. The most common degree is a bachelor's degree degree with an business major. It usually takes 8-10 years of experience to become a national marketing manager. National marketing managers with a Professional Certified Marketer (PCM) certification earn more money. Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a national marketing manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreNational Marketing ManagerUS Average

Salary

8.3

Avg. Salary $125,899

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 40.27%

male 59.73%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a national marketing manager

Explore national marketing manager education requirements

Most common national marketing manager degrees

Bachelor's

78.0 %

Master's

14.3 %

Associate

4.4 %

Start to develop specific national marketing manager skills

Skills	Percentages
Website Content	9.28%
Product Development	8.29%
Integrated Marketing	7.18%
Digital Marketing	6.99%
Marketing Campaigns	6.71%

Complete relevant national marketing manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New national marketing managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a national marketing manager based on U.S. Bureau of Labor Statistics data and data from real national marketing manager resumes.

Research national marketing manager duties and responsibilities

Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Develop and recommend pricing and promotional strategies to increase POS revenues.
Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.

Apply for national marketing manager jobs

Now it's time to start searching for a national marketing manager job. Consider the tips below for a successful job search:

Browse job boards for relevant postings
Consult your professional network
Reach out to companies you're interested in working for directly
Watch out for job scams

How do national marketing managers rate their job?

-/5

5 stars

4 stars

3 stars

2 stars

1 star

National marketing manager reviews

A zippia user wrote a review on Aug 2019

Pros

B2B Communication and Building Relationships, Product\Strategy Development and Implementation, Solving Problems

A zippia user wrote a review on Jul 2019

Cons

I don't like Infiltration which is common in Asian countries.

A zippia user wrote a review on May 2019