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National sales training manager skills for your resume and career

Updated January 8, 2025

3 min read

Quoted experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical national sales training manager skills. We ranked the top skills for national sales training managers based on the percentage of resumes they appeared on. For example, 8.1% of national sales training manager resumes contained field training as a skill. Continue reading to find out what skills a national sales training manager needs to be successful in the workplace.

15 national sales training manager skills for your resume and career

1. Field Training

Here's how national sales training managers use field training:

Implemented and directed strategies, plans, and operating metrics for retail field training of over 6000 direct & indirect employees.
Led six Regional Sales Training Managers and one L & D Manager to deliver field training initiatives.

2. Sales Training

Here's how national sales training managers use sales training:

Created, developed, and facilitated Sales training content for National Sales organization of approximately 1,100 Sales Professionals.
Assisted this national fastener company by developing, implementing and facilitating national sales training classes.

3. Product Knowledge

Product knowledge is the skill of having better information and knowledge about the product you are selling. Product knowledge is essential for the employees of the companies so they can communicate and inform the customers about the product. Having great product knowledge is essential for a better sales pitch and to give the customer a better and complete idea of the product that will influence him to buy the product eventually.

Here's how national sales training managers use product knowledge:

Instructed week 2 of 3week course; focusing on product knowledge, finance processes, contracting and negotiation techniques/closing.
Trained over 1,000 dealer sales representatives in the areas of selling skills, dental techniques and product knowledge.

4. Product Training

Product training ensures that all employees fully understand their roles and improve their skills to communicate with customers about the organization's products or services.

Here's how national sales training managers use product training:

Lead trainer/facilitator for Phase I & II anesthesia and critical care product training.
Created sell sheets and all of the product training materials necessary for proper execution of promotions.

5. Sales Growth

Here's how national sales training managers use sales growth:

Led a high volume location in Southern California to the top sales growth over LY in the entire company.
Developed and Managed National Sales contributing to year after year Sales Growth within the Department.

6. Direct Reports

Here's how national sales training managers use direct reports:

Supervised satellite locations with customer service specialist direct reports of 22.
Managed a team of 6 direct reports that supported a total of 3K+ sales associates nationally.

7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how national sales training managers use account management:

Project lead for the development of the first company-wide Strategic Account Management competency model and training program across Medical Products.
Monitor performance against strategic account management objectives/directives.

8. Sales Organization

Sales organization is part of a firm or company's entire business organization, which is focused on the distribution of goods. The sales organization is responsible for the efficient allocation of goods and services to the client. This is also defined as the group of individuals working together to market a product and sell to consumers or clients. And the sales organization is tasked with planning and controlling activities to include recruitment, orientation, and training of employees and the assigning to their tasks, supervision, and motivation to perform well.

Here's how national sales training managers use sales organization:

Led call center chartered with ensuring success of Public Sector Field Sales Organization in exceeding sales quotas and customer satisfaction goals.
Presented an intensive public speaking course throughout the entire sales organization.

9. Sales Management

Here's how national sales training managers use sales management:

Worked closely with the sales management staff to find out what the areas of opportunity were on the sales floor.
Designed Sales Presentation Skills program based on needs-analysis discussions with Sales Management and research on buyers' needs.

10. Adult Learning Principles

Adult learning principles refers to a series of general ideas meant to guide those who teach adult learners. This includes adults bringing past experiences to many lessons, which may affect their overall learning abilities. There are six main principles--ranging from the respect that adults need to the internal motivations adults possess--that were all developed by Malcolm Knowles in the 1980s. The practice is also called "andragogy."

Here's how national sales training managers use adult learning principles:

Collaborated with multiple marketing teams to implement adult learning principles into training content for improved learning experience and improved sales messaging.
Conduct leadership development and management training based on adult learning principles to multiple staff levels, including executive management.

11. Management Training

Here's how national sales training managers use management training:

Directed all training activities for corporation relative to management training, sales force training, and customer training.
Developed program & management training and sales continuing education manuals; maintained beauty advisor training records & sales goals.

12. Training Content

Here's how national sales training managers use training content:

Designed curriculum, training content, and materials for sales meetings and training programs.
Increased Toshiba TV and Video training content presence on the CyberScholar online training portal.

13. Sales Performance

Here's how national sales training managers use sales performance:

Increased sales performance by 10% by partnering with clients to develop a revised new hire training curriculum.
Conducted training needs analysis; sales performance and merchandising with our client's management teams.

14. Training Modules

Here's how national sales training managers use training modules:

Redesigned curriculum for entry level and advanced training modules.
Created distance e-learning training modules for use by all global markets to certify education of sales team for product launches.

15. ELearning

Here's how national sales training managers use elearning:

Launched a corporate Learning Management System (eLearning) for training, tracking compliance and performance evaluation.
Created a comprehensive program for new representatives internationally, incorporating instruction & assessment utilizing eLearning and live in-classroom / lab-based training.

What skills help National Sales Training Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on national sales training manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all national sales training managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for national sales training managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What national sales training manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young national sales training managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of national sales training manager skills to add to your resume

The most important skills for a national sales training manager resume and required skills for a national sales training manager to have include:

Field Training
Sales Training
Product Knowledge
Product Training
Sales Growth
Direct Reports
Account Management
Sales Organization
Sales Management
Adult Learning Principles
Management Training
Training Content
Sales Performance
Training Modules

ELearning
Led Training
Sales Reps
Sales Leadership
Sales Process
Training Curriculum
Training Sessions
Annuities
Sales Associates
Needs Assessment
HR
Product Line
Training Seminars
Trade Shows

Sales Professionals
Blended Learning
ROI
Sales Strategies
Subject Matter Experts
Performance Management
Critical Care
PowerPoint
Sales People
Product Development
LMS
Sales Objectives

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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