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What does a north america sales manager do?

Updated January 8, 2025
8 min read
Quoted expert
Bill Thorne

A North America sales manager is a person who is tasked with leading and coaching a salespeople team and is based in North America-USA and Canada. North America sales managers' responsibilities include input concerning hiring salespeople, setting sales goals and quotas, and assigning sales territories. You will also be in charge of establishing training programs for the salespeople, maintaining contact with dealers and distributors, and analyzing the sales made to determine inventory requirements and take note of customer preferences.

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North america sales manager responsibilities

Here are examples of responsibilities from real north america sales manager resumes:

  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Involve in all aspects of the sale and promotion of wireless modules to OEM and distribution customers.
  • Re-Establish OEM relationship with major customers leading to profitable new business at both new and existing customers.
  • Introduce a foreign manufacture into a dominant domestic automotive and aerospace markets while achieving business goals and domestic tool production plans.
  • Lead all business development initiatives for package and digital sales opportunities within the Americas.

North america sales manager skills and personality traits

We calculated that 11% of North America Sales Managers are proficient in Customer Satisfaction, Sales Process, and Business Plan. They’re also known for soft skills such as Analytical skills, Communication skills, and Customer-service skills.

We break down the percentage of North America Sales Managers that have these skills listed on their resume here:

  • Customer Satisfaction, 11%

    Enhanced product development and increased customer satisfaction through mechanical, control, and application engineering to meet or exceed customer expectations.

  • Sales Process, 10%

    Spearhead large-scale, critical sales process improvements to enhance dealership program operations and goal accomplishment.

  • Business Plan, 10%

    Developed and implemented strategic business plan, product strategies, market analysis and pricing analysis/strategies.

  • Cloud, 9%

    Designed and implemented solutions including global data networks, managed services, cloud, data storage and disaster recovery.

  • CRM, 7%

    Championed effective integration of CRM processes and accountability for data integrity

  • Saas, 6%

    Lead a success team promoting annual subscription on premise and SAAS products, driving user adoption leading to increased sales.

Common skills that a north america sales manager uses to do their job include "customer satisfaction," "sales process," and "business plan." You can find details on the most important north america sales manager responsibilities below.

Analytical skills. To carry out their duties, the most important skill for a north america sales manager to have is analytical skills. Their role and responsibilities require that "sales managers must collect and interpret complex data to target the most promising geographic areas and demographic groups, and determine the most effective sales strategies." North america sales managers often use analytical skills in their day-to-day job, as shown by this real resume: "established sales network, advertising design, and market analysis. "

Communication skills. Many north america sales manager duties rely on communication skills. "sales managers need to work with colleagues and customers, so they must be able to communicate clearly.," so a north america sales manager will need this skill often in their role. This resume example is just one of many ways north america sales manager responsibilities rely on communication skills: "develop accessory, sliders and flat laminated sales budget plans, strategies and communication of these strategies to the organization. "

Customer-service skills. Another skill that relates to the job responsibilities of north america sales managers is customer-service skills. This skill is critical to many everyday north america sales manager duties, as "when helping to make a sale, sales managers must listen and respond to the customer’s needs." This example from a resume shows how this skill is used: "work closely with internal and customer product development teams to design and commercialize new application and enhancement of existing platforms. "

Leadership skills. For certain north america sales manager responsibilities to be completed, the job requires competence in "leadership skills." The day-to-day duties of a north america sales manager rely on this skill, as "sales managers must be able to evaluate how their sales staff performs and must develop strategies for meeting sales goals." For example, this snippet was taken directly from a resume about how this skill applies to what north america sales managers do: "targeted and developed top sales consultants in leadership and recruiting. "

All north america sales manager skills

Compare different north america sales managers

North america sales manager vs. Product manager/sales

A sales product manager is responsible for monitoring the sales performance of a specific product and ensuring that the marketing strategies adhere to market standards and client requirements. Sales product managers work closely with the marketing and public relations team to enhance the product's brand image on various market platforms to reach the target audience. They also conduct data and statistical analysis to identify business opportunities that would generate more revenue resources and increase the company's profitability.

If we compare the average north america sales manager annual salary with that of a product manager/sales, we find that product managers/sales typically earn a $17,423 lower salary than north america sales managers make annually.While their salaries may differ, the common ground between north america sales managers and product managers/sales are a few of the skills required in each roleacirc;euro;trade;s responsibilities. In both careers, employee duties involve skills like customer satisfaction, sales process, and business plan.

While similarities exist, there are also some differences between north america sales managers and product manager/sales. For instance, north america sales manager responsibilities require skills such as "cloud," "saas," "contract negotiations," and "c-level." Whereas a product manager/sales is skilled in "customer service," "product sales," "product management," and "cycle management." This is part of what separates the two careers.

Product managers/sales earn the highest salaries when working in the education industry, with an average yearly salary of $108,541. On the other hand, north america sales managers are paid more in the energy industry with an average salary of $130,498.On average, product managers/sales reach similar levels of education than north america sales managers. Product managers/sales are 2.4% less likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.

North america sales manager vs. Sales manager/sales trainer

A sales trainer or manager provides training for the sales staff. The target of the training is to improve the sales figures and meet target sales. Sales trainers collect data that allows them to understand the effectiveness of the existing sales strategies. They also set clear goals and priorities, get rid of demands that do not drive revenue, and allow their teams to focus on activities aligned with the significant goals. It is also their responsibility to research and develop marketing opportunities.

On average, sales managers/sales trainer earn a $35,205 lower salary than north america sales managers a year.Only some things about these jobs are the same. Take their skills, for example. North america sales managers and sales managers/sales trainer both require similar skills like "sales process," "trade shows," and "sales strategies" to carry out their responsibilities.

Each career also uses different skills, according to real north america sales manager resumes. While north america sales manager responsibilities can utilize skills like "customer satisfaction," "business plan," "cloud," and "crm," sales managers/sales trainer use skills like "product knowledge," "powerpoint," "project management," and "training materials."

Sales managers/sales trainer may earn a lower salary than north america sales managers, but sales managers/sales trainer earn the most pay in the pharmaceutical industry with an average salary of $116,149. On the other hand, north america sales managers receive higher pay in the energy industry, where they earn an average salary of $130,498.sales managers/sales trainer earn similar levels of education than north america sales managers in general. They're 2.7% less likely to graduate with a Master's Degree and 0.2% less likely to earn a Doctoral Degree.

What technology do you think will become more important and prevalent for north america sales managers in the next 3-5 years?

Bill ThorneBill Thorne LinkedIn profile

Executive Director of the NRF Foundation and Senior Vice President of Communication and Public Affairs of NRF, National Retail Federation

COVID-19 has accelerated the trends we've seen over the past few years as retailers reimagine the customer experience, blending online and offline channels. Mobile apps provide in-store wayfinding and augmented reality to allow customers to quickly search products and identify their exact locations in the store. Additionally, many retailers offer Buy Online, Pick-up In-Store (BOPIS), or curbside pickup options so that customers can pay and checkout with minimal or no contact. We expect retailers will continue to use a variety of tools to help shoppers find the items they need and want.

North america sales manager vs. Sales account manager

The account sales manager is in charge of the retention of their customer relationship. They have to supervise the portfolio of existing clients, develop new business with them, and seek new sales opportunities. Account sales managers act as liaisons between the company and customer as well as build strong, long-lasting relationships by providing an improved customer experience. It is their responsibility to negotiate contracts and close deals to maximize sales profits. Also, they forecast track sales results and prepare reports on account status.

An average sales account manager eans a lower salary compared to the average salary of north america sales managers. The difference in salaries amounts to sales account managers earning a $67,285 lower average salary than north america sales managers.north america sales managers and sales account managers both have job responsibilities that require similar skill sets. These similarities include skills such as "customer satisfaction," "sales process," and "crm," but they differ when it comes to other required skills.

There are many key differences between these two careers, including some of the skills required to perform responsibilities within each role. For example, a north america sales manager is likely to be skilled in "business plan," "cloud," "saas," and "contract negotiations," while a typical sales account manager is skilled in "customer service," "product knowledge," "powerpoint," and "work ethic."

Sales account managers earn the highest salary when working in the technology industry, where they receive an average salary of $68,777. Comparatively, north america sales managers have the highest earning potential in the energy industry, with an average salary of $130,498.Most sales account managers achieve a similar degree level compared to north america sales managers. For example, they're 4.8% less likely to graduate with a Master's Degree, and 0.6% less likely to earn a Doctoral Degree.

North america sales manager vs. Sales team manager

A sales team manager is responsible for monitoring the sales performance and goals of an organization by strategizing on efficient techniques to sell goods and services to customers. Sales team managers identify business opportunities by analyzing the current market trends that would increase the company's revenues and profitability. They also provide training for the sales team members to maximize their efficiency and increase productivity. A sales team manager must have excellent communication and leadership skills, especially in developing sales plans to achieve sales targets.

Sales team managers tend to earn a lower pay than north america sales managers by an average of $60,059 per year.According to resumes from north america sales managers and sales team managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "customer satisfaction," "sales process," and "crm. "

Even though a few skill sets overlap between north america sales managers and sales team managers, there are some differences that are important to note. For one, a north america sales manager might have more use for skills like "business plan," "cloud," "saas," and "contract negotiations." Meanwhile, some responsibilities of sales team managers require skills like "grass," "sales associates," "sales floor," and "customer care. "

The average resume of sales team managers showed that they earn lower levels of education compared to north america sales managers. So much so that theyacirc;euro;trade;re 5.7% less likely to earn a Master's Degree and less likely to earn a Doctoral Degree by 0.7%.

Types of north america sales manager

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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