National Research Group CEO and leadership

Jon Penn is a Chief Executive Officer at National Research Group.

Throughout my career as a strategic insights/ marketing executive, I’ve driven double digit revenue growth across entertainment verticals including theatrical, television, streaming, and gaming. I’ve achieved strategic growth by developing analytics-driven marketing strategies, initiating cross-selling, launching new products and services, and pursuing adjacent markets.

In my most recent role at MarketCast Group, I served as the COO with responsibility over enterprise and custom research operations and corporate marketing. I managed the P&L for three acquired business units while also overseeing the global enterprise operations team including IT, application development, and research services. I consulted for two private equity sales and led integration efforts for three acquisitions.

From a leadership perspective, I’m known for identifying and developing top talent who then go on to achieve rapid promotions. I’m a confident leader with a flexible and collaborative approach to decision making.

What sets me apart is that I’m a motivated and assertive problem solver. I drive innovation in product and approach to keep my company and clients at the forefront of market research. I quickly synthesize information to solve strategic challenges. I’m also a change agent who thrives in fast-paced, uncertain environments.

► Key Competencies: Sales | Leadership | Strategy | M&A | P&L Management

► Marketing & Research: Consumer Insights | Brand Management | Communications | Innovation | Product Development, Messaging & Launch| Predictive Data Analytics | Consumer Segmentation | Quantitative & Qualitative Research | Presentations | Media Landscape - Linear - Digital - Mobile | Content Marketing | Consumer Research

► Operations: Vendor Management | Negotiation | Cost Reduction | Budgeting & Forecasting | Scaling Businesses | M&A | Analytics

► Industry Experience: Theatrical | Streaming | Publishing | Technology | Video Games | Consumer Packaged Goods | Professional Sports | Lifestyle | Politics

► Dual Citizenship: U.S.A. and Ireland

Emma Sefton is a CFO West Coast Portfolio Companies at The Stagwell Group, Chief Financial Officer at National Research Group, and Consulting CFO at FINANCE CONSULTING LTD and is based in Santa Monica, California. She has worked as Senior Tax Consultant at PwC, Project Accountant at STOCKLAND, and Senior Management Accountant - Sydney at Spark Digital NZ. Emma studied at CHARTERED ACCOUNTANTS AUSTRALIA AND NEW ZEALAND between 2003 and 2005.