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Northlake Foods Inc company history timeline

1899

Seattle's first Italian restaurant was likely Manca's Cafe on Cherry Street, between 2nd and 3rd avenues, opened by Victor E. Manca, who arrived in Seattle in 1899.

1910

The culture was sufficiently distinct that the area became known around town as "Garlic Gulch." By 1910 Seattle's population (237,174) included 3,454 residents of Italian extraction -- and they no doubt appreciated every new Italian-oriented grocery shop, bakery, and cafe that opened.

1945

Public interest in the then-exotic food steadily increased from that point, and in 1945 a basic recipe for do-it-yourself homemade pizza was first published in Gourmet magazine.

1948

The Palace remained a popular spot -- even more so after 1948 when, reportedly, the Daversos introduced pizza to Seattle.

1949

Eldon Hayes was elected the first Mayor in 1949.

Incorporated July 19, 1949, Northlake had a population of 3,000.

By 1949, he became a regional manager with the now-defunct Memphis-based Toddle House chain, then he moved to Atlanta.

The fact that a writer for The Seattle Times in 1949 felt obligated to describe what a pizza looks like was simply because few in the area had ever seen or tried one.

1950

Then on April 4, 1950, Ricardo's Spaghetti Bar held a "Grand Opening" -- and began hyping its pizza as being the "First in Seattle!" -- "New Yorkers are raving over this Italian favorite.

In 1950, the first city code was announced.

1951

In July 1951 the Maine Sardine Industry bought ad space in The Seattle Times to promote its notion of a great pizza recipe: Maine Sardine Pizza.

1952

A few months later in September 1952 the Times published a pizza recipe submitted by a reader, which had won an "Honorable Mention" in a recipe contest.

1953

In January 1953 Seattle Times food columnist Dorothy Neighbors published her bleak recipe for "American Pizza," and then in March another, uncredited, recipe for "Imitation Pizza," which, naturally, included English Muffins as the base.

1955

The first Waffle House opened on Labor Day weekend in 1955 at 2719 East College Avenue in Avondale Estates, Georgia.

1956

Rogers continued to work with Toddle House, and to avoid conflict of interest, sold his interest to Forkner in 1956.

In 1956 Italian immigrant Angelo Finamore, with his sons Nick and Joe, opened the Abruzzi Pizza House at 604 Pike Street.

1957

In October 1957 Pete Utter opened his first Pizza Pete shop at 1411 NE 42nd Street in the University District.

Other entrepreneurs also saw the admirable profit margin in the pizza biz. It was in 1957 that an immigrant couple from Naples, Italy, Vince and Ada Mottola, founded Vince's Pizzeria on Empire Way near Othello Street.

1958

Sanitary sewers were installed, a three-million gallon water reservoir was erected, and High School District 212 built the West Leyden High School campus on Wolf Road in 1958.

1959

Daverso’s ad, Aqua Follies program, 1959

1960

In 1960, when Rogers asked to buy into Toddle House, and they refused, he moved back to Atlanta and rejoined Waffle House, now a chain of three restaurants, to run restaurant operations.

After opening a fourth restaurant in 1960, the company began franchising its restaurants and slowly grew to 27 stores by the late 1960s, before growth accelerated.

By 1960 Pizza Pete had expanded to several locations across Seattle: 4550 University Way, 10025 16th Avenue SW, 711 4th Avenue, 5904 15th Avenue NW, and 232 Broadway N. But the competition was about to get serious.

1963

In 1963 they relocated to Renton at 8824 Renton Avenue S, and from there the family enterprise expanded steadily with additional restaurants in Burien, Federal Way, and Seattle neighborhoods including Pioneer Square, Queen Anne, Lake City, and the University District.

1967

The oldest "Waffle House" entity listed with the Corporations office of the Indiana Secretary of State is "Waffle House of Bloomington, Indiana, Inc." established in 1967, and like Waffle House Greenwood, it is still an active corporation.

1969

Then around 1969 the shop moved across the street to 4231 University Way NE.

1971

That latter establishment moved to 4135 University Way NE in 1971, with Nat Flathers opening Oogie Boogie Pizza at the 719 E Pike Street spot.

1974

By 1974 it was touting its product as "Best Darn Pizza Anywhere" and had grafted "Pizza House" onto its name.

1979

Co-founded in 1979 by the Centioli siblings with an initial location at 4529 University Avenue NE, Pagliacci grew into a remarkable success story with 15 Seattle locations and more in Edmonds, Bellevue, Kirkland, Kenmore, and Mercer Island.

1981

Reportedly, the original Indiana Waffle House chain has started using the name "Sunshine Cafe". However, the d/b/a for "Sunshine Cafe" belongs to "Waffle House Greenwood Inc.", established in 1981.

1997

Jeffrey T. Sherwin, the present Mayor, was voted into office in 1997.

2005

In 2005, the Waffle and Steak restaurants all adopted the "Waffle House" moniker, bringing the entire chain under the iconic name.

2008

In 2008, one of the biggest Waffle House franchises in the southeast, North Lake Foods, was bought out by Waffle House, Inc.

2009

In early 2009, East Coast Waffles bought North Lake Foods to become a new franchise.

2012

In 2012 Waffle House donated $100,000 to American Crossroads, the super PAC founded by Karl Rove.

2013

The founders limit their involvement in management, and as of 2013 , Joe Rogers Jr. was CEO and retired late 2013, and Bert Thornton is president.

2017

The founders of the Waffle House brand died in 2017 within two months of each other: Joe Rogers Sr. died on March 3 and Tom Forkner on April 26.

2018

On October 29, 2018, a rapper known as Young Greatness was shot to death outside a Waffle House in New Orleans.

2019

According to Waffle House's website as of May 2019, its number of locations per state consists of the following:

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