Neil Patel Digital Leadership

As vice president, global client strategies, Matt Kropp leads Covario’s global client service team in providing the industry’s finest search and social account management. Matt has more than 15 years of digital marketing experience in SEO, paid search, local search, social media and web analytics. He has built a reputation for creating award-winning client engagements that have helped numerous Global 1000 clients grow their online business. Matt joined Covario in March 2010 as senior director, client services to leverage his experience in implementing search-centered solutions to help clients get the most value from their engagement with Covario. Prior to joining Covario, Matt was the managing director of iCrossing’s Chicago office, where he led the development and deployment of integrated SEO strategies for clients like Bank of America and Best Buy, two of the most searched brands on the web.

Results-focused international CFO/finance leader experienced in publicly held and PE-backed technology, digital media/marketing, and services sectors. Solid accounting credentials with expertise in FP&A, M&A, strategic planning, finance systems, SaaS, capital structures, pricing, and contract negotiations. Successful driving top-line growth/profitability by applying business performance analytics, setting project and client profitability models and real-time reporting dashboards. Trusted CEO advisor and leadership partner encouraging a continuous process improvement approach to financial and operational leadership. Experienced building and managing local, regional, and global finance teams across highly matrixed organizations and driving successful business integrations. Progressive finance leadership responsibility from public accounting and controllership to global CFO.