NeueHouse CEO and leadership

A highly engaged and driven entrepreneur, organizational leader and investor in hospitality, leisure, and real estate asset classes, currently serving as Chief Executive Officer of NeueHouse. Marked success in developing and driving corporate strategy, optimizing capital structure, scaling platforms, driving organizational growth, building brand equity and delivering strong financial returns.Recently led $30 million round of funding for NeueHouse in order to invest further into its existing operations and programming platform and to scale by adding new locations across North America. Previously served as the President of Equinox Hotels and Related Companies, helping develop the properties for Equinox Hotels - a new and innovative hospitality platform in the luxury wellness space leveraging elevated design, Equinox programming and specialized positioning/branding. Prior to Equinox, served as Co-Founder and Chief Strategic Officer of Generator Hostels, an award-winning global brand, which was first-of-its-kind to offer upscale, design-focused hostel accommodations. Responsible for creating the Generator brand & platform, and leading Generator’s vision, global growth, design and brand strategy. Helped refashion the business into a global platform, with Generator selling for $550 million in May 2017.Expertise & Skills: • Real Estate Development• Platform & Concept Creation• Next-Generation Marketing• Strategic Planning• Organizational Design• Financing/Financial Engineering• Recruiting & Developing Talent• Corporate Strategy Development• Brand Building • Capital Structure Optimization • Hostels to 5-Star Luxury Hotels Ownership

• Currently Quintessentially Group’s Licensing Director responsible for the international expansion of the Quintessentially group of companies. • 4 year qualified lawyer – practised in commercial and IP law at SJ Berwin LLP and Collyer Bristow LLP. • Experienced in advising various high profile individuals and businesses from FMCG and entertainment sectors including Philip Morris International, Hilton Hotels, the Mercury Music Prize, Sara Brightman, David Arnold.