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New product manager skills for your resume and career

Updated January 8, 2025

6 min read

Quoted experts

Davide , Ph.D. Bolchini Ph.D.,

Matthew Lopresti

Below we've compiled a list of the most critical new product manager skills. We ranked the top skills for new product managers based on the percentage of resumes they appeared on. For example, 14.6% of new product manager resumes contained market research as a skill. Continue reading to find out what skills a new product manager needs to be successful in the workplace.

15 new product manager skills for your resume and career

1. Market Research

Market research is a collective effort to collect information related to a consumer's needs and wants. It is a systematic approach that involves recording and analysis of both qualitative and quantitative data. Market research helps a business to identify a target market correctly and identify the gaps in potential consumer's expectations.

Here's how new product managers use market research:

Conducted thorough market research to identify new product concepts to help company reach additional consumer segments.
Coordinated market research and product development, provided input to clinical research coordinator.

2. Product Management

Product management is a part of an organization's function that deals with product development, planning, pricing, forecasting, launching, and marketing the product.

Here's how new product managers use product management:

Initiated Global Product Management strategies that increased utilization of installed manufacturing capacity while bringing new products into markets previously left unsupported.
Increased profitability and sustainability of integration software business by rationalizing product line and developing product management infrastructure, processes and team.

3. Project Management

Here's how new product managers use project management:

Provide project management to multidisciplinary project teams in order to facilitate the implementation of strategic initiatives and business critical projects.
Tasked to evaluate current processes and cross-functional cohesiveness within the new product launch development cycle and streamline project management.

4. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how new product managers use product development:

Achieved product software reliability by managing proper product verification and ensured immediate response to customer needs during product development.
Developed, documented, and established new product development processes delivering immediate benefits to budgetary efficiency and operational excellence.

5. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how new product managers use r:

Team of 5 R S M, of the Year, 2 x's.

6. Logistics

Logistics is a complete organization and implementation of a problem. Logistics are often considered in a complex business operation, as some works need detailed plannings. Logistics are also used in military action.

Here's how new product managers use logistics:

Major Responsibilities Soft-Tex-manage warehouse and logistics as well as responsible for shipping Responsible for all off site distribution-Charleston and Calif.
Reviewed estimated demand levels and spearheaded logistics operations to prevent shortage or excess liabilities due to limitations of supplier capacities.

7. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how new product managers use business development:

Directed business planning for growth investments, staffing, business development financial management and client satisfaction.
Partnered with Business Development to devise a disruptive pricing strategy.

8. Lifecycle Management

Here's how new product managers use lifecycle management:

Managed New Product Introduction (NPI), Value Engineering projects and Product Lifecycle management achieving continuous quality and efficiency improvements.
Worked with process engineering teams to develop standards and procedures for service delivery, operational support, and lifecycle management.

9. Digital Marketing

Here's how new product managers use digital marketing:

Created and executed digital marketing strategy to increase insurance sales with the Long-Term Care Services Rider.
Trained & proficient in selling SEO, SEM & other digital marketing solutions.

10. Business Cases

Business cases are documents, verbal agreements, or presentations that explain the purpose of creating a task or project. The idea is to see that whenever any resource such as money or effort is spent, immense value or satisfaction is derived. A typical example is a software upgrade whose business case captures the results of streamlined performance, better value for money, improved customer experience, and time optimization among other benefits.

Here's how new product managers use business cases:

Developed business cases and project plans or directs their development through subordinate managers, including preparation for funding consideration.
Developed a financial and strategic business case to identify opportunity and determine profitability that will drive incremental sales.

11. Product Design

Product design can be described as a process of imagining, creating, and iterating products that solve user's problems and talk about the specific needs of users in the market. Product design is an engineering disciple and it is the basic design and idea that goes before the mass production of the product.

Here's how new product managers use product design:

Accepted additional responsibility managing all Power brand servers and I/O product designs.
Implemented concurrent engineering practices, which reduced the overall product design cycle.

12. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how new product managers use competitive analysis:

Evaluated products for highest potential for success, including competitive analysis, consumer research, sales/profit potential, and innovation.
Performed competitive analysis of providers of CRM solutions, PIM applications and voice-web content delivery.

13. Technical Support

Technical support or tech support are the services provided by any hardware or software company to users. They help in solving the technical difficulties the customers face with their products or services. Moreover, the tech support employees maintain, manage, and repair the IT faults. They are also responsible for resolving the network problems, installing and configuring hardware and software.

Here's how new product managers use technical support:

Manage beta tests ensuring internally manufactured products meet specifications and work with Technical Support to ensure quality of vended products.
Coordinated and provided technical support with outside vendor partners.

14. Product Quality

Product quality is the basic element of a business. It means to add features in a product or service in such a way that it meets the needs and wants of the customers. Enhancing the product quality also means improve the goods from any existing defects to ensure customer satisfaction.

Here's how new product managers use product quality:

Collaborated on cross-functional teams, managing product development, improving manufacturing processes while maintaining product quality, integrity and price points.
Improved product quality by identifying manufacturing issues, developing cost-effective solutions, and overseeing successful implementation across all manufacturing environments.

15. Design Engineering

Here's how new product managers use design engineering:

Maintained consistent supply in transferring new products from design engineering to volume manufacturing.
Interfaced with Design Engineering/Suppliers and offshore Material Management.

What skills help New Product Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on new product manager resumes?

Davide , Ph.D. Bolchini Ph.D.

Professor and Chair, Director, Human-Computer Interaction Program, Indiana University

In my experience, our most successful MS HCI graduates (https://soic.iupui.edu/hcc/graduate/hci/masters/) take the time to put together a compelling online portfolio that showcases their project experience and skill set in action, as applied to specific research opportunities they had with faculty or projects they worked on during their UX internships in the industry. The personal brand of UX junior professional can be greatly enriched when the portfolio includes not only what the student has done, but why and what was the design rationale behind the process and the results, what was the larger context and goal of the project (especially in large collaborative projects), and what was the specific role and contribution of the student. The discussion about the portfolio of a candidate has become a key ingredient of the interview for UX jobs, besides other important activities such as UX design exercises or remote assignments.

What new product manager skills would you recommend for someone trying to advance their career?

Matthew Lopresti

Associate professor of Philosophy and humanities, Hawaii Pacific University

Captains of industry are often asked about the traits they look for in new hires. Critical thinking is always a must, as well as excellent written and oral communication skills.

These are the core competencies of the discipline of philosophy. Top-notch communication abilities begin with a depth of ability to understand nuanced, complex details, and then turn around and clearly communicate these complex ideas in easily digestible bits of information. It is no coincidence that students who graduate with philosophy degrees repeatedly dominate graduate and law-school entrance exams like the GRE and LSAT; they are often the sharpest thinkers with the quickest minds

What technical skills for a new product manager stand out to employers?

Patrick Lindsay

Assistant Lecturer, Miami University

Most all employers expect full competency in creatively using technology for communications. By that I don't mean mobile devices or social media usgae. I mean a widespread working knowledge of technology tools (apps, software, etc). Employers are seeking those candidates who can convey thoughts, ideas, responses in a multi-faceted way. Basic competency in written correspondence is no longer enough. Employers want to see daily business communication not only contain demonstration of good writing (grammar, syntax, formatting) but also being able to create embedded images, video, and relevant web links to better communicate. And not just for a big fancy client presentation, but consistently in regular communication. Further, they want words supported by data; support words with numerical evidence. As such, advanced excel skills and real experience in data sources and extraction stand out to employers.

Similarly, they expect professional virtual audio-visual communication. It is not enough to just be on the Zoom call. The expectation is to be prepared, to be engaged, to be aware of the audio and video angles and backgrounds. To demonstrate active listening as well as enthusiastic, energetic, even animated talking. Body language and facial expression are even more enhanced in virtual communications.

If there was a positive outcome from being thrust into an academic world that was all virtual, it was the need to learn new technical skills, not only for classwork, but also for social interaction. This will not only be appreciated by employers, but for many, expected.

Do you want to know more?

List of new product manager skills to add to your resume

The most important skills for a new product manager resume and required skills for a new product manager to have include:

Market Research
Product Management
Project Management
Product Development
R
Logistics
Business Development
Lifecycle Management
Digital Marketing
Business Cases
Product Design
Competitive Analysis
Technical Support
Product Quality
Design Engineering
Cost Reduction

On-Time Delivery
ROI
MRP
Direct Reports
Manage Cross
Product Line
FDA
Work Breakdown Structure
Business Plan
ISO
OEM
Product Specifications
Pricing Strategy
BOM
RFP
PPAP

Cost Savings
Business Processes
Cost Analysis
Strategic Sourcing
Channel Marketing
Brand Marketing
Process Improvement
DFM
Industrial Design
Production Process
Trade Shows
Training Materials
CAD
Global Sourcing

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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