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Office manager and marketing coordinator skills for your resume and career

Updated January 8, 2025

5 min read

Quoted experts

Michelle Carpenter,

Dr. Sooho Lee

Below we've compiled a list of the most critical office manager and marketing coordinator skills. We ranked the top skills for office managers and marketing coordinator based on the percentage of resumes they appeared on. For example, 12.7% of office manager and marketing coordinator resumes contained customer service as a skill. Continue reading to find out what skills an office manager and marketing coordinator needs to be successful in the workplace.

15 office manager and marketing coordinator skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how office managers and marketing coordinator use customer service:

Furnished exceptional customer service by personally following up with each client to ensure satisfaction.
Streamlined customer service process by building customized responses to digitally generated inquires.

2. Payroll

Payroll is the sum of all the compensation that an organization has to pay to employees at a specified time. Payroll is managed by the finance or HR department while small business owners may handle it themselves. Payroll isn't fixed as it varies every month due to sick leaves, overtime, etc.

Here's how office managers and marketing coordinator use payroll:

Managed new employee orientations, performance review, payroll processing and assisted with interdepartmental disciplinary meetings.
Managed office staff of up to ten employees, processed payroll, and assisted in hiring.

3. Human Resources

Human resources is a set of people in a business or a corporation that are designated to locate, interview, and recruit new employees into the company. They are also responsible to maintain the integrity of the employees and help them sort their problems out. They try to introduce and manage employee-benefit programs.

Here's how office managers and marketing coordinator use human resources:

Supported the Human Resources Director with responsibilities including building safety regulations, vendor insurance, calculating commissions, and administrative tasks.
Administered all accounting, bookkeeping, human resources and marketing duties for a project management consulting company.

4. Facebook

Here's how office managers and marketing coordinator use facebook:

Implemented Social Media for company website; Facebook, Twitter, LinkedIn, and Psychology Today.
Managed online and social media marketing: Twitter, Facebook, LinkedIn, Google Ad Words.

5. Front Desk

Here's how office managers and marketing coordinator use front desk:

Work front desk by informing new and existing parents about our programs and assist students with first aid when needed.
Act as a direct superior for front desk when part-time office manager is unavailable.

6. Press Releases

Here's how office managers and marketing coordinator use press releases:

Coordinated all marketing efforts including: SEO, SEM, banner ads, email blasts, press releases, and blog.
Design marketing materials, such as, brochures, marketing guides, user guides, newsletters and press releases.

7. Event Planning

Here's how office managers and marketing coordinator use event planning:

Assisted senior recruiting staff with career fairs, event planning and facility promotions.
Assisted Marketing Manager with event planning & execution.

8. Trade Shows

Here's how office managers and marketing coordinator use trade shows:

Participated in investor capabilities presentations and real estate trade shows to ensure effectiveness of materials and messaging.
Contributed to logistical preparation of local and out-of-state trade shows.

9. PowerPoint

Here's how office managers and marketing coordinator use powerpoint:

Developed visual aids for PowerPoint presentations, marketing materials, and managed website administrator.
Prepared PowerPoint presentations for sales personnel.

10. Twitter

Here's how office managers and marketing coordinator use twitter:

Designed collages for Face Book daily Websites included DesigNymph, Face Book, Instagram, Twitter Maintained professional appearance of office
Maintained company Twitter account daily.

11. Scheduling Appointments

Scheduling appointments is the practice of finding a free slot with the person(s) you want to meet. The process of scheduling appointments involves finding mutually free time, negotiating follow-ups, sending reminders, and creating new appointments. Scheduling appointments is important to ensure that the timings of consecutive meetings do not clash with each other.

Here's how office managers and marketing coordinator use scheduling appointments:

Coordinated daily business operations including scheduling appointments.
Performed clerical tasks and general office duties, including scheduling appointments for three different psychologists.

12. International Travel Arrangements

Here's how office managers and marketing coordinator use international travel arrangements:

Handled domestic and international travel arrangements for VP of Marketing and 2 Directors of Marketing, as well as visiting clients.
Processed United States Passport and Visa requests along with making domestic and international travel arrangements.

13. Office Management

Here's how office managers and marketing coordinator use office management:

Oversee all office management processes and follow all office policies.
Design marketing materials for potential clients General office management and reception

14. QuickBooks

Here's how office managers and marketing coordinator use quickbooks:

Converted company to QuickBooks, ensuring complete tracking of billing (A/P and A/R) for the company.
Create proposals, invoices, purchase orders, reports, and letters using MS Office and QuickBooks.

15. Office Equipment

Here's how office managers and marketing coordinator use office equipment:

Leveraged relationships with Technical Support Teams for troubleshooting PC, office equipment, telephone, Blackberry, and other miscellaneous issues.
Worked with outside vendors to coordinate maintenance contracts for office equipment.

What skills help Office Managers And Marketing Coordinator find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on office manager and marketing coordinator resumes?

Michelle Carpenter

Senior Lecturer of Marketing, Old Dominion University

Employers hiring in marketing are looking for well-rounded candidates. Excellent communication and writing skills are a must-have, along with good organizational skills, a willingness to learn and experiment, and strong analytical skills.
Many of the positions we are seeing through our alumni network and career development office have a digital component. A strong knowledge of social media platforms, ability to develop authentic content that really relates to the market, and creativity can put you ahead of your peers. Our alumni have also shared with us that a willingness to be coachable, take feedback and be a good listener can give you the edge over your peers as well.

What soft skills should all office manager and marketing coordinators possess?

Dr. Sooho Lee

Director, Master of Public Administration (MPA) Program, Professor of Public Administration and Policy, University of West Georgia

Communication, networking, and interpersonal skills.

What hard/technical skills are most important for office manager and marketing coordinators?

Mary Norman

Lecturer of Marketing, University of North Georgia

-Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights

Do you want to know more?

List of office manager and marketing coordinator skills to add to your resume

The most important skills for an office manager and marketing coordinator resume and required skills for an office manager and marketing coordinator to have include:

Customer Service
Payroll
Human Resources
Facebook
Front Desk
Press Releases
Event Planning
Trade Shows
PowerPoint
Twitter
Scheduling Appointments
International Travel Arrangements
Office Management
QuickBooks
Office Equipment
SEO
Adobe Photoshop

Expense Reports
Graphic Design
Office Procedures
Linkedin
RFP
Market Research
Business Development
Website Content
Promotional Materials
A/R
Office Functions
Bank Deposits
Sales Reports
Administrative Tasks
MLS
Office Administration
Office Policies

Office Efficiency
Client Relations
Insurance Claims
RFQ
Office Services
Cold Calls
Administrative Functions
Social Media Sites
Customer Relations
Office Systems
Financial Reports
Customer Inquiries
AIA
Business Cards
Customer Complaints
Office Budget

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

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Office Manager And Marketing Coordinator Skills

Updated January 8, 2025

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