How To Become A New Media Manager: What It Is and Career Path

What is a new media manager and how to become one

Updated January 8, 2025

3 min read

Quoted experts

Tobias Sellier,

Dr. Veronica Radeva Dawson Ph.D.

There is more than meets the eye when it comes to being a new media manager. For example, did you know that they make an average of $31.36 an hour? That's $65,227 a year! Between 2018 and 2028, the career is expected to grow 10% and produce 33,700 job opportunities across the U.S.

What general advice would you give to a new media manager?

Tobias Sellier

Senior Director, American Public Power Association

There are exciting opportunities to work for community-owned, not-for-profit, hometown public power. From engineers and customer service representatives to lineworkers and administrative professionals, there are many opportunities. And utility employees, being essential workers, even during these challenging times, there are still many jobs that will need to be filled.

ScoreNew Media ManagerUS Average

Salary

5.1

Avg. Salary $65,227

Avg. Salary $59,228

Stability level

7.5

Growth rate 10%

Growth rate 0.3%

Diversity

3.1

Race

American Indian and Alaska Native 0.23%

Asian 8.15%

Black or African American 3.04%

Hispanic or Latino 8.67%

Unknown 5.32%

White 74.58%

Gender

female 34.70%

male 65.30%

Age - 38

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 38

Stress level

7.5

Stress level is high

7.1 - high

Complexity level

9.0

Complexity level is advanced

7 - challenging

Work life balance

3.5

Work life balance is poor

6.4 - fair

Key steps to become a new media manager

Explore new media manager education requirements

Most common new media manager degrees

Bachelor's

79.0 %

Master's

11.3 %

Associate

4.5 %

Start to develop specific new media manager skills

Skills	Percentages
Website Content	30.90%
Video Content	9.49%
Facebook	5.56%
Twitter	4.33%
Intern Program	3.98%

Complete relevant new media manager training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New new media managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a new media manager based on U.S. Bureau of Labor Statistics data and data from real new media manager resumes.

Research new media manager duties and responsibilities

Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
Create multimedia content in Photoshop, including streaming video and animate graphics.
Facilitate and own the execution of email marketing collateral, including copywriting and editing of content.

Prepare your new media manager resume

When your background is strong enough, you can start writing your new media manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a new media manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable new media manager resume templates

Build a professional new media manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your new media manager resume.