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National marketing manager skills for your resume and career

Updated January 8, 2025
4 min read
Quoted experts
Lauren Easom M.Ed, GCDF,
James Wilkerson Ph.D.
Below we've compiled a list of the most critical national marketing manager skills. We ranked the top skills for national marketing managers based on the percentage of resumes they appeared on. For example, 9.3% of national marketing manager resumes contained website content as a skill. Continue reading to find out what skills a national marketing manager needs to be successful in the workplace.

15 national marketing manager skills for your resume and career

1. Website Content

Here's how national marketing managers use website content:
  • Composed text for all printed material, advertisements, press releases, and website content.
  • Developed marketing campaigns (all media), sales collateral, website content and design.

2. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how national marketing managers use product development:
  • Negotiated and assisted in product development with national carriers to provide additional insurance options to agents statewide.
  • Provided national sales management and product development design for the Business Systems Computer Division.

3. Integrated Marketing

Here's how national marketing managers use integrated marketing:
  • Design and create integrated marketing campaigns with global footwear and apparel vendors aligned to business objectives.
  • Managed integrated marketing programs and targeting ROI tactics.

4. Digital Marketing

Here's how national marketing managers use digital marketing:
  • Manage all social media and digital marketing.
  • Created and managed several print and digital Marketing strategies with Market Research to implement B2B and B2C strategies for the brand.

5. Marketing Campaigns

Here's how national marketing managers use marketing campaigns:
  • Manage cross-functional professionals and vendors to develop and implement high impact marketing campaigns that drive incremental sales.
  • Managed a staff and coordinated all logistical aspects of nationwide marketing campaigns.

6. B2B Marketing

Here's how national marketing managers use b2b marketing:
  • Developed and deployed monthly cross-functional training sessions.As National Field Marketing Manager, oversaw B2B marketing efforts for the national enterprise-level accounts.
  • Created and implemented first-ever corporate brand positioning, brand communication and inbound/outbound B2B marketing efforts for start-up.

7. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how national marketing managers use crm:
  • Launched Saturn's first ever owner retention CRM initiative capitalizing on unprecedented sales levels.
  • Utilize a multiple program database and Sales CRM dashboard program.

8. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how national marketing managers use r:
  • Developed computerized planograms for the top retailers in America, including Walmart, Kmart, Target, and Toys R Us.
  • Developed and maintain Best Practices guides for both Altametrics and R Magazine.

9. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how national marketing managers use business development:
  • Work in close collaboration with designers and editorial team to develop key marketing materials to drive client business development initiatives.
  • Develop and implement powerful marketing strategies and collateral to exceed client expectations regarding key campaigns and business development initiatives.

10. Sales Growth

Here's how national marketing managers use sales growth:
  • Established networking business relationships with Industry leaders within the dental industry while managing the sales team and sales growth.
  • Contributed to exceeding sales targets of year over year double digit sales growth of 12.5% for overall region.

11. ROI

Here's how national marketing managers use roi:
  • Provided post-campaign analysis to determine ROI and future recommendations.
  • Developed and implemented ROI measurements for all programs, and identified high-potential and low-actual markets to target future direct mailing efforts.

12. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how national marketing managers use market research:
  • Provided market research reports and analysis for key education accounts concerning sales forecasting for telecommunications and equipment and services.
  • Conducted market research and analysis to determine key market opportunities for franchise expansion.

13. Channel Marketing

Here's how national marketing managers use channel marketing:
  • Delivered relevant data for the annual operating plans; and facilitated with defining goals and objectives for all channel marketing activities.
  • Defined strategies to manage and support national channel marketing programs, increasing business by 42% in one year.

14. Trade Shows

Here's how national marketing managers use trade shows:
  • Attended and marketed integrated operating room technology at trade shows and conventions.
  • Represented company at national trade shows while demonstrating and explaining software.

15. SEO

Here's how national marketing managers use seo:
  • Overhauled intranet and external websites and maximized SEM and SEO, resulting in 220% visibility increase over 3 months.
  • Created disciplined SEO program through extensive on-page and off-page optimization, appropriate back-linking and content marketing platforms.
top-skills

What skills help National Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on national marketing manager resumes?

Lauren Easom M.Ed, GCDFLauren Easom M.Ed, GCDF LinkedIn profile

Director, Georgia College

Two skills that employers are always looking for on a resume is an individual's ability to problem solve and work well in a team.

What soft skills should all national marketing managers possess?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Verbal skills (both speaking and writing), negotiation skills, unfailing honesty, ability to empathize with clients' wants, and teamwork skills suitable for working collaboratively with sales and operations staff.

What hard/technical skills are most important for national marketing managers?

James Wilkerson Ph.D.

Business Program Coordinator, Project and Supply Chain Management Program Coordinator, The Pennsylvania State University

Spreadsheet (Excel) skills (including graph production from data), basic statistical knowledge, and online information search skills.

What national marketing manager skills would you recommend for someone trying to advance their career?

Matthew LoprestiMatthew Lopresti LinkedIn profile

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What type of skills will young national marketing managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a national marketing manager stand out to employers?

Patrick LindsayPatrick Lindsay LinkedIn profile

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.
Do you want to know more?
Read more about what experts have to say about national marketing manager

List of national marketing manager skills to add to your resume

National marketing manager skills

The most important skills for a national marketing manager resume and required skills for a national marketing manager to have include:

  • Website Content
  • Product Development
  • Integrated Marketing
  • Digital Marketing
  • Marketing Campaigns
  • B2B Marketing
  • CRM
  • R
  • Business Development
  • Sales Growth
  • ROI
  • Market Research
  • Channel Marketing
  • Trade Shows
  • SEO
  • Sales Training
  • Press Releases
  • Market Analysis
  • Revenue Growth
  • Creative Development
  • Strategic Partnerships
  • External Agencies
  • Product Line
  • POS
  • Event Planning
  • Facebook
  • Product Sales
  • Develop Marketing Strategies
  • Graphic Design
  • Pricing Strategy
  • Direct Reports
  • Competitive Analysis
  • OEM
  • Enterprise Sales
  • Product Training
  • Sales Tools
  • Sales Presentations
  • Market Trends
  • Sprint
  • Brand Development
  • HR
  • Creative Direction
  • Promotional Materials
  • Database Marketing
  • Content Marketing
  • Promotional Campaigns
  • Brand Marketing
  • Web Site
  • YOY

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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