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Job outlook for national sales trainers in the United States
National sales trainer job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected national sales trainer job growth rate is 8% from 2018-2028.
About 28,900 new jobs for national sales trainers are projected over the next decade.
National sales trainer salaries have increased 6% for national sales trainers in the last 5 years.
There are over 7,760 national sales trainers currently employed in the United States.
There are 38,729 active national sales trainer job openings in the US.
The average national sales trainer salary is $51,101.
Are national sales trainer jobs in demand?
National sales trainer job and salary trends over time
National sales trainer jobs over time
National sales trainer job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 7,760 | 0.00% |
| 2020 | 7,927 | 0.00% |
| 2019 | 8,290 | 0.00% |
| 2018 | 8,278 | 0.00% |
| 2017 | 8,489 | 0.00% |
Average national sales trainer salary over time
National sales trainer salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2026 | $51,101 | $24.57 | +2.4% |
| 2025 | $49,887 | $23.98 | +0.6% |
| 2024 | $49,610 | $23.85 | +0.8% |
| 2023 | $49,194 | $23.65 | +2.3% |
| 2022 | $48,102 | $23.13 | +1.4% |
National sales trainer jobs by state
Most common states for national sales trainers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 69 | 10% |
| 2 | Iowa | 3,145,711 | 249 | 8% |
| 3 | Delaware | 961,939 | 77 | 8% |
| 4 | Illinois | 12,802,023 | 897 | 7% |
| 5 | Indiana | 6,666,818 | 467 | 7% |
| 6 | Maryland | 6,052,177 | 440 | 7% |
| 7 | Minnesota | 5,576,606 | 381 | 7% |
| 8 | Kentucky | 4,454,189 | 310 | 7% |
| 9 | Connecticut | 3,588,184 | 255 | 7% |
| 10 | Kansas | 2,913,123 | 211 | 7% |
| 11 | Mississippi | 2,984,100 | 205 | 7% |
| 12 | Rhode Island | 1,059,639 | 78 | 7% |
| 13 | Wyoming | 579,315 | 39 | 7% |
| 14 | Pennsylvania | 12,805,537 | 764 | 6% |
| 15 | Ohio | 11,658,609 | 697 | 6% |
| 16 | Virginia | 8,470,020 | 530 | 6% |
| 17 | Colorado | 5,607,154 | 321 | 6% |
| 18 | Louisiana | 4,684,333 | 297 | 6% |
| 19 | Arkansas | 3,004,279 | 180 | 6% |
| 20 | New Hampshire | 1,342,795 | 82 | 6% |
Most common cities for national sales trainers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | San Clemente | 1 | 2% | $55,422 |
| 2 | Denver | 1 | 0% | $48,041 |
National Sales Trainer job outlook: Expert opinions
Our panel of national sales trainer experts
Texas Christian University
Baylor University
Longwood University
Montana State University
Upper Iowa University
Fordham University
National Retail Federation
MHI – Material Handling Industry
Morningside College
Ken Corbit Ph.D.
Assistant Professor of Professional Practice in MarketingTexas Christian University
Specialized Sales, Merchandising And Marketing Operations
What general advice would you give to a National Sales Trainer?
Ken Corbit Ph.D.: Strategic
Company Selection:
Focus on joining companies with robust sales training programs, emphasizing consultative selling. Look for organizations that invest in your development, providing live calling experiences, quota-driven sales processes, and exposure to tools like Salesforce.
Tech
Proficiency and Sales Tools Mastery:
Familiarize yourself with cutting-edge sales technologies, including CRM tools like Salesforce. Your proficiency in these tools will not only streamline your sales processes but also position you as a tech-savvy professional in the competitive sales landscape.
Hands-On
Experience:
Actively engage in live calling, take ownership of sales funnels, and work with senior hiring authorities during your training. This hands-on experience will not only build your confidence but also prepare you for the challenges of consultative selling.
Research
and Decision-Making Skills:
Develop strong research skills to evaluate companies based on fit, growth opportunities, compensation structures, and overall potential. This informed decision-making approach will set you apart and empower you to navigate the sales landscape strategically.
Mentorship
and Networking:
Seek mentorship both within and outside your organization. Building relationships with mentors who invest in your sales skills and knowledge will provide valuable insights. Additionally, actively participate in online forums to connect with practical sales
knowledge and best practices.
Andrea Dixon Ph.D.
Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021Baylor University
Hankamer School of Business
What hard/technical skills are most important for National Sales Trainers?
Andrea Dixon Ph.D.: One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?
What skills will help National Sales Trainers earn the most?
Andrea Dixon Ph.D.: People who can recognize patterns (in data, in people), build connections with and across others, create a focus on high-performance behaviors, and lead with a confident humility are those who will win today and in the future business environment.
Are there any particularly good places in the United States for National Sales Trainers to find work opportunities?
Dr. David Lehr: Most job growth will continue to be in urban centers and the surrounding suburbs. Rural areas will continue to struggle (remote work notwithstanding).
What skills stand out on National Sales Trainer resumes?
Dr. David Lehr: Information flow skills, particularly surrounding data analytics.
What skills stand out on National Sales Trainer resumes?
Dr. Angela Woodland Ph.D.: Skills that are immediately useful stand out on resumes. Right now, data analytics skills are in hot demand. A desirable job candidate should be able to import large data sets in various formats, clean data, manipulate data, interrogate data, and draw conclusions from the data. Additionally, the job candidate should be able to prepare informative and easy-to-follow data visualizations of the results. This skill set allows a job candidate to be immediately useful in an organization. It is the new way of analyzing and communicating.
Dr. Karla Gavin
Director of the Master of Sport Administration Program, Associate Professor of Sport Administration (2010)Upper Iowa University
School of Business and Professional Studies
What are the biggest trends we'll see in the National Sales Trainer job market given the pandemic?
Dr. Karla Gavin: At this time, it appears that individuals will continue to be interviewed and hired virtually without meeting their employer face-to-face. To retain these new hires, employers need to have stellar orientation programs to be completed remotely and onboarding that engages them before Day 1 of employment. Constant communication is critical, especially in the hiring process.
Work is very likely to be conducted in a virtual format for many employees in at least the first six months of 2021. Candidates with experience working with multiple virtual communication platforms will stand out during this time frame.
Employers may require employees to be vaccinated for COVID-19 before returning to face-to-face work with colleagues and clients. Depending on what happens as this vaccine is more widely administered, it could impact employee and new hire decisions to stay or to leave.
What type of skills will young National Sales Trainers need?
Peter Johnson DPS: There are three things that employers are looking for:
1. Demonstrated ability to solve problems
2. Ability to analyze and make decisions based on data
3. Communication skills with management, teams, and clients
Bill Thorne
Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRFNational Retail Federation
What are the biggest trends we'll see in the National Sales Trainer job market given the pandemic?
Bill Thorne: In a year that has been full of uncertainty, customers and employees want to feel safe shopping at stores. Since the onset of the pandemic, retailers have served as our country's economic first responders and have put in place operations and procedures to maintain a safe work environment for their colleagues and customers. Retail businesses continue to evaluate and train employees on how to safely operate and minimize risk during the pandemic. To meet these new demands, retail employees require new skills and training to further build customer confidence and ensure employee and customer safety. In response, the NRF Foundation launched two new credentials in its RISE Up educational program. The new credentials focus on Retail Operations and Customer Conflict Prevention to further ensure retail workers - and the millions of customers they serve - can work and shop safely and keep the economy open.
Michael Mikitka
Executive Vice PresidentMHI – Material Handling Industry
Knowledge Center and Warehousing Education and Research Council (WERC)
What type of skills will young National Sales Trainers need?
Michael Mikitka: Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.
By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.
As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.
As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.
Heath Weber
Assoc Dean for Performing ArtsMorningside College
School of Visual and Performing Arts
Will there be an increase or decrease in demand for National Sales Trainers in the next 5 years?
Heath Weber: The Bureau of Labor and Statistics indicates a 4% increase, over the next five years, for teaching careers.
Are there any particularly good places in the United States for National Sales Trainers to find work opportunities?
Heath Weber: Music teachers are in demand in every state. All of the grads in the past two years have found employment in the country, but that is not to say that we don't have students who leave Iowa to pursue teaching in another state. One of our recent grads just took a position at Mitchell HS in Mitchell, SD, directing one of the country's best show choir programs. A 2020 grad is teaching vocal music at Sioux City East and one of the most consistently successful programs in the state of Iowa. Morningside grads are highly sought after in the field of education and Music Education.