How to hire a national sales training manager

How to hire a national sales training manager, step by step

Here's a step-by-step national sales training manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a national sales training manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new national sales training manager
• Step 8: Go through the hiring process checklist

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1. Identify your hiring needs

   Before you start hiring a national sales training manager, identify what type of worker you actually need. Certain positions might call for a full-time employee, while others can be done by a part-time worker or contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a national sales training manager to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a national sales training manager that fits the bill.

   This list shows salaries for various types of national sales training managers.

   Type of National Sales Training Manager	Description	Hourly rate
   National Sales Training Manager	Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.	$48-89
   Sales Coach	The sales coaches observe and come up with better strategies and plan to solve training needs. A sales coach is an expert in sales and hence helps companies to develop and train sales members in the best trends and possible strategies to ensure success... Show more	$17-39
   Sales Manager/Sales Trainer	A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales... Show more	$25-74

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Field Training
   • Sales Training
   • Product Knowledge
   • Product Training
   • Sales Growth
   • Direct Reports
   • Account Management
   • Sales Organization
   • Sales Management
   • Adult Learning Principles
   • Management Training
   • Training Content
   • Sales Performance
   • Training Modules

   Check all skills

   Responsibilities:

   • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.
   • Reverse negative relationship with distributors through personal relationship building, changes in sales execution, and implementation of new distributor programs.
   • Lead team on product redesign to web-base SaaS infrastructure and generate feature content base on customer need and marketability.

3. Make a budget

   Including a salary range in your national sales training manager job description is one of the best ways to attract top talent. A national sales training manager can vary based on:

   • Location. For example, national sales training managers' average salary in oklahoma is 38% less than in oregon.
   • Seniority. Entry-level national sales training managers 46% less than senior-level national sales training managers.
   • Certifications. A national sales training manager with certifications usually earns a higher salary.
   • Company. Working for an established firm or a new start-up company can make a big difference in a national sales training manager's salary.

   Average national sales training manager salary

   $137,131yearly

   $65.93 hourly rate

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   Entry-level national sales training manager salary

   $100,000 yearly salary

   Updated January 22, 2026

4. Writing a national sales training manager job description

   A national sales training manager job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. To help get you started, here's an example of a national sales training manager job description:

   National sales training manager job description example

   Think about a goal that you've accomplished; whether it was helping your team win a championship, paying off debt or running your first 10K; the feeling of accomplishment is undeniable. Now think about how helping others reach their financial goals will feel both for you and your clients.

   Financial advisors with Northwestern Mutual help clients reach their financial goals, staying with them over time and evolving their plans as their needs change. And with more than half of Americans believing their financial planning needs improvement, a career with Northwestern Mutual provides abundant opportunities.

   You'll partner with clients by creating personalized financial plans built on their unique needs and desires. And through our industry-leading solutions, you'll help them protect what they've worked so hard to achieve while also growing their assets for the future.

   Desired Skills and Experience

   • Bachelor's degree Required
   • Preferred: CFA / CFP/ J.D. / Ivy League Undergrad
   • Someone who builds relationships centered on trust, open communication, and transparency
   • Someone who is proactive and focused on providing excellent customer service
   • Someone who has a history of professional success

   We want people with different backgrounds and work experience, including but not limited to:

   • Financial management, insurance, and financial services
   • Executive leadership
   • Community influencers
   • Former athletes
   • Military background
   • A career with Northwestern Mutual not only provides outstanding income potential, but will provide you the opportunity of impacting the lives of others in a professional setting that emphasizes and values relationships and integrity.

   Additionally, Northwestern Mutual is committed to offering its Financial Advisors/Wealth Management Advisors a comprehensive compensation and benefits program which includes:

   • Exceptional Income Potential ( an average $113,939 in years 1-4, and $444,679 on average after 5+ years)
   • Leadership Opportunities
   • Sponsorship of Licensing/Credentialing
   • Development Stipends
   • Expense Allowance
   • Comprehensive Medical Coverage
   • Retirement Package; Pension Plan
   • Group Life and Disability Income Insurance

   Devotion to its policy owners has led Northwestern Mutual through nearly 160 years of industry success. Some of our accolades include:

   • #97 on Fortune 100 in 2018
   • "World's Most Admired" Company in our Industry by Fortune
   • Top 125 Companies for Training & Development (2009-2018)
   • Top 10 Independent Broker Dealer by Financial Planning Magazine ('05-'18)
   • Top 50 Companies to Launch a Career with by Business Week from ('06-'18)
   • Named one of the "50 Best Places to Launch a Career" by BusinessWeek magazine
   • Top 5 independent broker-dealers

   Northwestern Mutual has always received the highest possible financial strength ratings from the four major ratings agencies:

   • A.M. Best: A++
   • Fitch Ratings: AAA
   • Standard & Poor’s: AA+
   • Moody’s Investors Service: AAA
   • S&P Global: AA+

   Copy this example

   

5. Post your job

   There are a few common ways to find national sales training managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your national sales training manager job on Zippia to find and recruit national sales training manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit national sales training managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new national sales training manager

   Once you have selected a candidate for the national sales training manager position, it is time to create an offer letter. In addition to salary, the offer letter should include details about benefits and perks that are available to the employee. Ensuring your offer is competitive is vital, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and it is important to be open to discussion and reach a mutually beneficial agreement. After the offer has been accepted, it is a good idea to formalize the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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