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Become A National Sales Manager

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Working As A National Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $146,040

    Average Salary

What Does A National Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.


Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A National Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.


Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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National Sales Manager jobs

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National Sales Manager Career Paths

National Sales Manager
Director Of Sales And Marketing General Manager
Director Of Sales
10 Yearsyrs
Director Of Sales Business Developer
Director Of Sales & Business Development
13 Yearsyrs
Director Of Sales
Director Of Sales And Marketing
9 Yearsyrs
Senior Sales Manager Director Of Sales
Director Of Sales, Americas
13 Yearsyrs
Business Developer Product Management Director
Director, Product Marketing
11 Yearsyrs
Marketing Director Sales Consultant
District Sales Manager
7 Yearsyrs
General Sales Manager Account Manager
Key Account Manager
7 Yearsyrs
Sales Account Manager District Sales Manager
Major Account Manager
7 Yearsyrs
General Sales Manager Regional Sales Manager
National Account Manager
8 Yearsyrs
Marketing Director General Manager
Regional General Manager
9 Yearsyrs
Sales Account Manager Marketing Manager
Regional Marketing Manager
7 Yearsyrs
General Manager Account Manager
Regional Sales Manager
9 Yearsyrs
General Manager Account Executive
Sales Manager
5 Yearsyrs
Business Development Manager Senior Product Manager
Senior Product Marketing Manager
10 Yearsyrs
Business Developer Business Development Manager
Senior Sales Manager
7 Yearsyrs
Business Development Manager Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Managing Partner Associate Manager
Store Director
7 Yearsyrs
Business Manager Regional Sales Manager
Strategic Accounts Manager
9 Yearsyrs
Senior Account Manager Account Executive
Territory Sales Manager
7 Yearsyrs
Director Of Sales And Marketing Director Of Sales And Operations
Vice President Of Sales & Operations
12 Yearsyrs
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National Sales Manager Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • German

  • Italian

  • Portuguese

  • Carrier

  • Chinese

  • Mandarin

  • Japanese

  • Dutch

  • Thai

  • Greek

  • Hindi

  • Arabic

  • Swedish

  • Turkish

  • Hakka

  • Korean

  • Hungarian

  • Bosnian

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National Sales Manager Education

National Sales Manager

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Real National Sales Manager Salaries

Job Title Company Location Start Date Salary
National Marketing and Sales Manager Giorgetti USA, Inc. New York, NY Mar 25, 2016 $180,211
Executive National Sales Manager Engineered Air De Soto, KS Dec 01, 2011 $170,000 -
National Sales Manager Truck Accessories Group, LLC Elkhart, IN Jan 07, 2016 $135,845
National Sales Manager General Espresso Equipment Corporation Greensboro, NC Jun 15, 2015 $135,000
National Sales Manager Architectural Graphics Incorporated Virginia Beach, VA Jul 29, 2015 $135,000
National Sales Manager Truck Accessories Group LLC Elkhart, IN Jan 07, 2013 $134,000
National Sales Manager Bauer Gear Motor LLC Somerset, NJ Oct 01, 2014 $133,165
National Sales Manager Turret Steel Industries Inc. Imperial, PA Sep 28, 2011 $133,000
National Sales Manager Negociants USA Inc. Napa, CA Dec 09, 2016 $130,000
National Sales Manager Impressions Marketing Group, Inc. Lorton, VA Sep 24, 2011 $130,000
National Sales Manager Negociants USA, Inc. Napa, CA Mar 24, 2016 $128,379
National Sales Manager General Espresso Equipment Corporation Greensboro, NC Sep 02, 2014 $125,000
National SOL Sales Manager Productivity Microsoft Corporation Bellevue, WA Nov 21, 2013 $122,500
National Sales Manager-Canada Market Rec Boat Holdings LLC Cadillac, MI Jun 10, 2015 $122,429
Fleet and Auto Aftermarket National Sales Manager Thule, Inc. Seymour, CT Oct 01, 2010 $119,300 -
National Product Sales Manager Toshiba America Medical Systems, Inc. Tustin, CA Feb 19, 2012 $110,000
National Sales Manager Clarus Medical LLC Minneapolis, MN Oct 01, 2009 $104,500
National Sales Manager Cllarus Medical LLC Minneapolis, MN Aug 30, 2009 $104,500
National Sales Manager, Construction & SP Events P L/B. White Company, Inc. Land O Lakes, FL Oct 01, 2013 $103,000 -
National Sales Manager Palacios & Sons, LLC Dallas, TX Dec 01, 2011 $102,456
National Sales Manager Steward Group, LLC Greensboro, NC Feb 04, 2016 $100,048
National Sales Manager Rec Boat Holdings, LLC Cadillac, MI Jan 19, 2014 $99,694 -
National Sales Manager, Asia Pacific Continental Airlines, Inc. Berkeley Heights, NJ Oct 01, 2011 $97,265
National Sales Manager Steward Group, LLC Greensboro, NC Apr 01, 2013 $96,000
National Sales Manager ACTI Corporation Inc. Irvine, CA Jul 07, 2010 $95,722
National Sales Manager Gemini Industries, Inc. El Reno, OK Oct 01, 2011 $95,000
National Sales Manager, Asia Pacific Continental Airlines, Inc. Berkeley Heights, NJ Oct 01, 2011 $88,788
National Sales Manager Five Spoke Creamery LLC Goshen, NY Aug 02, 2016 $85,567
National Sales Manager-Latin America Hendrickson USA, LLC Woodridge, IL Oct 01, 2011 $82,514 -

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Top Skills for A National Sales Manager


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Top National Sales Manager Skills

  1. New Product Development
  2. Sales Growth
  3. Independent Sales Representatives
You can check out examples of real life uses of top skills on resumes here:
  • Analyze industry trends and provide ongoing input to company senior executives regarding business enhancements and new product development.
  • Produced marketing and sales growth plan to achieve targeted revenue growth of $2M in first year of sales.
  • Managed 35 independent sales representatives and set sales goals and customer targets.
  • Surpassed sales goals eight consecutive years by continually expanding customer base and introducing new distribution channels.
  • Developed strategies for marketing at national trade shows

Top National Sales Manager Employers

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