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What is a new product development manager and how to become one

Updated January 8, 2025
4 min read
Quoted expert
Sachin Tuli

As a New Product Development Manager, you are responsible for searching for new opportunities in order to develop a new product. You will also oversee the process from concept creation to actual product distribution. You need to make the products more attractive and appealing to a bigger market range.

To be a successful New Product Development Manager, you need to possess important skills and traits. Firstly, you need to be detail-oriented. Of course, you do not want to commit any mistake during the process and distribution, so you should closely pay attention to details. Next is math skills; you need to know how to perform basic math operations. Lastly, since you will be dealing with a lot of information, you need to have great analytical skills to help you better understand the information at hand and efficiently communicate it to your audience.

As a New Product Development Manager, you can earn around $96,932 per year on average. There is also a job growth rate of 3%, which is not bad. After some time being a New Product Development Manager, you can then become a Marketing Manager, Senior Product Manager, and Senior Product Line Manager.

What's a day at work look like for a new product development manager?

Sachin TuliSachin Tuli LinkedIn profile

Director, International Business Major, Wisconsin School of Business, University of Wisconsin-Madison

The pandemic accelerated ongoing shifts with work-from-anywhere and use of remote meeting technologies. With mass adoption at all levels, these trends are likely to persist to some degree across fields and industries. There will likely be less travel for a number of years, but concurrently we may see more cross-team and cross-national collaboration and coordination. From an international business perspective, firms do plan to continue their globalization efforts and we know that graduates themselves increasingly seek potential global opportunities and mobility when choosing which organizations to work for.
ScoreNew Product Development ManagerUS Average
Salary
9.0

Avg. Salary $154,907

Avg. Salary $59,228

Stability level
6.8

Growth rate 2%

Growth rate 0.3%

Diversity
1.6
Race

American Indian and Alaska Native 0.16%

Asian 11.73%

Black or African American 3.13%

Hispanic or Latino 8.97%

Unknown 4.69%

White 71.33%

Gender

female 25.78%

male 74.22%

Age - 48
Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 48
Stress level
6.8

Stress level is high

7.1 - high

Complexity level
8.5

Complexity level is advanced

7 - challenging

Work life balance
5.3

Work life balance is fair

6.4 - fair

New product development manager career paths

Key steps to become a new product development manager

  1. Explore new product development manager education requirements

    Most common new product development manager degrees

    Bachelor's

    71.2 %

    Master's

    18.2 %

    Associate

    7.1 %
  2. Start to develop specific new product development manager skills

    SkillsPercentages
    Product Development33.37%
    Project Management15.50%
    R12.02%
    Business Development3.49%
    Direct Reports2.91%
  3. Complete relevant new product development manager training and internships

    Accountants spend an average of 3-6 months on post-employment, on-the-job training. New new product development managers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a new product development manager based on U.S. Bureau of Labor Statistics data and data from real new product development manager resumes.
  4. Gain additional new product development manager certifications

    New product development manager certifications can show employers you have a baseline of knowledge expected for the position. Certifications can also make you a more competitive candidate. Even if employers don't require a specific new product development manager certification, having one may help you stand out relative to other applicants.

    The most common certifications for new product development managers include Project Management Professional (PMP) and Six Sigma Green Belt.

    More About Certifications
  5. Research new product development manager duties and responsibilities

    • Manage project closeout upon completion, including an analysis of the project's success in meeting the ROI goals.
    • Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions.
    • Introduce procedures include ROI analysis with marketing, technical prototype sessions, use of FMEA analysis and project scheduling and management.
    • Utilize SQL to support data-driven analysis and decision processes to inform project prioritization, assess feature effectiveness, and troubleshoot issues.
  6. Prepare your new product development manager resume

    When your background is strong enough, you can start writing your new product development manager resume.

    You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a new product development manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

    Choose from 10+ customizable new product development manager resume templates

    Build a professional new product development manager resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your new product development manager resume.
    New Product Development Manager Resume
    New Product Development Manager Resume
    New Product Development Manager Resume
    New Product Development Manager Resume
    New Product Development Manager Resume
    New Product Development Manager Resume
    New Product Development Manager Resume
    New Product Development Manager Resume
    New Product Development Manager Resume
  7. Apply for new product development manager jobs

    Now it's time to start searching for a new product development manager job. Consider the tips below for a successful job search:

    1. Browse job boards for relevant postings
    2. Consult your professional network
    3. Reach out to companies you're interested in working for directly
    4. Watch out for job scams

How did you land your first new product development manager job

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Average new product development manager salary

The average new product development manager salary in the United States is $154,907 per year or $74 per hour. New product development manager salaries range between $106,000 and $225,000 per year.

Average new product development manager salary
$154,907 Yearly
$74.47 hourly

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How do new product development managers rate their job?

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New product development manager reviews

profile
A zippia user wrote a review on Aug 2023
Pros

Solve tough problems, work on agile teams, outlet for creativity,

Cons

high expectations, constantly evolving technology, broad range of topics to learn (product management specifics, industry, technology, software development methods


profile
A zippia user wrote a review on Jun 2020
Pros

Its not a specific job, As a product manager your job responsibilities cover many different areas and that's what i love about it.

Cons

all other teams think that they are doing a task for you instead of thinking that they are part of a team on a project


profile
A zippia user wrote a review on Jan 2020
Pros

Being able to solve technical problems and manage staff for work


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Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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