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Jobs became an interim CEO, or iCEO as he called himself (Jobs was not officially the CEO until 2000). Jobs decided to make some changes around Apple.
May 2001 marked the beginning of a new era for Apple.
The system 7 was behind giving colour to the Macintosh OS and was used until 2001 when OS X was released.
Brookfield, CT: Twenty-First Century Books, 2001.
Apple purchased two companies in 2002 – Nothing Real for digital composing application and Emagic for music productivity application Logic.
2003 was the year that the iTunes store was launched with over 2 million downloads in the first 2 weeks.
In 2003 Apple began selling downloadable copies of major record company songs in MP3 format over the Internet.
The first European Apple retail store opened in London in November 2004.
It wasn’t long before the iMac G4 was completely disconnected and the replaced with the iMac G5 in the early summer of 2004.
That in 2005 Apple was looking at a clear revenue of $290 million or $3.24 billion in sales.
To begin with, Apple’s retail stores were only situated in the U.S but late 2005 saw the opening of an Apple retail store in Tokyo, Japan.
In 2006 an Apple Store in Sapporo opened its doors to the public.
By 2006 more than one billion songs and videos had been sold through Apple’s Web site.
30 Years of Apple: Assessing Apple's Impact (Macworld, 2006) http://www.macworld.com/article/1050153/30impact.html
By then, the company had established itself as an industry leader and in 2007 even dropped the word computer from its corporate name.
In 2007, Apple Computer Inc, shortened its name to Apple Inc.
7 Farivar, Cyrus. "30 Years of Apple: Assessing Apple's Impact" Retrieved February 27, 2008, from Macworld.
The App Store was launched by Apple in July 2008 to sell third-party applications for the iPhone and iPod-Touch.
The iPad was announced just 3 years later in 2010.
Apple in 2011 introduced iCloud, a cloud computing service in which a user’s applications, photographs, documents, calendars, and recently purchased music would be stored in iCloud and automatically updated in the user’s other devices.
By then, the company had established itself as an industry leader and in 2007 even dropped the word computer from its corporate name. Its value was estimated at $1 trillion in August 2018, with a revenue surpassing that of $150 billion per annum.
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