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OEM Sales Manager skills for your resume and career

Updated January 8, 2025

4 min read

Quoted Experts

Adry S. Clark Ph.D.,

Andrea Dixon Ph.D.

Below we've compiled a list of the most critical oem sales manager skills. We ranked the top skills for oem sales managers based on the percentage of resumes they appeared on. For example, 14.6% of oem sales manager resumes contained crm as a skill. Continue reading to find out what skills an oem sales manager needs to be successful in the workplace.

15 oem sales manager skills for your resume and career

1. CRM

CRM stands for Customer relationship management and it is a complete process through which a business or organization monitors and administers its interactions with the customers. A process in which large amounts of data are collected through marketing via a company's website, polls, surveys, and other social media applications. The basic goal of CRM is to target the right audience for their product, and then fulfill their needs, to increase the sales and revenue of the company.

Here's how oem sales managers use crm:

Make quarterly visits to key accounts assisting with new product development and launches Maintained active pipeline through CRM and ERP software.
Coordinated marketing campaigns, executed sales strategies, and capitalized on CRM Business Intelligence to consistently exceed annual quota expectations.

2. Direct Sales

Here's how oem sales managers use direct sales:

Channel sales for advance visualization software for PACS system providers, as well as direct sales ventures.
Manage and coordinate all OEM and direct sales and marketing activity in North America.

3. Product Development

Product development is the complete procedure of creating a product from concept until release of the final product. Product development has many stages after which a product is released into the market. Identifying the need, creating the opportunity, conceptualizing a product, and providing a solution, all are different stages of product development.

Here's how oem sales managers use product development:

Directed marketing activities with manufacturing, engineering, and purchasing departments, attending weekly meetings to drive product development and availability.
Liaised with Engineering and Production departments to ensure timely custom product development, prototyping and customer production requirements are met.

4. Competitive Analysis

Competitive analysis is the process of assessing your competitors to determine their strengths and weaknesses, It is a part of strategic management that enables one to identify the opportunities and threats a business can face in the market.

Here's how oem sales managers use competitive analysis:

Support of Sales Team members on new Product introduction, Market Penetration, Training and Competitive Analysis.
Provide market and competitive analysis on proposed concepts to Gothenburg.

5. Trade Shows

Here's how oem sales managers use trade shows:

Get involved with outbound activities by attending local tech events and major global trade shows.
Represented in CES expos trade shows for marketing and business development each year.

6. Americas

Here's how oem sales managers use americas:

Participated CANA (Computer Association of North America) board meetings and made direct planning and recommendations.
Generated $1.5 million in revenue during FY97 through Sony America agreement.

7. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how oem sales managers use account management:

Maintained excellent relationships with clients through dedicated account management.
Key account management and driver of new product introduction at 35 OEM accounts worth $21.2M.

8. Sales Strategies

Here's how oem sales managers use sales strategies:

Coordinated all sales strategies with Independent Sales Representatives throughout United States.
Created webinar training series (at client corporate and dealer levels) focused on product application and sales strategies.

9. Market Trends

Here's how oem sales managers use market trends:

Conducted market research, identified emerging market trends and introduced marketing strategies.
Analyzed market trends for development of market penetrating product solution offerings.

10. Business Development

Business development is the ideas or initiatives that work to make business work better. Selling, advertising, product development, supply chain management, and vendor management are only a few of the divisions involved with it. There is still a lot of networking, negotiating, forming alliances, and trying to save money. The goals set for business development guide and coordinate with all of these various operations and sectors.

Here's how oem sales managers use business development:

Focus included new business development, sales forecasting, business planning and development of cooperative marketing strategies.
Managed domestic and international Fortune 500 OEM/EMS sales and new business development activities for semiconductor distributor.

11. ISO

Here's how oem sales managers use iso:

Created and published Internal Customer Service Manual to aid with ISO 9000 certification.
Developed, created, and trained associates on ISO procedures to attain ISO 9001:2000 (AS9120) and ATA100 certification.

12. Customer Relationships

Customer relationships are the interactions and efforts made by a company to improve its customer service. Customer relationships cover not just all of the essential roles performed by customer support, but also the initiatives made before and after the interaction with a customer.

Here's how oem sales managers use customer relationships:

Generated over $250 million in new sales through formulating strategies and growing new customer relationships within one year.
Earned customer relationships through inbound and outbound phone efforts, travel, e-mail, and other forms of interaction.

13. Sales Growth

Here's how oem sales managers use sales growth:

Generated 30% sales growth of power supply products by identifying customers moving to new LED product offerings.
Coordinated and leveraged Siemens US and 3M CEO meeting to accelerate customer initiatives and Siemens sales growth.

14. R

R is a free software environment and a language used by programmers for statistical computing. The R programming language is famously used for data analysis by data scientists.

Here's how oem sales managers use r:

Utilized CRM tracking system for customer base tracking and process of sale tracking.1 Hamm R sum

15. Product Line

Product line is a collection of similar or related products that may be under a single brand manufactured by the same company. It may include different varieties of a specific product of a brand which comes in different categories. In other cases, the product line may differ in some characteristics despite being from the same manufacturer.

Here's how oem sales managers use product line:

Managed the development/ implementation of financially-sound strategic plans within a given markets and product lines.
Marketed product line primarily to medical device manufacturers and procedure packaging companies.

What skills help OEM Sales Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on OEM Sales Manager resumes?

Adry S. Clark Ph.D.

Director, Western Oregon University

The skills that stand out on resumes fall into two categories: 1) Skills required to do the job and 2) Skills almost all employers look for. The most important aspect of resumes is to make sure it reflects exactly what the employer needs. Study the job description, identify key skills, and have them reflected on your resume. Think about transferrable skills, not the specific roles you've had.

Most employers look for skills such as communication (written/oral), flexibility, proactivity, problem-solving, project management, and technical. Make sure to cultivate those skills in whatever role you have, and have examples that demonstrate those skills.

What soft skills should all OEM Sales Managers possess?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

Since sales professionals have a lot of information available to them today via customer relationship management (CRM) systems, the sales manager's "supervisory" role is less important (especially for experienced sellers). Consequently, the sales manager needs to be more of a coach and enabler of high performance. Having confidence balanced with humility allows the sales manager to engage more effectively with their salespeople.
One of the critical soft skills for sales managers going forward will be the ability to connect members of the sales team to others in the organization - in other words, the sales manager of the future needs to have strong skills in network building for others. Sellers have access to data which helps them build success.
They also need access to the right people to turn to when they need specific expertise or assistance.

What hard/technical skills are most important for OEM Sales Managers?

Andrea Dixon Ph.D.

Executive Director, Center for Professional Selling, Frank and Floy Smith Holloway Endowed Professorship in Marketing, President, University Sales Center Alliance 2019-2021, Baylor University

One of the growing technical skill requirements for sales managers is in the area of data analytics. Our performance and customer systems provide a myriad of data, and the role of the sales manager is to be a sense-maker of that mound of data. What are the implications for changes in strategy or behavior evident in last quarter's activity? How can the sales manager help a specific seller "see" where the data suggest new approaches?

What OEM Sales Manager skills would you recommend for someone trying to advance their career?

Kerri Orders

Assistant Professor of Business, Aquinas College

In terms of a gap year, I recommend that international business students acquire tangible skills, relevant experience and/or certifications which will enhance their success in their desired area of interest. For example, a gap year could consist of gaining technical or digital training overseas, which would also further the students' cultural intelligence and language proficiency. These types of enriching gap year experiences will assist students to distinguish themselves in a highly competitive market. Furthermore, students should focus on broadening and maintaining their global network during a gap year in order to be ready for the job market once the gap year is concluded.

What type of skills will young OEM Sales Managers need?

Michael Mikitka

Executive Vice President, MHI – Material Handling Industry

Courses and internships are essential. While the required depth of knowledge may vary from one position to another, employers are generally looking for candidates with strong "people-related" skills, those who are willing to continue to learn, and those with the ability to be flexible and adapt.

By "people-related" skills, I mean the abilities associated with effective communication (listen and express ideas and direction) and the skills related to working independently and a team.

As for the interest to continually learn... from a technology, data, and equipment perspective, today's supply chain looks very different than it did 10-years ago. The willingness and ability to continually learn are essential for anyone in a leadership role.

As for flexibility and adapting...supply chain/logistics is as much about responding to disruption and demand as it is planning for it. There is a predictable demand (i.e., seasonal...everyone knows when back-to-school shopping begins). Then there is the unpredictable demand (i.e., power-outages, wildfires, pandemic) that impact market and the ability to operate. Candidates that express flexibility and problem-solving skills will be much sought-after.

Do you want to know more?

List of oem sales manager skills to add to your resume

The most important skills for an oem sales manager resume and required skills for an oem sales manager to have include:

CRM
Direct Sales
Product Development
Competitive Analysis
Trade Shows
Americas
Account Management
Sales Strategies
Market Trends
Business Development
ISO
Customer Relationships
Sales Growth
R

Product Line
Oems
HVAC
Distribution Channels
Contract Negotiations
Sales Revenue
Rockwell
Swot Analysis
Product Sales
Sales Presentations
Sales Efforts
C-Level
Direct Reports
Order Entry

Chrysler
RF
Develop Top
Toyota
Product Training
Toshiba
Compaq
Freightliner
Revenue Growth
Resellers
Apple
MM

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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