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Job outlook for office managers and marketing coordinator in the United States
Are office manager and marketing coordinator jobs in demand?
Office manager and marketing coordinator job and salary trends over time
Office manager and marketing coordinator jobs over time
Office manager and marketing coordinator job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 2,714 | 0.00% |
| 2020 | 2,800 | 0.00% |
| 2019 | 3,008 | 0.00% |
| 2018 | 3,122 | 0.00% |
| 2017 | 3,209 | 0.00% |
Average office manager and marketing coordinator salary over time
Office manager and marketing coordinator salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $48,340 | $23.24 | +3.2% |
| 2024 | $46,826 | $22.51 | +1.5% |
| 2023 | $46,157 | $22.19 | +1.4% |
| 2022 | $45,536 | $21.89 | +1.3% |
| 2021 | $44,941 | $21.61 | +3.2% |
Office manager and marketing coordinator jobs by state
Most common states for office managers and marketing coordinator
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | North Dakota | 755,393 | 287 | 38% |
| 2 | Kansas | 2,913,123 | 899 | 31% |
| 3 | South Dakota | 869,666 | 266 | 31% |
| 4 | New Hampshire | 1,342,795 | 396 | 29% |
| 5 | Delaware | 961,939 | 281 | 29% |
| 6 | District of Columbia | 693,972 | 194 | 28% |
| 7 | New Mexico | 2,088,070 | 560 | 27% |
| 8 | Alaska | 739,795 | 195 | 26% |
| 9 | Minnesota | 5,576,606 | 1,311 | 24% |
| 10 | Wyoming | 579,315 | 141 | 24% |
| 11 | Washington | 7,405,743 | 1,642 | 22% |
| 12 | Idaho | 1,716,943 | 381 | 22% |
| 13 | Virginia | 8,470,020 | 1,655 | 20% |
| 14 | Connecticut | 3,588,184 | 724 | 20% |
| 15 | Colorado | 5,607,154 | 1,082 | 19% |
| 16 | Nebraska | 1,920,076 | 372 | 19% |
| 17 | Maine | 1,335,907 | 255 | 19% |
| 18 | North Carolina | 10,273,419 | 1,825 | 18% |
| 19 | Maryland | 6,052,177 | 1,099 | 18% |
| 20 | Alabama | 4,874,747 | 897 | 18% |
Office Manager And Marketing Coordinator job outlook: Expert opinions
Our panel of office manager and marketing coordinator experts
University of North Georgia
University of West Georgia
Connecticut College
Heidelberg University
York College, CUNY
Old Dominion University
Sonoma State University
What hard/technical skills are most important for Office Managers And Marketing Coordinator?
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Dr. Sooho Lee
Director, Master of Public Administration (MPA) Program, Professor of Public Administration and PolicyUniversity of West Georgia
Department of Civic Engagement & Public Service
What soft skills should all Office Managers And Marketing Coordinator possess?
Dr. Sooho Lee: Communication, networking, and interpersonal skills.
What skills will help Office Managers And Marketing Coordinator earn the most?
Dr. Sooho Lee: It depends on the nature of the job. Generally speaking, analytical competence, communication, strategic planning, and leadership skills will greatly help one earn more.
What certifications/licenses/courses can have the biggest impact for Office Managers And Marketing Coordinator?
Julia Kushigian Ph.D.: A 4-year degree with a major in Hispanic Studies, a certificate from an International Studies Center (at Connecticut College the Center for International Studies in the Liberal Arts with an ACTFL ranking of Advanced, a local or global internship in the foreign language and/or foreign culture, nationally recognized ACTFL cerntification, translation licensing.
Paige Atterholt
Adjunct ProfessorHeidelberg University
Will there be an enduring impact of the coronavirus pandemic on Office Managers And Marketing Coordinator?
Paige Atterholt: I think now, being in year 2 of the pandemic, I think if anything there will be more jobs for graduates. Just looking through the jobs online, there are many opportunities for graduates to get a job. I think the older community retired when things got bad, which opened the door for the younger generation.
What will help Office Managers And Marketing Coordinator increase their earning potential?
Paige Atterholt: There are many ways a teacher can increase their earning potential. This can be done through continuing education, maybe looking at a Masters or more to move up on the pay scale. Teachers can advise student council, tutoring, or even look at coaching to earn more money. There's vast opportunities in the world of education! Schools always need teachers who are well-rounded.
Yong Kyu Lee Ph.D.
Assistant Professor, MarketingYork College, CUNY
Department of Business and Economics
What are the biggest trends we'll see in the Office Manager And Marketing Coordinator job market given the pandemic?
Yong Kyu Lee Ph.D.: Although there may be several trends that we can see in the job market given the pandemic, I would like to shortly point out two. One is communication skills. It is known that employee's communication skills are the one of the many important factors in workplaces because they lead to successful workplace collaboration and cooperation, which influence the quality of productivity and a company's success. As employees are working remotely due to the pandemic, they mainly communicate with each other via various contactless communications (e.g., video communications) instead of face-to-face communication in workplaces. Moreover, remote work is expected to increase. These mean that companies will be more likely to look for candidates who efficiently work with others by effectively using them. The other trend is expertise. Due to the pandemic and subsequent economic downturn, several companies may focus on reducing cost by efficiently allocating resources (e.g., money, people, and so on) and saving money in training employees without a loss of training quality. As searching for and hiring candidates who can demonstrate expertise in the field they work into, companies will try to access to training at low cost with high efficiency.
What skills stand out on Office Manager And Marketing Coordinator resumes?
Michelle Carpenter: Employers hiring in marketing are looking for well-rounded candidates. Excellent communication and writing skills are a must-have, along with good organizational skills, a willingness to learn and experiment, and strong analytical skills.
Many of the positions we are seeing through our alumni network and career development office have a digital component. A strong knowledge of social media platforms, ability to develop authentic content that really relates to the market, and creativity can put you ahead of your peers. Our alumni have also shared with us that a willingness to be coachable, take feedback and be a good listener can give you the edge over your peers as well.
Will there be an enduring impact of the coronavirus pandemic on Office Managers And Marketing Coordinator?
Dr. Emily Lewis Ph.D.: This has yet to be seen. Unfortunately, I cannot predict the future. However, I do believe that there will be an enduring impact of this pandemic on everyone-not just graduates. Given what a significant event this is and how it has impacted everyone and everything in our society, I believe the impact will be felt for years to come and it will be hard to not have this experience endure well beyond the pandemic itself. For graduates, they will need to navigate the economic impact on companies that may not be hiring right now. Additionally, the impact this has had on a lot of industries in general and the way things are done (telecommuting, etc.) has yet to be fully seen.