nuvoTV history

In 1998, the company produced two half-hour bilingual programs – the talk show Cafe Ole with Giselle Fernandez and the comedy series Funny Is Funny – for the Spanish-language cable channel Galavisión.

On March 10, 1999, Sí TV announced plans to launch the first English-language cable network aimed at young Latinos.

Valdez expressed interest in debuting the channel during the first quarter of 2000.

That August, Sí TV hired Rori Peters (who began her career in commercial banking, was previously a vice president at Comedy Central, worked for Court TV and served as a 2002 national chairperson for Women in Cable) as its vice president of affiliate relations.

In January 2003, it was announced that Sí TV would be launched nationally on satellite provider Dish Network at the beginning of that summer.

Sí TV was launched as a cable network on February 25, 2004, becoming the first exclusively English-language cable channel catering to the Latino community.

During the 2008 presidential election, Sí TV teamed up with voter registration organization, Voto Latino, to mount a "Crash the Parties" contest to pick two Latino "political junkies" to serve as reporters for the channel at the Democratic and Republican National Conventions.

According to SNL Kagan, in 2009, the network was estimated to have earned more than $15 million in net ad sales revenue.

On January 18, 2011, Telemundo ad sales veteran Craig Geller was named Sí TV's senior vice president of advertising sales.

Lopez was named as chief creative officer of the network on May 16, 2013.