New media manager demographics and statistics in the US
New media manager demographics research summary. Zippia estimates new media manager demographics and statistics in the United States by using a database of 30 million profiles. Our new media manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about new media managers after extensive research and analysis:
- There are over 10,090 new media managers currently employed in the United States.
- 34.7% of all new media managers are women, while 65.3% are men.
- The average new media manager age is 39 years old.
- The most common ethnicity of new media managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 95% of what men earned.
- 10% of all new media managers are LGBT.
- New media managers are 71% more likely to work at private companies in comparison to public companies.
On this page
New media manager demographics by:
New media manager gender statistics
34.7% of new media managers are women and 65.3% of new media managers are men.
- Male, 65.3%
- Female, 34.7%
New media manager gender ratio
| Gender | Percentages |
|---|---|
| Male | 65.3% |
| Female | 34.7% |
New media manager gender pay gap
Women earn 95¢ for every $1 earned by men
Male income
$65,782
Female income
$62,391
New media manager gender ratio over time
This data breaks down the percentage of men and women in new media manager positions over time. Currently, 34.7% of new media managers are female.
New media manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 81.13% | 18.87% |
| 2011 | 80.90% | 19.10% |
| 2012 | 81.32% | 18.68% |
| 2013 | 81.27% | 18.73% |
| 2014 | 80.02% | 19.98% |
| 2015 | 79.68% | 20.32% |
| 2016 | 79.60% | 20.40% |
| 2017 | 78.86% | 21.14% |
| 2018 | 67.37% | 32.63% |
| 2019 | 66.40% | 33.60% |
| 2020 | 64.95% | 35.05% |
| 2021 | 65.30% | 34.70% |
New media manager related jobs gender ratio
We compared new media managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| New Media Manager | 65% | 35% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
New media manager demographics by race
The most common ethnicity among new media managers is White, which makes up 74.6% of all new media managers. Comparatively, 8.7% of new media managers are Hispanic or Latino and 8.2% of new media managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
New media manager race
| New media manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
New media manager race and ethnicity over time
See how new media manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
New media manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
New media manager wage gap by race
According to our data, asian new media managers have the highest average salary compared to other ethnicities. Black or african american new media managers have the lowest average salary at $62,392.
| Ethnicity | Salary |
|---|---|
| Unknown | $65,473 |
| White | $65,199 |
| Black or African American | $62,392 |
| Asian | $71,167 |
| Hispanic or Latino | $64,990 |
Average new media manager age
See how the average age of new media managers varies based on ethnicity and gender.
Male
Female
New media manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
New media manager age breakdown
The average age of new media managers is 40+ years years old, representing 44% of the new media manager population.
New media manager age breakdown
| New Media Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
New media manager educational attainment
The most common degree for new media managers is bachelor's degree, with 79% of new media managers earning that degree. The second and third most common degree levels are master's degree degree at 11% and master's degree degree at 4%.
- Bachelor's, 79%
- Master's, 11%
- Associate, 4%
- High School Diploma, 1%
- Other Degrees, 5%
New media managers by degree level
| New media manager degree | Percentages |
|---|---|
| Bachelor's | 79% |
| Master's | 11% |
| Associate | 4% |
| High School Diploma | 1% |
| Other Degrees | 5% |
New media manager jobs you might like
New media manager wage gap by degree level
According to the data, new media managers with a Doctorate degree earn more than those without, at $78,709 annually. With a Master's degree, new media managers earn a median annual income of $75,600 compared to $67,446 for new media managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $75,600 |
| Bachelor's Degree | $67,446 |
| Doctorate Degree | $78,709 |
New media manager employment statistics
Most new media managers work for a private in the media industry.
Company size where new media managers work
Below, you can see the size of companies where new media managers work.
New media manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 11% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 32% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 17% |
| > 10,000 employees | 13% |
New media manager jobs by company type
Employees with the new media manager job title have their preferences when it comes to working for a company. For instance, most new media managers prefer to work at private companies over public companies.
New media manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 10% |
| Public | 15% |
| Private | 71% |
| Government | 5% |
New media manager jobs by industry
The most common industries for new media managers are media, non profits and education.
New media manager industry statistics
| Industry | Percentages |
|---|---|
| Media | 34% |
| Non Profits | 11% |
| Education | 8% |
| Hospitality | 6% |
| Technology | 6% |
| Fortune 500 | 5% |
| Internet | 4% |
| Retail | 4% |
| Professional | 4% |
| Telecommunication | 3% |
| Government | 3% |
| Health Care | 3% |
| Transportation | 2% |
| Construction | 2% |
| Manufacturing | 2% |
| Insurance | 2% |
| Automotive | 1% |
| Utilities | 1% |
| Finance | 1% |
| Start-up | 1% |
| Real Estate | 1% |
| Energy | 1% |
New media manager turnover and employment statistics
New media manager unemployment rate over time
The unemployment rate for new media managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
New media manager unemployment rate by year
| Year | New media manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average new media manager tenure
The average new media manager stays at their job for 1-2 years, based on the 413 new media managers resumes in Zippia's database.
New media manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 17% |
| 1-2 years | 40% |
| 3-4 years | 17% |
| 5-7 years | 9% |
| 8-10 years | 8% |
| 11+ years | 9% |
New media manager LGBT ratio compared to similar jobs
Review the percent of new media managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Midwest Regional Manager | 7.25% | 99,335 |
| Promotions Director | 9.54% | 8,812 |
| New Media Manager | 9.86% | - |
| Fundraising Consultant | 16.11% | 5,207 |
Similar new media manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Midwest Regional Manager | 7.25% | 99,335 |
| Promotions Director | 9.54% | 8,812 |
| Fundraising Consultant | 16.11% | 5,207 |
Foreign languages spoken by new media managers
The most common foreign language among new media managers is Spanish at 45.0%. The second-most popular foreign language spoken is Portuguese at 10.0% and Japanese is the third-most popular at 10.0%.
- Spanish, 45.0%
- Portuguese, 10.0%
- Japanese, 10.0%
- French, 10.0%
- Chinese, 5.0%
- Other, 20.0%
New media manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.0% |
| Portuguese | 10.0% |
| Japanese | 10.0% |
| French | 10.0% |
| Chinese | 5.0% |
| Other | 20.0% |
