Field Marketing Supervisor - Retail & Events
Lexington, KY jobs
At Marvin, we're driven by a simple but powerful purpose: to imagine and create better ways of living. For over 100 years, we've been a family-owned and -led company committed to helping people live healthier, happier lives through thoughtful design, exceptional craftsmanship, and a deep understanding of how people live and work in their homes.
Infinity Replacement is our dedicated replacement window and door business where we bring Marvin's legacy of quality directly to homeowners. Through a direct-to-consumer model, we deliver premium fiberglass products, personalized in-home consultations, and professional installation-making the window replacement process simple, seamless, and satisfying.
We're looking for a Field Marketing Supervisor who is a natural leader, passionate about mentoring teams, and experienced in event marketing and/or retail environments. In this role, you'll lead a team of Brand Ambassadors across retail locations and events, driving performance through coaching, strategic scheduling, and hands-on support. You'll be the go-to person for ensuring our presence at events and retail partnerships is professional, engaging, and effective in generating qualified leads.
Highlights of your role:
Manage the relationships with our retail partnerships, leading the staffing, training, and supervision of Brand Ambassador employees and representing the organization at shows, events, and in store at retail locations to generate qualified leads for design consultations.
Regularly report on performance needs and metrics of the market.
Develop and manage the staffing plan and schedules accordingly for the market warehouses.
Set up & tear-down events. Make the necessary logistical arrangements, ensuring that all materials are delivered and installed appropriately.
Requires regular travel within the assigned market. Occasional travel may be required to other markets as needed.
Receive performance bonuses for every appointment scheduled in your market!
You're a good fit if you have (or if you can):
Ability to lead, develop, train, mentor and empower a team.
Ability to make decisions and take action within their span of control. Have a bias for action.
Ability to build strong local networks and relationships
Organized and planful
We also want to make sure you have:
Prior experience coordinating retail, show, or event workers.
Must be able travel to all assigned shows and events within the assigned territory.
Ability to consistently work all weekends, with few exceptions
Valid driver's license with an acceptable motor vehicle record on an ongoing basis
Ability to lift 40 pounds, push large displays that weigh 75 pounds that are on wheels, and stand for extended periods
Ability to setup and/or tear down up to two shows per day, which could include over an hour of physical activity.
We invite you to see yourself at Marvin:
From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities.
For more than a century, we've been at the forefront of designing, building, and engineering premium, award-winning products. Today, Marvin is also proud to have been named a Top Large Employer by Forbes Magazine two years in a row, in 2024 and 2025. With operations in 19 cities across North America, we manufacture Marvin's quality products, including Infinity Replacement Windows and Doors, and TruStile Doors. Together, we uphold our values and foster a culture where safety and the wellbeing of our people comes first.
We take a better living approach with benefits to support you at work and beyond. From day one, you will enjoy health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more!
Some of our unique and most popular benefits include:
$300 annual wellbeing account to spend on what helps you feel happy + healthy
Better Living Day! (a paid day off to go have some fun)
Annual profit sharing - recognizing everyone's contribution to Marvin's success
Giving at Marvin - participate in organized volunteer opportunities
Brighter Days Fund - financial support from your colleagues and the Marvin family during personal hardships
Join the more than 8,000 Marvin team members to experience these benefits and more. Apply today!
Marvin is an equal opportunity employer:
Marvin is committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable laws. Applicants requiring reasonable accommodation for any part of the application and hiring process may contact us at ************************.
Compensation: $66,000 - $100,000 with a base salary and performance bonuses. Unlimited earning potential!
Field Marketing Supervisor - Retail & Events
Wilsonville, OR jobs
At Marvin, we're driven by a simple but powerful purpose: to imagine and create better ways of living. For over 100 years, we've been a family-owned and -led company committed to helping people live healthier, happier lives through thoughtful design, exceptional craftsmanship, and a deep understanding of how people live and work in their homes.
Infinity Replacement is our dedicated replacement window and door business where we bring Marvin's legacy of quality directly to homeowners. Through a direct-to-consumer model, we deliver premium fiberglass products, personalized in-home consultations, and professional installation-making the window replacement process simple, seamless, and satisfying.
We're looking for a Field Marketing Supervisor who is a natural leader, passionate about mentoring teams, and experienced in event marketing and/or retail environments. In this role, you'll lead a team of Brand Ambassadors across retail locations and events, driving performance through coaching, strategic scheduling, and hands-on support. You'll be the go-to person for ensuring our presence at events and retail partnerships is professional, engaging, and effective in generating qualified leads.
Highlights of your role:
Manage the relationships with our retail partnerships, leading the staffing, training, and supervision of Brand Ambassador employees and representing the organization at shows, events, and in store at retail locations to generate qualified leads for design consultations.
Regularly report on performance needs and metrics of the market.
Develop and manage the staffing plan and schedules accordingly for the market warehouses.
Set up & tear-down events. Make the necessary logistical arrangements, ensuring that all materials are delivered and installed appropriately.
Requires regular travel within the assigned market. Occasional travel may be required to other markets as needed.
Receive performance bonuses for every appointment scheduled in your market!
You're a good fit if you have (or if you can):
Ability to lead, develop, train, mentor and empower a team.
Ability to make decisions and take action within their span of control. Have a bias for action.
Ability to build strong local networks and relationships
Organized and planful
Also want to make sure you have:
Prior experience coordinating retail, show, or event workers.
Must be able travel to all assigned shows and events within the assigned territory.
Ability to consistently work all weekends, with few exceptions
Valid driver's license with an acceptable motor vehicle record on an ongoing basis
Ability to lift 40 pounds, push large displays that weigh 75 pounds that are on wheels, and stand for extended periods
Ability to setup and/or tear down up to two shows per day, which could include over an hour of physical activity.
We invite you to See Yourself at Marvin:
From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities.
For more than a century, we've been at the forefront of designing, building, and engineering premium, award-winning products. Today, Marvin is also proud to have been named a Top Large Employer by Forbes Magazine two years in a row, in 2024 and 2025. With operations in 19 cities across North America, we manufacture Marvin's quality products, including Infinity Replacement Windows and Doors, and TruStile Doors. Together, we uphold our values and foster a culture where safety and the wellbeing of our people comes first.
We take a better living approach with benefits to support you at work and beyond. From day one, you will enjoy health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more!
Some of our unique and most popular benefits include:
$300 annual wellbeing account to spend on what helps you feel happy + healthy
Better Living Day! (a paid day off to go have some fun)
Annual profit sharing - recognizing everyone's contribution to Marvin's success
Giving at Marvin - participate in organized volunteer opportunities
Brighter Days Fund - financial support from your colleagues and the Marvin family during personal hardships
Join the more than 8,000 Marvin team members to experience these benefits and more. Apply today!
Marvin is an Equal Opportunity Employer:
Marvin is committed to creating an inclusive environment for all employees and applicants. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected status under applicable laws. Applicants requiring reasonable accommodation for any part of the application and hiring process may contact us at ************************.
Compensation: $70,000 - $100,000 with a base salary and performance bonuses. Unlimited earning potential!
Director Pricing & Analytics
Chesapeake, VA jobs
DIRECTOR, PRICING & ANALYTICS
The Director of Pricing & Analytics is a strategic enterprise leader responsible for defining, optimizing, and executing pricing strategies across more than 8,000 retail locations. This role ensures the company delivers a compelling value proposition, maintains a competitive price position, and achieves required financial and operational outcomes. The Director partners closely with Merchandising, Finance, IT, Store Operations, and Executive Leadership to shape pricing principles, leverage advanced analytics, and improve price perception across all lines of business.
This leader oversees the full pricing lifecycle-including everyday retail, markdowns/clearance-while driving customer-centric merchandising through store clustering, item segmentation, and merchandising category/class roles. The Director also manages forecasting processes that support financial planning, labor modeling, assortment planning, and distribution center volume projections. As the head of the Pricing, Analytics, and Execution team, this individual is responsible for developing talent, fostering a test-and-learn culture, and stewarding pricing governance and operational excellence.
Principal Duties & Responsibilities
Lead Enterprise Pricing Strategy for a $13B Fortune 500 Retailer
• Establish and evolve Family Dollar's enterprise pricing vision, strategy, and principles across all businesses.
• Refresh and maintain core pricing frameworks, including price roles, KVIs, competitive sets, zoning and clustering architecture, and category pricing strategies.
• Ensure pricing supports customer value perception, brand positioning, and financial goals.
Drive Insights, Analytics, and Optimization
• Leverage competitive intelligence, market trends, price elasticity, and customer perception to inform pricing decisions.
• Oversee base price modeling, demand forecasting, and markdown optimization using advanced analytics and price optimization software
• Drive partnership and collaboration with Merchants to mitigate cost and retail changes to our customers.
Oversee Pricing Operations Across 8,000+ Stores.
• Ensure flawless execution of all everyday, promotional, and markdown pricing actions.
• Partner with Merchandising, Planning, IT, Marketing, Legal, Store Operations, and other functions to streamline processes and enhance operational effectiveness.
• Serve as product owner for pricing and merchandising technologies, lead the implementation and management of price optimization software.
Build, Lead, and Develop a High-Performing Team
• Provide direct leadership, development, and coaching to Pricing, Analytics, and Execution team members.
• Drive hiring, training, talent development, while fostering a culture of teamwork
Governance, Communication, and Cross-Functional Influence
• Establish pricing governance, guardrails, and accuracy standards to ensure compliance and financial integrity.
• Communicate results, insights, and recommendations to senior leadership, influencing enterprise strategic decisions.
• Champion customer value and enterprise profitability across the organization.
Skills & Competencies
• Deep knowledge of pricing strategy, forecasting, segmentation, analytics, and cross-functional retail systems.
• Strong leadership, communication, and influencing skills with the ability to drive alignment at all organizational levels.
• Demonstrated ability to navigate ambiguity, build strategy, and manage multiple priorities while operating with urgency
• Highly analytical with experience in merchandising analytics, elasticity, and profit optimization.
• Experience with statistical modeling, multivariate analysis, volumetric forecasting, and syndicated data strongly preferred.
Education / Experience
• Advanced degree in Business, Engineering, Mathematics, Economics, or related field preferred. Master's degree preferred.
• 8-10 years of experience in retail merchandising, supply chain, or marketing roles.
• 1-3 years of pricing management experience required.
• Consulting experience is a plus
Brand Marketing Manager
Los Angeles, CA jobs
The Brand Marketing Manager is responsible for supporting the PR & Marketing team in the development and execution of brand marketing and digital strategies for GUESS and Marciano brands. The primary objective of the role will be to support in upper funnel/ brand awareness objectives that will, in turn, continue to drive sales across the business. Success in the role will come from developing a strong knowledge of the global market trends, an in-depth understanding of the consumer and media landscape, implementation of the business strategies and the brand vision/direction to create strategies, marketing tactics, and stories that can then be adapted for optimal relevance across North America and business channels.
ESSENTIAL FUNCTIONS:
Deliver a consistent marketing message that will strengthen the company's position across various platforms. Implement the social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture and into all of the company's products and services.
Identify and interpret social media trends. Analyze existing and potential media activities and engage in market research to determine potential business opportunities. Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the Company.
Plan, manage and implement all new social media activities. Duties include online advocacy, writing editorial, community-outreach efforts, and promotions. Manage presence in social networking sites including Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed.
Regularly feed back insights gained from social media monitoring into the Marketing and Editorial teams, to help them evolve their strategies in a timely fashion. Collaborate with other departments and develop unique marketing strategies and partnerships for the brands online social media outlets. Schedule and organize multiple calendars from various departments which generate content on a daily basis.
Collaborate in the planning and development of Guess' social media platforms. Coordinate with U.S. and Global retail and marketing teams and ensure a timely distribution of weekly and monthly updates. Manage all U.S. and Global social media sites for the brand.
Drive traffic to stores and E-Commerce through concepts such as engagement, collections presentation, store locator and event information. Identify Search Engine Marketing (SEM) business opportunities based on competitive research, industry data/trends and key performance metrics of current marketing campaigns. Build search engine volume and efficiency forecasts, initiating tests (keyword bits, ad copy, landing pages) to improve key metrics (click, search, convert), making recommendations on keyword selection, and managing relationships with SEM partners.
EDUCATION: Bachelor's Degree
YEARS OF EXPERIENCE: 6-8 Years
Salary Minimum
$100,000.00
Salary Maximum
$115,000.00
Base salary will be determined on various factors, including but not limited to, market data, internal equity, relevant background, and experience for the specified role. GUESS? Corporate employees are eligible for benefits such as medical, dental, vision, life, 401k, tuition reimbursement, PTO, on-site gym, employee discounts and more!
Brand Manager
Austin, TX jobs
Reports To: CEO
Employment Type: Full-Time
Bonnell Electric is an innovative company at the forefront of high-performance electric mountain bike and dirt bike development. Our mission is to transform two-wheeled mobility with smarter, more efficient, and more exhilarating solutions that energize the way we ride. Through engineering excellence, cutting-edge design, and a relentless passion for adventure, we are creating a new breed of off-road experiences that redefine what riders can expect from electric performance.
Role Overview
Bonnell is redefining the future of electric performance. From next-generation e-MTBs to groundbreaking electric dirt bikes, we design and build machines that push the limits of power, control, and design.
As we expand globally, we're seeking a Brand & Marketing Manager to lead, strengthen, and shape our brand and ensure measurable impact across every touchpoint-from digital presence to product experience, dealer marketing, and beyond. This dual role combines strategic brand leadership with hands-on marketing execution, ensuring not only that Bonnell's voice is consistent and authentic, but also that campaigns are data-driven and performance-focused.
You will lead the development and execution of a bold brand strategy, manage marketing operations, and deliver insights through reporting and analytics. Working closely with marketing, design, product, and dealer teams, you will amplify our voice, protect brand integrity, and establish Bonnell as a category-defining leader in the electric two-wheeled space.
Key Responsibilities
Brand Strategy & Positioning
Develop, refine, and execute Bonnell's global brand identity, voice, and visual system.
Align brand positioning with product roadmap, customer profiles, and market trends.
Ensure brand values and pillars are consistently reflected across all creative and marketing initiatives.
Content & Creative Direction
Oversee and guide the production of brand content including campaign materials, product launches, website copy, socials copy, packaging, and video.
Collaborate with creators, athletes, and agencies to ensure all content aligns with brand standards.
Approve all branded content and ambassador deliverables before release.
Marketing Campaigns, Product Launches & Advertising
Plan and execute product launch campaigns across digital, retail, and experiential channels.
Manage paid advertising campaigns (social, search, display, print) including budget allocation, targeting, optimization, and reporting.
Continuously track ad performance (impressions, CTR, CPC, conversions, ROI) and adjust strategies to maximize impact.
Drive go-to-market messaging, ensuring consistency and tailoring by region, product, and audience.
Dealer, Partner & Ambassador Marketing
Develop co-branded materials, marketing toolkits, and training resources for dealers, distributors, and partners.
Support pro athletes, brand ambassadors, and industry partners with campaign assets and ensure all content usage provides measurable value.
Track earned media value from influencer and ambassador content, press coverage, and organic reach.
Marketing Operations & Analytics
Set KPI's and deliver monthly/quarterly marketing and brand performance reports to senior management.
Track and analyse key marketing metrics:
Social media growth, engagement, impressions, reach and vide views
Paid advertising performance: ROI, cost per lead, cost per conversion.
Earned value from PR, influencers, and organic content.
Website traffic, conversion rates, and campaign ROI
Benchmark brand and marketing performance against competitors and industry standards.
Use data to recommend improvements in campaign strategies, content mix, and budget allocation.
Customer Insight & Feedback
Monitor customer sentiment and brand perception across platforms, surveys, and dealer feedback.
Turn insights into actionable improvements for messaging, campaigns, and product positioning.
Brand Governance & Protection
Maintain brand guidelines and ensure consistency across all channels.
Safeguard brand reputation by monitoring partnerships, public use, and ambassador activity.
What You Bring
7+ years of experience in Brand Management and Marketing, ideally in high-performance consumer products, motorsports, cycling, or lifestyle sectors.
Proven success in building and scaling brand presence globally.
Strong copywriting and storytelling instincts; visual design sensibility a plus.
Demonstrated ability to measure and report both paid and earned marketing value.
Strong background in digital advertising management (Meta Ads, Google Ads, programmatic, influencer campaigns).
Comfortable managing cross-functional projects in a fast-moving environment.
Passion for motorcycles, mountain bikes, or electric mobility a big plus.
Success in This Role Means
Bonnell brand consistently positioned as premium, innovative, and authentic.
Paid advertising campaigns deliver measurable ROI with clear performance tracking.
Earned value from ambassadors, content, and partnerships is quantified and maximized.
Global brand visibility and engagement grows across digital, retail, and dealer networks.
Campaigns and launches not only build awareness but also convert into sales and long-term brand equity.
Why Join Bonnell?
Be part of shaping a disruptive brand in one of the fastest-growing segments in mobility.
Work with passionate riders, engineers, and creatives building something truly different.
Competitive salary, performance bonuses, and opportunity for equity.
Ride what you build-early access to new models, demo bikes, and brand trips.
Performance Marketing Manager
Simi Valley, CA jobs
Why Entertainment Earth
We believe in connecting fans to the characters, stories, and brands they love. Every product, experience, and interaction is created to celebrate what fans love most by inspiring joy, sparking nostalgia, and building lasting connections to their fandoms.
About the Role
We are looking for a data-driven Performance Marketing Manager to lead paid media strategy and website performance for our DTC business. This role covers both paid acquisition and onsite optimization, including SEO and CRO. The balance of responsibilities may shift month to month depending on business needs, so flexibility and adaptability are key. You will be hands-on with campaigns, analytics, and site improvements to ensure traffic turns into measurable growth. You will play a key part in connecting fans to the collectibles and characters they love by making their online experience easier, more engaging, and more fun.
Responsibilities:
Campaign Strategy and Execution
Plan, launch, and optimize paid media campaigns across Meta, Google Ads, Criteo and other key platforms.
Test emerging channels such as TikTok and Reddit to expand reach and acquisition.
Manage pacing, targeting, ad refreshes, and budget allocation to maximize campaign effectiveness.
Performance Optimization
Monitor and analyze campaign performance using KPIs such as ROAS, CAC, and MER.
Conduct A/B testing to refine targeting, messaging, and performance.
Evaluate attribution models and reporting to understand channel performance across the customer journey.
Provide actionable recommendations to improve efficiency and scale paid media results.
Agency and Cross-Functional Collaboration
Manage day-to-day relationship with paid media agency ensuring priorities and performance targets are met.
Collaborate with marketing and purchasing teams to support campaign launches and promotional priorities.
Partner with the Email & SMS Manager to align acquisition campaigns with retention and engagement strategies.
Provide input into the promotional calendar and product launch planning from a paid media perspective.
Website Optimization and SEO
Implement SEO best practices across site content, metadata, and product pages.
Drive CRO initiatives to improve conversion rate, checkout flow, and landing page performance.
Audit and enhance website UI/UX to improve navigation, discoverability, and customer experience.
Align site updates with campaign and promotional priorities.
Analytics and Consumer Insights
Maintain reporting dashboards to track paid media performance and overall DTC results.
Leverage analytics and customer insights to inform targeting strategies, offers, and messaging.
Conduct consumer research, including surveys and competitive analysis, to deeply understand fan preferences and behaviors.
Requirements
4 to 6 years of experience in performance marketing or digital media in a consumer product environment, ideally toys and collectibles.
Hands-on experience managing Meta and Google Ads campaigns with a proven track record of driving results.
Experience with SEO and website optimization including CRO and UI/UX improvements.
Familiarity with emerging platforms such as TikTok and Reddit a plus.
Strong skills in campaign analytics, attribution, A/B testing, and performance reporting.
Experience conducting consumer research, including surveys and competitive analysis.
Proficiency with Google Analytics and ecommerce platforms.
Highly organized with attention to detail and a proactive, problem-solving mindset.
Experience managing paid media budgets and agency relationships.
Knowledge of platform policies, privacy regulations, and industry best practices.
Our Core Values:
Leadership
Collaboration
Accountability
Data/Insight Driven
Diverse & Inclusive
Curious
Fun
Benefits of Joining the Team!
Discounts on your favorite collectibles!
Free snacks! Clock out by 12pm on Fridays! Bring your dog to the office!
Medical/Dental/Vision Plans/Additional Optional Plans
Paid Time Off plus Holidays
401(k) matching plan, educational reimbursement and much more!
Growth Marketing Manager (Grocery/Retail)
Arlington, VA jobs
Eagle Eye is searching for a Growth Marketing Manager who will play a pivotal role in driving pipeline growth and engagement across our key enterprise accounts. You'll design and execute account-based marketing strategies that align with business objectives, strengthen brand visibility, and accelerate revenue opportunities.
As part of our central marketing team, you'll collaborate closely with regional sales, partnerships and product marketing to deliver integrated campaigns that resonate globally. This role combines strategic thinking with hands-on execution - ideal for a marketer who thrives at the intersection of creativity, analytics, and collaboration.
Typical Duties
● Own the ABM function; oversee campaign planning and execution; manage budgets/resources; set KPIs and reporting; guide team ways of working.
● Shape and evolve the company's ABM strategy, analyzing performance data to shape strategy and improve outcomes.
● Lead, develop and execute Account-Based Marketing (ABM) programs that target and engage high-value accounts, driving measurable pipeline impact.
● Guide the marketing team on ABM strategy and execution, acting as Subject Matter Expert.
● Partner with sales to define target account lists, identify key personas, and craft personalized
multi-channel journeys.
● Manage the execution of integrated, content-driven campaigns - including landing pages,
email, paid media, and social engagement.
● Plan, coordinate, and deliver events, tradeshows, and webinars that support account-specific
goals and brand growth.
● Develop and manage co-marketing plans with partners.
● Monitor campaign performance across platforms, analyze engagement data, and present
insights to optimize targeting and conversion.
● Manage marketing budgets, project timelines, and cross-functional collaboration to ensure on-time, high-quality delivery.
● Collaborate with global stakeholders to ensure consistency in messaging, creative assets, and
lead management processes.
About You
You Are
● SaaS B2B Marketeer with a track record of growing revenue through an inbound and
account-based marketing strategy targeting enterprise companies.
● An expert-level professional in multi-channel ABM, shaping strategic direction and
mentoring others.
● Able to align marketing initiatives with business goals.
● A collaborative leader who motivates and supports team members.
● Results-oriented, proactive, and adaptable to changing priorities.
● Detail-oriented, ensuring high standards across all marketing deliverables.
● An excellent communicator.
You have
● Strong leadership influence.
● Ability to translate account insights into personalized marketing experiences.
● Experience in developing and managing co-marketing plans with partners.
● Exceptional project management and organizational skills.
● Strong analytical skills with the ability to interpret data and drive decisions.
● Proficiency in HubSpot and Salesforce platforms.
● Excellent copywriting and communication skills.
● A flair for creativity and innovation in campaign design and execution.
Brand Marketing Manager
Gilbert, AZ jobs
We are seeking a highly motivated and experienced Brand Marketing Manager to join our small scrappy team. This role will be responsible driving revenue by leading the development and execution of multi-channel marketing campaigns, driving the creation of brand content, and managing both DTC and B2B marketing efforts. The Marketing Manager will oversee art direction for all launches, promotions, and campaigns, ensuring visual consistency and creative excellence across all touch points. Additionally, this role will manage key external partners such as ad agencies and influencers. The ideal candidate will be skilled in campaign management, social media strategy, content creation, email/SMS marketing, and visual design, with a strong ability to collaborate cross-functionally to elevate our brand's presence.
Key Responsibilities:
Campaign Management
• Lead the planning, development, and execution of integrated marketing campaigns, promotions, and product launches.
• Oversee the art direction of all marketing campaigns, ensuring the visual aesthetic aligns with the brand's identity and resonates with target audiences.
• Collaborate with internal teams and external agencies to craft compelling copy and visuals for marketing deliverables, including email, social media, website content, and digital ads.
• Track campaign performance and adjust strategies based on key metrics (e.g., engagement, conversions, ROI).
Content Creation & Social Media Management
• Coordinate and create engaging and visually appealing social media content using tools such as Canva, Adobe suite ensuring all visuals align with the brand's tone, voice, and marketing objectives.
• Write copy for social media posts and oversee the visual content, curating the overall brand aesthetics across all platforms.
• Manage product tagging, links, and calls-to-action across social media channels to drive traffic and track campaign success.
Email & SMS Marketing
• Manage and execute email and SMS campaigns using Klaviyo, including creative direction, copywriting, segmentation, and scheduling.
• Optimize email flows and automated sequences to enhance customer engagement, conversion rates, and overall lifecycle marketing.
B2B Marketing Management
• Develop and execute B2B marketing strategies to engage brand partners, wholesale clients, and key business stakeholders.
• Create marketing collateral (e.g., presentations, digital assets, co-branded content) that supports B2B partnerships and drives sales.
• Manage trade show branding, including the creation of booth designs, promotional materials, and displays. Travel may be required for trade show attendance.
• Build and nurture relationships with business partners, attending industry events, and engaging in conversations to support brand growth in B2B channels.
• Measure the success of B2B campaigns by tracking key metrics such as lead generation, conversions, and partnership growth.
External Partner Management
• Collaborate with external ad agencies and influencer marketing teams to ensure seamless execution of campaigns, influencer/creator seeding PR packages.
• Oversee the creative direction for ad campaigns and influencer partnerships, ensuring alignment with brand values and strategic goals.
• Manage relationships with external partners, negotiating contracts, timelines, and deliverables to ensure campaigns are executed on time and within budget.
Cross-Functional Collaboration
• Work closely with product, sales, and customer service teams to ensure marketing campaigns align with business objectives and meet customer needs.
• Collaborate with external agencies or freelance designers, photographers, creators, and copywriters when needed for larger marketing projects.
Reporting and Analysis
• Regularly track and analyze the performance of all marketing campaigns across email, social media, paid ads, and B2B channels
.• Provide actionable insights to senior management based on campaign performance and industry trends, adjusting future strategies accordingly.
Qualifications:
• Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
• Minimum of 2-5 years of experience in marketing management, with a focus on brand marketing, content creation, and email/SMS marketing. Experience in B2B marketing is highly preferred.
• Proficient in Shopify, Klaviyo, Canva, Adobe and other marketing tools (e.g., social media platforms, Google Analytics, Instagram Shop, TikTok Shop
• Experience in CPG Marketing
• Strong understanding of both DTC and B2B marketing strategies
.• Proven art direction experience with a keen eye for design and detail.
• Strong project management skills with the ability to juggle multiple campaigns simultaneously.
• Ability to analyze data and make decisions based on performance metrics.
• Excellent copywriting, editing, and communication skills.
Preferred Qualifications:
• Experience managing Omni-Channel DTC and trade show branding and attending industry events.
• Experience in B2B marketing• Familiarity with SEO and content marketing strategies
• Experience with CRM tools and customer segmentation strategies.
• Knowledge of email flow optimization and A/B testing.
Performance Marketing Manager - Paid Media
Hudson, OH jobs
Since 1986, our mission has been simple. We design and build heirloom quality products while holding true to our commitment to use earth-friendly materials and to give back whenever possible.
Arhaus is seeking a Performance Marketing Manager - Paid Media to lead our paid media strategy and execution across paid social, display, video, search and emerging channels. In this highly data-driven, creative role, this individual will be instrumental in shaping and scaling our digital presence, driving profitable growth and brand affinity through innovative campaigns and rigorous performance optimization. Reporting to the Director, Content & Growth Marketing, this leader will own the strategy, planning, execution, budget management and performance across all growth channels and will directly lead and oversee a team of specialists, ensuring both team and channel success. This position is located on-site at our Corporate Headquarters in Boston Heights, OH.
Key Responsibilities
Own the growth marketing strategy across paid social, display, video, and search, aligning campaigns with business objectives
Develop full-funnel paid media plans that drive awareness, engagement, and conversion while maximizing efficiency
Set channel KPIs and manage budgets, ensuring delivery against sales and ROI targets
Lead cross-functional collaboration, partnering closely with Creative, Analytics, and Ecom to deliver best-in-class campaigns
Oversee in platform activation and optimization across all platforms refining targeting, bidding, creative and landing page strategies
Translate performance data into insights, providing actionable recommendations to stakeholders and senior leadership
Manage vendor relationships to ensure alignment, performance and continuous growth
Continuously test and evolve campaigns and strategies, building roadmaps for creative, audience, and channel innovations
Lead and develop a high-performing team, providing coaching, feedback, and career development opportunities for direct reports
Stay ahead of industry trends and platform updates to inform strategy and maintain competitive advantage
Required Experience
4+ years of growth or performance marketing experience, including strategic planning, performance optimization and hands-on execution of multi million dollar programs
Demonstrated leadership and people management experience, with proven success managing direct reports
Deep understanding of the digital advertising ecosystem, including campaign structure, audience segmentation, bidding strategies, and attribution modeling
Demonstrated understanding and experiencing in full funnel strategy
Strong storytelling skills with the ability to distill complex data into insights for stakeholders and senior leadership
Data-driven problem solving skills, with a desire to look for opportunities through data analysis and to take action on them
Experience in a fast-paced environment where deadlines, priorities, and initiatives pivot at the speed of digital trends
Self-starter with exceptional organizational, prioritization, and communication skills, with the ability to lead both teams and cross-functional partners
Preferred Experience
Familiarity with multiple forms of analytics and measurement tools (ie A/B + Brand/Conversion Lift Testing, GA4, Media Mixed Modeling, etc)
Experience with retail and/or eCommerce D2C brands
Understanding of retail calendar and seasonal process
Passion for digital innovation, consumer trends, and the intersection of brand and performance marketing
Corporate Marketing & Content Manager
Winter Park, FL jobs
Our client, a rapidly growing company in the real estate/ property development space, is seeking a dynamic communicator who can bring ideas to life through impactful content and brand storytelling. This position calls for someone who thrives in a fast-moving environment, enjoys shaping narratives, and can manage projects from start to finish with creativity and precision.
The Role
Create and publish engaging content across blogs, social media, newsletters, and internal platforms for corporate communications
Collaborate with leadership to turn strategic priorities into clear, compelling messages
Maintain a consistent and authentic brand voice across all communication channels
Partner with cross-functional teams to support culture initiatives, major announcements, and campaigns
Manage timelines, approvals, and workflows to keep projects on track
Monitor performance metrics and optimize content for maximum engagement
Requirements
Bachelor's degree in Marketing, Communications, Journalism, or related field (preferred)
2-5 years of experience in content development, brand marketing, or corporate communications
Exceptional writing and editing skills backed by a strong portfolio
Ability to juggle multiple priorities and deadlines with confidence
Strong organizational skills and attention to detail
Experience supporting executive communications is a plus
Marketing Manager
Redwood Falls, MN jobs
Marketing Manager - Drive Farms Forward with NTS Tire Supply
Are you a creative B2B marketer who thrives in a fast-paced environment? Do you love the psychology of marketing, understand social media engagement, and enjoy turning ideas into leads, sales, and measurable results?
If you're someone who loves content creation, digital campaigns, and collaborating with sales teams - this is the role for you.
About NTS Tire Supply
At NTS Tire Supply, we help
Drive Farms Forward
. As a leading agriculture and farm equipment supplier, we're committed to helping farmers save money, stay efficient, and keep rolling. Our team of A-players knows how to work hard - and have fun doing it.
Your Mission
Drive brand awareness, lead generation, and sales opportunities through multi-channel marketing campaigns, including digital marketing, social media, email marketing, content marketing, SEO/SEM, and event marketing. You'll be the engine behind the daily marketing operations that fuel our sales pipeline.
What You'll Do
Lead & Coach: Manage one direct report and external marketing contractors. Coordinate workflows, provide guidance, and ensure timely execution of campaigns.
Campaign Management: Plan and execute digital, print, and event marketing campaigns. Collaborate with sales to align messaging and drive results.
Digital Marketing Oversight: Manage website content, SEO/SEM, paid advertising, social media strategy, and analytics to optimize performance.
Opportunity Creation: Identify potential customers and generate qualified leads through social media, email, webstore, and other channels.
Hands-On Marketing: Participate in prospecting calls, test scripts, and improve processes - leading by example.
Content Production & Storytelling: Collaborate with customers and sales to create testimonial videos, customer stories, blog posts, and social content.
You'll also work alongside our external marketing agency, ensuring high-level brand strategy is effectively translated into daily, high-impact marketing efforts.
Who You Are
Experienced in B2B marketing, digital marketing, content creation, and lead generation.
Data-driven, creative, and proactive in testing new ideas.
Confident managing multiple projects and campaigns in a fast-paced environment.
Collaborative, adaptable, and motivated by results.
Our Core Values
Be the Trusted Guide (Be passionate about knowing your craft, a sought after expert in your role)
Be an Agile Team (Work with the sales team and customers to adapt to their style to foster collaboration and input)
Be Progress Hungry (Driven to constantly improve the quantity and quality of output)
Be Humble & Accountable (set ego aside, and fight for the team, open to ideas)
Chief Marketing Officer
New York, NY jobs
We are a group of people that are not only passionate about our work but about each other and our customers. Our flat hierarchy and organizational structure create an open environment where all feel comfortable to voice ideas, and we love the smart, creative minds of people who take pride in what they do.
Reporting directly to the CEO and a member of the Executive Leadership team, the Chief Marketing Officer will play an instrumental role in unlocking Worthy's next chapter of growth. Worthy has recently merged with Circa Jewels and the CMO will be responsible for the marketing strategy of both brands. Building on a foundation anchored in content-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention in Worthy and CIRCA's complex funnels while building brand awareness and brand strength for both lines of business.
What You'll Do
Create and navigate the post-merger integration strategy for our two brands, Worthy & Circa Jewels
Develop and execute an integrated marketing communication plan to promote both brands
Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout Worthy & Circa Jewels unique funnels
Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring)
Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints for both Worthy & Circa Jewels
Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising
Develop and manage marketing budgets, ensuring efficient use of resources and ROI
Collaborate with internal stakeholders to align marketing strategies with overall business objectives
Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations.
Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps
Mentor and lead a dispersed, global team of high performing individuals
Who You Are
Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision
Proven track record of delivering results in a dynamic, high-growth environment
Drives toward goals, takes initiative
A strong, and kind communicator with professional direct verbal & written skills
Ability to work cross functionally with different teams and company stakeholders
Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts
Self-motivated and results-oriented, strategic thinker with an ability to learn, contribute, and are willing to take full ownership over Seller Support
What You Have
BA in relevant field; MBA in Marketing or Strategic Planning strongly preferred.
15+ years marketing experience with increasing levels of responsibility and leadership, including content, digital & performance marketing, lifecycle marketing, and marketing analytics
10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
Direct experience scaling a brand
Strong analytical capabilities, coupled with a creative flair to balance data with innovation
Outstanding communication skills to rally teams and present compelling strategies to stakeholders
Must be able to commute to Midtown Manhattan office full-time with ample flexibility in your schedule as needed
What We'll Give You
Compensation between $250,000-$350,000 OTE (mix of base and potential performance-driven bonus)
A supportive, inclusive culture in an organization that values your contributions
Opportunities for personal and professional growth through work experience and mentorship
An attractive and equitable compensation package, including salary and stock options
A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits
401K plan, commuter program, learning & development resources, health & wellness perks (i.e. free therapy sessions, discounted pet insurance)
Email Marketing Manager
Springfield, MO jobs
The Email Marketing Manager leads all lifecycle communication and engagement through the development and execution of email, SMS marketing and mobile push communications. This role will drive the execution of all high-level strategies as well as program execution across the organization including retail and direct channels as well as across multiple business units as necessary.
The Email Marketing Manager will maximize customer engagement through the development of personalized 1-1 email communications as part of sophisticated, multi-touch campaigns covering promotional, triggered, lifecycle and transactional communications that will be optimized for across consumption platforms. Success will be measured by growth in engaged customers, incremental revenue generation across channels, growth in customer base and growth in relevant, engaging touch points across all platforms and communication channels.
ESSENTIAL FUNCTIONS:
Develop and oversee the email program, including customer lifecycle programs and individual campaigns (promotional, triggered, transactional and life cycle campaigns)
Manage and lead our SMS marketing and mobile push advertising programs.
Direct creative development process with input from stakeholders for all emails, providing creative direction and hands-on execution when needed; set and hit email campaign targets and establish reporting and tracking processes, along with testing methodologies and results reporting
Report on campaigns and lifecycle marketing program performance to senior leadership and cross-functional teams.
Partner with cross-functional teams to develop seamless user experience across email, SMS and mobile push ads.
Work closely with Marketing and Brand teams to fully identify and target customers for relevant and profitable promotional activity.
Build and refine target segments and audiences within email platforms to drive targeting and personalization using a mix of email preference center, web behavior, purchase history and custom lists.
Monitor competitive practices and other industry movement / standards to ensure that the organization is “best-in-class.”
Drive outstanding business results through traditional management functions including, but not limited to, sourcing and selecting talent, coaching and development, workforce and project scheduling, performance assessment, and general talent planning
Prepare reports, presentations, and general updates as often as needed to audiences of varying technical expertise and levels of responsibility
ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
Minimum Degree Required: Bachelor's Degree in related field 4-6 years of related experience
TRAVEL REQUIREMENTS:
N/A
PHYSICAL REQUIREMENTS:
Regularly performs computer work and sits.
Occasionally walks and stands.
Seldom/never lifts up to 50lbs.
INDEPENDENT JUDGEMENT
:
Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at ************************.
Bass Pro Shops
Marketing Associate
New York, NY jobs
The ideal candidate is a highly organized, tech-savvy self-starter who will collaborate with the marketing team to build and strategize new marketing campaigns. You will be working on different projects and providing support for marketing campaigns.
KORIN has been working with chefs and hospitality professionals for 43 years, shipping to hotels and restaurants around the world. We are looking to add a core marketing member who can help our marketing team. Hospitality and restaurant supplies experience is a plus, please mention if applicable.
Responsibilities
Coordinating Direct Mail Campaign of company catalog and mailers
Reaching out to Customers to verify their account information
Review company website & product catalog for improvement
Analyze UX & UI
Copywriting for product descriptions and sales materials
Report marketing activity
Collecting marketing research on hospitality and restaurant supply sector
Help plan social media content
Contribute to and coordinate marketing campaigns
Qualifications
Understanding of basic design concepts
Comfortable learning new software
Bachelor's degree or relevant work experience in marketing field
Commercial Marketing Analytics Manager (Remote Available)
Bolingbrook, IL jobs
JOIN US AND "CREATE YOUR VISION" ABOUT US S&S Activewear is a leading North American, tech-enabled specialty distributor of imprintable apparel, including t-shirts, fleece, athletic wear, headwear, workwear, scrubs and accessories. We pride ourselves on being the "critical link" that enables our 100+ brand partners such as Adidas, Columbia and Gildan to reach our hyper-fragmented base of customers, comprised of apparel decorators, eRetailers and promotional products distributors that embellish apparel items for diverse end consumer use cases (e.g., everyday wear, concerts, fitness attire, life events, team sports, etc.). At S&S, we differentiate in the market through a customer service focus, strategic product portfolio, world-class distribution infrastructure, a collaborative growth culture and a relentless focus on technology and innovation.
Our success has compounded since the Company's humble beginnings in 1988 as a regional t-shirt distributor to a leading, multi-billion-dollar value-added distribution platform that drives market penetration for our suppliers while enabling the growth, operations and fulfillment for a diverse range of customers across channels and business sizes. We strive to be the apparel distributor of choice while inspiring and fostering growth for customers, employees and suppliers through our core values of service, deep relationships, innovation, continuous improvement and accountability.
ABOUT THE ROLE
We are seeking an experienced and collaborative Commercial Marketing Analytics Manager to help build and scale a comprehensive marketing measurement capability. This role will focus on developing a full-funnel measurement framework that supports both digital and broader marketing initiatives, enabling more effective planning, execution, and optimization.
The ideal candidate brings a strong foundation in marketing analytics, experience across a variety of measurement methodologies, and a track record of introducing new capabilities that drive business impact. Experience in B2B marketing environments and e-commerce analytics is a strong plus.
SCHEDULE
Monday-Friday, Full-Time, Exempt
Remote Available
WHAT YOU WILL DO
Marketing Measurement Framework & Strategy
* Develop and implement a scalable, full-funnel marketing measurement framework that aligns with business goals and marketing strategies.
* Define and standardize KPIs across brand, demand generation, and retention efforts.
* Partner with marketing leadership to evolve measurement maturity and introduce new capabilities.
End-to-End Campaign Planning & Measurement
* Collaborate with cross-functional teams to support end-to-end campaign planning, from setting objectives and KPIs to post-campaign analysis and insights.
* Ensure measurement plans are in place for all major campaigns, including test design, tracking, and performance evaluation.
* Provide guidance on learning agendas and how to apply insights to future planning cycles.
Cross-Functional Collaboration
* Work closely with teams across marketing, merchandising, commercial strategy, commercial analytics, and data science to ensure alignment on measurement priorities and data integration.
* Serve as a key liaison to translate business questions into structured measurement plans and learning agendas.
E-Commerce Analytics
* Support measurement and optimization of e-commerce performance, including traffic, conversion, and digital merchandising effectiveness.
* Partner with digital and UX teams to analyze customer journeys and identify opportunities to improve site performance and user experience.
* Contribute to the integration of e-commerce data into broader marketing performance reporting.
Capability Development & Enablement
* Support the rollout of new measurement methodologies such as marketing mix modeling (MMM), attribution modeling, and incrementality testing.
* Help integrate digital and offline data sources to enable holistic performance evaluation.
* Collaborate with internal and external partners to evaluate and implement measurement tools and platforms.
Team Leadership
* Manage and develop a marketing analytics analyst, providing mentorship, guidance, and support in day-to-day work and long-term career growth.
* Foster a collaborative and learning-focused environment within the analytics function.
Performance Analysis & Optimization
* Guide the analysis of marketing effectiveness across channels and tactics, identifying opportunities to improve ROI and customer engagement.
* Contribute to test design and evaluation for A/B and test & control experiments.
* Help build dashboards and reporting structures that support ongoing performance monitoring.
WHAT WE'RE LOOKING FOR
* 7+ years of experience in marketing analytics, marketing strategy, or related roles.
* Strong understanding of full-funnel marketing measurement, including brand, digital, CRM, and e-commerce channels.
* Experience developing and implementing measurement frameworks and introducing new analytics capabilities.
* Familiarity with MMM, attribution modeling, and incrementality testing.
* Excellent communication and collaboration skills, with the ability to influence across functions.
* Experience in B2B or hybrid B2B/B2C environments is highly desirable.
* Bachelor's degree in marketing, Business, Economics, or a related field; advanced degree a plus.
Preferred Tools & Platforms
* Google Tag Manager, Google Analytics 4, Listrak, Qualtrics
* Power BI, SQL, Snowflake
* Google Ads
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to talk or listen.
Working Environment
This job operates in a professional office and home office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines. Reasonable accommodation may be made to enable people with disabilities to perform the essential functions.
S&S Activewear welcomes people of all backgrounds and experiences and are committed to creating a diverse culture and supporting human growth. We are proud to be an equal opportunity employer and are committed to providing equal opportunity for all employees and applicants. We conduct business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. Our policy is to recruit, hire, train, promote, assign, transfer, and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons. S&S participates in E-Verify and will provide the federal government with your Form I-9 information to confirm you are authorized to work in the U.S. This job offer is contingent upon the completion of a satisfactory background check.
Manager, Global Brand Marketing, Licensed Categories
New York, NY jobs
Coach is a global fashion house founded in New York in 1941. Inspired by the vision of Creative Director Stuart Vevers and the inclusive and courageous spirit of our hometown, we make beautiful things, crafted to last-for you to be yourself in. Coach is part of the Tapestry portfolio - a global house of brands committed to stretching what's possible.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary Purpose:
Support the Global Brand Marketing team on the development and global rollout of seasonal Licensing campaigns across all licensed categories. The position reports to the Sr. Manager of Global Brand Marketing and will optimize the execution of licensing marketing initiatives globally. They will act as a key contact person for internal and external licensing partners on brand strategy and communication of ongoing seasonal campaigns and key initiatives.
The successful individual will leverage their proficiency in Global Marketing to...
* Develop global campaigns for our fragrance category to drive impact and accelerate growth.
* Rely on category and consumer insights to ensure relevancy towards our target consumer in priority markets. Support with desktop research and partner with strategic brand partners and/or internal Consumer Insights team on third-party research
* Support campaign lead on development of global brief inclusive of consumer insights, talent, creative considerations, media considerations, etc.
* Develop discussion guides and appropriate stimuli for pre-testing our fragrance campaign assets. Work with testing partners to synthesize results that guide campaign development and share updates with agency, internal teams, & licensee partners.
* Work to collect creative marketing feedback from key stakeholders and guidance on asset development ensuring consumer insights, pre-testing results and best practices are considered
* Partner with the internal media team to understand platform best practices and performance. Both review and advise on media plan flighting, ensuring they follow our media principles and aid brand goals
* Support licensees on seasonal campaigns and local initiatives with product focused content across all licensed categories (fragrance, eyewear, watches, jewelry/accessories)
* Support external communication with licensee account partners and serve as a liaison for their content needs and marketing opportunities
* Assist in development of shot list and supportive seasonal content across the full year
* Maintain communication with Coach global markets on available licensing content, ensuring integration into seasonal media planning and reporting
* Partner with Licensing Merchandising team to collect and manage licensing samples amongst influencer and seeding initiatives
* Support amplification and media plans, ensuring they follow our media principles and aid brand goals
* Connect the dots between licensing and brand moments through creative strategy, media principals, and talent deliverables
* Be proactive in identifying brand opportunities where our licensing categories can intersect for closer alignment and greater visibility within the brand.
* Work closely with the Talent team to maximize talent deliverables across their respective categories and other potential brand moments.
The accomplished individual will possess...
* Minimum 4 years professional experience in marketing with a fashion and/or beauty background
* Ability to build effective partnerships and interact successfully with diverse individuals at all levels and in different countries
* Ability to prioritize, multi-task projects, and anticipate issues and provide efficient solutions
* Attention to detail and an eye for impactful creative
* Efficiency in communicating through briefs, power points, and other document tools
* Someone who is a self-starter and can navigate ambiguity and change
* Ability to make prudent decisions under pressure and prioritize workload to meet deadlines
* Strong organizational skills and timely responder
An outstanding professional will have...
* 5+ years professional experience in marketing with a fashion, beauty and/or licensing background
* A deep understanding of the competitive fragrance and/or eyewear landscape
* Grounding in consumer intent-based content within frameworks like See, Think, Do
* Experience with managing and building external relationships
* Demonstrated sense of curiosity and interest in fashion
Our Competencies for All Employees
* Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
* Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
* Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
* Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
* Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
* Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
* Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
* Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
* Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
* Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law.
Americans with Disabilities Act (ADA)
Tapestry, Inc. will provide applicants and employees with reasonable accommodation for disabilities or religious beliefs. If you require reasonable accommodation to complete the application process, please contact Tapestry People Services at ************** or ******************************
Visit Coach at **************
Work Setup: #LI-Hybrid
BASE PAY RANGE $90,000.00 TO $100,000.00
Here are some of the benefits that we offer: Medical insurance, Dental insurance, Vision insurance, 401 (K), Paid Paternity and Maternity leave, Commuter Benefits, Disability insurance and Tuition assistance. Please click here for a complete list of U.S Corporate Compensation & Benefits.
Req ID: 123924
Director, Event Marketing
Homestead, FL jobs
Homestead-Miami Speedway has been open since 1995 following an initiative to spur economic recovery in the aftermath of Hurricane Andrew. The Speedway, which was founded by Miami businessman, racing enthusiast and philanthropist Ralph Sanchez, is a 650-acre facility that features a 1.5-mile oval and 2.21-mile road course. The Speedway hosts on-track events nearly 300 days per year and generates more than $301 million annually for the region. NASCAR crowned champions in all three of its national series at Homestead-Miami Speedway for 18 straight years (2002-19). In 2023, the Speedway hosts the second race in the Round of 8 of the NASCAR Cup Series Playoffs on Sunday, Oct. 22. In August of 2022, Homestead-Miami Speedway unveiled a new, colorfully designed logo that showcases the venue's sense of place and incredible competition while incorporating all what South Florida has to offer from the vibrancy of South Beach to the tranquility of the Keys. Using a combination of pink, blue, yellow, light and dark turquoise - colors specific to the culture of South Florida - the new Homestead-Miami Speedway highlights regional and cultural flair of color, speed and intense, off-the chart racing that is unique to Miami.
NASCAR seeks a talented professional to join in the position of Director, Event Marketing, based at Homestead-Miami Speedway.
Director, Event Marketing is involved in the development and execution of promotional campaigns to increase awareness, maximize ticket sales, and support best-in-class guest experience at NASCAR-owned tracks in the Southeastern region (Homestead-Miami Speedway, Daytona International Speedway, Talladega Superspeedway) with a primary focus on Homestead-Miami Speedway and the South Florida market.
This role works closely with Track Leadership and central functions as the local market expert, informing marketing plans to advance the growth of tracks and core motorsports events.
Duties include but are not limited to:
Oversee community engagement strategy and plans to reinforce the relevance of NASCAR tracks in local markets and support ticket sales goals
Lead grassroots marketing and local market activation efforts for Homestead-Miami Speedway. Foster community relations and build mutually beneficial relationships with key stakeholders
Lead new fan development strategies and plans in local markets through partnerships, community outreach and in-market activation
Lead planning, management, and execution of local promotional plans, which may include local partnerships and influencer engagement.
Develop and maintain strategic community relationships in Miami and South Florida.
Initiate marketing and promotional event plan documents, and work with all regional and central functions on accountability for delivering critical deliverables of integrated plan. Align internal/external stakeholders around event-specific marketing plans, goals, and objectives
Partner with Research & Insights and Data Strategy teams to continue delivering actionable insights that inform positioning, messaging, targeting and measurement of plans in market
Collaborate with central marketing teams to plan, manage and execute driver and team event promotion plans, which may include in-market events and track appearances to enhance the fan experience
Partner with and support Event and Guest Experience teams to enhance the event experience and build out weekend content and programming. Activate onsite event experience plans for event weekends for assigned tracks
Inform, influence and advocate in the annual business planning process
Oversee marketing plans for non-NASCAR events e.g., concerts, festivals, and other sporting events
Travel: 20% including some weekends.
Supervisory Responsibilities
Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws.
Responsibilities may include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
Required skills / experience:
Bachelor's degree from four-year college or university, 5-7 years of related experience and/or training in sports/entertainment event marketing or communications; or equivalent combination of education and experience.
Bilingual (English to Spanish) verbal and written proficiency is a requirement. Ability to read, analyze, and interpret complex documents.
Ability to write and prepare presentations for internal and external audiences. Effective at giving persuasive presentations on complex topics to senior management, industry audiences.
Proficient in all company-provided software, including Tableau. Advanced Excel and PowerPoint skills required. Knowledge of Adobe Creative Suite (Cloud Creative) a plus.
Collaborative and energized by the challenge of influencing the transformation of NASCAR through owned and operated track properties.
Establish and maintain productive, thoughtful relationships with Track Leadership, internal colleagues, external partners & industry stakeholders, influencers & media.
Aptitude for leading change in a complex industry, visionary and strategic-minded.
Thrives in fast-paced, collaborative & dynamic culture, and motivated to be hands-on working with teammates.
Business acumen providing insights and counsel to internal and external stakeholders, as well as executive leadership.
Apply Now!
Learn more about this role and our team by applying at ********************** for consideration.
We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won't take you long to find out that you are on the right track here at NASCAR!
NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. NASCAR is an Equal Opportunity Employer (EEO). We seek to attract and retain the best qualified people available. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists.
Follow us on LinkedIn and X for future opportunities and company news.
Auto-ApplyMarketing Insights & Analytics Manager
Carlsbad, CA jobs
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description
We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization.
What you'll get to do:
Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy
Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams
Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework
Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs)
Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies
Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency
Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.
Qualifications
Who you are:
Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred.
7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field
Experience working in DTC, retail, or apparel industries
Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.)
Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights
Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery)
Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies
Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership
Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams
Strong analytical and strategic thinking skills
Positive, cooperative attitude and strong interpersonal skills
Experience managing and partnering with multiple research suppliers
Preferred experience:
Experience with Measured incrementality testing platform
Experience with global research and Go-To-Market (GTM) integration
Experience informing marketing creative briefs with data-backed insights
Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development.
Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation.
Additional Information
Our investment in you:
At Vuori, we're proud to offer the following to our employees:
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits
The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Marketing Insights & Analytics Manager
Carlsbad, CA jobs
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description
We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization.
What you'll get to do:
Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy
Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams
Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework
Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs)
Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies
Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency
Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.
Qualifications
Who you are:
Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred.
7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field
Experience working in DTC, retail, or apparel industries
Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.)
Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights
Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery)
Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies
Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership
Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams
Strong analytical and strategic thinking skills
Positive, cooperative attitude and strong interpersonal skills
Experience managing and partnering with multiple research suppliers
Preferred experience:
Experience with Measured incrementality testing platform
Experience with global research and Go-To-Market (GTM) integration
Experience informing marketing creative briefs with data-backed insights
Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development.
Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation.
Additional Information
Our investment in you:
At Vuori, we're proud to offer the following to our employees:
Health Insurance
Savings and Retirement Plan
Employee Assistance Program
Generous Vuori Discount & Industry Perks
Paid Time Off
Wellness & Fitness benefits
The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.
Marketing Insights & Analytics Manager
Carlsbad, CA jobs
Vuori is re-defining what athletic apparel looks like: built to move and sweat in but designed with a casual aesthetic to transition into everyday life. We draw inspiration from an active coastal California lifestyle; an integration of fitness, creative expression and life. Our high energy fast paced retail environment is reflected in the clothes we make. We aim to inspire others to take on all aspects of their lives with clarity, enthusiasm and purpose…while having a lot of fun along the way. We are proud to be an outlet for opportunity and for personal growth and success.
Job Description
We're seeking a data-driven and insights-driven Manager to join our team. This role is ideal for someone who thrives at the intersection of data & analytics, marketing strategy, and business impact. You'll be instrumental in shaping how we measure, interpret, optimize our marketing efforts across channels-bringing clarity to complexity and driving smarter decisions at every level of the organization.
What you'll get to do:
* Own the MMM program (BDA) end-to-end, from data collection and validation to results presentation and scenario planning, to inform in-year and long-range marketing strategy
* Lead ad-hoc analysis or workstreams to identify the drivers and relative importance of Marketing performance utilizing various analytical methodologies, collaborating with other functional analytics or data science teams
* Triangulate insights from last-touch attribution, MMM, and incrementality testing to generate clear, actionable recommendations that inform the annual testing roadmap and refine the KPI framework
* Develop and deliver marketing dashboards and reports using SQL-based environments and other internal/external data sources to inform Marketing and Quarterly Business Reviews (QBRs)
* Support QBRs, in partnership with the strategy team, while leading the delivery of consumer trends, creative insights, and brand insights to inform marketing strategies
* Create a scalable framework and process for creative optimization tools across teams; codifying best practices, ensure consistent application, and manage cross-functional stakeholder alignment to drive performance and efficiency
* Shape quantitative and qualitative research initiatives to inform strategic planning, brand and marketing strategy, and campaign development.
Qualifications
Who you are:
* Bachelor's degree in Marketing, Economics, Statistics, Data Science, Psychology or related field or equivalent years of experience preferred.
* 7+ years of experience in marketing analytics, measurement, strategy, consumer insights or related field
* Experience working in DTC, retail, or apparel industries
* Proven experience owning and operationalizing MMM programs alongside other measurement tools (e.g. last-touch, MTA, incrementality testing, A/B Testing, etc.)
* Experience conducting ad-hoc deep dives and synthesizing multiple methodologies into cohesive insights
* Knowledge of SQL and working in cloud-based data environments (e.g., Snowflake, BigQuery)
* Proven expertise in shaping insights-driven marketing campaigns and product launches through qualitative and quantitative studies
* Excellent communication skills with ability to translate complex data into clear, actionable insights for diverse audiences, including senior leadership
* Curious, proactive, and solutions-oriented; comfortable working independently and collaboratively across dynamic teams
* Strong analytical and strategic thinking skills
* Positive, cooperative attitude and strong interpersonal skills
* Experience managing and partnering with multiple research suppliers
Preferred experience:
* Experience with Measured incrementality testing platform
* Experience with global research and Go-To-Market (GTM) integration
* Experience informing marketing creative briefs with data-backed insights
* Experience using MicroStrategy, PowerBI or similar BI tools for data visualization and dashboard development.
* Experience leveraging Customer Data Platform (CDP) to extract and synthesize customer insights, uncover behavioral patterns, and inform personalized marketing strategies and audience segmentation.
Additional Information
Our investment in you:
At Vuori, we're proud to offer the following to our employees:
* Health Insurance
* Savings and Retirement Plan
* Employee Assistance Program
* Generous Vuori Discount & Industry Perks
* Paid Time Off
* Wellness & Fitness benefits
The salary range for this role is $109,000 per year - $140,000 per year. This role is bonus eligible.
Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.
All your information will be kept confidential according to EEO guidelines.