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Become A New Business Development

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Working As A New Business Development

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $112,000

    Average Salary

What Does A New Business Development Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A New Business Development

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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New Business Development Jobs

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New Business Development Career Paths

New Business Development
Business Development Consultant Managing Partner Operations Consultant
Assistant Vice President Operations
8 Yearsyrs
Business Development Manager Marketing Director Marketing Vice President
Chief Marketing Officer
10 Yearsyrs
Regional Sales Manager Project Manager Program Manager
Deputy Director
9 Yearsyrs
Vice President, Business Development Management Consultant Human Resources Business Partner
Director Of Human Resources Operations
10 Yearsyrs
Business Development Executive Business Development Director Director Of Strategy
Director Of Strategy & Marketing
5 Yearsyrs
Senior Sales Executive Director Of Sales Director Of International Sales
Director, International Business Development
10 Yearsyrs
Business Development Executive Regional Account Executive Regional Sales Executive
Executive Sales Manager
6 Yearsyrs
Business Development Consultant Business Development Representative Corporate Account Manager
Government Account Manager
8 Yearsyrs
Regional Sales Manager Manufacturer's Representative Sales Manager
Group Sales Manager
5 Yearsyrs
Marketing Director Regional Director National Sales Manager
International Sales Manager
6 Yearsyrs
Vice President, Business Development Marketing Consultant Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Director Sales Consultant Regional Sales Manager
National Accounts Sales Manager
8 Yearsyrs
Senior Sales Executive Enterprise Account Manager Channel Account Manager
Partner Development Manager
8 Yearsyrs
Business Development Director Consultant Senior Business Analyst
Planning Manager
8 Yearsyrs
Business Development Manager Senior Account Manager Recruiter
Recruitment Manager
6 Yearsyrs
Marketing Consultant Sales Specialist Sales Account Manager
Senior Account Sales Manager
7 Yearsyrs
Business Developer Business Development Manager Senior Manager
Senior Operations Manager
9 Yearsyrs
Marketing Consultant Marketing Manager Social Media Manager
Strategist
6 Yearsyrs
Business Development Director Recruiter Operations Manager
Supply Chain Manager
10 Yearsyrs
Business Developer Business Development Director Operations Vice President
Vice President Of Sales & Operations
11 Yearsyrs
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Do you work as a New Business Development?

Help others decide if this is a good career for them

Average Length of Employment
Sales/Marketing 3.1 years
Business Developer 2.6 years
Top Careers Before New Business Development
President 3.5%
Manager 3.5%
Consultant 3.3%
Owner 2.8%
Director 2.7%
Top Careers After New Business Development
Consultant 6.3%
Owner 4.8%
Manager 2.7%

Do you work as a New Business Development?

New Business Development Demographics

Gender

Male

61.9%

Female

36.1%

Unknown

2.0%
Ethnicity

White

64.7%

Hispanic or Latino

13.9%

Black or African American

10.6%

Asian

7.0%

Unknown

3.8%
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Foreign Languages Spoken

Spanish

51.4%

French

8.1%

German

6.8%

Portuguese

4.1%

Japanese

4.1%

Carrier

4.1%

Russian

4.1%

Italian

4.1%

Chinese

1.4%

Hebrew

1.4%

Cantonese

1.4%

Occidental

1.4%

Czech

1.4%

Hindi

1.4%

Urdu

1.4%

Korean

1.4%

Mandarin

1.4%

Thai

1.4%
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New Business Development Education

Schools

University of Phoenix

9.8%

Temple University

8.5%

Pennsylvania State University

6.1%

West Virginia University

6.1%

New York University

5.5%

Michigan State University

5.5%

Eastern Michigan University

5.5%

University of St. Thomas (Minnesota)

4.9%

University of Maryland - College Park

4.3%

University of Florida

4.3%

University of Kentucky

4.3%

DePaul University

4.3%

University of Texas at Austin

4.3%

Southern New Hampshire University

4.3%

Northeastern University

4.3%

Western Illinois University

3.7%

University of Minnesota - Twin Cities

3.7%

Rochester Institute of Technology

3.7%

University of Utah

3.7%

Florida State University

3.7%
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Majors

Business

34.5%

Marketing

12.7%

Communication

7.6%

Management

5.7%

Psychology

4.7%

Finance

4.3%

Political Science

3.5%

Mechanical Engineering

2.9%

Accounting

2.8%

Economics

2.4%

General Sales

2.4%

Education

2.1%

Liberal Arts

2.1%

Computer Science

2.0%

Kinesiology

2.0%

Public Relations

1.8%

English

1.7%

Sociology

1.7%

Electrical Engineering

1.6%

Journalism

1.6%
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Degrees

Bachelors

51.5%

Other

21.4%

Masters

15.3%

Associate

6.3%

Certificate

2.8%

Doctorate

1.9%

License

0.4%

Diploma

0.3%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real New Business Development Salaries

Job Title Company Location Start Date Salary
Sales/New Business Safety Pin LLC. New York, NY Oct 01, 2010 $336,000
New Business Development and Deal Delivery General Shell U.S. Hosting Company Houston, TX Aug 13, 2014 $219,000 -
$230,000
New Business Development and Deal Delivery General Shell U.S. Hosting Company Houston, TX Aug 11, 2014 $210,000 -
$230,000
DVP, New Store Development Sears Authorized Hometown Stores, LLC Hoffman Estates, IL Feb 10, 2014 $150,000
Technical Developer New Platform, Application Arch Accenture LLP Philadelphia, PA Jul 07, 2014 $130,000
New Business Project BA Aetna Life Insurance Company Franklin, TN Nov 03, 2014 $90,000
New Business Project BA Aetna Life Insurance Company Franklin, TN Nov 03, 2014 $70,000 -
$93,000

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Top Skills for A New Business Development

  1. Business Development
  2. New Clients
  3. Customer Service
You can check out examples of real life uses of top skills on resumes here:
  • Provided sales expertise for new business development and increased revenue by actively prospecting and cultivating new and existing relationships.
  • Utilized company-provided lists as well as self-generated pathways to identify potential new clients.
  • Compiled applicable loan application documents and served as intermediary between business owner and funding source, focusing on strong customer service.
  • Worked with industry representatives and local and regional medical personnel to increase market share.
  • Developed and implemented strategic plans to enhance and achieve sales objectives, expand market penetration, and capitalize on revenue-generating opportunities.

How Would You Rate Working As a New Business Development?

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Top New Business Development Employers

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