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What is a new media strategist and how to become one

Updated January 8, 2025
3 min read
There is more than meets the eye when it comes to being a new media strategist. For example, did you know that they make an average of $20.16 an hour? That's $41,930 a year! Between 2018 and 2028, the career is expected to grow 8% and produce 22,300 job opportunities across the U.S.
ScoreNew Media StrategistUS Average
Salary
3.3

Avg. Salary $41,930

Avg. Salary $59,228

Stability level
7.3

Growth rate 8%

Growth rate 0.3%

Diversity
6.6
Race

American Indian and Alaska Native 0.59%

Asian 5.30%

Black or African American 10.09%

Hispanic or Latino 11.98%

Unknown 5.09%

White 66.95%

Gender

female 44.87%

male 55.13%

Age - 40
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 40
Stress level
7.3

Stress level is high

7.1 - high

Complexity level
8.8

Complexity level is advanced

7 - challenging

Work life balance
3.8

Work life balance is poor

6.4 - fair

Key steps to become a new media strategist

  1. Explore new media strategist education requirements

    Most common new media strategist degrees

    Bachelor's

    76.5 %

    Master's

    16.2 %

    Associate

    4.4 %
  2. Start to develop specific new media strategist skills

    SkillsPercentages
    Digital Marketing52.43%
    Design Website9.43%
    Website Content7.28%
    Digital Strategy6.05%
    Content Management5.91%
  3. Complete relevant new media strategist training and internships

    Accountants spend an average of 1-3 months on post-employment, on-the-job training. New new media strategists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a new media strategist based on U.S. Bureau of Labor Statistics data and data from real new media strategist resumes.
  4. Research new media strategist duties and responsibilities

    • Manage social media channels, while executing SEO and SEM paid campaigns.
    • Manage website and blog content, including video production/editing, SEO, and quality link-building efforts.
    • Create and directly manage digital marketing campaigns, working extensively with Google AdWords, Facebook and direct placement on demographic-relevant sites.
    • Oversee LinkedIn group and conversations.
  5. Apply for new media strategist jobs

    Now it's time to start searching for a new media strategist job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first new media strategist job

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Average new media strategist salary

The average new media strategist salary in the United States is $41,930 per year or $20 per hour. New media strategist salaries range between $22,000 and $77,000 per year.

Average new media strategist salary
$41,930 Yearly
$20.16 hourly

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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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