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National sales executive skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical national sales executive skills. We ranked the top skills for national sales executives based on the percentage of resumes they appeared on. For example, 9.8% of national sales executive resumes contained crm as a skill. Continue reading to find out what skills a national sales executive needs to be successful in the workplace.

15 national sales executive skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how national sales executives use crm:

Full knowledge and utilization of CRM program (salesforce.com).
Utilized and proficient in CRM database (Salesforce.com).

2. Sales Process

Here's how national sales executives use sales process:

Managed the entire sales process from prospecting, through project managing the completion of the project to ensure perpetual business.
Drive the entire sales process: targeting top prospects, identifying solutions, conducting software demonstrations, negotiating and closing.

3. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how national sales executives use business development:

Identify trends and business development opportunities in assigned territory.
Leveraged a network of new and existing contacts to drive all sales and business development operations in the Eastern Time Zone.

4. Trade Shows

Here's how national sales executives use trade shows:

Coordinate, attend and participate in industry events, trade shows, conferences and partner roll outs of integrated platform.
Represented company at various trade shows, industry conferences, marketing events and local and national customer team meetings.

5. Sales Strategies

Here's how national sales executives use sales strategies:

Developed sales strategies implemented by entire sales team to reach record highs in both revenue and new sales.
Leverage skills & Industry experience to develop and implement sales strategies to drive long term sustainable revenue growth.

6. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how national sales executives use product development:

Worked closely with all product development departments to create and maintain marketing materials for sale presentations and client meetings.
Partnered with Marketing in the development of Marketing campaigns; Partnered with IT on Product development.

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7. Revenue Growth

Here's how national sales executives use revenue growth:

Generate revenue growth from $1M to over $35M in a territory over a three year period.
Achieved 10% revenue growth.

8. Cloud

Cloud is a server that is accessed over the internet. There are different programs and software that also run on these servers. These clouds can be accessed from anywhere in the world as they are not present in your computer storage, but have their online servers. Cloud consists of data centers all across the world.

Here's how national sales executives use cloud:

CLOUD, MINNESOTA DEC 2005 - FEB 2007 Marketed and sold financial software to manufacturing companies across the nation.
Provide analysis of customer legacy system, solutions for cloud, pricing for cloud and creating artifacts for delivery between parties.

9. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how national sales executives use customer relationships:

Developed new and managed existing customer relationships to increase manufactures' specific market share.
Executed behaviors to acquire and deepen customer relationships.

10. Relationship Building

Relationship building is the act of building a lasting social connection with people whether online or in person. It's a soft skill required for those going into marketing, communication, and every other field that requires dealing with the public to help them connect better with people. It's also great as a personal skill for gaining meaningful relationships that can help one in the future.

Here's how national sales executives use relationship building:

Praised for C level interface and relationship building.
Motivated customers through relationship building and account maintenance to purchase television sports and specials not included in advertising plans.

11. Business Relationships

Here's how national sales executives use business relationships:

Maintained business relationships by building within current accounts with combination of office equipment solutions to integrate with current mailing equipment.
Sourced, uncovered, and strengthened business relationships to sell technology solutions, utilizing consultative selling methodologies.

12. Sales Presentations

Here's how national sales executives use sales presentations:

Created and delivered sales presentations and proposals.
Included: co-preparing sales presentations & training manuals, selling to potential clients, and running orientation classes for new hires.

13. Sales Pipeline

Here's how national sales executives use sales pipeline:

Develop sales pipeline by successfully prospecting; presenting and selling empower solution to a full range of new clients.
Manage all aspects of sales pipeline within assigned territory, from prospecting to cold calling to contract negotiation.

14. Salesforce

Salesforce is an American cloud-based software company based in San Francisco, California. This company provides customer relationship management services that enable the customers to be closer to the company. It gives the company detailed information about each customer, including marketing, sales, commerce, and services. Salesforce also helps market a product to attract more buyers, and helps win more customers by targeting the right audience.

Here's how national sales executives use salesforce:

Performed active account planning and activities documented in SalesForce.com.
Utilized SalesForce for all aspects of Customer Relationship management.

15. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how national sales executives use account management:

Total account responsibility for new revenue generation, account management, and forecasting.
Increased personal sales by 50% since 2011 through exceptional account management, negotiations, and cultivating relationships with new customers.

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What skills help National Sales Executives find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on national sales executive resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all national sales executives possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for national sales executives?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What national sales executive skills would you recommend for someone trying to advance their career?

Kaustav Misra Ph.D.

Associate Dean, Central Connecticut State University

This pandemic taught us many things and one important thing that we have an efficiency gap.

The way of doing business will be much more technology orientated. Hence graduates should be ready to unskill and upskill their credentials. This time it is necessary to forget the old way of doing business and learn new skills to get a job or stay in a current job. Soft skills have become much more important than before, but a different soft skill set would be essential to interact with future market participants. Thus, a gap year should be utilized to unskill-upskill and enhance relevant credentials by getting into short-long term programs, training, and workshops would be highly recommended.

What type of skills will young national sales executives need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of national sales executive skills to add to your resume

The most important skills for a national sales executive resume and required skills for a national sales executive to have include:

CRM
Sales Process
Business Development
Trade Shows
Sales Strategies
Product Development
Revenue Growth
Cloud
Customer Relationships
Relationship Building
Business Relationships
Sales Presentations
Sales Pipeline
Salesforce
Account Management

Saas
National Accounts
Lead Generation
Value Proposition
Client Relationships
ROI
Outbound Calls
Cold Calls
POS
Healthcare
Credit Unions
C-Level
Media Sales
Sales Targets
Sales Revenue

Client Satisfaction
DOD
C-Suite
ERP
Sales Growth
Financial Institutions
RFP
Sales Efforts
Software Solutions
Enterprise Sales
Contract Negotiations
Real Estate
GoToMeeting
Product Sales
Gross Profit

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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