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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
|Job Title||Company||Location||Start Date||Salary|
|New Product Scout||Grunenthal Latin America Inc.||Coral Gables, FL||Jun 09, 2016||$170,000|
|Manager of New Product Planning||Biotronik, Inc.||Lake Oswego, OR||Oct 02, 2010||$131,367|
|Manager, New Product Quality||Hospira, Inc.||Lake Forest, IL||Jun 24, 2014||$130,400|
|New Product Program Manager||Cypress Semiconductor Corporation||San Jose, CA||Sep 08, 2011||$127,174|
|Analyst, New Products||Facebook, Inc.||Menlo Park, CA||Dec 09, 2016||$125,000|
|New Products Operations Manager||Apple Inc.||Cupertino, CA||Oct 01, 2012||$125,000|
|New Product Program Manager||Cisco Systems, Inc.||San Jose, CA||Apr 01, 2010||$124,200|
|New Products Operations Manager||Apple Inc.||Cupertino, CA||Jan 16, 2012||$120,000|
|New Products Operations Manager||Apple Inc.||Cupertino, CA||Sep 20, 2011||$120,000|
|Manager-New Table Wine Products||E. & J. Gallo Winery||Modesto, CA||Apr 05, 2016||$115,000 -
|Manager New Product Commercialization||Biogen IDEC, Inc.||Weston, MA||Sep 13, 2013||$113,025|
|New Product Program Manager||Cisco Systems, Inc.||Milpitas, CA||May 01, 2014||$111,800 -
|New Product Program Manager 2||Cypress Semiconductor Corporation||Lynnwood, WA||Oct 01, 2012||$102,294|
|New Product Manager I||Dreyer's Grand Ice Cream, Inc.||Bakersfield, CA||Jan 01, 2011||$95,888 -
|Apac New Product Manager||Fenwal, Inc.||Lake Zurich, IL||Oct 01, 2012||$90,000|
|Manager, New Technologies and Simulation||Bosch Rexroth Corporation||Bethlehem, PA||Nov 01, 2014||$88,655|
|Innovation Manager, New Technologies||Bayer Materialscience, LLC||Pittsburgh, PA||Aug 21, 2015||$87,000|
|New Products Sourcing Manager||Black & Decker (U.S.) Inc.||Towson, MD||Apr 17, 2010||$87,000 -
|New Product Sourcing Manager||Charles Bowman and Company||Holland, MI||Sep 11, 2015||$85,000|
|New Product Sourcing Manager||Charles Bowman and Company||Holland, MI||Sep 15, 2014||$85,000|
|New Product Manager||World Minerals Inc.||Goleta, CA||Jan 11, 2010||$84,000 -
|New Product Manager||World Minerals Inc.||Goleta, CA||Sep 10, 2010||$84,000 -
|New Products Manager||Smith & Nephew, Inc.||Mansfield, MA||Mar 27, 2016||$83,529|
|New Products Manager||Smith & Nephew, Inc.||Mansfield, MA||Jun 13, 2014||$79,872|
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