New Vision Display CEO and leadership

David Kruse is our CSO and President of Worldwide Sales and Marketing. David graduated from the University of Illinois majoring in Marketing and Management. He speaks, reads and writes Mandarin Chinese. David has spent the last ten years living and working in China where he was a factory general manager for NIBE Industrier, a publically traded company on the Stockholm stock exchange, responsible for the production and sales of electrical components for the automotive and white goods industries. David has offices in Shenzhen and in the Chicago area from which he manages our global sales and marketing efforts.

Matthias Pfeiffer received his degree as a Doctor of Engineering from the University of Darmstadt in 1993 where he specialized in physical chemistry and chemical technology. His research for both his masters and Ph.D. theses was on the molecular dynamics of ferroelectric liquid crystals and liquid crystal polymers. Later in 1993 Matthias joined the Liquid Crystal Institute at Kent State University as a research associate where – in cooperation with the University of Stuttgart – he developed one of the first e-book/document reader devices and a scattering mode active matrix display . In 1995 Matthias joined Three-Five Systems, Inc. as a senior member of the R&D staff, where he was involved in optimization of performance and production processes for passive matrix displays and led the development of LCoS micro-displays and reflective color displays. In 2001 Matthias joined Brillian Corporation (later Syntax-Brillian), a spin-out company formed to commercialize LCoS micro-displays, projectors and television sets. He was responsible for further development of the display and the entire optical train of the projection system. The technology led to one of the first progressive scan HDTV sets with 65-inch diagonal screens. In 2008 Matthias joined Flextronics International’s Technology Leadership Group as a Senior Director, becoming the resident corporate expert for displays. He later took on responsibility for developing display technology in Flextronics’ Multek Display and Touch factories. Matthias is married, has one son and lives in Boulder, Colorado, USA and frequently travels to NVD’s China factories. He is fluent in English and German.

Alan Lefko is our Chief Financial Officer. He served as Vice President of Finance of Solar Power, Inc., a California corporation from December 2006 to December 2012. From July 2004 through December 2006 Alan served as Vice President Finance of International DisplayWorks, Inc, a manufacturer of liquid crystal displays and display modules. From February 2000 to July 2004 Alan was Corporate Controller of International DisplayWorks, Inc. From July 1999 to January 2000, Alan was the Chief Financial Officer of The Original Bungee Company (“Bungee”) in Oxnard, California, a manufacturer and distributor of stretch cord and webbing products. Alan was responsible for the reorganization of Bungee’s financing structure, establishment of an asset based lending program and implementation of cost accounting systems and controls. From 1989 to 1999, Alan served as Chief Financial Officer and Controller of Micrologic, a manufacturer and distributor of Global Positioning Systems and Vikay America, Inc., a subsidiary of Vikay Industrial (Singapore) Limited, based in Chatsworth, California. Alan has a BA degree in Business Administration and Accounting from California State University, Northridge, California.