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Director Of Consumer Marketing jobs at Nike - 901 jobs

  • Remote VP of Marketing, North America - Growth & Omnichannel Leader

    Tonies 4.0company rating

    Palo Alto, CA jobs

    A leading interactive audio platform is seeking a Vice President of Marketing for North America. This role involves spearheading the marketing strategy, enhancing brand visibility, and driving growth through innovative campaigns across various channels. The ideal candidate has over 15 years of marketing experience, with a strong emphasis on leadership and cultural engagement. This position is critical in expanding our presence in the market while leading a dynamic team dedicated to impactful storytelling. #J-18808-Ljbffr
    $162k-252k yearly est. 1d ago
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  • eCommerce Director, Amazon & DTC

    Milani Cosmetics 4.2company rating

    Culver City, CA jobs

    Milani, the Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community of #MilaniMakers and relentlessly tests the limits of what's available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and experimentation through makeup. Milani Cosmetics. Luxury that's born inclusive, not exclusive. Milani Cosmetics is looking for an experienced Director who will be responsible for delivering strategy, performance and sales on Milani's Amazon brand store along with the brand's owned Direct to Consumer (DTC) channel, MilaniCosmetics.com. This role will set growth strategy for Amazon, along with internal stakeholders and external agency partners, including P&L management, portfolio architecture and marketing initiatives. For DTC, the Director will project manage and optimize UX/UI, product portfolio, growth, retention and marketing campaigns across email, paid advertising, SMS and website content on MilaniCosmetics.com. As the key owner, the successful candidate will report to Milani's Chief Marketing Officer and will have the opportunity to lead and make an impact on the business. We're looking for a driven and experienced Director, with a proven history of success working in a nimble and highly collaborative environment. Amazon Responsibilities Strategic Planning and Execution Develop and implement a comprehensive Amazon sales strategy, both US and International, to achieve revenue and growth targets. Analyze market trends, consumer behavior, and competitive landscape to inform strategy Agency Management Oversee and coordinate with the agency responsible for day-to-day Amazon store operations. Set clear expectations and performance metrics for the agency, ensuring alignment with company objectives. Monitor the agency's performance and provide feedback to ensure optimal results. Marketing and Advertising Collaborate with the agency to design and execute Amazon Advertising campaigns Monitor and optimize advertising performance to maximize ROI and drive traffic to product listings. Coordinate promotional activities and deals to drive sales and enhance brand visibility. Customer Experience and Feedback Ensure a high-quality customer experience on Amazon by overseeing product reviews, customer feedback, and resolution of issues. Work with the agency to implement strategies for improving customer satisfaction and addressing any concerns. Financial Management Full P&L ownership including tracking and analyzing sales performance metrics, including traffic, conversion rates, revenue and marketing spend. Develop and implement strategies to optimize product listings, enhance visibility, and increase sales. Manage inventory levels and coordinate with the agency to ensure stock availability and timely fulfillment. DTC Responsibilities Strategy Strategic planning to grow DTC business Set and monitor KPIs for sales, acquisition, retention and EBITDA Analyze market trends, customer feedback and competitive landscape Operations and UX Build and manage all PDPs and landing pages Inventory management and fulfillment in partnership with supply chain team Product catalog and forecasting in partnership with demand planning team Develop and implement strategies to enhance the customer journey CMS maintenance in partnership with dev agency Manage and train customer service agency to delivery best in class consumer engagement to improve NPS E-Commerce Marketing Develop marketing strategies including email and SMS flows and campaigns along with online advertising for both innovation, core business and tentpole events Analyze marketing performance and adjust strategies to improve results Write and submit creative briefs for all necessary marketing and PDP materials Manage affiliate marketing program and agency to drive incremental revenue Financial Management Develop and manage DTC budget Track financial performance while providing regular reports and insights Qualifications Bachelor's degree in marketing, Business or a related field required; MBA preferred 10+ years of demonstrated experience in high growth Amazon channel management and DTC growth and retention marketing in consumer (beauty) brand or performance marketing agency Built and executed with full P&L ownership and developed models and approaches for investment and measurement Proven ability to drive both top and bottom-line results Understanding and demonstrated experience managing and growing within the Amazon ecosystem and business Experience in holistic growth planning - research, forecasting, planning, execution and performance analysis Developed a company's core paid channels, as well as all processes, policies and procedures Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, display, affiliate Understanding of attribution with the ability to help lead multi-touch attribution modeling Strong analytics capabilities and a deep understanding of data analysis Proven ability to coach and grow talent and organizational capabilities Health Care Plan (Medical, Dental & Vision) Retirement Plan (401k, IRA) Life Insurance (Basic, Voluntary & AD&D) Paid Time Off (Vacation, Sick & Public Holidays) Family Leave (Maternity, Paternity) Short Term & Long Term Disability Training & Development Work From Home & Office (Hybrid) Free Food & Snacks Pet Friendly Offices #J-18808-Ljbffr
    $138k-209k yearly est. 1d ago
  • Vice President of Marketing, North America

    Tonies 4.0company rating

    Palo Alto, CA jobs

    tonies is the globally leading interactive audio platform for children with more than 10 million Tonieboxes and 125 million Tonies sold. The intuitive and award‑winning audio system has changed the way young children play and learn independently with its child‑safe, wireless, and screen‑free approach. Tonieboxes have been activated in over 100 countries, the content portfolio includes around 1,400 Tonies in several languages. Since its inception, tonies has achieved significant milestones, including listing on the Frankfurt Stock Exchange in November 2021 as well as a globally present team of over 550 dedicated professionals operating from various countries. Joining our tonies team means being part of an inspiring mission to create innovative and meaningful experiences for children around the world. Together, we're shaping the future of play, learning, and imagination. Was wir uns von dir wünschen: Warum tonies? Gut zu wissen: Du als Teil von tonies: What we are looking for: 15+ years of experience, 3+ years in leadership of brand and/or integrated marketing experience in consumer products, with preference for entertainment, retail or youth brands Proven track record of leading multi‑channel campaigns (social, earned, retail, digital) with real cultural and commercial impact Deep understanding of U.S. parent audiences, especially parents of toddlers and preschoolers Experience building brand awareness and driving retention through creative storytelling and community‑first tactics Strong leadership presence; able to rally and grow a diverse, creative, and execution team Highly collaborative and experienced working in matrixed, global environments Proven success leading regionally nuanced campaigns within a global brand framework. Strong commercial acumen and ability to connect creativity to growth outcomes. A builder's mindset: hands‑on, adaptive, and obsessed with impact. Mindset & Culture Fit Curious, creative, and energized by making things happen Bias for action, fast iteration, and high‑quality output Customer‑obsessed, with empathy for both children and caregivers Strategic but hands‑on; loves owning execution Brings energy, optimism, and a collaborative spirit to every challenge Why tonies? Good to know: To be considered for the Vice President, Marketing North America role, all candidates must submit a cover letter answering the following prompt in 500 words or less. Candidates who do not submit the written response will not be considered. In 500 words or fewer, describe a past initiative or campaign you led that best reflects the kind of impact you would aim to bring to tonies. You as part of tonies: **To be considered for this role, please see the prompt at the end of the job description that is a required submission via cover letter** We're seeking a bold, culture‑obsessed, results‑driven marketing executive to lead our North America marketing strategy at a pivotal moment of brand and category expansion. As VP of Marketing, North America, you'll lead growth strategy with a focus on building a culturally fluent, social first brand. You'll drive omnichannel acceleration, from mass retail to DTC, while ensuring we stay unmistakably tonies at every touchpoint. You will oversee three core pillars: Creative & Content, Integrated Marketing, and Trade & Retail Marketing, ensuring they operate as a single, high‑performing growth engine. You will partner closely with the global CMO to advocate for and influence global acquisition and retention strategies. You will also lead a local team to execute with excellence across social, PR, community, partnerships, content, and experiential. This role is remote, candidates must be based in the United States with a strong preference for US East Coast. Required Travel (domestic and international): 30 - 40% Was unser Software Development ausmacht: Deine Aufgaben umfassen: What makes our software development unique: Your tasks and responsibilities will include: Own the Regional Omnichannel Strategy Own the North America trade and retail marketing strategy, ensuring brand strategy translates into compelling retailer storytelling, shopper conversion, and sustained sell‑through across mass, specialty, and e‑commerce partners. Develop and lead integrated marketing plans across DTC, retail, Amazon, and social commerce to drive brand visibility and commercial impact. Partner with sales and retail teams to develop retailer‑specific marketing plans that bridge brand with key audiences. Lead breakthrough retail activations and shopper journeys that convert brand love into velocity. Drive Omnichannel Market Growth Create campaigns that support both digital and retail channels, generating awareness, consideration, and conversion across touchpoints (tonies.com, Amazon, Target, Walmart, specialty retail, etc.). Partner closely with Sales to align marketing investment to retail priorities, seasonal moments, and growth targets, translating brand demand into measurable retail velocity. Lead Integrated Marketing Team Lead, develop, and scale a senior leadership team across Creative, Integrated Marketing, Social, PR, Influencer, Lifecycle, and Trade, setting vision, operating cadence, and performance standards for the North America marketing organization. Spark Cultural Relevance & FOMO Lead a best‑in‑class social media strategy, including in‑house and creator‑driven content, influencer partnerships, and real‑time cultural engagement. Leverage social as a primary brand‑building platform and growth driver, not just a channel. Develop and scale UGC, earned media, and community flywheels to drive organic reach and brand fandom. Identify and activate cultural moments that matter for tonies through bold creative and earned storytelling. Champion Lifecycle Marketing Champion a customer‑first lens across the funnel, with a deep understanding of family behavior and lifecycle value. Partner with global retention, analytics, product, and content teams to deliver programs that spark repeat use, brand loyalty, and advocacy. Execute always‑on engagement strategies across CRM, loyalty, and community, customizing for unique NA drivers. Bridge Global & Local Act as a connective tissue between global brand strategy and U.S. execution-advocating for local market needs while maximizing global alignment and efficiency. Serve as the senior marketing voice for North America in executive forums, influencing global roadmap decisions while holding accountability for regional performance. Partner closely with the President/GM to align marketing priorities with regional growth strategy and commercial goals. Measure & Optimize Own North America marketing measurement and performance accountability, defining KPIs that link brand health, household growth, retail velocity, and lifetime value to business outcomes. Translate performance data into clear executive insights and trade-offs, informing budget allocation, channel mix, and prioritization across brand, social, retail, and lifecycle marketing. Partner with Finance, Sales, and Analytics to assess incrementality, optimize ROI, and balance short‑term commercial impact with long‑term brand equity. Was dich in deiner Ausbildung erwartet: #J-18808-Ljbffr
    $162k-252k yearly est. 1d ago
  • Senior Director Marketing Cameron Putters I Titleist

    Acushnet Company 4.6company rating

    San Marcos, CA jobs

    Senior Director Marketing Cameron Putters I Titleist page is loaded## Senior Director Marketing Cameron Putters I Titleistlocations: San Marcos, California, United States of Americatime type: Full timeposted on: Posted 2 Days Agojob requisition id: Req#100420**Where Performance Meets Purpose**Join a team that values excellence and innovation, at a company known for its iconic golf brands. At Acushnet Company, your background and experience contribute to creating the best products for dedicated golfers worldwide. Here, your performance has purpose.# **What You Will Be Doing**Lead the global marketing vision for Scotty Cameron Putters, driving brand strategy, product positioning, and consumer engagement across key markets including Japan, Korea, UK, and the US. This role oversees all marketing channels, digital platforms, and launch planning, ensuring premium brand representation and deep golfer connection. You'll collaborate cross-functionally to deliver world-class retail experiences, manage online operations, and guide a high-performing team. If you're a strategic leader with a passion for golf and brand excellence, this is your opportunity to shape the future of an iconic name.**What You Bring*** Bachelor's degree in marketing, Product Management, or Communications required* MBA or master's degree preferred* 15+ years in Marketing with proven leadership* Golf industry experience strongly preferred* Expertise in brand management, business planning, merchandising, promotion, and communications* 5+ years in digital marketing: website development, content, ecommerce, and team management* 5+ years in people management: hiring, performance, development, and conflict resolution* Up to 40% domestic and international travel* Valid passport and ability to travel internationally required* Deep understanding and passion for golf equipment* Strong cross-functional collaboration and alignment skills* Creative with strong visual, writing, and presentation abilities* Data-driven with a focus on executional excellence* Experience with Legal, Regulatory, and Global teams a plus* High motivation, time management, and continuous improvement mindset**Our Commitment to You**At Acushnet Company, we are committed to helping our associates thrive both personally and professionally. From the start, you and your family, including domestic partners, will benefit from a comprehensive suite of health and well-being programs. Enjoy the advantages of paid time off, an onsite fitness center, acupuncture, physical therapy, wellness coaches, and more. Our financial benefits are designed to secure your future, offering a 401k with company match, health savings accounts, and flexible spending accounts. Additionally, you'll enjoy perks like pet insurance, legal planning, education assistance, and exclusive access to our Associate Store. At Acushnet Company, your performance has purpose, and we're here to support you every step of the way.Pay Range: $197,005.00-$256,148.00Join us at Acushnet Company and be part of a team that values excellence and innovation.**Interview Preparation Questions****EEO and Additional Statements*** Acushnet Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, age, status as a protected veteran, among other things, or status as a qualified individual with a disability. EEO Employer/Veteran/Disabled.* Acushnet Company respects the intellectual property and confidential information of third parties. Our policy is that no employee or applicant shall disclose confidential information of a third party to Acushnet Company. Accordingly, please do not include any confidential information of a current or previous employer on your resume or any other materials you provide to us.* Acushnet Company participates is E-Verify. Please click for more details.**WHERE PERFORMANCE MEETS PURPOSE**The history of Acushnet Company is tightly woven in the game of golf. From the beginning, we've been unwavering in our purpose to enrich the experience of dedicated golfers through superior product performance, technological innovation, unmatched quality, and exceptional service. Our dedicated associates bring their unique experiences and perspectives and are united by a common purpose.Our team takes great pride in their work, living by the credo: ‘Autograph your work with excellence.' This commitment to excellence, along with the passion and dedication of our associates, has earned us our position as leaders in every category in which we compete. Our strong culture, driven by our core values, continues to drive our success.Home to leading golf brands and products - including Titleist, the #1 ball in golf, and FootJoy, the #1 shoe and glove in golf, we honor our rich history while staying focused on the future. We embrace our role as “bridge builders” and are committed to leaving our brands, communities, and the game of golf in a better place. Our drive to innovate is purposeful, ensuring our future is as strong as our position leading the golf industry. #J-18808-Ljbffr
    $197k-256.1k yearly 3d ago
  • Director, Marketing Data Strategy & Governance

    LVMH Group 4.1company rating

    San Francisco, CA jobs

    A leading beauty company in San Francisco is seeking a Director of Marketing Data Solutions to manage the end-to-end strategic vision around marketing data. This role involves driving growth in data governance and quality, partnering cross-functionally to deliver solutions, and requires at least 8+ years of experience in analytics, data engineering, or software engineering. The position offers an annual salary range of $174,675 to $195,225 and a generous benefits package. #J-18808-Ljbffr
    $174.7k-195.2k yearly 1d ago
  • Director, Sampling Strategy

    LVMH Group 4.1company rating

    San Francisco, CA jobs

    Job Type: Full Time Regular Job Function: Marketing Remote Eligible:Hybrid Schedule At Sephora we inspire our customers, empower our teams, and help them become the best versions of ourselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us.We are united by a common goal - to reimagine the future of beauty. The Opportunity: About the Team: The Sampling Strategy and Operations Team has the big responsibility to drive beauty discovery and business growth by orchestrating a best-in-class sampling ecosystem that delights customers, accelerates product adoption, and cements Sephora's position as the ultimate destination for personalized beauty exploration. The pace is fast, the learning is constant…but as part of a team this driven, the possibilities are endless. Your Role at Sephora As Director of Sample Strategy, you'll lead the strategic vision and execution of Sephora's best-in-class sampling programs. The work you do will impact beauty, as you drive client loyalty and business growth through innovative sampling strategies that delight customers and accelerate product adoption. You'll manage a high-performing team that's united in beauty, supported by those who are equally passionate about creating personalized beauty experiences and optimizing program performance. Duties and Responsibilities: Drive annual and monthly sample planning processes, including risk escalation and prioritization. Oversee tool/system training and enhancements for efficient execution. Lead program performance reviews and share actionable insights to inform future strategies. Maintain quarterly dashboards and partner with Analytics to optimize ROI and program performance. Collaborate with Brand Investment, Analytics, and Tech teams to develop reporting tools and resources. Act as business lead for Smart Samples and PDP programs; manage tech work for optimal client experience. Provide quarterly/ad hoc reporting and recommendations for program improvements. Support budget management and strategic initiatives with Senior Director. Develop and mentor three direct and one indirect report. Build strong cross-functional partnerships across marketing, merchandising, dotcom, loyalty, finance, and operations. Qualifications: 10+ years of marketing or corporate retail strategy experience with deep understanding of operations and analytics Bachelor's Degree Required Experience managing and developing a team Excellent technical skills - MS Office (Excel, Word, Powerpoint). Experience with Syndigo a plus. A deep sense of calm when navigating new ways of working A strong sense of resilience, resourcefulness, and being emphatically undeterred by nuanced situations, incomplete information, and a constantly changing retail environment The ability to communicate complex ideas in a succinct, professional, and persuasive manner A natural inclination to question the status quo through exploring multiple approaches to overcome obstacles and find solutions A sense of urgency that can be fostered in others to reach goals and meet deadlines An ability to discern which initiatives will have the greatest impact on the organization The desire to understand the strengths and opportunities of team members and the commitment to guiding their growth A proven track record of being a strong beacon of team culture The annual base salary range for this position is $174,675.00- $195,000.00 The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant's qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program. This job will be posted for a minimum of 5 days. While at Sephora, you'll enjoy… The people. You will be surrounded by some of the most talented leaders and teams - people you can be proud to work with. The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans. The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty. You can unleash your creativity, because we've got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart. This, is the future of beauty. Reimagine your future, at Sephora. Sephora is an equal opportunity employer and values diversity at our company.We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Sephora will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. Sephora's stores offer passionate beauty fans across the world a privileged freedom to touch and test products since 1969. The House provides a superior selection of quality products and always keeps pace with the latest trends. The house is built upon the exceptional talents of its beauty professionals who create a perfect environment for adventurous clients who want to experiment and learn. With the innovative range of products in the Sephora Collection, its distinctive stores and bold commitment to new ideas, the House is always able to surprise and delight its clients. At every touch point with its clients, in store and online, Sephora provides an unconventional approach which has made it the most loved beauty community in the world. Crafting Dreams Starts With Yours At LVMH, people make the difference in the art of crafting dreams. Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes. #J-18808-Ljbffr
    $174.7k-195k yearly 5d ago
  • Director of Sample Strategy - Growth & Personalization Lead

    LVMH Group 4.1company rating

    San Francisco, CA jobs

    A leading beauty retailer is seeking a Director of Sample Strategy to lead innovative sampling programs that drive client loyalty and business growth in San Francisco. Responsibilities include planning, oversight, and cross-team collaboration. The role requires 10+ years in marketing and retail strategy, team management experience, and strong analytical skills. A Bachelor's degree is essential. Enjoy a competitive salary and benefits package in a vibrant work culture. #J-18808-Ljbffr
    $145k-190k yearly est. 5d ago
  • Director, Retail Experience & Learning Strategy

    Levi Strauss & Co 4.3company rating

    San Francisco, CA jobs

    A well-known apparel brand is seeking a Director of Retail Employee Experience to enhance engagement for its retail teams. This role focuses on developing strategic communications and training initiatives, leading a team, and partnering with senior leadership. Candidates should have significant experience in communications and learning development, strong leadership skills, and a Bachelor's degree. The position is hybrid, based in San Francisco, CA. #J-18808-Ljbffr
    $185k-242k yearly est. 1d ago
  • Director, Global Footwear Product Strategy

    Columbia Sportswear Company 4.5company rating

    Portland, OR jobs

    A leading outdoor apparel brand based in Portland, Oregon, is seeking a Global Product Director. This role involves leading a team through the product creation process while collaborating across design, development, and merchandising. Ideal candidates possess strong leadership skills, 10-12 years of experience in product and merchandising, and a deep passion for footwear. This position offers a hybrid work model and a comprehensive benefits package. #J-18808-Ljbffr
    $135k-172k yearly est. 5d ago
  • Senior Director, Global Brand and Product Marketing - HOKA

    Deckers Brands 4.8company rating

    Portland, OR jobs

    Senior Director, Global Brand and Product Marketing - HOKA page is loaded## Senior Director, Global Brand and Product Marketing - HOKAremote type: Hybridlocations: Portland, Oregontime type: Full timeposted on: Posted Todayjob requisition id: 19645At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.**Job Title:** Senior Director, Global Brand and Product Marketing - HOKA **Reports to:** Vice President, HOKA Global Marketing **Location:** Portland, OR (Hybrid)**The Role** The Senior Director, Global Brand and Product Marketing is a critical leadership role focused on leading the strategic development and execution of HOKA's global brand and product marketing. This leader will define the multi-year brand narrative and ensure integrated storytelling across brand, performance and lifestyle categories - bringing together brand strategy, campaign development, product marketing, brand experiences, and full-funnel media planning to inspire brand love, drive growth, and deepen consumer connection. By embedding HOKA at the heart of run, outdoor and sport culture, this role will help solidify the brand's iconic status, fostering deep emotional connections with consumers. This is a pivotal role that blends creative excellence, commercial acumen, and inspiring strategic leadership to shape one of the fastest-growing brands in running, sport and culture.**Your Impact****Brand Leadership & Strategy*** Develop and lead HOKA's global, multi-year brand strategy and integrated calendar, anchored in consumer insight and aligned with business growth objectives* Define how HOKA shows up globally across performance and lifestyle, ensuring a consistent yet flexible approach to regional market activation* Evolve and steward brand positioning, purpose, voice, and visual identity to maintain distinction and authenticity in a rapidly evolving marketplace* Partner closely with regional marketing and commercial leads to ensure global consistency and local relevance* Develop and execute global GTM (Go-To-Market) strategies and brand maps that drive awareness, engagement, adoption, and brand love* Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance**Integrated Brand Campaigns & Activations*** Lead the development and execution of global integrated brand initiatives and campaigns that inspire consumers and drive measurable results* Partner cross-functionally with Creative, Digital, PR, Retail, and Sports Marketing teams to deliver cohesive 360 storytelling and consumer journeys across all touchpoints* Oversee global brand activations, cultural partnerships, and key moments that build brand heat, engagement and resonance across both performance and lifestyle categories.* Manage the global creative agency of record and project agencies to produce breakthrough campaigns and activations that travel globally with regional relevance.* Define clear global KPIs for campaigns and ensure delivery of marketing milestones and sell-in assets on time**Global Product Marketing*** Lead go-to-market planning and alignment across functions to deliver consistent, impactful global product launches* Translate insights into compelling product narratives and seasonal marketing concepts that connect innovation and design with consumer benefits* Partner with Merchandising to define consumer targets, hero stories, and launch priorities for footwear, apparel, and accessories across performance and lifestyle* Lead the creation of product marketing frameworks and storytelling strategies that connect category and brand strategy* Integrate product marketing priorities into broader brand campaigns and experiences to strengthen the link between product and brand storytelling* Partner with Global Insights to identify trends, market shifts, and consumer opportunities through ongoing brand and segmentation studies* Collaborate with Retail and Visual Merchandising teams to bring product stories to life across DTC and wholesale channels**Global Media Strategy*** Develop and oversee HOKA's global media strategy, ensuring a unified, full-funnel approach that drives both brand awareness and business outcomes* Partner closely with regional marketing, media agencies, and digital teams to plan, execute, and optimize paid media investments across channels (digital, social, video, OOH, broadcast, and experiential)* Establish global media guidelines, frameworks, and measurement tools to ensure efficiency, consistency, and ROI across markets* Leverage data and consumer insights to inform media targeting, creative testing, and channel optimization* Integrate media planning early in the campaign process to ensure amplification of storytelling and alignment with key brand moments and budgets**Consumer Journey Alignment & Innovation*** Champion a consumer-first mindset across all global marketing functions, ensuring every touchpoint reflects HOKA's brand positioning, purpose and visual identity* Foster innovation in how consumers experience HOKA, through immersive activations, emerging media, digital experiences and community* Lead transformation initiatives that reinforce consumer-centric dashboards and measurement frameworks across teams* Ensure global consistency in storytelling while empowering local adaptation to reflect regional culture and insights**Leadership & Collaboration*** Lead, inspire, and develop a high-performing global team driving brand and category marketing* Foster a culture of collaboration, innovation, quality and accountability across global and regional teams* Champion cross-functional alignment with Product, Merchandising, Creative, PR, Social, Ambassadors, Sports Marketing and Partnerships to ensure brand coherence and commercial success* Uphold HOKA commitment to inclusion, belonging, and representation across all marketing efforts**We celebrate diversity-of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.****Who You Are*** 15+ years of progressive experience in global brand and product marketing, with proven expertise in integrated marketing, campaign and global media strategy, and scaling global consumer brands* Experienced in leading global brand and go-to-market strategies within performance, lifestyle, or premium consumer brands* A global brand builder and strategic storyteller who thrives at the intersection of creativity, consumer and insights* Deep understanding of the intersection between running, sport, culture, and community - and how to authentically bridge performance and lifestyle storytelling* Exceptional skills in leading global governance, agency management, and budget oversight* Proven ability to drive full-funnel media strategies that connect brand building with demand generation* Strong leadership skills with experience building, motivating and developing global teams* Excellent communication, collaboration, and storytelling skills* Trend and data informed mindset with creative sensibility - able to balance strategic vision with executional excellence* You think big, move fast, and lead with purpose. You know how to scale a brand with integrity - connecting performance credibility with cultural resonance**What We'll Give You*** *Competitive Pay and Bonuses* - We've created a variety of competitive compensation programs to foster career development, reward #J-18808-Ljbffr
    $174k-232k yearly est. 3d ago
  • Growth Marketing Manager

    Armada Systems 3.9company rating

    San Francisco, CA jobs

    Armada is an edge computing startup that provides computing infrastructure to remote areas where connectivity and cloud infrastructure is limited, as well as areas where data needs to be processed locally for real-time analytics and AI at the edge. We're looking to bring on the most brilliant minds to help further our mission of bridging the digital divide with advanced technology infrastructure that can be rapidly deployed anywhere. About the Role Armada is seeking a Growth Marketing Manager to join our Growth organization, which drives top‑of‑funnel growth and engagement. This role is designed for a dynamic marketer who thrives on variety and can pivot between strategy and execution across content creation, events, social media, and executive communications. You'll play a key role in crafting impactful marketing initiatives that attract, engage, and convert prospects while amplifying the strengths of Armada's cutting‑edge products and showcasing their business value. Responsibilities Demand Generation & Data‑Driven Growth Develop and execute data‑driven demand generation strategies that drive qualified pipeline growth and top‑of‑funnel engagement. Work closely with Sales leadership to align marketing efforts with revenue objectives, ensuring high‑quality lead generation. Identify patterns in successful campaigns and create repeatable, scalable motions that drive consistent demand and engagement. Leverage marketing analytics and attribution modeling to track and optimize demand generation campaigns, adjusting based on real‑time performance data. Content Creation for Growth Develop and manage content that fuels top‑of‑funnel growth, including blog posts, press releases, landing pages, email campaigns, and more-with an emphasis on transparency and “going direct”. Maintain a consistent brand voice and messaging to engage target audiences effectively. Collaborate with the Growth team to optimize content for lead generation and engagement metrics. Social Media Management Create and execute social media strategies that drive engagement and awareness. Manage content calendars, write posts, and engage with followers to grow Armada's online presence. Monitor platform analytics to measure performance and continuously improve social campaigns. Event Planning and Execution Organize and execute webinars, trade shows, and conferences that attract and engage potential customers. Manage event logistics, including vendor coordination and attendee experience. Analyze event performance and report on ROI to refine future growth initiatives. Qualifications 5+ years of experience in marketing, with a focus on growth and engagement. Strong writing and storytelling skills to craft compelling content across multiple channels. Proven track record of executing successful campaigns that drive awareness and lead generation. Proficiency in social media platforms, marketing tools, and content management systems (CMS). Analytical mindset with experience measuring and optimizing campaign performance with data. Highly organized, adaptable, and collaborative, with a problem‑solving approach. Preferred Previously worked for a product‑led company where marketing amplifies the strengths of cutting‑edge products without embellishing or exaggerating their capabilities. Experience showcasing world‑class products by highlighting their functionality, business value, and real‑world applications. Familiarity with growth marketing strategies, tools, and tactics (e.g., A/B testing, lead nurturing). Experience in a high‑growth environment or startup. You're a Great Fit if You're A go‑getter with a growth mindset. You're intellectually curious, have strong business acumen, and actively seek opportunities to build relevant skills and knowledge. A detail‑oriented problem‑solver. You can independently gather information, solve problems efficiently, and deliver results with a “get‑it‑done” attitude. Thrive in a fast‑paced environment. You're energized by an entrepreneurial spirit, capable of working quickly, and excited to contribute to a growing company. A collaborative team player. You focus on business success and are motivated by team accomplishment vs personal agenda. Highly organized and results‑driven. Strong prioritization skills and a dedicated work ethic are essential for you. Equal Opportunity Statement At Armada, we are committed to fostering a work environment where everyone is given equal opportunities to thrive. As an equal opportunity employer, we strictly prohibit discrimination or harassment based on race, color, gender, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other characteristic protected by law. This policy applies to all employment decisions, including hiring, promotions, and compensation. Our hiring is guided by qualifications, merit, and the business needs at the time. For select roles, due to the nature of our clientele and the technologies involved, there may be specific nationality or citizenship indicated in the required qualifications section. These roles may involve access to sensitive information that is subject to export control regulations or other legal restrictions. In such cases, employment offers will be contingent upon your ability to comply with these requirements. For U.S. Based candidates: To ensure fairness and transparency, the starting base salary range for this role for candidates in the U.S. are listed below, varying based on location, experience, skills, and qualifications. In addition to base salary, this role will also be offered equity and subsidized benefits (details available upon request). The pay range for this role is: 120,000-150,000 USD per year + equity (United States) #J-18808-Ljbffr
    $94k-145k yearly est. 4d ago
  • Growth Marketing Lead - Data-Driven Demand, Content & Events

    Armada Systems 3.9company rating

    San Francisco, CA jobs

    A dynamic edge computing startup is seeking a Growth Marketing Manager to lead demand generation and marketing initiatives. You will be responsible for developing data-driven strategies, managing content creation, and executing social media campaigns to drive engagement and attract potential customers. The ideal candidate has over 5 years of marketing experience and strong analytical skills. This position offers a competitive salary between $120,000 and $150,000 plus equity, based in San Francisco. #J-18808-Ljbffr
    $120k-150k yearly 4d ago
  • Corporate Marketing Manager

    Carter Murray 4.6company rating

    Winter Park, FL jobs

    Our client is seeking a dynamic communicator who can bring ideas to life through impactful content and brand storytelling. This position calls for someone who thrives in a fast-moving environment, enjoys shaping narratives, and can manage projects from start to finish with creativity and precision. This is an onsite role in Winter Park, FL. The Role Create and publish engaging content across blogs, social media, newsletters, and internal platforms for corporate communications Collaborate with leadership to turn strategic priorities into clear, compelling messages Maintain a consistent and authentic brand voice across all communication channels Partner with cross-functional teams to support culture initiatives, major announcements, and campaigns Manage timelines, approvals, and workflows to keep projects on track Monitor performance metrics and optimize content for maximum engagement Requirements Bachelor's degree in Marketing, Communications, Journalism, or related field (preferred) 2-5 years of experience in content development, brand marketing, or corporate communications Exceptional writing and editing skills backed by a strong portfolio Ability to juggle multiple priorities and deadlines with confidence Strong organizational skills and attention to detail Experience supporting executive communications is a plus
    $60k-88k yearly est. 3d ago
  • Ecommerce Director: Amazon & DTC Growth Leader

    Milani Cosmetics 4.2company rating

    Culver City, CA jobs

    A leading cosmetics brand based in Culver City is seeking an experienced Director responsible for driving sales on Amazon and optimizing their Direct to Consumer channel. The ideal candidate will develop marketing strategies, manage P&L, and oversee collaborative efforts to enhance customer experience. This role demands over 10 years of experience in the beauty industry with a proven record in channel management and DTC growth. The position offers a hybrid work model, allowing flexibility between office and home environments. #J-18808-Ljbffr
    $138k-209k yearly est. 1d ago
  • Director, Marketing Operations US and Canada

    Levi Strauss & Co 4.3company rating

    San Francisco, CA jobs

    Director, Marketing Operations US and Canada page is loaded## Director, Marketing Operations US and Canadalocations: HQ-Office, San Francisco, CA, USAtime type: Full timeposted on: Posted 2 Days Agojob requisition id: R-0146460Calling all originals: At Levi Strauss & Co., you can be yourself - and be part of something bigger. We're a company of people who like to forge our own path and leave the world better than we found it. Who believe that what makes us different makes us stronger. So add your voice. Make an impact. Find your fit - and your future.We're looking for a Director to drive and elevate Marketing Operations for the US and Canada team. In this role, you will set the strategic vision for our Marketing GTM process and own the roadmap that ensures our teams deliver with consistency, and impact. You will partner across senior leadership, guide regional marketing strategy execution, and build ways of working across the Levi's brand. You will also lead and develop a team, cultivating talent and enabling the function to scale and evolve.You'll report to our USCA VP Marketing & Brand Environment and be based in our San Francisco HQ at Levi's Plaza.## About the Job**Strategy & Thought Leadership*** Own the strategic direction of the USCA Marketing GTM calendar; define long-range planning principles, orchestrate key milestones, and proactively shape upstream decision-making.* Serve as the primary thought leader for Marketing Operations in the region, translating our priorities and strategy into operational frameworks that enable high-quality marketing deployment.**Operational Leadership*** Lead the communication and activation of the GTM calendar, ensuring milestones are met, dependencies are aligned, and operational risks are mitigated early.* Oversee the end-to-end operational ecosystem, ensuring marketing initiatives deliver against brand, commercial, and consumer goals.* Drive the digital transformation of our Go-To-Market processes, championing new tools, automation, and more agile workflows.**Cross-Functional Influence*** Be the senior operational partner for regional marketing and cross-functional leaders, aligning strategy and execution across Merchandising, Planning, Creative, BX, and Global Marketing Operations.* Lead the integration of Americas Marketing Operations with global counterparts, shaping shared tools, frameworks, and delivery rhythms.* Represent the Americas in global forums, advocating for regional needs and influencing global marketing operations strategy.**Consumer & Business Insights*** Oversee Consumer Insights integration for the Marketing team, guiding prioritization of research, data collection for annual BDA, and strategic modeling inputs.* Translate insight-led findings into operational improvements, seasonal hindsights, and strategic recommendations for leadership.**Project & Resource Leadership*** Oversee high-impact Marketing projects from brief through execution including new store openings, brand activations, events, and select wholesale initiatives.* Manage budget planning, resource allocation, and contract oversight for the regional marketing team, ensuring investments ladder to strategy.**People Leadership*** Manage, coach, and develop a team (including managers or specialists), providing clarity, mentorship, stretch opportunities, and feedback.* Build a culture of operational excellence, fostering a high-trust, high-performance team environment that reflects Levi's values.**Operational Governance & Systems*** Lead the region's content, documentation, and organizational systems, ensuring streamlined access and exceptional seasonal setup.* Ensure milestones and deliverables are achieved for Regional and Global campaigns, partnering with geo leads, Creative, and BX to deliver clear, insight-informed briefs.## About You* Bachelor's degree in business, marketing, or related field; or equivalent experience* 10+ years of experience in marketing, brand management, operations, project management, or strategy* Demonstrated experience leading teams, mentoring talent, and influencing senior stakeholders* Proven ability to set strategic vision, create scalable systems, and drive operational transformation* Strong strategic operations, process improvement, and project management expertise* Experience working with Go-To-Market calendars across complex organizations* Experience collaborating across multiple regions and global teams* Exceptional stakeholder management, and storytelling skills* Experience managing a team - lead talent development and succession planning This is a hybrid work schedule based in our San Francisco, CA headquarters. You will be expected in office 3 days per week typically Tuesday-Thursday. Note, time in office can vary depending on business needs.*The expected starting salary range for this role is $164,500 - $241,200 per year**.*** *We may ultimately pay more or less than the posted range based on the location of the role. The amount a particular employee will earn within the salary range will be based on factors such as relevant education, qualifications, performance and business needs.*Levi Strauss & Co. (LS&Co.) offers a total rewards package that includes base pay, incentive plans, 401(k) matching, paid leave, health insurance, product discounts, and more designed to help you and your family stay healthy, meet your financial goals, and balance the demands of your work and personal life. Available benefits and incentive compensation vary depending upon the specifics of the role; details relating to a specific role will be made available upon request. Read more about our benefits .LS&Co. is an affirmative action and equal employment opportunity employer. We welcome and value people from diverse cultures, backgrounds, and experiences to make LS&Co. a collective success.#LI-Hybrid## **EOE M/F/Disability/Vets**## ## **LOCATION**San Francisco, CA, USA## ## **FULL TIME/PART TIME**Full time**FILL DATE**This position is expected to be filled by 03/03/2026.##Our common thread: We're originals.From day one, we've been doing it our way - creating our own drumbeat and building something that's different from the rest. That's why we're looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are. #J-18808-Ljbffr
    $164.5k-241.2k yearly 4d ago
  • Director, Member Insights & Strategy

    Techstyle Fashion Group 4.6company rating

    El Segundo, CA jobs

    ## Job Description**Fabletics** is looking for a **Director, Member Insights and Strategy****How You Fit In**This role is for someone who wants to elevate Fabletics' understanding of its members and drive strategic growth across the brand. The ideal candidate thrives in a fast-paced environment, enjoys solving ambiguous problems, and is motivated to build a best-in-class insights engine that influences decisions at the highest levels. You'll work closely with the C-suite, cross-functional executives, Strategy and Operations, and partners across marketing, merchandising, and product.You will own both the vision and execution of our member insights and strategic initiatives. Success means transforming data into clear recommendations that shape our roadmap, optimizing the customer experience, uncovering growth opportunities, and bringing a strong point of view to leadership discussions. This is a hands-on role with significant exposure, influence, and room to expand.**What You Will Do:****Member Insights Leadership*** Lead the strategy and execution of the Fabletics member insights function, positioning the team as the central resource for surveys, research, and customer understanding* Build and manage an insights roadmap and act as the brand's subject matter expert on customer sentiment, behavior, and market dynamics* Own the annual general population survey from vendor coordination through questionnaire design, launch, analysis, and leadership presentation* Own the quarterly brand tracker including panel sourcing, survey development, data compilation, and reporting* Oversee ongoing surveys that inform product and merchandising investment decisions* Use AI tools to enhance data quality, insight generation, and operational efficiency; identify and manage external AI partners* Maintain and optimize the dedicated insights website and VIP lab for surveys and other research activities* Prepare monthly member insights reports that synthesize trends and emerging opportunities for leadership* Lead or support qualitative research such as focus groups, member interviews, wear testing, and retention-focused initiatives* Manage the member insights email channel, Mailchimp communications, and survey platforms* Translate research into clear action items for cross-functional partners**Team and Vendor Management*** Manage and develop a Market Research Analyst, guiding both quantitative and qualitative study execution* Execute the design of questionnaires, discussion guides, and moderators notes to ensure studies capture essential insights* Review vendor deliverables and guide programming, sampling, demographic cuts, significance testing, weighting, and data formatting* Deliver high-quality insights that champion the voice of the customer across the organization**Cross Functional Strategy and Companywide Initiatives*** Partner closely with Strategy and Operations on key strategic initiatives that drive growth and operational improvement* Manage the insights and strategy budget, allocating resources to high-impact opportunities* Present findings and recommendations to senior leadership including the CEO, Brand President/COO, GM, VPs, and SVPs across Marketing, Merchandising, and Design, Product* Identify and lead the execution of growth opportunities through market, competitive, and customer research* Turn insights into action by steering cross-functional projects from concept through delivery* Monitor industry and competitive trends, translating them into solution-oriented recommendations* Lead member education initiatives, loyalty strategy development, Meet the Member programming, and other customer-facing engagement* Respond quickly to C-suite requests with structured, thoughtful, data-backed problem solving**What You Can Bring:*** 5 to 10 years of experience in market research, consumer insights or market data analysis* Strong quantitative and qualitative research skills with experience designing, programming, fielding, and analyzing complex surveys across platforms such as Qualtrics, SurveyMonkey, or similar Experience managing large scale tracking studies, segmentation work, advanced analytics methods, and external research vendors* Proven ability to translate insights into clear recommendations for retail, ecommerce, subscription, or membership-based businesses and to support executive level decision making* Strong communication skills including verbal, written, and visual storytelling with the ability to tailor insights to senior audiences* Strong cross functional collaboration skills with proven stakeholder management and experience leading projects from concept through execution* Highly organized, detail oriented, and accountable with the ability to operate in ambiguity, balance multiple priorities, and drive outcomes in a fast-paced environment* Creative problem solver with strong critical thinking, intellectual curiosity, and an entrepreneurial mindset* High integrity, professionalism, and the ability to build trust at all levels while leading with a roll up sleeves approach* Experience managing direct reports and scaling research or insights functions, including operational processes, global research panels, and loyalty or lifecycle related research initiatives**Nice to Have*** MBA or related advanced degree* Experience implementing AI tools or workflows that improve research speed, quality, or scale**Where we are:*** This role will be based in our El Segundo Headquarters**Compensation & Total Rewards:**At Fabletics, we believe work and life should fit together!We continue to build a culture of flexibility, to empower you to do your best and put yourself first.Our Total Rewards program rewards employees for their hard work, supporting their health, well-being, families, and ultimately their life journey. Total Rewards at Fabletics includes:-Hybrid Work Schedule\*-Discretionary Paid Time Off\*-Summer Fridays\*-Healthcare Plans-Employee Discounts-401k-Annual Bonus Program-Equity Program\*-And More\*Varied for retail, fulfillment and fully remote roles.The annual basesalary range for this position is from $134,000-$160,000. The range provided includes the base salary that Fabletics expects topayfor the role. Offered base salary will be dependent on factors including the scope and complexity of the role, candidate's related work experience, subject matter expertise and work location.#LI-GR1**Security Alert: Protect yourself from scams**At Fabletics, we're dedicated to recruiting top talent who share our drive for innovation. To safeguard candidates, Fabletics emphasizes legitimate recruitment practices. Initial communication is primarily via official email addresses and LinkedIn; beware of deviations. Personal data and sensitive information will not be solicited during the application phase. Interviews are conducted via phone, in person, or through the approved platforms Teams or Zoom-never via messaging apps or other calling services. Offers are merit-based, communicated verbally, and followed up in writing. If personal information is requested to initiate the hiring process, rest assured it will be through secure and protected means.Fabletics, Inc. is an equal opportunity employer. We recruit, employ, compensate, develop, and promote regardless of race, national origin, religion, sex, sexual orientation, gender identity, age, disability, genetic information, veteran status, and other protected status as required by applicable. At Fabletics, Inc., we champion a vibrant workplace culture that thrives on diversity law and do not tolerate discrimination or harassment. We are one team from many backgrounds, innovating through diversity of individuals, who are driven by passion for creating an inclusive space for all. Fabletics, Inc. will continue to champion a workplace culture that prizes diversity and inclusivity. We encourage you to apply regardless of meeting #J-18808-Ljbffr
    $134k-160k yearly 5d ago
  • Director of Site Merchandising, Content & Commerce Strategy

    Realreal Inc. 4.0company rating

    San Francisco, CA jobs

    A leading luxury resale company in San Francisco is seeking an experienced Director to lead Site Merchandising and Commercial Planning. This role involves owning the commercial calendar, driving the strategy for on-site experiences, and collaborating cross-functionally to optimize performance. Candidates should have over 10 years of experience in digital merchandising and a passion for fashion and sustainability. The position offers a competitive salary range of $170,000-$185,000, with additional benefits and a focus on diversity and inclusion. #J-18808-Ljbffr
    $170k-185k yearly 5d ago
  • Vice President Marketing

    Blinds To Go 4.4company rating

    Paramus, NJ jobs

    Vice President of Marketing is responsible for developing a 360-marketing plan and leading and leading a marketing team that supports growth of the retail, shop-at-home, and trade business units. He/she is responsible for developing and executing a comprehensive strategy that builds new customers and drives sales across all channels. He/she must have keen insight of Blinds to Go business and brand strategy and be able to balance short-term results with long-term brand positioning. He/she must be a hands-on manager, an astute analyst and good strategist. He/she must have relevant experience in a multi-location retail or service business with knowledge of lever to drive store traffic and shop at home leads. Responsibilities: · Direct and a manage internal marketing team that includes digital marketing manager and analyst, social media team, creative team, web development team, and regional marketing managers · Develop a 360-marketing plan and calendar that drive business short-term and build brand · Monitor competitive activity and develop counter programs to ensure pre-eminence of the BTG brand online · Develop and sustain a culture that values analytical problem-solving, collaboration, ownership and accountability · Work with other department to lead programs and activities that contribute to growth of business and brand Requirements: · Bachelor's or master's degree in marketing, communications, or cognitive sciences, mathematics, statistics, sciences or engineering · 10+ years experience in digital marketing in retail, or consumer product/service business · Multi-channel marketing experience · Experience with SEO, PPC, content marketing, paid search and social marketing · 5+ years management and leadership experience · Working knowledge of database marketing, email marketing, statistical analysis · Strong analytical, problem-solving, data manipulation and planning skills · Strong computer skills including (Excel, Google Analytics, relational databases etc.) · Entrepreneurial, hands-on, and able to work independently · High level of self-motivation and intellectual curiosity · Good oral and written communication skills We will invest 6-9 month onboarding this senior manager to ensure their long-term success at Blinds to Go. He/she Will develop a strong knowledge of sales, business and marketing process and relationships and strong instincts for the brand and business. Development plan will be individualized, but will include time in stores understanding the customer, how product is sold, and BTG's competitive advantage and mentoring from business owners.
    $156k-229k yearly est. 2d ago
  • Brand Marketing Manager

    Origami Owl 4.6company rating

    Gilbert, AZ jobs

    We are seeking a highly motivated and experienced Brand Marketing Manager to join our small scrappy team. This role will be responsible driving revenue by leading the development and execution of multi-channel marketing campaigns, driving the creation of brand content, and managing both DTC and B2B marketing efforts. The Marketing Manager will oversee art direction for all launches, promotions, and campaigns, ensuring visual consistency and creative excellence across all touch points. Additionally, this role will manage key external partners such as ad agencies and influencers. The ideal candidate will be skilled in campaign management, social media strategy, content creation, email/SMS marketing, and visual design, with a strong ability to collaborate cross-functionally to elevate our brand's presence. Key Responsibilities: Campaign Management • Lead the planning, development, and execution of integrated marketing campaigns, promotions, and product launches. • Oversee the art direction of all marketing campaigns, ensuring the visual aesthetic aligns with the brand's identity and resonates with target audiences. • Collaborate with internal teams and external agencies to craft compelling copy and visuals for marketing deliverables, including email, social media, website content, and digital ads. • Track campaign performance and adjust strategies based on key metrics (e.g., engagement, conversions, ROI). Content Creation & Social Media Management • Coordinate and create engaging and visually appealing social media content using tools such as Canva, Adobe suite ensuring all visuals align with the brand's tone, voice, and marketing objectives. • Write copy for social media posts and oversee the visual content, curating the overall brand aesthetics across all platforms. • Manage product tagging, links, and calls-to-action across social media channels to drive traffic and track campaign success. Email & SMS Marketing • Manage and execute email and SMS campaigns using Klaviyo, including creative direction, copywriting, segmentation, and scheduling. • Optimize email flows and automated sequences to enhance customer engagement, conversion rates, and overall lifecycle marketing. B2B Marketing Management • Develop and execute B2B marketing strategies to engage brand partners, wholesale clients, and key business stakeholders. • Create marketing collateral (e.g., presentations, digital assets, co-branded content) that supports B2B partnerships and drives sales. • Manage trade show branding, including the creation of booth designs, promotional materials, and displays. Travel may be required for trade show attendance. • Build and nurture relationships with business partners, attending industry events, and engaging in conversations to support brand growth in B2B channels. • Measure the success of B2B campaigns by tracking key metrics such as lead generation, conversions, and partnership growth. External Partner Management • Collaborate with external ad agencies and influencer marketing teams to ensure seamless execution of campaigns, influencer/creator seeding PR packages. • Oversee the creative direction for ad campaigns and influencer partnerships, ensuring alignment with brand values and strategic goals. • Manage relationships with external partners, negotiating contracts, timelines, and deliverables to ensure campaigns are executed on time and within budget. Cross-Functional Collaboration • Work closely with product, sales, and customer service teams to ensure marketing campaigns align with business objectives and meet customer needs. • Collaborate with external agencies or freelance designers, photographers, creators, and copywriters when needed for larger marketing projects. Reporting and Analysis • Regularly track and analyze the performance of all marketing campaigns across email, social media, paid ads, and B2B channels .• Provide actionable insights to senior management based on campaign performance and industry trends, adjusting future strategies accordingly. Qualifications: • Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience). • Minimum of 2-5 years of experience in marketing management, with a focus on brand marketing, content creation, and email/SMS marketing. Experience in B2B marketing is highly preferred. • Proficient in Shopify, Klaviyo, Canva, Adobe and other marketing tools (e.g., social media platforms, Google Analytics, Instagram Shop, TikTok Shop • Experience in CPG Marketing • Strong understanding of both DTC and B2B marketing strategies .• Proven art direction experience with a keen eye for design and detail. • Strong project management skills with the ability to juggle multiple campaigns simultaneously. • Ability to analyze data and make decisions based on performance metrics. • Excellent copywriting, editing, and communication skills. Preferred Qualifications: • Experience managing Omni-Channel DTC and trade show branding and attending industry events. • Experience in B2B marketing• Familiarity with SEO and content marketing strategies • Experience with CRM tools and customer segmentation strategies. • Knowledge of email flow optimization and A/B testing.
    $70k-115k yearly est. 1d ago
  • Director, Member Insights & Growth Strategy

    Techstyle Fashion Group 4.6company rating

    El Segundo, CA jobs

    A leading fashion brand in El Segundo is seeking a Director of Member Insights and Strategy to drive understanding of its members and strategic growth. The ideal candidate should have 5-10 years of market research experience, strong quantitative and qualitative skills, and thrive in a fast-paced environment. You will collaborate with C-suite executives, optimizing customer experience and managing insights initiatives. Offering a competitive salary, hybrid work schedule, and various employee benefits. #J-18808-Ljbffr
    $138k-193k yearly est. 5d ago

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