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New Balance Overview

New Balance Athletics, Inc., best known as simply New Balance, is an American multinational corporation based in the Boston, Massachusetts area. The company was founded in 1906 as the "New Balance Arch Support Company" and is one of the world's major sports footwear and apparel manufacturers.
The staff at New Balance come from unusually diverse demographic backgrounds. The company is 41.4% female and 35.4% ethnic minorities. Even though it has great demographic diversity, New Balance notably lacks in political diversity. It has an unusually high proportion of employees who are members of the Republican Party, at 67.0%. Despite having coworkers who agree with each other about politics, employees at New Balance tend to have relatively short tenures. Staff members usually stay with the company for 2.5 years. The average employee at New Balance makes $38,869 per year. In comparison, some of its highest paying competitors, like Lacrosse Unlimited, Sam Ash Music, and Usa Discounters, pay $42,772, $42,413, and $41,968, respectively.
A large retail company with 5,000 employees and an annual revenue of $4.5B, New Balance is headquartered in Boston, MA.

The Organization’s Mission

Our mission is to put the body in motion with the most advanced footwear technology on the planet.







Founded in



Boston, MA


Organization Type


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The Team At New Balance

Key People
  • Joe Preston (CEO)
  • William Riley (founder)
  • Kathy Blanc (Owner)
  • Jim Davis (chairperson)
  • Robert Demartini (ceo)

The Culture At New Balance

Information provided by the company
We'll provide you with products that are innovative, functional, and fashionable; you make sure every customer leaves feeling appreciated. This is your store, this is your team - inspire them to move the world forward.
Part of what makes New Balance so unique is our commitment to making products that not only provide performance, but also superior fit and comfort. The same attention that is placed on our athletic shoes and apparel is also placed on our associates. New Balance thrives because of the passion and dedication of the people we hire. We rely on our associates to match our enthusiasm for the business and to help drive consumers to move further, faster and more frequently.
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Join us in upholding a culture of integrity, teamwork, and community. Join New Balance and declare your independence.
Hire awesome people to work with you and take ownership of their growth and development.
They inspire their team and set the tone, consistently demonstrating our core values of integrity, teamwork, and total customer satisfaction.
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New Balance Reviews

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What Do You Like About Working There?

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What DON'T You Like About Working There?

Extremely few benefits for part time workers. no vacations, no holiday pay, salaries are starting to follow trend of all minimum wage retail type jobs Show More

What Are Your Favorite Benefits/Perks?

employee discount Show More
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New Balance Rankings

New Balance is ranked #25 on the Best Retail Companies to Work For in America list. Zippia's Best Places to Work lists provide unbiased, data-based evaluations of companies. Rankings are based on government and proprietary data on salaries, company financial health, and employee diversity.

Read more about how we rank companies.

New Balance Salaries

How much does New Balance pay?
The national average salary for a New Balance employee in the United States is $38,869 per year. Employees in the top 10 percent can make over $76,000 per year, while employees at the bottom 10 percent earn less than $19,000 per year.
Salary Score
Average Employee Earnings

New Balance Salaries By Job Title

While New Balance employees earn an average yearly salary of $38,869, different roles can command different wages. Some of the positions that earn high wages at New Balance include principal developer, industrial engineer, product developer, and assistant manager. A typical principal developer salary at New Balance is $109,147 per year. Some of the other roles at New Balance are cashier and picker and packer. A worker with the title cashier at New Balance earns an average salary of $24,163 per year.
Job Title
Average Salary
Principal Developer
Salary Range102k - 116k$109k$109,147
Industrial Engineer
Salary Range73k - 92k$83k$82,609
Product Developer
Salary Range69k - 84k$76k$76,348
Assistant Manager
Salary Range63k - 76k$70k$69,796
Graphic Designer
Salary Range54k - 77k$65k$64,745
Cost Accountant
Salary Range48k - 63k$55k$55,248
Team Leader
Salary Range41k - 70k$54k$54,090
Credit Analyst
Salary Range41k - 65k$52k$51,858
Salary Range35k - 69k$49k$49,466
Sales Representative
Salary Range38k - 61k$49k$48,633

New Balance Careers

On average, employees at New Balance stay with the company for 2.5 years. Employees most commonly join New Balance after leaving Walmart. When they leave New Balance, they most frequently get their next job at Walmart.

Average Length of Employment

New Balance
2.5 years
2.0 years
1.7 years
1.6 years

Top Employers Before New Balance

13.5 %
11.2 %
6.8 %

Top Employers After New Balance

13.2 %
7.5 %
5.7 %

New Balance Employee Demographics

Diversity Score
We calculated the diversity score of companies by measuring multiple factors, including the ethnic background, gender identity, and language skills of their workforce.

New Balance Employees Education

Of the 5,000 employees at New Balance, 7.7% attended Northeastern University. Employees at New Balance most frequently majored in Business, and most employees’ highest level of education is a Bachelors.

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New Balance Employee Political Affiliation

New Balance employees are most likely to be members of the Republican Party. The largest donation made to a political party by a New Balance employee was by James Davis. James Davis donated $1,590,700 to the Republican Party.

Employee Political Donations

NameJob TitlePartyDonation
James DavisChairperson
James Davis
Republican Party
Republican Party
$1,590,700Republican Party
Anne DavisVice Chairperson
Anne Davis
Vice Chairperson
Vice Chairperson
Republican Party
Republican Party
$96,500Republican Party
Christopher DavisBrand Manager
Christopher Davis
Brand Manager
Brand Manager
Republican Party
Republican Party
$42,400Republican Party
JIM DavisChairperson
JIM Davis
Republican Party
Republican Party
$30,000Republican Party
Matthew LebrettonDirector
Matthew Lebretton
Republican Party
Republican Party
$9,692Republican Party
Monica GormanCompliance Vice President
Monica Gorman
Compliance Vice President
Compliance Vice President
Democratic Party
Democratic Party
$8,200Democratic Party
Robert DemartiniChief Executive Officer
Robert Demartini
Chief Executive Officer
Chief Executive Officer
Republican Party
Republican Party
$7,800Republican Party
John LarsenPresident
John Larsen
Republican Party
Republican Party
$6,000Republican Party
Anna DavisVice Chairperson
Anna Davis
Vice Chairperson
Vice Chairperson
Republican Party
Republican Party
$5,600Republican Party
John WitheeFinance Manager
John Withee
Finance Manager
Finance Manager
Republican Party
Republican Party
$5,000Republican Party
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New Balance Financial Performance

Performance Score
We calculated the performance score of companies by measuring multiple factors, including revenue, longevity, and stock market performance.


> $1B

Founded in


Organization type


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New Balance Competitors

Some of the competitors of New Balance are Lacrosse Unlimited, Sam Ash Music, and Usa Discounters. The wages at Lacrosse Unlimited average higher than the other similar companies, where the median salary is $42,772 per year. The employees at Sam Ash Music earn an average yearly salary of $42,413 per year, and the salaries at Usa Discounters average $41,968 per year.
Average Salary

Lacrosse Unlimited

Salary Range31k - 57k$43k$42,772

Sam Ash Music

Salary Range31k - 57k$42k$42,413

Usa Discounters

Salary Range30k - 57k$42k$41,968
Prada USA
Salary Range29k - 60k$42k$41,888

Ben Bridge Jeweler

Salary Range31k - 53k$41k$41,469
Salary Range30k - 55k$41k$41,382
Salary Range32k - 52k$41k$41,336

Barneys New York

Salary Range29k - 54k$40k$40,257

Tandy Leather Factory

Salary Range28k - 52k$39k$38,811
City Sports
Salary Range27k - 50k$37k$36,961

Frequently Asked Questions about New Balance

When was New Balance founded?

New Balance was founded in 1906.

How many Employees does New Balance have?

New Balance has 5,000 employees.

How much money does New Balance make?

New Balance generates $4.5B in revenue.

What industry is New Balance in?

New Balance is in the retail industry.

What is New Balance's mission?

New Balance's mission statement is "Our mission is to put the body in motion with the most advanced footwear technology on the planet."

What type of company is New Balance?

New Balance is a private company.

Who are New Balance's competitors?

New Balance competitors include Puma, Asics, Converse, Sports Basement, Barneys New York, Usa Discounters, Sam Ash Music, Ski World, Burberry, Jared, Tandy Leather Factory, Lacrosse Unlimited, Prada USA, Ben Bridge Jeweler, Super Runners Shop, Cardboard Heroes Sports Stuff, Castles Jewelry, Michael Kors, Dooney & Bourke, City Sports.

Who works at New Balance?

Joe Preston (CEO)

William Riley (founder)

Kathy Blanc (Owner)

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Updated December 31, 2020

Zippia gives an in-depth look into the details of New Balance, including salaries, political affiliations, employee data, and more, in order to inform job seekers about New Balance. The employee data is based on information from people who have self-reported their past or current employments at New Balance. While we have made attempts to ensure that the information displayed are correct, Zippia is not responsible for any errors or omissions, or for the results obtained from the use of this information. The data presented on this page does not represent the view of New Balance and its employees or that of Zippia.

New Balance may also be known as or be related to NEW BALANCE INC, New Balance, New Balance Athletics, Inc., New Balance Inc and New Balance, Inc.