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National product manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Below we've compiled a list of the most critical national product manager skills. We ranked the top skills for national product managers based on the percentage of resumes they appeared on. For example, 10.8% of national product manager resumes contained pricing strategy as a skill. Continue reading to find out what skills a national product manager needs to be successful in the workplace.

15 national product manager skills for your resume and career

1. Pricing Strategy

Here's how national product managers use pricing strategy:

Implemented new price analytics to ensure consistency and profitability in national pricing strategy.
Used several tactics including pricing strategy, repackaging, and developing supply agreements with distributors.

2. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how national product managers use product management:

Directed national marketing activities, product management, and investment manager relations.
Managed all product planning and product management for Portable Audio & Digital Video products.

3. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how national product managers use product line:

Broadened vendor relations and performed purchasing for related product line.
Created opportunities for product line in corporate-wide target account initiatives.

4. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how national product managers use r:

Team of 5 R S M, of the Year, 2 x's.

5. Sales Growth

Here's how national product managers use sales growth:

Delivered double-digit sales growth in 3 out of 4 years.
Delivered consist sales growth and drove customer acquisition through successful communication and negotiation with partners.

6. Product Strategy

Here's how national product managers use product strategy:

Managed strategic and tactical marketing, including determining product strategy and pricing, directing new product development, and promotional activities.
Implemented and managed overall product strategy, research and development, feature requirements and assists with manufacturing coordination and planning.

7. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how national product managers use product development:

Created format for Market and Competitive Analysis Study useful in product development.
Created product development management system in tracking and managing progress.

8. Product Roadmap

Here's how national product managers use product roadmap:

Co-Developed the Service Infrastructure and Product Roadmap for ShowStopper Replay TV and launched it under the Panasonic brand name.
Act as primary POC for FiOS policies/procedures/product roadmap.

9. Regional Trade Shows

Here's how national product managers use regional trade shows:

Participated in the industry's national and regional trade shows.

10. Sales Training

Here's how national product managers use sales training:

Provided/delivered sales training to field representatives and managers.
Developed marketing, communication and sales training plans and key performance metrics.

11. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how national product managers use market research:

Manage market research for product concept evaluation and product pricing.
Generated new business on an on-going basis through market research, existing inquiry records and new opportunities.

12. Financial Analysis

Here's how national product managers use financial analysis:

Conduct competitive research, develop strategy and prepare financial analysis.

13. Market Analysis

Here's how national product managers use market analysis:

Conducted competitive market analysis, defining and recommending appropriate drug therapy duration for PI3K Program to support key sale forecast assumptions.
Implemented product marketing strategies, including market analysis and identification, which resulted in a significant increase in sales performance.

14. Business Cases

Business cases are documents, verbal agreements, or presentations that explain the purpose of creating a task or project. The idea is to see that whenever any resource such as money or effort is spent, immense value or satisfaction is derived. A typical example is a software upgrade whose business case captures the results of streamlined performance, better value for money, improved customer experience, and time optimization among other benefits.

Here's how national product managers use business cases:

Conducted competitive and internal analyses to build business cases.
Develop business cases, secure funding, and act as product lead during requirements gathering.

15. Product Training

Product training ensures that all employees fully understand their roles and improve their skills to communicate with customers about the organization's products or services.

Here's how national product managers use product training:

Created and conducted monthly product training presentations for the North American sales force.
Provided product training and day-to-day support for Travel Agency staff.

What skills help National Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on national product manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What national product manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a national product manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of national product manager skills to add to your resume

The most important skills for a national product manager resume and required skills for a national product manager to have include:

Pricing Strategy
Product Management
Product Line
R
Sales Growth
Product Strategy
Product Development
Product Roadmap
Regional Trade Shows
Sales Training

Market Research
Financial Analysis
Market Analysis
Business Cases
Product Training
Product Knowledge
Sales Support
OEM
Market Trends
Sales Strategies

Cost Savings
ROI
Competitive Analysis
Product Support
Sales Presentations
Sales Channels
Sales Plan
Sales Management
Direct Sales

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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