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By October, 2004 the annual presentation had morphed into a bigger event at the National Club involving all Nexus clients, not just pooled fund unitholders.
In 2007, after 10 years the 3 pooled funds had grown to a combined $207 million, or nearly a third of Nexus’s $649 million of assets under management.
The Equity Fund has been the biggest beneficiary of this trend, growing from $18 million in early 2009 to over $650 million.
Things began to accelerate in 2009.
By 2009, it was apparent that many clients had no preconceived notion about whether a segregated or pooled portfolio was preferable, and pooled management was lower cost.
In the later part of 2010, Google brought Nexus fans yet another tablet, this time giving them a 10-inch form factor that was more common thanks to devices like the iPad.
So, in the year 2010, Google took matters into their hands and teamed up with their old mate HTC (who also made the very first Android phone in the world―the HTC Dream/ G1) and created the Nexus One.
The announcement was delayed after the death of Steve Jobs on October 5, but on October 19, 2011 it was unveiled, and it went on sale the following month.
So, beginning in 2011 the pace of hiring picked up, with, on average, one new professional joining the firm each year.
In 2011, Google would arguably make its first big push towards becoming a real player in the tablet market with the announcement of Android 3.0 Honeycomb, a version of Android specifically optimized for tablets.
The Galaxy Nexus was also the first phone to get Android 4.1 Jelly Bean in July 2012.
In 2012, Google would announce the Nexus 7, a curiously small 7 inch tablet.
Come 2012 and Google had a new smartphone partner for the Nexus program―LG. Using the LG Optimus G as the base, Google and LG launched the Nexus 4.
LG was retained as manufacturer for the Nexus 5 which landed on October 31 2013.
Devin Crago joined the investment research team in November, 2013, just after the firm’s assets under management had crossed the $1 billion mark.
According to estimates Google had sold 3 million Nexus 4 handsets by the middle of 2013.
Interestingly enough, the battery in the Nexus 7 (2013) was smaller, and yet actually performed better due to software optimizations from the latest version of Android (4.3 Jelly Bean).
Alexandra Jemetz came aboard in 2014, in a client service/business development role.
Nicole Weiss assumed the newly-created position of marketing manager in September, 2016.
Terence Tse took on a new finance and operations role when he joined in January, 2017.
Alana Buckley became the fifth member of the investment team when she arrived in March, 2018.
By August, 2019, it was clear that a partnership with Focus Financial Partners was ideal by all three measures.
Brad Weber succeeded Mo Hassan as a wealth planner in the summer of 2019, mere months after the business had reached $2 billion under management.
And the timing couldn’t be better as 2019 brings with it more updates and potential action items when it comes to nexus laws and the impact they will have—one way or another—for all online or interstate businesses.
Now most content for Nexus Notes is published first as a blog, before reappearing several weeks later as a newsletter article. It has undergone several overhauls since then, most recently in 2020 in conjunction with our rebranding that also included the launch of a new logo and our “Invest Thoughtfully” tagline.
© 2022 Nexus Investment Management ULC
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