How to hire a national sales trainer

How to hire a national sales trainer, step by step

Here's a step-by-step national sales trainer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a national sales trainer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new national sales trainer
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you post your national sales trainer job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a national sales trainer for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   A national sales trainer's background is also an important factor in determining whether they'll be a good fit for the position. For example, national sales trainers from different industries or fields will have radically different experiences and will bring different viewpoints to the role. You also need to consider the candidate's previous level of experience to make sure they'll be comfortable with the job's level of seniority.

   This list presents national sales trainer salaries for various positions.

   Type of National Sales Trainer	Description	Hourly rate
   National Sales Trainer	Training and development specialists plan, conduct, and administer programs that train employees and improve their skills and knowledge.	$18-31
   Development Coordinator	A development coordinator is responsible for planning various programs and events for an organization or company. They primarily focus on securing funding by holding fundraising events, devising programs to increase brand awareness, and even coming up with various campaigns supporting a cause... Show more	$17-35
   Facilitator	A facilitator is responsible for assisting a group event or program, ensuring that the participants coordinate well. Facilitators also monitor that the objectives of the event are smoothly delivered and organized... Show more	$13-33

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Training Content
   • Product Knowledge
   • Training Materials
   • Training Curriculum
   • Training Sessions
   • Customer Satisfaction
   • CRM
   • Employee Training
   • Sales Management
   • Sales Associates
   • Salesforce
   • Product Line
   • Sales
   • Hire Training

   Check all skills

   Responsibilities:

   • Manage LMS system content uploads, expiration of materials, permission access to learners for internal and external channels.
   • Develop and customize presentations for sales training, clinical training, territory management and objection handling.
   • Focus on financial, insurance and healthcare vertical markets.
   • Identify IDN prospective healthcare relate optimization and expense reduction solutions.
   • Design, develop and implement PowerPoint presentations from conception to birth.
   • Develop various PowerPoint presentations for each class and assist staff with presentations.

3. Make a budget

   Including a salary range in your national sales trainer job description is a great way to entice the best and brightest candidates. A national sales trainer salary can vary based on several factors:

   • Location. For example, national sales trainers' average salary in west virginia is 56% less than in new jersey.
   • Seniority. Entry-level national sales trainers earn 41% less than senior-level national sales trainers.
   • Certifications. A national sales trainer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a national sales trainer's salary.

   Average national sales trainer salary

   $51,101yearly

   $24.57 hourly rate

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   Entry-level national sales trainer salary

   $39,000 yearly salary

   Updated January 15, 2026

4. Writing a national sales trainer job description

   A job description for a national sales trainer role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a national sales trainer job description:

   National sales trainer job description example

   • Bachelor's Degree in business, healthcare, or Science required.
   • At least 3 years of professional sales experience, or a sales and coaching role including experience in the development and delivery of technical training (preferably within the diagnostics industry).
   • Strong experience in delivering live, virtual, and blended learning.
   • Exposure to Strategic Selling, Professional Selling Skills programs is a plus.
   • Certified or willing to complete certification based on achieved milestones (via vendor Train-the-Trainer processes) to train sales methodologies, such as Richardson, Ignite Sales, and Miller Heiman.

   Requirements

   • Travel
     • Average of 50%. Must be able to travel by car/air.
   • Physical
     • Must have the ability to lift 20 pounds of supplies or finished product throughout the work day.
   • Other
     • Must be able to concentrate, analyze and solve complex issues throughout the course of the work day
     • Ability to work on a PC including repetitive use of a keyboard and mouse routinely throughout the course of the work day
     • Ability to sit/stand for long periods of time, reach, bend, stoop and lift throughout the course of the work day.

   We are proud to be an EEO/AA employer Minority/Female/Disability/Veteran. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

   We are proud to be an EEO/AA employer Minority/Female/Disability/Veteran. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right national sales trainer for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your national sales trainer job on Zippia to find and recruit national sales trainer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   During your first interview to recruit national sales trainers, engage with candidates to learn about their interest in the role and experience in the field. During the following interview, you'll be able to go into more detail about the company, the position, and the responsibilities.

   You should also ask about candidates' unique skills and talents to see if they match the ideal candidate profile you developed earlier. Candidates good enough for the next step can complete the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new national sales trainer

   Once you have selected a candidate for the national sales trainer position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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