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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|Sales/New Business||Safety Pin LLC.||New York, NY||Oct 01, 2010||$336,000|
|New Business Development and Deal Delivery General||Shell U.S. Hosting Company||Houston, TX||Aug 13, 2014||$219,000 -
|New Business Development and Deal Delivery General||Shell U.S. Hosting Company||Houston, TX||Aug 11, 2014||$210,000 -
|Lead, New Business Development||Analytics Quotient Inc.||Norwalk, CT||Jan 10, 2016||$172,362|
|DVP, New Store Development||Sears Authorized Hometown Stores, LLC||Hoffman Estates, IL||Feb 10, 2014||$150,000|
|Senior Manager New Business Development and Sports Analytics||Golden Vikings Sports, LLC||New York, NY||Mar 09, 2015||$142,792 -
|Technical Developer New Platform, Application Arch||Accenture LLP||Philadelphia, PA||Jul 07, 2014||$130,000|
|Senior Manager New Business Development and Sports||Golden Viking Sports, LLC||Kent, WA||Sep 23, 2014||$123,000 -
|Head of New Business, US West Coast||Netnames USA, Inc.||San Francisco, CA||Jan 01, 2016||$120,000|
|Manager, New Business Development||Ethicon, Inc.||Somerville, NJ||Oct 10, 2012||$115,000|
|New Business Development (M&A)/Budget Analyst||Authentic Brands Group LLC||New York, NY||Sep 16, 2014||$115,000|
|Strategy Project Manager-New Business Development||Corning Incorporated||Corning, NY||Aug 28, 2016||$110,000|
|Management Analyst-New Business Development||Tutorworks Inc.||Burlingame, CA||Mar 01, 2012||$109,317 -
|Management Analyst-New Business Development||Tutorworks Inc.||Burlingame, CA||Sep 11, 2012||$109,317 -
|Management Analyst-New Business Development||Tutorworks Inc.||Burlingame, CA||Dec 01, 2011||$109,317 -
|Senior Manager, New Business Development||Population Services International||Washington, DC||Mar 17, 2016||$107,765|
|Senior Manager, Corp. Sponsorship & New Business Development||New York Jets LLC||Florham Park, NJ||Aug 06, 2015||$102,461 -
|Manager, New Business Development||W. R. Grace & Co.||Columbia, MD||Apr 26, 2012||$101,338 -
|Senior Manager, New Business Development||Finca International, Inc.||Washington, DC||May 20, 2015||$90,000 -
|New Business Project BA||Aetna Life Insurance Company||Franklin, TN||Nov 03, 2014||$90,000|
|Senior Manager, New Business Development||Finca International, Inc.||Washington, DC||May 20, 2012||$90,000|
|Manager, New Business Development||Crystal International Group Inc.||New York, NY||Apr 01, 2016||$90,000|
|Manager, New Business Development||Population Services International||Washington, DC||Mar 01, 2015||$87,000|
|Postharvest New Business Development Scientist||Rohm and Haas Chemicals, LLC, A Subsidiary of The||Spring House, PA||Oct 01, 2012||$86,904 -
|Senior Analyst New Business Development||Lowe's Companies, Inc.||Mooresville, NC||Sep 05, 2014||$84,000|
|Senior Manager, New Business Development||Population Services International||Washington, DC||Sep 01, 2014||$83,741|
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