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Become A New Media Manager

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Working As A New Media Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $67,000

    Average Salary

What Does A New Media Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A New Media Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Average Length of Employment
New Media Manager 3.0 years
Media Manager 2.7 years
Web Manager 2.6 years
Top Careers Before New Media Manager
Internship 11.8%
Consultant 6.2%
Manager 5.0%
Director 3.7%
Webmaster 3.7%
Top Careers After New Media Manager
Owner 7.9%
Director 5.1%
Manager 5.1%
Consultant 4.0%

Do you work as a New Media Manager?

Highest New Media Manager Salaries

Job Title Company Location Start Date Salary
New Media Manager Middle East Broadcasting Networks, Inc. Springfield, VA May 09, 2011 $65,000
New Media Manager Americas Society, Inc. New York, NY Jan 08, 2013 $55,000
New Media Manager Americas Society, Inc. New York, NY Jan 11, 2011 $45,000
New Media Manager Everence Services, LLC Goshen, IN Jul 19, 2010 $45,000 -
$65,000
Communications Analyst and New Media Manager Equality Florida Inc. Saint Petersburg, FL Jul 25, 2015 $38,235
New Media Manager LGW Social Media Marketing LLC Miami, FL Oct 09, 2016 $37,545
New Media Manager Tennessee Performing Arts Center Nashville, TN Aug 15, 2011 $34,000

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Top Skills for A New Media Manager

  1. Web Content
  2. Online Presence
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Developed web content strategies that increased web traffic by 108% over a two-years period.
  • Created, implemented, and managed the companies online presence.
  • Created and directly managed digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
  • Provided art direction and storyboarding for the Museum's video productions and podcasts.
  • Coordinated Twitter verification status for club account, a first for a MLS club.

New Media Manager Demographics

Gender

Male

59.0%

Female

33.8%

Unknown

7.2%
Ethnicity

White

60.8%

Hispanic or Latino

14.0%

Black or African American

11.6%

Asian

8.2%

Unknown

5.4%
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Foreign Languages Spoken

Spanish

45.0%

Portuguese

10.0%

Japanese

10.0%

French

10.0%

Chinese

5.0%

German

5.0%

Mandarin

5.0%

Russian

5.0%

Italian

5.0%
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New Media Manager Education

Schools

New York University

12.4%

University of Phoenix

10.1%

American University

9.0%

University of California - Los Angeles

5.6%

University of Tennessee - Knoxville

5.6%

George Washington University

5.6%

University of Texas at Austin

5.6%

University of Washington

4.5%

University of Illinois at Chicago

4.5%

State University of New York Oneonta

3.4%

University of South Florida

3.4%

Temple University

3.4%

University of Colorado at Boulder

3.4%

Indiana University Bloomington

3.4%

East Carolina University

3.4%

New School

3.4%

Full Sail University

3.4%

Quinnipiac University

3.4%

University of Wisconsin - Oshkosh

3.4%

University of Oregon

3.4%
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Majors

Communication

17.8%

Business

15.9%

Marketing

11.1%

Political Science

8.1%

Graphic Design

6.3%

Photography

5.9%

Journalism

4.8%

English

4.4%

Management

3.3%

Computer Science

3.3%

Entertainment Business

2.2%

Fine Arts

2.2%

Public Relations

2.2%

Advertising

2.2%

Sociology

1.9%

Psychology

1.9%

Liberal Arts

1.9%

Legal Research And Advanced Professional Studies

1.5%

Audiovisual Communications Technologies

1.5%

Digital Media

1.5%
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Degrees

Bachelors

49.3%

Masters

24.2%

Other

17.6%

Certificate

3.9%

Doctorate

2.5%

Associate

1.9%

Diploma

0.6%
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