Natrol history

1982: Natrol enters dietary supplements business with a natural weight loss product.

1986 Natrol introduces its first major product, Ester-C, a highly assimilative form of vitamin C. Although FDA rules did not allow Natrol to promote Ester-C as a cure for the cold, common knowledge of the benefits of vitamin C supported sales of the product.

In 1990 Natrol began to advertise on the radio show "Larry King Live." Another long-term success, Calms Kids, provided parents with a natural alternative to treating hyperactivity in children.

By 1993 Natrol revenues increased to $9.5 million, garnering net income of $279,000.

The Dietary Supplements Health and Education Act of 1994 had a profound impact on Natrol and the nutritional supplements industry.

Revenues increased 95 percent in 1995, to $23.6 million on the strength of Melatonin sales, which accounted for $6.7 million or 28 percent of total revenues.

In 1996 Natrol experienced a 73 percent increase in revenues to $40.8 million.

Natrol introduced 30 new supplements in 1997, a total of 58 stock keeping units, including different quantities and tablet and capsule forms.

The July 1998 initial public offering of stock supported expansion.

In February 1999 Natrol acquired Essentially Pure Ingredients (EPI), a provider of raw materials to supplement manufacturers.

The fickle nature of consumer trends dissuaded investors; in August 2000 Natrol's stock dropped to between $2.00 and $2.25 per share, despite the company's strong reputation in the industry.

By January 2001, Natrol decided to reorganize the executive offices and to institute budget cuts and several marketing initiatives to improve sales.

2004 Natrol upgrades bottling process to include a heat induction foil sealing system to provide longer shelf life by creating a barrier to oxygen and moisture

2006 According to Information Resources Inc.’s (IRI) 52-week InfoScan that tracks dollar sales data, Natrol ranks #1 in sales of United States brand in Melatonin, Ester-C, DHEA and 5-HTP.

2009 Natrol launches Immune Boost, a product that supports a strong immune system using the clinically tested super food EpiCor®.

2010 Natrol innovates as one of the first companies to introduce Fast Dissolves (edible tablets that dissolve in the mouth without water) to the mass market.

2011 Natrol receives Good Manufacturing Practices GMP certification through NSF International and remains certified today.

2017 Natrol updates its entire line of products with new package design for all vitamins, minerals and supplements.

2018 Natrol is recognized by Vitamin Angels as a Top Donor for their organization.

2019 Demonstrating that Natrol is one of the leading companies in its category in the US, they obtain the highest standard of nutraceutical certification with new USP accreditations for Melatonin and Biotin.

2020 After months of dedicated team work to meet new NSF (National Sanitation Foundation) audit standards, Natrol is awarded an “A” for its manufacturing facilities.