A national sales director is responsible for monitoring the sales targets and performance of the sales force across the country's regions. National sales directors handle the execution and release of goods and services according to market trends and public demands. They strategize on related business opportunities to identify additional resources that would increase the company's revenue and profitability. A national sales director conducts data and statistical analysis to determine pricing techniques, considering the availability of supplies and its market demands.

National Sales Director Responsibilities

Here are examples of responsibilities from real national sales director resumes representing typical tasks they are likely to perform in their roles.

  • Manage relationships, POS, and oversee coffee sales for key core accounts H.T.
  • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
  • Develop sales territory by building strong client relationships within a highly competitive environment.
  • Develop key POS material to assist the sales force across the country.
  • Partner with vendors to obtain quality merchandise at desirable price points to obtain highest ROI and profit optimization.
  • Follow up with program recap including syndicate research to support effectiveness of program as well as ROI analysis.
  • Develop marketing campaigns, concepts and creative promotions including ad copy for trade publications, the Internet, brochures and mail-outs.
  • Skil in internet operations and networking software
  • Develop modules for wholesaler territory management, presentation skills, selling skills and overcoming objections.
  • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
National Sales Director Traits
Analytical skills have to do with gathering information from various sources and then interpreting the data in order to reach a logical conclusion that benefits the business.
Communication skills shows that you are able to relay your thoughts, opinions and ideas clearly to those around you.
Customer-service skills involve listening skills that allow you to communicate efficiently and respectfully with a customer.

National Sales Director Job Description

Between the years 2018 and 2028, national sales director jobs are expected to undergo a growth rate described as "as fast as average" at 5%, according to the Bureau of Labor Statistics. So if the thought "should I become a national sales director?" Has crossed your mind, maybe you should take the growth rate into account. In addition, the number of national sales director opportunities that are projected to become available by 2028 is 20,600.

A national sales director annual salary averages $99,202, which breaks down to $47.69 an hour. However, national sales directors can earn anywhere from upwards of $74,000 to $131,000 a year. This means that the top-earning national sales directors make $57,000 more than the lowest-earning ones.

Once you've become a national sales director, you may be curious about what other opportunities are out there. Careers aren't one size fits all. For that reason, we discovered some other jobs that you may find appealing. Some jobs you might find interesting include a director of sales & business development, director of sales and operations, director of sales and marketing, and business development sales manager.

National Sales Director Jobs You Might Like

National Sales Director Resume Examples

National Sales Director Skills and Personality Traits

We calculated that 21% of National Sales Directors are proficient in Sales Goals, Sales Process, and CRM. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of National Sales Directors that have these skills listed on their resume here:

  • Sales Goals, 21%

    Designed printable and electronic specification catalogs for dealers and distributors to support sales goals.

  • Sales Process, 10%

    Manage C-level sales process from proposal development, financial underwriting and contract negotiation, resulting in finalist presentations and closing sales.

  • CRM, 8%

    Recruited to join international software firm to drive launch of new Customer Relationship Management (CRM) software and solutions division.

  • Revenue Growth, 7%

    Restructured customer service function to substantially improve quality of support and frequency of customer contact in support of aggressive growth initiatives.

  • Business Development, 7%

    Direct reports included four regional managers, Business Development Manager, six customer service representatives, and National Chain Account Manager.

  • Healthcare, 7%

    Developed sales initiative focusing on educational, government, and public healthcare markets.

"sales goals," "sales process," and "crm" aren't the only skills we found national sales directors list on their resumes. In fact, there's a whole list of national sales director responsibilities that we found, including:

  • The most important skills for a national sales director to have in this position are analytical skills. In this excerpt that we gathered from a national sales director resume, you'll understand why: "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." According to resumes we found, analytical skills can be used by a national sales director in order to "utilized crm system from leads, opportunities, all the way trough to customer data. "
  • Another trait important for fulfilling national sales director duties is communication skills. According to a national sales director resume, "sales managers need to work with colleagues and customers, so they must be able to communicate clearly." Here's an example of how national sales directors are able to utilize communication skills: "conducted sales team meetings to ensure effective communication and relationships with key customers. "
  • National sales directors are also known for customer-service skills, which can be critical when it comes to performing their duties. An example of why this skill is important is shown by this snippet that we found in a national sales director resume: "when helping to make a sale, sales managers must listen and respond to the customer’s needs." We also found this resume example that details how this skill is put to the test: "developed and instituted forecasting model to ensure product availability between bottlers to eliminate distribution voids in key customers. "
  • In order for certain national sales director responsibilities to be completed, the job requires the skill "leadership skills." According to a national sales director resume, "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." As an example, this snippet was taken directly from a resume about how this skill applies: "worked with field sales, field sales leadership and crm program leaders. "
  • See the full list of national sales director skills.

    Before becoming a national sales director, 78.1% earned their bachelor's degree. When it comes down to graduating with a master's degree, 9.9% national sales directors went for the extra education. If you're wanting to pursue this career, it may be possible to be successful with a high school degree. In fact, most national sales directors have a college degree. But about one out of every nine national sales directors didn't attend college at all.

    Those national sales directors who do attend college, typically earn either a business degree or a marketing degree. Less commonly earned degrees for national sales directors include a communication degree or a management degree.

    When you're ready to become a national sales director, you might wonder which companies hire national sales directors. According to our research through national sales director resumes, national sales directors are mostly hired by Johnson & Johnson, Amerit Fleet Solutions, and Chainalysis. Now is a good time to apply as Johnson & Johnson has 2 national sales directors job openings, and there are 1 at Amerit Fleet Solutions and 1 at Chainalysis.

    View more details on national sales director salaries across the United States.

    Some other companies you might be interested in as a national sales director include Mary Kay, AT&T;, and Bank of America. These three companies were found to hire the most national sales directors from the top 100 U.S. educational institutions.

    The industries that national sales directors fulfill the most roles in are the pharmaceutical and technology industries. But the highest national sales director annual salary is in the media industry, averaging $107,147. In the pharmaceutical industry they make $107,088 and average about $105,599 in the technology industry. In conclusion, national sales directors who work in the media industry earn a 7.7% higher salary than national sales directors in the manufacturing industry.

    The three companies that hire the most prestigious national sales directors are:

      What Director Of Sales & Business Developments Do

      A director of sales business development is responsible for monitoring the business and project plans, ensuring that the sales targets are met, according to project requirements and specifications. Directors of sales business development perform data analysis to track business performance and identify opportunities to grow revenues and profits. They also coordinate with the clients and maintain healthy business relationships by enhancing their brand image on various platforms and reach the target audience. A director of sales business development works closely with the marketing and sales team for public relations and marketing campaigns placement.

      In this section, we compare the average national sales director annual salary with that of a director of sales & business development. Typically, directors of sales & business development earn a $5,472 higher salary than national sales directors earn annually.

      While the salaries between these two careers can be different, they do share some of the same responsibilities. Employees in both national sales directors and directors of sales & business development positions are skilled in sales goals, sales process, and crm.

      There are some key differences in responsibilities as well. For example, a national sales director responsibilities require skills like "salesforce," "territory," "product line," and "key customers." Meanwhile a typical director of sales & business development has skills in areas such as "potential customers," "value proposition," "cloud," and "business relationships." This difference in skills reveals how truly different these two careers really are.

      Directors of sales & business development tend to make the most money in the utilities industry by averaging a salary of $169,712. In contrast, national sales directors make the biggest average salary of $107,147 in the media industry.

      The education levels that directors of sales & business development earn is a bit different than that of national sales directors. In particular, directors of sales & business development are 5.6% more likely to graduate with a Master's Degree than a national sales director. Additionally, they're 0.6% more likely to earn a Doctoral Degree.

      What Are The Duties Of a Director Of Sales And Operations?

      Directors of Sales and Operations are executives who oversee the performance of the company. They set the strategic direction for the company's sales force. They also ensure that company operations run efficiently. Directors of Sales and operations are in charge of analyzing the sales data of the company. They identify areas for improvement and create strategies that will address these challenges. They would then ensure that the strategies are effective. In case the initial strategies did not produce the desired results, they are expected to change course and continue trying. They are also in charge of managing the operations of the company. They ensure that the company is properly equipped with the right tools to get the best value for their products and services.

      Now we're going to look at the director of sales and operations profession. On average, directors of sales and operations earn a $41,302 higher salary than national sales directors a year.

      A similarity between the two careers of national sales directors and directors of sales and operations are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "sales goals," "sales process," and "crm. "

      But both careers also use different skills, according to real national sales director resumes. While national sales director responsibilities can utilize skills like "healthcare," "market research," "distributors," and "client relationships," some directors of sales and operations use skills like "analytics," "key performance indicators," "business operations," and "project management."

      It's been discovered that directors of sales and operations earn higher salaries compared to national sales directors, but we wanted to find out where directors of sales and operations earned the most pay. The answer? The pharmaceutical industry. The average salary in the industry is $161,702. Additionally, national sales directors earn the highest paychecks in the media with an average salary of $107,147.

      When it comes to the differences in education between the two professions, directors of sales and operations tend to reach higher levels of education than national sales directors. In fact, they're 10.5% more likely to graduate with a Master's Degree and 0.6% less likely to earn a Doctoral Degree.

      How a Director Of Sales And Marketing Compares

      A director of sales and marketing's responsibilities revolve around overseeing the sales, budgets, and all programs related to marketing. They must implement budget goals and revenue targets, evaluate the progress of the various teams, participate in securing sales and reaching out to high profile clients, and even negotiate contracts. Furthermore, they have the discretion to assign pricing and discounts, strategize ways to build a more substantial client base, and lead a team of skilled professionals to boost sales and improve client satisfaction.

      Let's now take a look at the director of sales and marketing profession. On average, these workers make higher salaries than national sales directors with a $26,463 difference per year.

      Using national sales directors and directors of sales and marketing resumes, we found that both professions have similar skills such as "sales goals," "sales process," and "revenue growth," but the other skills required are very different.

      There are many key differences between these two careers as shown by resumes from each profession. Some of those differences include the skills required to complete responsibilities within each role. As an example of this, a national sales director is likely to be skilled in "crm," "healthcare," "salesforce," and "sales organization," while a typical director of sales and marketing is skilled in "customer service," "action plans," "revenue management," and "competitive analysis."

      Interestingly enough, directors of sales and marketing earn the most pay in the technology industry, where they command an average salary of $123,771. As mentioned previously, national sales directors highest annual salary comes from the media industry with an average salary of $107,147.

      Directors of sales and marketing typically study at similar levels compared with national sales directors. For example, they're 1.9% more likely to graduate with a Master's Degree, and 0.4% more likely to earn a Doctoral Degree.

      Description Of a Business Development Sales Manager

      A business development sales manager is in charge of securing sales by reaching out to clients through calls, correspondence, or appointments. Their responsibilities often revolve around performing research and analysis to identify new leads and sales opportunities, offering different products and services, and creating proposals and price quotes for potential clients. A business development sales manager may also tailor payment plans, process billing, participate in various marketing initiatives, and produce progress reports. Furthermore, it is essential to ensure customer satisfaction and build positive relationships to strengthen the company's client base.

      The fourth career we look at typically earns higher pay than national sales directors. On average, business development sales managers earn a difference of $2,123 higher per year.

      While both national sales directors and business development sales managers complete day-to-day tasks using similar skills like sales goals, sales process, and crm, the two careers also vary in other skills.

      Each job requires different skills like "sales organization," "direct reports," "sales programs," and "account executives," which might show up on a national sales director resume. Whereas business development sales manager might include skills like "customer service," "business relationships," "potential customers," and "cold calls."

      In general, business development sales managers make a higher salary in the telecommunication industry with an average of $151,539. The highest national sales director annual salary stems from the media industry.

      Business development sales managers reach similar levels of education when compared to national sales directors. The difference is that they're 0.8% more likely to earn a Master's Degree more, and 0.0% more likely to graduate with a Doctoral Degree.