National marketing manager demographics and statistics in the US
National marketing manager demographics research summary. Zippia estimates national marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our national marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about national marketing managers after extensive research and analysis:
- There are over 82,596 national marketing managers currently employed in the United States.
- 40.3% of all national marketing managers are women, while 59.7% are men.
- The average national marketing manager age is 39 years old.
- The most common ethnicity of national marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 92% of what men earned.
- 10% of all national marketing managers are LGBT.
- National marketing managers are 64% more likely to work at private companies in comparison to public companies.
On this page
National marketing manager demographics by:
National marketing manager gender statistics
40.3% of national marketing managers are women and 59.7% of national marketing managers are men.
- Male, 59.7%
- Female, 40.3%
National marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 59.7% |
| Female | 40.3% |
National marketing manager gender pay gap
Women earn 92¢ for every $1 earned by men
Male income
$127,500
Female income
$117,830
National marketing manager gender ratio over time
This data breaks down the percentage of men and women in national marketing manager positions over time. Currently, 40.3% of national marketing managers are female.
National marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 77.21% | 22.79% |
| 2011 | 76.95% | 23.05% |
| 2012 | 77.43% | 22.57% |
| 2013 | 77.38% | 22.62% |
| 2014 | 75.94% | 24.06% |
| 2015 | 75.56% | 24.44% |
| 2016 | 75.46% | 24.54% |
| 2017 | 74.62% | 25.38% |
| 2018 | 61.94% | 38.06% |
| 2019 | 60.90% | 39.10% |
| 2020 | 59.36% | 40.64% |
| 2021 | 59.73% | 40.27% |
National marketing manager related jobs gender ratio
We compared national marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| National Marketing Manager | 60% | 40% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
National marketing manager demographics by race
The most common ethnicity among national marketing managers is White, which makes up 74.6% of all national marketing managers. Comparatively, 8.7% of national marketing managers are Hispanic or Latino and 8.2% of national marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
National marketing manager race
| National marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
National marketing manager race and ethnicity over time
See how national marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
National marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
National marketing manager wage gap by race
According to our data, asian national marketing managers have the highest average salary compared to other ethnicities. Black or african american national marketing managers have the lowest average salary at $117,832.
| Ethnicity | Salary |
|---|---|
| Unknown | $126,606 |
| White | $125,818 |
| Black or African American | $117,832 |
| Asian | $143,360 |
| Hispanic or Latino | $125,217 |
Average national marketing manager age
See how the average age of national marketing managers varies based on ethnicity and gender.
Male
Female
National marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
National marketing manager age breakdown
The average age of national marketing managers is 40+ years years old, representing 44% of the national marketing manager population.
National marketing manager age breakdown
| National Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
National marketing manager educational attainment
The most common degree for national marketing managers is bachelor's degree, with 78% of national marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 4%.
- Bachelor's, 78%
- Master's, 14%
- Associate, 4%
- Diploma, 1%
- Other Degrees, 3%
National marketing managers by degree level
| National marketing manager degree | Percentages |
|---|---|
| Bachelor's | 78% |
| Master's | 14% |
| Associate | 4% |
| Diploma | 1% |
| Other Degrees | 3% |
National marketing manager jobs you might like
National marketing manager wage gap by degree level
According to the data, national marketing managers with a Doctorate degree earn more than those without, at $166,577 annually. With a Master's degree, national marketing managers earn a median annual income of $156,868 compared to $132,336 for national marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $156,868 |
| Bachelor's Degree | $132,336 |
| Doctorate Degree | $166,577 |
National marketing manager employment statistics
Most national marketing managers work for a private in the manufacturing industry.
Company size where national marketing managers work
Below, you can see the size of companies where national marketing managers work.
National marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 6% |
| 50 - 100 employees | 10% |
| 100 - 500 employees | 19% |
| 500 - 1,000 employees | 6% |
| 1,000 - 10,000 employees | 27% |
| > 10,000 employees | 31% |
National marketing manager jobs by company type
Employees with the national marketing manager job title have their preferences when it comes to working for a company. For instance, most national marketing managers prefer to work at private companies over public companies.
National marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 2% |
| Public | 33% |
| Private | 64% |
| Government | 1% |
National marketing manager jobs by industry
The most common industries for national marketing managers are manufacturing, retail and media.
National marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Manufacturing | 15% |
| Fortune 500 | 12% |
| Media | 9% |
| Retail | 9% |
| Technology | 8% |
| Hospitality | 7% |
| Finance | 6% |
| Professional | 5% |
| Insurance | 5% |
| Telecommunication | 4% |
| Health Care | 4% |
| Transportation | 3% |
| Construction | 2% |
| Real Estate | 2% |
| Education | 2% |
| Internet | 1% |
| Government | 1% |
| Start-up | 1% |
| Non Profits | 1% |
| Agriculture | 1% |
| Energy | 1% |
National marketing manager turnover and employment statistics
National marketing manager unemployment rate over time
The unemployment rate for national marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
National marketing manager unemployment rate by year
| Year | National marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average national marketing manager tenure
The average national marketing manager stays at their job for 1-2 years, based on the 873 national marketing managers resumes in Zippia's database.
National marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 9% |
| 1-2 years | 37% |
| 3-4 years | 25% |
| 5-7 years | 17% |
| 8-10 years | 6% |
| 11+ years | 6% |
National marketing manager LGBT ratio compared to similar jobs
Review the percent of national marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Internet Sales Manager | 7.25% | 97,589 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| National Marketing Manager | 9.86% | - |
| Director Of Special Events | 16.11% | 23,252 |
Similar national marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Internet Sales Manager | 7.25% | 97,589 |
| Environmental Marketing Representative | 9.54% | 85,189 |
| Director Of Special Events | 16.11% | 23,252 |
Foreign languages spoken by national marketing managers
The most common foreign language among national marketing managers is Spanish at 52.0%. The second-most popular foreign language spoken is French at 8.0% and Portuguese is the third-most popular at 4.0%.
- Spanish, 52.0%
- French, 8.0%
- Portuguese, 4.0%
- Filipino, 4.0%
- German, 4.0%
- Other, 28.0%
National marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 52.0% |
| French | 8.0% |
| Portuguese | 4.0% |
| Filipino | 4.0% |
| German | 4.0% |
| Other | 28.0% |
