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Become A New Business Development

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Working As A New Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $128,750

    Average Salary

What Does A New Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A New Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Do you work as a New Business Development?

New Business Development Jobs

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New Business Development Career Paths

New Business Development
Marketing Consultant Marketing Director Director Of Sales
Director Of Enterprise Sales
12 Yearsyrs
Business Developer Business Development Manager
Director Of Sales
10 Yearsyrs
Project Manager Senior Manager Director Of Sales
Director Of Sales & Business Development
13 Yearsyrs
Vice President, Business Development President/Chief Executive Officer Business Developer
Director, Strategic Accounts
13 Yearsyrs
Marketing Consultant Marketing Manager National Account Manager
Enterprise Account Manager
9 Yearsyrs
Business Development Manager Senior Project Manager Senior Product Manager
Marketing Director
7 Yearsyrs
Regional Sales Manager General Manager Account Executive
Marketing Manager
6 Yearsyrs
Marketing Manager General Manager Account Manager
National Account Manager
8 Yearsyrs
Sales/Marketing Sales Manager Regional Sales Manager
National Accounts Sales Manager
9 Yearsyrs
Vice President, Business Development Senior Consultant Business Development Manager
National Sales Director
10 Yearsyrs
Regional Sales Manager National Account Manager Account Executive
National Sales Manager
10 Yearsyrs
Project Manager Product Manager Regional Sales Manager
Regional Sales Director
10 Yearsyrs
Business Development Manager Senior Account Manager Account Executive
Regional Sales Manager
9 Yearsyrs
Office Manager Marketing Director Director Of Sales
Sales Vice President
9 Yearsyrs
Marketing Manager Operations Manager Account Executive
Senior Sales Executive
9 Yearsyrs
Marketing Director Sales Consultant Sales Manager
Senior Sales Manager
7 Yearsyrs
Marketing Director Director Of Sales
Senior Vice President, Sales
14 Yearsyrs
Sales/Marketing Sales And Marketing Manager Account Manager
Strategic Accounts Manager
9 Yearsyrs
Office Manager Account Manager
Territory Account Manager
8 Yearsyrs
Business Developer Business Development Consultant Business Development Manager
Vice President, Business Development
13 Yearsyrs
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Do you work as a New Business Development?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Business Developer 2.6 years
Top Employers Before
President 3.5%
Manager 3.5%
Consultant 3.3%
Owner 2.8%
Director 2.7%
Top Employers After
Consultant 6.3%
Owner 4.8%
Manager 2.7%

Do you work as a New Business Development?

New Business Development Demographics

Gender

Male

61.9%

Female

36.1%

Unknown

2.0%
Ethnicity

White

82.4%

Hispanic or Latino

8.6%

Asian

6.7%

Unknown

1.7%

Black or African American

0.6%
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Languages Spoken

Spanish

51.4%

French

8.1%

German

6.8%

Portuguese

4.1%

Japanese

4.1%

Carrier

4.1%

Russian

4.1%

Italian

4.1%

Chinese

1.4%

Hebrew

1.4%

Cantonese

1.4%

Occidental

1.4%

Czech

1.4%

Hindi

1.4%

Urdu

1.4%

Korean

1.4%

Mandarin

1.4%

Thai

1.4%
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New Business Development Education

Schools

University of Phoenix

9.8%

Temple University

8.5%

Pennsylvania State University

6.1%

West Virginia University

6.1%

New York University

5.5%

Michigan State University

5.5%

Eastern Michigan University

5.5%

University of St. Thomas (Minnesota)

4.9%

University of Maryland - College Park

4.3%

University of Florida

4.3%

University of Kentucky

4.3%

DePaul University

4.3%

University of Texas at Austin

4.3%

Southern New Hampshire University

4.3%

Northeastern University

4.3%

Western Illinois University

3.7%

University of Minnesota - Twin Cities

3.7%

Rochester Institute of Technology

3.7%

University of Utah

3.7%

Florida State University

3.7%
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Majors

Business

34.5%

Marketing

12.7%

Communication

7.6%

Management

5.7%

Psychology

4.7%

Finance

4.3%

Political Science

3.5%

Mechanical Engineering

2.9%

Accounting

2.8%

Economics

2.4%

General Sales

2.4%

Education

2.1%

Liberal Arts

2.1%

Computer Science

2.0%

Kinesiology

2.0%

Public Relations

1.8%

English

1.7%

Sociology

1.7%

Electrical Engineering

1.6%

Journalism

1.6%
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Degrees

Bachelors

51.5%

Other

21.4%

Masters

15.3%

Associate

6.3%

Certificate

2.8%

Doctorate

1.9%

License

0.4%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real New Business Development Salaries

Job Title Company Location Start Date Salary
New Business Development and Deal Delivery General Shell U.S. Hosting Company Houston, TX Aug 13, 2014 $219,000 -
$230,000
New Business Development and Deal Delivery General Shell U.S. Hosting Company Houston, TX Aug 11, 2014 $210,000 -
$230,000
DVP, New Store Development Sears Authorized Hometown Stores, LLC Hoffman Estates, IL Feb 10, 2014 $150,000
Technical Developer New Platform, Application Arch Accenture LLP Philadelphia, PA Jul 07, 2014 $130,000
New Business Project BA Aetna Life Insurance Company Franklin, TN Nov 03, 2014 $90,000
New Business Project BA Aetna Life Insurance Company Franklin, TN Nov 03, 2014 $70,000 -
$93,000

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How Would You Rate The Salary Of a New Business Development?

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Top Skills for A New Business Development

BusinessDevelopmentProductsSalesGrowthStrategicPartnershipsTerritoryCustomerServiceFinancialDataEntryOnlineBusinessRelationshipsNewAccountsTradeShowsNewClientsAccountManagementAdditionalEmailProjectManagementInternetMarketResearchCRM

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  1. Business Development
  2. Products
  3. Sales Growth
You can check out examples of real life uses of top skills on resumes here:
  • Provide detailed market analysis (including competitor activity and market trends) to support strategic business development.
  • Launched new products into the marketplace increasing retail sales from $3,000 to $6,000 per bath system nationally.
  • Increased overall company revenue by 18% with combined new business development and consumer sales growth.
  • Identified strategic partnerships and gathered market information to gain a competitive advantage.
  • Maintained diverse territory: rural southeast quarter of Oklahoma & rural suburbs of Kansas City, MO.

How Would You Rate Working As a New Business Development?

Are you working as a New Business Development? Help us rate New Business Development as a Career.

Top New Business Development Employers

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New Business Development Videos

Business Development #2: eight key skills

Career Advice on becoming a Business Development Manager by Victoria P (Full Version)

ICG Webinar: Learn the Skills of New Business Development