New media coordinator demographics and statistics in the US
New media coordinator demographics research summary. Zippia estimates new media coordinator demographics and statistics in the United States by using a database of 30 million profiles. Our new media coordinator estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about new media coordinators after extensive research and analysis:
- There are over 18,260 new media coordinators currently employed in the United States.
- 52.4% of all new media coordinators are women, while 47.6% are men.
- The average new media coordinator age is 41 years old.
- The most common ethnicity of new media coordinators is White (66.7%), followed by Hispanic or Latino (12.1%), Black or African American (10.2%) and Asian (5.3%).
- In 2022, women earned 96% of what men earned.
- 12% of all new media coordinators are LGBT.
- New media coordinators are 54% more likely to work at private companies in comparison to education companies.
On this page
New media coordinator demographics by:
New media coordinator gender statistics
52.4% of new media coordinators are women and 47.6% of new media coordinators are men.
- Female, 52.4%
- Male, 47.6%
New media coordinator gender ratio
| Gender | Percentages |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
New media coordinator gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$52,733
Female income
$50,659
New media coordinator gender ratio over time
This data breaks down the percentage of men and women in new media coordinator positions over time. Currently, 52.4% of new media coordinators are female.
New media coordinator gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 49.91% | 50.09% |
| 2011 | 53.26% | 46.74% |
| 2012 | 50.85% | 49.15% |
| 2013 | 55.64% | 44.36% |
| 2014 | 51.11% | 48.89% |
| 2015 | 47.83% | 52.17% |
| 2016 | 48.38% | 51.62% |
| 2017 | 53.18% | 46.82% |
| 2018 | 50.38% | 49.62% |
| 2019 | 51.06% | 48.94% |
| 2020 | 49.61% | 50.39% |
| 2021 | 47.57% | 52.43% |
New media coordinator related jobs gender ratio
We compared new media coordinators with similar job titles to see how gender ratios vary. As you can see, public address announcer and track announcer have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Paraprofessional Interpreter | 12% | 88% |
| Deaf Interpreter | 15% | 85% |
| Fashion Journalist | 15% | 85% |
| New Media Coordinator | 48% | 52% |
| Sports Announcer | 91% | 9% |
| Track Announcer | 92% | 8% |
| Public Address Announcer | 93% | 7% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
New media coordinator demographics by race
The most common ethnicity among new media coordinators is White, which makes up 66.7% of all new media coordinators. Comparatively, 12.1% of new media coordinators are Hispanic or Latino and 10.2% of new media coordinators are Black or African American.
- White, 66.7%
- Hispanic or Latino, 12.1%
- Black or African American, 10.2%
- Asian, 5.3%
- Unknown, 5.1%
- American Indian and Alaska Native, 0.6%
New media coordinator race
| New media coordinator race | Percentages |
|---|---|
| White | 66.7% |
| Hispanic or Latino | 12.1% |
| Black or African American | 10.2% |
| Asian | 5.3% |
| Unknown | 5.1% |
| American Indian and Alaska Native | 0.6% |
New media coordinator race and ethnicity over time
See how new media coordinator racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
New media coordinator race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.89% | 9.57% | 4.31% | 9.16% |
| 2011 | 74.13% | 9.74% | 4.42% | 8.92% |
| 2012 | 74.16% | 9.13% | 3.94% | 9.47% |
| 2013 | 72.95% | 10.35% | 4.41% | 9.44% |
| 2014 | 73.47% | 10.30% | 3.45% | 9.66% |
| 2015 | 72.53% | 9.27% | 5.41% | 10.44% |
| 2016 | 71.90% | 9.57% | 5.21% | 9.97% |
| 2017 | 73.52% | 9.66% | 4.14% | 10.49% |
| 2018 | 71.15% | 8.66% | 5.15% | 11.26% |
| 2019 | 72.90% | 8.82% | 4.63% | 10.64% |
| 2020 | 67.38% | 9.66% | 4.58% | 14.57% |
| 2021 | 66.73% | 10.19% | 5.32% | 12.07% |
New media coordinator wage gap by race
According to our data, white new media coordinators have the highest average salary compared to other ethnicities. Hispanic or latino new media coordinators have the lowest average salary at $50,969.
| Ethnicity | Salary |
|---|---|
| Unknown | $54,540 |
| White | $54,835 |
| Black or African American | $51,022 |
| Asian | $52,428 |
| Hispanic or Latino | $50,969 |
Average new media coordinator age
See how the average age of new media coordinators varies based on ethnicity and gender.
Male
Female
New media coordinator age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 47 | 35.5 |
| White | 43 | 40 |
| Black or African American | 49.5 | 45 |
| Asian | 36 | |
| Hispanic or Latino | 35 | 36 |
New media coordinator age breakdown
The average age of new media coordinators is 40+ years years old, representing 53% of the new media coordinator population.
New media coordinator age breakdown
| New Media Coordinator Years | Percentages |
|---|---|
| 40+ years | 53% |
| 30-40 years | 31% |
| 20-30 years | 17% |
New media coordinator educational attainment
The most common degree for new media coordinators is bachelor's degree, with 77% of new media coordinators earning that degree. The second and third most common degree levels are master's degree degree at 10% and master's degree degree at 9%.
- Bachelor's, 77%
- Master's, 10%
- Associate, 9%
- High School Diploma, 2%
- Other Degrees, 2%
New media coordinators by degree level
| New media coordinator degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 10% |
| Associate | 9% |
| High School Diploma | 2% |
| Other Degrees | 2% |
New media coordinator jobs you might like
New media coordinator wage gap by degree level
| Education | Salary |
|---|---|
| Master's Degree | $56,885 |
| Bachelor's Degree | $53,532 |
New media coordinator employment statistics
Most new media coordinators work for a private in the media industry.
Company size where new media coordinators work
Below, you can see the size of companies where new media coordinators work.
New media coordinator jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 22% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 31% |
| > 10,000 employees | 13% |
New media coordinator jobs by company type
Employees with the new media coordinator job title have their preferences when it comes to working for a company. For instance, most new media coordinators prefer to work at private companies over education companies.
New media coordinator jobs by sector
| Company type | Percentages |
|---|---|
| Education | 25% |
| Public | 16% |
| Private | 54% |
| Government | 5% |
New media coordinator jobs by industry
The most common industries for new media coordinators are media, education and non profits.
New media coordinator industry statistics
| Industry | Percentages |
|---|---|
| Media | 27% |
| Education | 16% |
| Non Profits | 15% |
| Manufacturing | 6% |
| Health Care | 5% |
| Fortune 500 | 5% |
| Hospitality | 5% |
| Government | 3% |
| Energy | 3% |
| Professional | 3% |
| Retail | 3% |
| Technology | 3% |
| Transportation | 2% |
| Finance | 2% |
| Start-up | 2% |
| Telecommunication | 2% |
| Construction | 1% |
| Automotive | 1% |
New media coordinator turnover and employment statistics
New media coordinator unemployment rate over time
The unemployment rate for new media coordinators between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
New media coordinator unemployment rate by year
| Year | New media coordinator unemployment rate |
|---|---|
| 2010 | 5.84% |
| 2011 | 5.89% |
| 2012 | 4.61% |
| 2013 | 4.57% |
| 2014 | 3.98% |
| 2015 | 3.27% |
| 2016 | 2.78% |
| 2017 | 2.36% |
| 2018 | 2.01% |
| 2019 | 3.01% |
| 2020 | 3.59% |
| 2021 | 3.67% |
Average new media coordinator tenure
The average new media coordinator stays at their job for 1-2 years, based on the 412 new media coordinators resumes in Zippia's database.
New media coordinator tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 22% |
| 1-2 years | 42% |
| 3-4 years | 14% |
| 5-7 years | 10% |
| 8-10 years | 6% |
| 11+ years | 6% |
New media coordinator LGBT ratio compared to similar jobs
Review the percent of new media coordinators that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Sports Reporter | 10.10% | 4,296 |
| Co-Host | 10.34% | 12,121 |
| New Media Coordinator | 12.01% | - |
| Entertainment Editor | 12.38% | 11,458 |
| Russian Language Interpreter And Translator | 14.90% | 23,144 |
| Contributing Author | 16.36% | 70 |
| Track Announcer | 16.36% | 736 |
Similar new media coordinator jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Sports Reporter | 10.10% | 4,296 |
| Co-Host | 10.34% | 12,121 |
| Entertainment Editor | 12.38% | 11,458 |
| Russian Language Interpreter And Translator | 14.90% | 23,144 |
| Contributing Author | 16.36% | 70 |
| Track Announcer | 16.36% | 736 |
Foreign languages spoken by new media coordinators
The most common foreign language among new media coordinators is Spanish at 42.3%. The second-most popular foreign language spoken is French at 23.1% and German is the third-most popular at 7.7%.
- Spanish, 42.3%
- French, 23.1%
- German, 7.7%
- Danish, 3.8%
- Chinese, 3.8%
- Other, 19.3%
New media coordinator languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 42.3% |
| French | 23.1% |
| German | 7.7% |
| Danish | 3.8% |
| Chinese | 3.8% |
| Other | 19.3% |
