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Become A North America Sales Manager

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Working As A North America Sales Manager

  • Selling or Influencing Others
  • Establishing and Maintaining Interpersonal Relationships
  • Communicating with Supervisors, Peers, or Subordinates
  • Getting Information
  • Communicating with Persons Outside Organization
  • Mostly Sitting

  • Stressful

  • $115,000

    Average Salary

What Does A North America Sales Manager Do

Sales managers direct organizations' sales teams. They set sales goals, analyze data, and develop training programs for organizations’ sales representatives.

Duties

Sales managers typically do the following:

  • Resolve customer complaints regarding sales and service
  • Prepare budgets and approve expenditures
  • Monitor customer preferences to determine the focus of sales efforts
  • Analyze sales statistics
  • Project sales and determine the profitability of products and services
  • Determine discount rates or special pricing plans
  • Develop plans to acquire new customers or clients through direct sales techniques, cold calling, and business-to-business marketing visits
  • Assign sales territories and set sales quotas
  • Plan and coordinate training programs for sales staff

Sales managers’ responsibilities vary with the size of their organizations. However, most sales managers direct the distribution of goods and services by assigning sales territories, setting sales goals, and establishing training programs for the organization’s sales representatives.

Some sales managers recruit, hire, and train new members of the sales staff. For more information about sales workers, see the profiles on retail sales workers and wholesale and manufacturing sales representatives.

Sales managers advise sales representatives on ways to improve their sales performance. In large multiproduct organizations, they oversee regional and local sales managers and their staffs.

Sales managers also stay in contact with dealers and distributors. They analyze sales statistics generated from their staff to determine the sales potential and inventory requirements of products and stores and to monitor customers' preferences.

Sales managers work closely with managers from other departments in the organization. For example, the marketing department identifies new customers that the sales department can target. The relationship between these two departments is critical to helping an organization expand its client base. Sales managers also work closely with research and design departments because they know customers’ preferences, and with warehousing departments because they know inventory needs.

The following are examples of types of sales managers:

Business to business (B2B) sales managers oversee sales from one business to another. These managers may work for a manufacturer selling to a wholesaler, or a wholesaler selling to a retailer. Examples of these workers include sales managers overseeing sales of software to business firms, and sales managers overseeing wholesale food sales to grocery stores.

Business to consumer (B2C) sales managers oversee direct sales between businesses and individual consumers. These managers typically work in retail settings. Examples of these workers include sales managers of automobile dealerships and department stores.

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How To Become A North America Sales Manager

Most sales managers have a bachelor’s degree and work experience as a sales representative.

Education

Most sales managers have a bachelor’s degree, although some have a master’s degree. Educational requirements are less strict for job candidates who have significant work experience. Courses in business law, management, economics, accounting, finance, mathematics, marketing, and statistics are advantageous.

Work Experience in a Related Occupation

Work experience is typically required for someone to become a sales manager. The preferred duration varies, but employers usually seek candidates who have at least 1 to 5 years of experience in sales.

Sales managers typically enter the occupation from other sales and related occupations, such as sales representatives or purchasing agents. In small organizations, the number of sales manager positions often is limited, so advancement for sales workers usually comes slowly. In large organizations, promotion may occur more quickly.

Important Qualities

Analytical skills. Sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies.

Communication skills. Sales managers need to work with colleagues and customers, so they must be able to communicate clearly.

Customer-service skills. When helping to make a sale, sales managers must listen and respond to the customer’s needs.

Leadership skills. Sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals.

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North America Sales Manager Career Paths

North America Sales Manager
Director Of Sales
Senior Sales Director
11 Yearsyrs
Director Of Sales Business Development Director
Director Of Sales & Business Development
12 Yearsyrs
Director Of Sales Regional Vice President
Regional Sales Vice President
11 Yearsyrs
Sales And Marketing Vice President Senior Vice President
Vice President Director Of Sales
10 Yearsyrs
Sales And Marketing Vice President Business Development Director
Director Of Global Sales
13 Yearsyrs
Sales And Marketing Vice President
Global Vice President Of Sales
16 Yearsyrs
Sales Vice President Business Development Director
Director Of Enterprise Sales
12 Yearsyrs
Sales And Marketing Manager National Account Manager
Senior National Account Manager
9 Yearsyrs
Sales And Marketing Manager Marketing Director
Director New Business Development
11 Yearsyrs
Sales And Marketing Manager Business Development Manager
Director Of Sales, Americas
13 Yearsyrs
Director Of Sales And Marketing Account Director
Global Account Director
12 Yearsyrs
Director Of Sales And Marketing Regional Sales Director
Director Of Sales & Service
10 Yearsyrs
Director Of Sales And Marketing Director Of Sales, Americas
Director Of International Sales
9 Yearsyrs
Business Manager Division Manager
Division Sales Manager
8 Yearsyrs
Global Account Manager Regional Sales Manager
Channel Manager
8 Yearsyrs
Global Account Manager Senior Sales Manager
Senior Account Sales Manager
7 Yearsyrs
Global Account Manager Territory Account Manager
Channel Account Manager
7 Yearsyrs
Market Development Manager National Account Manager
Global Account Manager
9 Yearsyrs
Market Development Manager Sales Account Manager
Regional Account Sales Manager
8 Yearsyrs
Market Development Manager
8 Yearsyrs
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Do you work as a North America Sales Manager?

Help others decide if this is a good career for them

Average Length of Employment
Sales Manager 3.7 years
Top Careers Before North America Sales Manager
Manager 2.8%
Top Careers After North America Sales Manager
Owner 2.9%

Do you work as a North America Sales Manager?

Average Yearly Salary
$115,000
View Detailed Salary Report
$69,000
Min 10%
$115,000
Median 50%
$115,000
Median 50%
$115,000
Median 50%
$115,000
Median 50%
$115,000
Median 50%
$115,000
Median 50%
$115,000
Median 50%
$191,000
Max 90%
Best Paying Company
Palo Alto Networks
Highest Paying City
Sunnyvale, CA
Highest Paying State
South Dakota
Avg Experience Level
3.4 years
How much does a North America Sales Manager make at top companies?
The national average salary for a North America Sales Manager in the United States is $115,581 per year or $56 per hour. Those in the bottom 10 percent make under $69,000 a year, and the top 10 percent make over $192,000.

Real North America Sales Manager Salaries

Job Title Company Location Start Date Salary
Subsidiary Sales Manager, North America Socomec, Inc. Cambridge, MA Sep 04, 2015 $177,757
Sales Manager/Director: North America Region DNV GL Business Assurance (USA), Inc. Katy, TX Sep 19, 2016 $175,000
Sales Manager-Food Retail-North America Danfoss LLC Baltimore, MD Sep 23, 2015 $163,571
Sales Manager, North America Thomson Reuters (Markets) LLC New York, NY Feb 01, 2011 $162,906 -
$198,202
Sales Manager North and South America Alcesp, LLC Houston, TX Oct 01, 2011 $150,000
Business Sales Manager, Gas North America Alstom Power Inc. Windsor, CT May 02, 2015 $143,500 -
$175,100
O&G Sales Manager-North America GE Energy Control Solutions, Inc. Houston, TX Sep 30, 2014 $110,300
Sales Manager North America Q Software Global Ltd. Denver, CO Mar 28, 2016 $99,382
Sales Manager, North America ZF Gainesville, LLC Gainesville, GA Dec 23, 2016 $90,000
North America G-Drive Sales & Marketing Manager Cummins Inc. Brooklyn Center, MN Sep 01, 2010 $62,650 -
$74,000
North America Sales and Supply Chain Manager Regal Metal, Inc. Ann Arbor, MI Sep 04, 2015 $60,674
North America Sales and Supply Chain Manager Regal Metal, Inc. Ann Arbor, MI Apr 09, 2015 $60,674

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Top Skills for A North America Sales Manager

  1. New Product Development
  2. Revenue Growth
  3. Sales Goals
You can check out examples of real life uses of top skills on resumes here:
  • Identify customer's new requirements for new product developments.
  • Achieved 14% Per Cent annualized revenue growth over 9 year period.
  • Exceeded all sales goals in the given time and territory to the point where sales surpassed inventory levels.
  • Engineered proposals, negotiated terms & contracts and closed deals with numerous new accounts.
  • Championed process improvement projects; Bulk, Custom and OEM Process, Customer Service Transparency and Contracts Price Offer Program.

North America Sales Manager Demographics

Gender

Male

76.6%

Female

15.4%

Unknown

7.9%
Ethnicity

White

62.0%

Hispanic or Latino

17.1%

Black or African American

10.2%

Asian

7.1%

Unknown

3.6%
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Foreign Languages Spoken

Spanish

41.9%

German

12.9%

French

9.7%

Chinese

6.5%

Croatian

6.5%

Italian

6.5%

Swedish

3.2%

Cantonese

3.2%

Japanese

3.2%

Mandarin

3.2%

Polish

3.2%
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North America Sales Manager Education

Schools

University of Phoenix

9.2%

Purdue University

9.2%

University of Houston

6.9%

Oklahoma State University

5.7%

Cleveland State University

5.7%

University of Florida

4.6%

Texas A&M University

4.6%

Northwood University

4.6%

Utah Valley University

4.6%

Indiana University Bloomington

4.6%

New York University

4.6%

Northeastern University

4.6%

Pace University - New York

4.6%

Portland State University

4.6%

Southern New Hampshire University

4.6%

University of Connecticut

3.4%

University of Washington

3.4%

Southern Methodist University

3.4%

City University of Seattle

3.4%

Temple University

3.4%
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Majors

Business

38.9%

Marketing

15.6%

Management

5.0%

Communication

4.8%

Finance

4.5%

Electrical Engineering

3.4%

Economics

3.4%

Mechanical Engineering

3.2%

Computer Science

2.6%

International Business

2.4%

Education

2.4%

History

2.4%

General Sales

2.4%

Engineering

1.6%

Biology

1.3%

Project Management

1.3%

Political Science

1.3%

General Education, Specific Areas

1.3%

Chemistry

1.1%

Industrial Engineering

1.1%
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Degrees

Bachelors

52.6%

Masters

24.8%

Other

16.2%

Associate

3.0%

Certificate

1.5%

Doctorate

1.5%

License

0.2%

Diploma

0.2%
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