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Working As A National Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $90,000

    Average Salary

What Does A National Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A National Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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National Sales Manager Career Paths

National Sales Manager
Director Of Sales
Senior Sales Director
11 Yearsyrs
Director Of Sales Sales Vice President
Executive Vice President Of Sales
13 Yearsyrs
Business Development Manager Director Of Sales
Regional Sales Vice President
11 Yearsyrs
Sales Vice President
Vice President Of Sales & Operations
11 Yearsyrs
General Sales Manager Regional Sales Manager
Vice President & Sales Manager
9 Yearsyrs
General Manager Sales Vice President
Global Vice President Of Sales
16 Yearsyrs
Owner/Operator Sales Account Manager
Senior Account Sales Manager
7 Yearsyrs
Sales And Operations Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
International Sales Manager
Director Of International Sales
9 Yearsyrs
General Manager Territory Manager
Regional Sales And Marketing Manager
8 Yearsyrs
Director Account Director
Global Account Director
12 Yearsyrs
President/Owner Sales Account Manager
Regional Account Sales Manager
8 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
Director Of Enterprise Sales
12 Yearsyrs
General Manager Territory Sales Manager
Eastern Regional Sales Manager
10 Yearsyrs
President Senior Vice President
Vice President Director Of Sales
10 Yearsyrs
Business Development Manager Regional Sales Director
Channel Sales Director
10 Yearsyrs
Regional Sales Director
Director Of Sales & Service
10 Yearsyrs
Senior Sales Manager
Director Of Sales Training
9 Yearsyrs
Owner/Operator Food Service Director
Director Of Retail Sales
10 Yearsyrs
Business Development Manager Senior Sales Manager
Executive Sales Manager
6 Yearsyrs
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Average Length of Employment
OEM Sales Manager 3.9 years
Director Of Sales 3.6 years
Top Careers Before National Sales Manager
Manager 2.1%
Top Careers After National Sales Manager
President 4.3%
Owner 3.7%
Consultant 2.8%

Do you work as a National Sales Manager?

Average Yearly Salary
$90,000
Show Salaries
$46,000
Min 10%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$90,000
Median 50%
$174,000
Max 90%
Best Paying Company
Thomson Reuters
Highest Paying City
New York, NY
Highest Paying State
New York
Avg Experience Level
4.2 years
How much does a National Sales Manager make at top companies?
The national average salary for a National Sales Manager in the United States is $90,272 per year or $43 per hour. Those in the bottom 10 percent make under $46,000 a year, and the top 10 percent make over $174,000.

The largest raises come from changing jobs.

See what's out there.

Real National Sales Manager Salaries

Job Title Company Location Start Date Salary
Executive National Sales Manager Engineered Air Dec 01, 2011 $170,000 -
$240,000
National Sales Manager Truck Accessories Group, LLC Jan 07, 2016 $135,845
National Sales Manager General Espresso Equipment Corporation Jun 15, 2015 $135,000
National Sales Manager Architectural Graphics Incorporated Jul 29, 2015 $135,000
National Sales Manager Truck Accessories Group LLC Jan 07, 2013 $134,000
National Sales Manager Bauer Gear Motor LLC Oct 01, 2014 $133,165
National Sales Manager Turret Steel Industries Inc. Sep 28, 2011 $133,000
National Sales Manager Negociants USA Inc. Dec 09, 2016 $130,000
National Sales Manager Impressions Marketing Group, Inc. Sep 24, 2011 $130,000
National Sales Manager Negociants USA, Inc. Mar 24, 2016 $128,379
National Sales Manager General Espresso Equipment Corporation Sep 02, 2014 $125,000
National SOL Sales Manager Productivity Microsoft Corporation Nov 21, 2013 $122,500
National Sales Manager-Canada Market Rec Boat Holdings LLC Jun 10, 2015 $122,429
National Sales Manager Trebro Manufacturing, Inc. Aug 31, 2016 $121,776
Fleet and Auto Aftermarket National Sales Manager Thule, Inc. Oct 01, 2010 $119,300 -
$136,000
National Sales Manager Clarus Medical LLC Oct 01, 2009 $104,500
National Sales Manager Cllarus Medical LLC Aug 30, 2009 $104,500
National Sales Manager, Construction & SP Events P L/B. White Company, Inc. Oct 01, 2013 $103,000 -
$105,000
National Sales Manager Palacios & Sons, LLC Dec 01, 2011 $102,456
National Sales Manager Steward Group, LLC Feb 04, 2016 $100,048
Manager of National Sales ABP North America Inc. Sep 18, 2013 $100,000
National Sales Manager Rec Boat Holdings, LLC Jan 19, 2014 $99,694 -
$100,843
National Sales Manager, Asia Pacific Continental Airlines, Inc. Oct 01, 2011 $97,265
National Sales Manager Steward Group, LLC Apr 01, 2013 $96,000
National Sales Manager ACTI Corporation Inc. Jul 07, 2010 $95,722
National Sales Manager Gemini Industries, Inc. Oct 01, 2011 $95,000
National Sales Manager, Asia Pacific Continental Airlines, Inc. Oct 01, 2011 $88,788
National Sales Manager Five Spoke Creamery LLC Aug 02, 2016 $85,567
National Sales Manager-Latin America Hendrickson USA, LLC Oct 01, 2011 $82,514 -
$100,000

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Top Skills for A National Sales Manager

  1. Sales Goals
  2. New Product Development
  3. Revenue Growth
You can check out examples of real life uses of top skills on resumes here:
  • Leveraged relationships with client decision makers to achieve sales goals and enhance financial professional experience.
  • Assisted with new product development and implementation, providing insight from active involvement in industry recognized organizations and committees.
  • Spurred the company to profitability ahead of schedule by identifying and capitalizing on opportunities that generated revenue growth.
  • Established annual National Sales Meetings that significantly improved manufacturer-sales representative rapport, while also expanding sales representatives' shared knowledge base.
  • Manage company sale objectives throughout the region by optimizing product and accessory wholesale distribution by maintaining existing and new accounts.

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Average Salary:

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Top 10 Best States for National Sales Managers

  1. New York
  2. Colorado
  3. New Jersey
  4. Arkansas
  5. North Carolina
  6. Virginia
  7. Pennsylvania
  8. Michigan
  9. Rhode Island
  10. West Virginia
  • (2,592 jobs)
  • (1,182 jobs)
  • (1,235 jobs)
  • (252 jobs)
  • (1,246 jobs)
  • (1,415 jobs)
  • (1,603 jobs)
  • (895 jobs)
  • (180 jobs)
  • (75 jobs)

National Sales Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 16,188 National Sales Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch National Sales Manager Resume

View Resume Examples

National Sales Manager Demographics

Gender

Male

77.9%

Female

19.4%

Unknown

2.8%
Ethnicity

White

66.0%

Hispanic or Latino

13.6%

Black or African American

11.1%

Asian

5.7%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

45.4%

French

13.8%

German

7.6%

Italian

5.6%

Portuguese

5.3%

Mandarin

3.6%

Chinese

3.6%

Carrier

2.6%

Japanese

2.3%

Russian

1.6%

Dutch

1.3%

Greek

1.3%

Hindi

1.0%

Thai

1.0%

Arabic

1.0%

Korean

0.7%

Hebrew

0.7%

Cantonese

0.7%

Polish

0.7%

Swedish

0.3%
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National Sales Manager Education

Schools

Ohio State University

8.7%

Arizona State University

8.5%

Michigan State University

7.8%

New York University

6.0%

Pennsylvania State University

5.5%

University of Washington

4.8%

University of Missouri - Columbia

4.8%

University of Georgia

4.6%

University of Akron

4.4%

Kent State University

4.4%

University of Massachusetts Amherst

4.4%

University of Alabama

4.1%

Texas A&M University

4.1%

University of Florida

4.1%

Indiana University Bloomington

4.1%

Fairleigh Dickinson University

3.9%

University of Maryland - College Park

3.9%

Bowling Green State University

3.9%

Temple University

3.9%

San Diego State University

3.9%
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Majors

Business

39.0%

Marketing

12.4%

Management

8.1%

Communication

5.5%

Finance

3.7%

Political Science

3.4%

Psychology

3.2%

Economics

2.7%

Hospitality Management

2.6%

General Sales

2.5%

Specialized Sales And Merchandising

2.4%

Education

2.3%

Public Relations

1.8%

Accounting

1.8%

Journalism

1.6%

English

1.5%

Criminal Justice

1.4%

Liberal Arts

1.4%

Computer Science

1.4%

History

1.3%
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Degrees

Bachelors

65.3%

Masters

16.2%

Associate

8.2%

High School Diploma

4.1%

Certificate

3.4%

Doctorate

1.1%

Diploma

1.1%

License

0.5%
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Top National Sales Manager Employers

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Updated May 18, 2020