Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
Job outlook for new media coordinators in the United States
New media coordinator job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected new media coordinator job growth rate is 8% from 2018-2028.
About 22,300 new jobs for new media coordinators are projected over the next decade.
New media coordinator salaries have increased 8% for new media coordinators in the last 5 years.
There are over 18,260 new media coordinators currently employed in the United States.
There are 24,738 active new media coordinator job openings in the US.
The average new media coordinator salary is $53,060.
Are new media coordinator jobs in demand?
New media coordinator job and salary trends over time
New media coordinator jobs over time
New media coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 18,260 | 0.01% |
| 2020 | 18,398 | 0.01% |
| 2019 | 18,411 | 0.01% |
| 2018 | 17,983 | 0.01% |
| 2017 | 17,584 | 0.01% |
Average new media coordinator salary over time
New media coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $53,060 | $25.51 | +2.7% |
| 2024 | $51,658 | $24.84 | +1.9% |
| 2023 | $50,686 | $24.37 | +1.2% |
| 2022 | $50,095 | $24.08 | +2.2% |
| 2021 | $49,014 | $23.56 | +2.2% |
New media coordinator jobs by state
Most common states for new media coordinators
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Delaware | 961,939 | 226 | 23% |
| 2 | North Dakota | 755,393 | 171 | 23% |
| 3 | Kansas | 2,913,123 | 590 | 20% |
| 4 | District of Columbia | 693,972 | 133 | 19% |
| 5 | South Dakota | 869,666 | 155 | 18% |
| 6 | Arkansas | 3,004,279 | 502 | 17% |
| 7 | New Mexico | 2,088,070 | 346 | 17% |
| 8 | Idaho | 1,716,943 | 285 | 17% |
| 9 | Alabama | 4,874,747 | 577 | 12% |
| 10 | Oklahoma | 3,930,864 | 469 | 12% |
| 11 | Vermont | 623,657 | 73 | 12% |
| 12 | New Hampshire | 1,342,795 | 118 | 9% |
| 13 | Rhode Island | 1,059,639 | 94 | 9% |
| 14 | Wyoming | 579,315 | 52 | 9% |
| 15 | Massachusetts | 6,859,819 | 550 | 8% |
| 16 | Alaska | 739,795 | 62 | 8% |
| 17 | Utah | 3,101,833 | 220 | 7% |
| 18 | Montana | 1,050,493 | 74 | 7% |
| 19 | New York | 19,849,399 | 1,124 | 6% |
| 20 | Maryland | 6,052,177 | 359 | 6% |
New Media Coordinator job outlook: Expert opinions
Our panel of new media coordinator experts
University of North Texas
Seattle University
Seattle University
Duquesne University
Dominican University of California
University of the District of Columbia
University of Central Oklahoma
Marian University
Pennsylvania State University
Heidelberg University
Adelphi University
University of Minnesota
Davis & Elkins College
Elizabethtown College
Carson-Newman University
University of Northern Colorado
American University
Wright Sate University
Eastern Illinois University
University of Cincinnati
Brittany McElroy
Senior LecturerUniversity of North Texas
Mayborn School of Journalism
What skills stand out on New Media Coordinator resumes?
Brittany McElroy: The most important thing is to be able to do everything. The days of super-specialized jobs where you could learn to do just one or two things are gone. A diverse skill set is so important. The second thing I would say students graduating and wanting to work in any kind of media need is a really good understanding of audiences. There is so much competition for people's attention that you will not be successful if you don't identify your niche, understand how to capture its attention, and keep it.
What soft skills should all New Media Coordinators possess?
Brittany McElroy: As far as soft skills go, they are the same skills they've always been- good networking and communication skills. Understand that while a lot can get done in a digital space, a face-to-face connection (even if that is on zoom) can go a lot farther than an email. Some of our recent grads hate having to pick up the phone and make an actual call. They are much more comfortable with text or email, but they need to push themselves out of their comfort zone to connect with people. While I think younger generations have a lot of new skills and perspectives that can be so valuable to potential employers, those old-fashioned networking skills still go a long way.
What hard/technical skills are most important for New Media Coordinators?
Dr. Jiangmeng Helen Liu Ph.D.: Communication skills (verbal and written, especially written) are the critical baseline for a successful career in PR. PR is still about communication and content, even in an era of digital media, memes, and emojis.
Social media management ability is also critical, particularly for entry-level PR positions. Most employers recognize Millennials and, even more, Gen Z are true social media natives and rely on younger, junior staff to navigate their social media accounts. It would be particularly impressive if applicants demonstrate their ability to understand and use Google Analytics, social media analytical tools, media aggregators, and monitoring tools.
An ability with media relations, both digital and traditional, is another critical skill simply because most PR clients demand it. As a result, PR agencies prioritize applicant resumes that showcase experience and accomplishment in successfully generating earned media for their clients and organizations. For this reason, internships that provide an opportunity for students to demonstrate their ability with media relations are highly valuable.
Measurement and research skills are vital as well, although many students might neglect them. As a result, knowledge of basic statistics could set a candidate apart from many other PR majors. It is also necessary that students know how to conduct primary research (both qualitative and quantitative) and interpret the results for the clients.
Jim Clune
InstructorSeattle University
Communication Department
What skills will help New Media Coordinators earn the most?
Jim Clune: PR professionals who are most successful in the field have a track record of producing results for their clients. This requires a combination of hard skills, such as media relations and social media management, as well as soft skills, such as creativity and interpersonal communication. PR is, at the bottom, a results-driven business, and the ability to produce and communicate client results drives both career success and salary.
Adaptability is another critical skill for a successful career in PR. The PR industry is fast-paced and constantly evolving. As communication technology constantly evolves, organizations change their goals, and people frequently change their opinions and behaviors. Hence, the ability to keep up with all the changes and quickly adapt to the new technology/trend/situation is a key to growing one's career-and earning more--in the PR industry.
What skills will help New Media Coordinators earn the most?
Dr. Mike Dillon: To not think and act in a silo, to adapt and be in a position when new opportunities arise, even if they are not in a seeming linear line from where you might be at the moment. A person who is a critical thinker with technical skills is more valuable than a person who is adept at doing what they're told with technology but has no larger sense of the how or why they use tools.
Bradley Van Alstyne Ph.D.
Assistant Professor of Communications, Coordinator, Online Learning and Development, Chair of the Communications and Media Studies DepartmentDominican University of California
Communication and Media Studies
What skills stand out on New Media Coordinator resumes?
Bradley Van Alstyne Ph.D.: Experience: internships, co-curricular and extra-curricular projects, and any jobs held while in college. Those jobs may not be directly related to a media coordinator job description but could have other benefits like the team environment at a restaurant.
What soft skills should all New Media Coordinators possess?
Bradley Van Alstyne Ph.D.: Working well with others, time management, and the ability to teach and supervise others.
What hard/technical skills are most important for New Media Coordinators?
Bradley Van Alstyne Ph.D.: Video (shooting and editing), audio applications that allow you to produce and edit sound, and social media literacy.
What skills will help New Media Coordinators earn the most?
Bradley Van Alstyne Ph.D.: The hard skills (audio and video) usually get you the job, but the soft skills allow you to keep it and grow!
Dr. Yolandra Plummer Ph.D.
Associate ProfessorUniversity of the District of Columbia
Department of Management
What skills stand out on New Media Coordinator resumes?
Dr. Yolandra Plummer Ph.D.: Key skills that stand out on Public Relations Coordinator resumes include strong verbal and written communication skills, ability to market and promote via social media content, attention to detail, superior presentation skills in person and via Microsoft Teams, Webex, and/or Zoom. Additional skills include excellent customer service and interpersonal skills.
What hard/technical skills are most important for New Media Coordinators?
Dr. Yolandra Plummer Ph.D.: The important hard skills include a college degree and/or certification in writing, marketing, or public relations.
Stacia Wert-Gray Ph.D.
Professor of Marketing, ChairpersonUniversity of Central Oklahoma
Department of Marketing
What soft skills should all New Media Coordinators possess?
Stacia Wert-Gray Ph.D.: Communication is important in any job but especially in marketing. These professionals must be able to communicate with customers/clients about product/service benefits and must be able to listen and represent the needs of customers/clients to their own company.
The Rev. Dr. George LaMaster
Associate ProfessorMarian University
What skills stand out on New Media Coordinator resumes?
The Rev. Dr. George LaMaster: One entry-level position in communication is not like all the others. I recommend that job candidates start with the expectations in the job advertisement. Study them. Then, tailor the resume to highlight how your experiences match their expectations. Lists of "skills" mean very little unless they're substantiated with education or work experience.
Dr. Bu Zhong Ph.D.
Associate ProfessorPennsylvania State University
Donald P. Bellisario College of Communications
What soft skills should all New Media Coordinators possess?
Dr. Bu Zhong Ph.D.: Social media analytics - obtain and uncover insights by analyzing information circulated on social media platforms.
What hard/technical skills are most important for New Media Coordinators?
Dr. Bu Zhong Ph.D.: Data analyzing - learning some basics about statistics and using the skills to process data created by citizens, institutes, or governments.
Paige Atterholt
Adjunct ProfessorHeidelberg University
Will there be an enduring impact of the coronavirus pandemic on New Media Coordinators?
Paige Atterholt: I think now, being in year 2 of the pandemic, I think if anything there will be more jobs for graduates. Just looking through the jobs online, there are many opportunities for graduates to get a job. I think the older community retired when things got bad, which opened the door for the younger generation.
What will help New Media Coordinators increase their earning potential?
Paige Atterholt: There are many ways a teacher can increase their earning potential. This can be done through continuing education, maybe looking at a Masters or more to move up on the pay scale. Teachers can advise student council, tutoring, or even look at coaching to earn more money. There's vast opportunities in the world of education! Schools always need teachers who are well-rounded.
What's a good job out of college for New Media Coordinators?
Mark Grabowski: A good job would be one where you're happy, able to grow professionally and make enough money to get by. Your first job is probably not going to be your dream job. It may not pay great. And there will be boring days, bad days and perhaps all-nighters. But, because you're spending so much time working, you should try to find something you enjoy doing. You want to avoid taking on credit card debt or medical debt, so you may need to turn down opportunities that only provide "experience" or "exposure" over an actual salary and benefits. That said, it's hard to find an entry-level job that is both fun and pays a decent wage. So, you're going to have to strike a balance between doing what you love for peanuts versus making money but being miserable. Finally, you want to work at a place that will enable you to advance in your career or at least acquire skills that will help you in life. Otherwise, you're just wasting your time. And your first few years after college are prime years, so use them wisely.
What will help New Media Coordinators increase their earning potential?
Mark Grabowski: In media, it's important to have multimedia skills, so that you can be an effective and compelling digital storyteller. You should know how to record sound, how to shoot video, how to edit sound and video, how to write using search engine optimization, how to create a webpage, etc. That said, being able to write and speak well remain the most important skills - and so few young people do that well because they've been isolated this past year and they primarily communicate through texting.
What's a good job out of college for New Media Coordinators?
Zhirong Zhao Ph.D.: Many of our students aim for a career in public or nonprofit organizations to address issues of social inequality and power imbalance. These are great jobs that align well with the skill sets of our students and their future career goals.
What will help New Media Coordinators increase their earning potential?
Zhirong Zhao Ph.D.: People in a public or nonprofit career aims not only for the growth of personal earning potential, but also the opportunity to make positive changes to the society.
Bridget Esterhuizen
Theatre Department Head, Assistant Professor of TheatreDavis & Elkins College
Theatre Department
What will help New Media Coordinators increase their earning potential?
Bridget Esterhuizen: Flexibility. Versatility. Creativity. Luckily, these are things we are well trained for. BUT, it's very hard to make art when you are trying to survive, which is why I'll circle back to calling on our government to think a bit like Roosevelt's administration did and put funding into governmental arts projects and initiatives.
What technical skills for a New Media Coordinator stand out to employers?
Dr. Tara Moore: A large percentage of job ads list SEO experience as a desirable trait in a candidate. Writers must understand the power of keywords. Students preparing for the workforce can sharpen their skills in a content management system like WordPress and learn to use social media scheduling apps. When I teach writing, I have been able to use the web pieces written by recent graduates to cover the expectations students will face on the job.
First jobs also often include work with maintaining style guides, so becoming familiar with that process and AP Style helps too. For a writer, audience is key. These technical skills are simply the means by which we prepare vibrant writing to reach our target audience. Ads also continue to list expectations for soft skills like being able to collaborate, communicate clearly, take initiative, and meet deadlines. Students who have participated in client-based projects or internships can demonstrate their experience in these areas.
Dr. Tamara Centis
Assistant Professor of Foreign LanguagesCarson-Newman University
World Languages Department
What certifications/licenses/courses can have the biggest impact for New Media Coordinators?
Dr. Tamara Centis: Travel abroad and embrace diversity! Students tend to focus on technical skills, having certifications, licenses, which are all great, but let us not forget about the soft skills! When learning about people and culture we develop a broad set of skills like communication, adaptability, motivation, teamwork, and creative thinking, just to mention a few. Mastering these skills with any certification, license or course can have a great impact on your job prospects. Get out of the comfort zone, be humble, and be willing to learn. The sky is the limit.
What will help New Media Coordinators increase their earning potential?
Dr. Tamara Centis: The above questions kind of answer this, but what I can add is take time to reflect on yourself, on what motivates you, challenges you, and what do you do to overcome difficulties. Be able to take these experiences at your advantage and learn about yourself. Think about what you can do to grow personally and professionally. Keep track of your accomplishments, milestones, and volunteer experiences. Explore new opportunities and learn, learn, learn! It is never too late.
Thomas Endres
ProfessorUniversity of Northern Colorado
College of Humanities & Social Sciences
What will help New Media Coordinators increase their earning potential?
Thomas Endres: Two words: Experience and Education. Go out of your way to learn or do something that makes you stand out from the pack. Volunteer. Land an internship. Do informational interviews with and/or shadow those who have position titles to which you aspire. Start on a graduate degree. If that's too much, earn a certificate. At least take a class. Enroll in community seminars and workshops on professional presence (especially in the virtual environment) and leadership skills. Take advantage of networking opportunities and meet people. Because many organizations are moving conferences and events online, and therefore have less overhead, they are offering sessions and "cocktail hours" for free. Attend! Finally, brace yourself. These are suggestions for a lifetime, not just a trial period.
What technical skills for a New Media Coordinator stand out to employers?
Thomas Endres: Sounds simple, but the ability to present oneself in a virtual environment. I just finished a three-hour Zoom meeting. One of the individuals called in because they couldn't make the link work on their computer, so we spent three hours listening to their voice while looking at a phone icon. Another had the camera set far away and angled back so that they were cut off at the neck. Just a small head resting on the bottom of the screen and lots of white wall and ceiling above. A third person was obviously slouched down on a couch in a darkened room, so they were flattened out and fuzzy. If I was an employer, would I want to hire any of these people and have them represent my organization? Probably not. The "skilled" communicator comes across strong on screen while simultaneously not drawing attention to it. They log-in early and take care of camera and microphone issues before the session begins. They are centered on the screen, the background is appropriate and non-distracting, they have front-lighting, and their head and shoulders fill just enough of the screen so that we can see them without staring up their nostrils. Again, it sounds simple, but it is amazing (and distracting and disheartening) how many have not figured out, or don't care about, the impression they make on camera. If you make it look effortless and natural, employers will notice.
How have salaries changed over time for New Media Coordinators?
Erica Bondarev Rapach: One of the biggest changes I have seen with regards to salaries in arts management and the business of entertainment is the call for employers to post vacancies with clear and transparent information about compensation. It has been a standard practice to not have job postings include the salary range. Providing this is critically important to ensure that candidates are paid fairly based on the skills and experience required and the salary that the position commands. Additionally, there has been a movement in the field to eliminate unpaid internships as they create issues of inequity, privileging those that can afford to work a job for free.
What technical skills for a New Media Coordinator stand out to employers?
Erica Bondarev Rapach: Digital, digital, digital. Arts and entertainment organizations have become digital media organizations during the pandemic and so technical skills in social media marketing, website development and maintenance, search engine optimization, video, audio, post-production, and live streaming are standouts. And I am not even certain that's an exhaustive list!
What are the biggest trends we'll see in the New Media Coordinator job market given the pandemic?
John Dinsmore Ph.D.: While we all wait for things to go back the way they were pre-COVID-19, the pandemic will have some long-term effects on business generally. Following a year of having employees work remotely and seeing them remain productive, companies like SalesForce have said they intend to allow employees to continue to work from home. As a result, you will see some industries (tech, telecommunications) benefit from that and others (commercial real estate) suffer. Additionally, with telecommuting remaining at high levels, you will see the proximity of employees or applicants to their current or prospective employers become less of a factor.
What will help New Media Coordinators increase their earning potential?
Dr. Ensung Kim Ph.D.: Ability to work across media platforms. Good writing ability is a must. In addition, if you can take photos, record and edit audios and videos, have some design ability, you'll be quite marketable.
Will there be an enduring impact of the coronavirus pandemic on New Media Coordinators?
Dr. Ensung Kim Ph.D.: The covid-19 pandemic will have a lasting impact on everyone including journalism students seeking jobs in near future.
How have salaries changed over time for New Media Coordinators?
Dr. Jeffrey Layne Blevins Ph.D.: To be honest, I don't know that salaries have changed negatively over the past 20 years. However, I think there is more competition for fewer jobs, and those journalists with the broadest set of hard and soft skills are the most competitive. What I would say, is there are more part-time opportunities now than ever before as journalism has been more in line with the so-called "gig economy."
What are the biggest trends we'll see in the New Media Coordinator job market given the pandemic?
Dr. Jeffrey Layne Blevins Ph.D.: Well, if there is a silver-lining with the pandemic for journalism is that we're discovering how much journalistic work can be done remotely when there are no other safe alternatives. For paid interns, free lancers and other part-timers this means more opportunities for paid work from home, especially for people with design and media production skills. Journalistic work never stops because the news never stops, and journalists have to be able to adapt. The kind of things that have been fundamental to journalism -- like always do an interview in person -- have been completely reshaped by what technology allows us to do remotely. Journalists with media production skills are best positioned in the current environment to adapt and work independently.
What soft skills should all New Media Coordinators possess?
Dr. Jeffrey Layne Blevins Ph.D.: All journalists need a healthy sense of assertiveness. They need to be go-getters and self-starters who can self-manage. Because of the remote nature of a lot of work right now, not just journalistic practice, you're not going to have an editor or supervisor hanging over your shoulder and micro-managing your work. You need to be independent. And for that matter, journalism graduates are well positioned. They have to think critically, be able to analyze and contextualize rapidly developing phenomenon and communicate quickly and effectively to a general audience.