How to hire a national marketing manager

How to hire a national marketing manager, step by step

Here's a step-by-step national marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a national marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new national marketing manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your national marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a national marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A national marketing manager's background is also an important factor in determining whether they'll be a good fit for the position. For example, national marketing managers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   Here's a comparison of national marketing manager salaries for various roles:

   Type of National Marketing Manager	Description	Hourly rate
   National Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$35-101
   Marketing Lead	A marketing lead is a professional who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery... Show more	$35-70
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Website Content
   • Product Development
   • Integrated Marketing
   • Digital Marketing
   • Marketing Campaigns
   • B2B Marketing
   • CRM
   • R
   • Business Development
   • Sales Growth
   • ROI
   • Market Research
   • Channel Marketing
   • Trade Shows

   Check all skills

   Responsibilities:

   • Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
   • Develop and recommend pricing and promotional strategies to increase POS revenues.
   • Coordinate with internal vendors and partners to plan and execute retail marketing objectives that include sales support, POS execution.
   • Develop and implement ROI measurements for all programs, and identify high-potential and low-actual markets to target future direct mailing efforts.
   • Provide post-campaign analysis to determine ROI and future recommendations.
   • Conceive company offerings and strategic packages for analytics, optimization, marketing operations, campaign management and architecture service lines.

3. Make a budget

   Including a salary range in your national marketing manager job description is a great way to entice the best and brightest candidates. A national marketing manager salary can vary based on several factors:

   • Location. For example, national marketing managers' average salary in hawaii is 49% less than in massachusetts.
   • Seniority. Entry-level national marketing managers earn 65% less than senior-level national marketing managers.
   • Certifications. A national marketing manager with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a national marketing manager's salary.

   Average national marketing manager salary

   $125,899yearly

   $60.53 hourly rate

   ---

   Entry-level national marketing manager salary

   $74,000 yearly salary

   Updated January 23, 2026

4. Writing a national marketing manager job description

   A national marketing manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a national marketing manager job description:

   National marketing manager job description example

   Alliances Marketing Manager - Adobe (Manager)
   
   Role Overview
   
   The Alliances Marketing Manager is responsible for the development and implementation of integrated marketing campaigns, client-facing programs, and event sponsorships. You will have the opportunity to oversee aspects of marketing strategy, content development, core messaging and positioning, creative direction, sales enablement, and budgeting. You will create targeted industry and account-based marketing campaigns to drive pipeline and create visibility and strength of our Alliance relationships. You'll build and maintain relationships with Alliance partners and collaborate with key stakeholders to clearly define requirements and deliver expected results.
   
   As the Alliances Marketing Manager, you will be responsible for driving alliance marketing programs, building internal and external awareness of technology solutions in a fast-paced team environment. You'll develop a broad understanding of Deloitte market offerings and solutions to create effective alliance marketing initiatives. In this hands-on role, you must be an exceptional communicator with critical thinking and proactive problem-solving skills. This role supports Deloitte's Ecosystems & Alliances business strategy and collaborates with some of the world's leading technology providers to address business challenges and meet new market needs.
   
   Work You'll Do
   
   + Plan and deliver effective marketing programs which build pipeline for alliance programs and drive business growth for Deloitte's Alliances go to market initiatives
   
   + Collaborate with key relationship managers, alliance, and sales teams to develop integrated alliance marketing campaigns to achieve Deloitte and partner pipeline goals through marketing automation, events, thought leadership, collateral, and digital marketing.
   
   + Develop annual and quarterly marketing plans to meet business goals and work closely with leadership and cross-functional teams to execute agile plans and support tracking of marketing budgets aligned to alliance strategy.
   
   + Identify and drive marketing programs leveraging alliance market development funds and Deloitte investments
   
   + Create strategic messaging and positioning to differentiate Deloitte and advance awareness of capabilities, offerings, solutions, and successes across the broader organization and in the marketplace
   
   + Design event strategy for annual conferences, regional events, roundtables, and alliance sponsored events; engaging in sponsorship negotiations; Execute agreed upon plans to support initiatives within described budgets
   
   + Measure effectiveness of marketing activities and adjust plans and tactics based upon collected metrics; Contribute to the creation of ROI reports
   
   + Maintain project timelines and deliverables to ensure successful execution of programs with reporting and tracking of leads; consult and collaborate with stakeholders to clearly define requirements and expected results
   
   + Maintain processes to ensure consistently high quality of marketing deliverables, coordinating internal service providers and external vendors supporting projects as required
   
   + Contribute to the success of the Marketing team by sharing marketing best practices across Alliance teams and identify opportunities to leverage content and messaging from related areas of the organization
   
   + Coach others and participate in performance feedback process of the team
   
   + Work closely with team members to share best practices and leverage marketing programs and initiatives; create a culture of collaboration and continuous improvement.
   
   The team
   
   Deloitte Consulting's Ecosystems & Alliances Team is made up of professional alliance managers, alliance marketers and technical architects who understand the principles that drive successful alliance relationships. Together, they enable differentiated, innovative go-to-market solutions between our practice and alliance partners that bring quantified value to our clients and incremental revenue to the firm.
   
   Qualifications:
   
   Required:
   
   + Bachelor's degree in Marketing or related field
   
   + 8+ years of professional B2B marketing experience in professional services marketing or technology marketing
   
   + 3+ years of management experience leading direct reports
   
   + Up to 30% travel required
   
   Preferred:
   
   + 5+ years of prior relevant experience with technology alliance marketing experience preferred
   
   + Experience in creating demand generation programs and digital marketing strategies
   
   + Strong performance in developing, managing, and executing multichannel marketing programs, with a collaborative mind-set, to consistently deliver high quality results
   
   + Experience in developing digital advertising, branding, and social media to support event marketing activations
   
   + Experience creating written messaging, thought leadership and B2B collateral as well as presenting concepts and ideas to colleagues, internal clients, and alliance partners
   
   + Experience leading by influence and ability to work within a matrix organizational structure with a persistent focus on client service (both internal and external)
   
   + High proficiency with MS Excel, Word, and PowerPoint
   
   + Advanced degree a plus
   
   + Experience in managing and developing marketing teams
   
   + Experience working with a team in a virtual mode with remote resources
   
   + Agile marketing experience
   
   Skills:
   
   + Ability to synthesize information to create powerful, succinct materials; familiarity with integrating various technologies and tools to support marketing efforts
   
   + Proven management capabilities with excellent written and oral communications skills.
   
   + Strong negotiation, project management and problem-solving skills; flexibility and adaptability
   
   + Demonstrable organization skills and ability to prioritize multiple tasks simultaneously and keep time sensitive, highly visible projects running smoothly
   
   Must be legally authorized to work in the United States without the need for employer sponsorship, now or at any time in the future.
   
   The wage range for this role takes into account the wide range of factors that are considered in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Deloitte, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the current range is $119,000 to $219,000.
   
   You may also be eligible to participate in a discretionary annual incentive program, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance.
   
   #COMM_LI
   
   #consultingmarketing
   
   #CMO23
   
   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.
   
   All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.

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5. Post your job

   To find the right national marketing manager for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with national marketing managers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit national marketing managers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your national marketing manager job on Zippia to find and recruit national marketing manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Your first interview with national marketing manager candidates should focus on their interest in the role and background experience. As the hiring process goes on, you can learn more about how they'd fit into the company culture in later rounds of interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new national marketing manager

   Once you've selected the best national marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   Once that's done, you can draft an onboarding schedule for the new national marketing manager. Human Resources should complete Employee Action Forms and ensure that onboarding paperwork is completed, including I-9s, benefits enrollment, federal and state tax forms, etc. They should also ensure that new employee files are created for internal recordkeeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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