Associate Director, Sports Marketing
Associate director, marketing job at Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
Optimum Sports is the dedicated sports marketing agency within OMG. Unlike traditional sports marketing agencies, Optimum Sports operates in both the Sports Sponsorship and Sports Media landscapes. With the combination of both disciplines under a single offering, Optimum Sports is able to provide its clients with unique and advantageous marketplace leverage through which it delivers cohesive, multi-platform sports marketing strategies. Ingrained with the latest research and ROI tools, Optimum Sports facilitates everything from Ideation to Execution to Actualization.
Our approach integrates media, investment, property, and insights to develop strategy, manage negotiation and execution, and evaluate performance of partnerships. Established in 2003, we continue to innovate in the sports marketplace and build solutions for our constantly evolving world.
The Associate Director reports directly to the Director and serves as the direct line of communication with clients. This person will analyze, design, initiate, and oversee sponsorship marketing and ticketing strategies for assigned client(s). This includes the overall investigating of opportunities, evaluating them for fit with client/brand objectives, managing day-to-day execution, and providing follow-up analysis of instituted programs, as needed.
Qualifications:
* Undergraduate degree required (preferably Marketing, Business, Sports Management or Communications)
* 8+ years' experience working in a sponsorship marketing position with direct client-facing access
* 4+ years of relevant experience in sports
* Experience working on sports sponsorships and 360 activations is a plus, inclusive of local partnership stewardship (e.g., hospitality and ticketing management)
* Experience across mainstream media channels (national TV, local, digital, social, etc.)
* Strong communicator - both written and verbal - and presenter, in person and on conference calls
* Extensive client facing experience
* Highly organized, with the ability to manage and prioritize many simultaneous deliverables
* Proficient in Excel, PowerPoint, Word, Google Docs, Teams
* Experience working on brand(s) within the technology sector a bonus
Critical Skills:
* Strong background in sponsorship marketing and media strategy, with experience in building out integrated recommendations across various budget scenarios
* Background in athlete/talent activation within broader sponsorship efforts a plus
* Strong ability to effectively communicate ideas in both a written and verbal setting
* Ability to work well under pressure and deliver assignments under deadline
* Industry knowledge and understanding of sports marketing and sponsorship landscape along with media vernacular and trends
* Strong management skills and the ability to be a team leader
* Self-sufficient, enthusiastic and proactively pursues assignment
* Support direct reports in developing overarching sponsorship strategy
* Co-lead broader sports strategy development for client education
* Design materials (PPT presentations, POVs, etc.) that convey strategy supported with appropriate research, past observations that translate into optimizations, etc.
* Interpret relevant research from third party data, industry trades and additional sources
* Primarily manage day-to-day comms with client POCs
* Develop broad understanding of clients' business needs, KPI's, goals and objectives
* Ability to work seamlessly across internal and external groups
* Work directly with planning and investment teams to develop holistic client strategy
* Promote use of data and other insight tools to build strategic recommendations
* E.g., Target analysis, competitive, marketplace intelligence
* Collaborate with external agency partners on IAT deliverables including but not limited to a respective annual business planning, brand/master brand communications strategy, tactical recommendations, sponsorship and/or talent activations, etc.
Responsibilities:
* Responsible for sponsorship asset/deal point and budget tracking
* If funding is sourced from various LOBs, includes oversight across the portfolio
* Detailed knowledge of all working budgets; accountability to address internal and client-based budget allocation questions and responsible for any budget reporting
* Detailed knowledge of contractual assets; accountability to address internal and client-based allocation recommendations and management across cross-functional teams
* Familiar with and staying up-to-speed on the evolving sponsorship and NIL landscape - related to sports-specific properties (e.g., leagues, teams, etc.) as well as the athlete/talent ecosystem - along with ticketing industry trends, technological advancements and best practices
* Have base knowledge of the sports marketplace to identify new opportunities, areas of white space, vacant ownership positions, etc. that fit within the overarching client strategy and work in conjunction with internal teams to bring these to life
* Oversee direct reports by managing workload, delegating responsibilities, checking work for accuracy and being their lead POC in terms of mentorship and growth development
#SPORTS
#LI-JS2
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$105,000-$120,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplyDirector, Marketing Science
Associate director, marketing job at Omnicom Media Group
The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Responsibilities
External facing responsibilities:
* Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
* Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
* Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
* Lead the measurement plan development and execution.
* Anticipate client's needs and proactively developing solutions to address them.
* Ensure timely follow through on all scheduled and ad hoc deliverables.
* Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
* Recommend and implement research that will aid in the consumer insight gathering and strategic process.
* Identify opportunities to continuously improve processes.
* Lead, mentor and train managers and ADs.
* Contribute to the consumer segmentation and audience identification/exploration processes.
* Design tests to measure the incremental impact of media on business outcomes.
* Provide ad hoc support to the clients to solve broad strategic marketing problems.
Internal facing responsibilities:
* Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
* Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
* Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Required Skills
* Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
* Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
* Expertise in audience-based marketing and data-driven advertising
* Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
* Proven leadership ability and strong, impactful client relationship experience
* Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
* Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Education and Experience
* A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
* Knowledge of agency-side media campaign planning and execution process is desirable, but not required
#LI-GC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$90,000-$215,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplyDirector, Commerce Media
New York, NY jobs
The Director, Commerce Media reports into the VP, Commerce Media and is responsible for overseeing the client business account and ensuring the team is delivering on both day-to-day functions and responsibilities, as well as proactively This role is for someone with extensive experience working within Retail Media & Shopper Marketing with opportunity to manage and oversee a team of commerce experts. You will be working across the team within multiple retail digital channels to ensure planning process is followed and the seamless delivery of strategic and tactical campaigns/programs that drive measurable performance improvement to retail sales, ROAS and other business-driven KPIs.
As part of Horizon Media, you will also be collaborating not only with the Horizon Commerce team, but with other Horizon Media teams as well as partners and vendors (e.g. branding agencies, marketing platform vendors) and the client. As such, leadership, communication, organization, relationship-building and teamwork are all important elements of this role.
Strategic Leadership & Relationships
* Participate in New Business opportunities on behalf of Horizon Commerce
* Lead creation and dissemination of POVs, best practices, and platform updates, both internally and for clients
* Share evolving commerce/retail media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging channels
* Help develop media solutions to best meet client business objectives in partnership with the greater team
* Partner with internal teams daily to drive integration based on client's business needs & outcomes
* Collaborate with various internal teams to create synergies across channels, ensuring a holistic media approach
* Support client relationships with key stakeholders by serving as lead agency media contact for strategic components of projects
* Drive relationships with third party platform partners\
Team Management & Development
* Oversee and develop the client media framework, ensuring consistency across all elements the retail media plan development and implementation
* Supervise the development of media plans, in both strategy and buying best practices
* Ensure accuracy of tactical execution of all media buys to maximize client's business goals
* Accountable to deliverable deadlines, coordinating between internal and external teams
* Quality control teams' accuracy and timeliness of tactical efforts to ensure efficiency and performance
* Manage reporting deliverables for all client work
* Partner with account lead on team finances and forecasting
* Partner with activation team and lead to ensure seamless cross-team collaboration
* Oversee junior team, guiding team in setting goals and project tasks & timelines, ensuring they have challenging, level-appropriate projects and opportunities to learn new skills
* Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
* Provide education and training within the landscape, focused on emerging opportunities and best practices
* Participate in interview process for junior team members
Who You Are
* A strategic thought leader
* An ecommerce / retail media industry expert
* A forward-thinking innovator, eager to challenge the status quo
* A data driven, problem solver with foresight and the ability to develop creative solutions
* A collaborative team-oriented manager, with strong organizational skills
* An effective communicator with strong verbal and written skills
* Confident in navigating conversations with senior leadership internally and externally
* Passionate about technology, with a strong understanding of the inner workings of Digital platforms
* A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
* 7+ years of experience in retail media, commerce and digital media planning and buying
* Prior experience in a client contact and leadership role, with experience presenting
* Experience managing and creating a media service offering
* Relationships with various partners, tools and technologies
* Thorough understanding of media principles, analytics and concepts
* Deep understanding of digital measurement capabilities evolving the industry space
* Experienced in retail media and 3rd party media buying platforms
* Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Suite
#LI-KG1
#LI-HYBRID
#HMNM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$140,000.00 - $170,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyDirector, Commerce Media
New York, NY jobs
The Director, Commerce Media reports into the VP, Commerce Media and is responsible for overseeing the client business account and ensuring the team is delivering on both day-to-day functions and responsibilities, as well as proactively
This role is for someone with extensive experience working within Retail Media & Shopper Marketing with opportunity to manage and oversee a team of commerce experts. You will be working across the team within multiple retail digital channels to ensure planning process is followed and the seamless delivery of strategic and tactical campaigns/programs that drive measurable performance improvement to retail sales, ROAS and other business-driven KPIs.
As part of Horizon Media, you will also be collaborating not only with the Horizon Commerce team, but with other Horizon Media teams as well as partners and vendors (e.g. branding agencies, marketing platform vendors) and the client. As such, leadership, communication, organization, relationship-building and teamwork are all important elements of this role.
Strategic Leadership & Relationships
Participate in New Business opportunities on behalf of Horizon Commerce
Lead creation and dissemination of POVs, best practices, and platform updates, both internally and for clients
Share evolving commerce/retail media trends and opportunities with peers and clients, ensuring recommendations look to incorporate both existing media as well as emerging channels
Help develop media solutions to best meet client business objectives in partnership with the greater team
Partner with internal teams daily to drive integration based on client's business needs & outcomes
Collaborate with various internal teams to create synergies across channels, ensuring a holistic media approach
Support client relationships with key stakeholders by serving as lead agency media contact for strategic components of projects
Drive relationships with third party platform partners\
Team Management & Development
Oversee and develop the client media framework, ensuring consistency across all elements the retail media plan development and implementation
Supervise the development of media plans, in both strategy and buying best practices
Ensure accuracy of tactical execution of all media buys to maximize client's business goals
Accountable to deliverable deadlines, coordinating between internal and external teams
Quality control teams' accuracy and timeliness of tactical efforts to ensure efficiency and performance
Manage reporting deliverables for all client work
Partner with account lead on team finances and forecasting
Partner with activation team and lead to ensure seamless cross-team collaboration
Oversee junior team, guiding team in setting goals and project tasks & timelines, ensuring they have challenging, level-appropriate projects and opportunities to learn new skills
Manage performance reviews, coaching to maximize success, identifying training needs for improved performance, setting goals for career development and ensuring actions are taken
Provide education and training within the landscape, focused on emerging opportunities and best practices
Participate in interview process for junior team members
Who You Are
A strategic thought leader
An ecommerce / retail media industry expert
A forward-thinking innovator, eager to challenge the status quo
A data driven, problem solver with foresight and the ability to develop creative solutions
A collaborative team-oriented manager, with strong organizational skills
An effective communicator with strong verbal and written skills
Confident in navigating conversations with senior leadership internally and externally
Passionate about technology, with a strong understanding of the inner workings of Digital platforms
A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
7+ years of experience in retail media, commerce and digital media planning and buying
Prior experience in a client contact and leadership role, with experience presenting
Experience managing and creating a media service offering
Relationships with various partners, tools and technologies
Thorough understanding of media principles, analytics and concepts
Deep understanding of digital measurement capabilities evolving the industry space
Experienced in retail media and 3rd party media buying platforms
Proficiency in Microsoft Office (Excel, PowerPoint, Word) and Google Suite
#LI-KG1
#LI-HYBRID
#HMNM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$140,000.00 - $170,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyData Strategy Director
New York, NY jobs
Reporting into: Group Strategy Director The role: We're looking for a Data Strategy Director to join the McCann team. This person would be a key member of the strategy team, helping to seamlessly integrate data into core strategic and creative ways of working. As a Data Strategist, you will act as the bridge between client, creativity, and connections strategy. You'll be responsible for turning a broad range of data sets into actionable insights that shape marketing strategies, inform creative development, optimize media performance, and ultimately drive growth for our clients. The person fulfilling this role would be inspired to find new opportunities to capture, analyze and utilize data, whilst also inspiring through engaging data-storytelling.
Working across a diverse set of stakeholders-including brand & social strategists, media partners, researchers, business leads, and client teams-this position will help define the global approach to strategy for a key B2B and B2C client, while ensuring that creativity and human-centric approaches remain at the heart of the agency's data strategy.
What You Do
* Collect, interpret, and synthesize data (first-party, third-party, client, media, social etc) to uncover community, category, and cultural insights.
* Translate audience data and insights into narratives and strategic recommendations that inspire creative thinking, enhance brand impact, and drive innovative approaches to Audience strategy.
* Help lead the integration of audience insights into the Truth >> Impact OS across key McCann NY clients, ensuring data excellence within creative process.
* Challenge existing data approaches to uncover deeper, culturally and contextually relevant human insights.
* Contribute to measurement frameworks for both B2B and B2C audiences
Agency Integration
* Become fluent in McCann's proprietary and partner data assets, identifying any data gaps relative to business needs and proposing solutions to address these gaps.
* Help to foster a data-driven culture by collaborating closely with creative, social and connections strategists in effective use of audience, channel and business data.
* Drive engagement with McCann's strategic community ensuring data and analytics power the Truth >> Impact OS.
* Work closely with McCann's global intelligence unit to deploy best practices across key accounts
What You Bring
* High degree of literacy in both syndicated and custom survey data (and their general methodologies), as well as row and respondent level data, social listening data. Knowledge and experience of CRM and consumer record data a plus.
* Ability to flexibly analyze, interpret and interpolate data from different sources and in different forms
* Curiosity, creativity, and a passion for how data can fuel smarter, more impactful work.
* An articulate and confident communicator, and natural 'data storyteller', with the ability to impart experience on others and improve their self-sufficiency in the discipline, over time
At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this . The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.
Location:
McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York's Human Resources team. McCann New York is a hybrid workplace with three days in-office per week.
Salary Range:
The salary range for this position is $170,000 - $210,000. Salary ranges depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's/applicant's background, pertinent experience, and qualifications.
How We Uphold McCann Values:
* Bravery: We embrace innovation and take thoughtful risks to drive bold ideas forward.
o We approach challenges with courage, resilience, and an openness to new ideas. We encourage respectfully pushing boundaries, thinking outside the box, and proposing bold, innovative solutions, even if they come with some risk. Being brave also means standing up for what we believe in, respectfully challenging the status quo when necessary, and speaking up for others.
* Integrity: We are honest, transparent, and hold ourselves accountable in all that we do.
o We consistently follow through on commitments, speak up when something feels off, and communicate openly, even when it's challenging. We take responsibility for our actions and decisions, are willing to admit mistakes, and are always aiming to do the right thing. By exemplifying integrity, we build trust within our teams and with our Clients, laying a foundation of reliability and respect across all our interactions.
* Generosity: We create a collaborative, inclusive environment by supporting, celebrating, and uplifting each other with kindness, compassion, and empathy.
o We go above and beyond for others, showing kindness and giving time and resources to help our colleagues succeed. This includes sharing knowledge, mentoring, and being a resource for others, as well as celebrating others' accomplishments and contributions. We believe in creating a collaborative and supportive environment where we lift each other up. Generosity also means being inclusive, welcoming diverse perspectives, and showing empathy for others' experiences and challenges.
How We Care for McCanners:
* Competitive insurance coverage, inclusive of medical, dental, and vision
* Time Well Taken: paid time off to take personal/vacation time off away from work as you deem consistent with your duties, the Company's needs and its obligations
* 80 hours of Paid Sick Time per calendar year
* 21 paid Company Holidays
* Access to Spark, a learning and skill platform for your growth and development
* 401k Retirement with 6% employer matching
* Maternity, Adoption and Parental Leave ranging from 12 to 16 weeks
* Wellness resources, including free access to Headspace
Commitment to Diversity, Equity, and Inclusion:
The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives
Director, Product Strategy and Operations
New York, NY jobs
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Position Overview
We're building the future of data-powered media at Horizon Media-and we're looking for leaders and builders to help us scale. As part of our growing Product team, you'll help shape enterprise-grade, AI-native SaaS products that drive transformation for some of the world's most influential brands.
Horizon Media is seeking a strategic, analytical, and execution-oriented Product Strategy & Operations Lead to help scale and strengthen our Product organization. This role sits at the intersection of strategy, execution, and organizational design - helping the Product team operate with greater clarity, alignment, and velocity. The ideal candidate is a natural systems thinker with strong analytical capabilities, a bias for action, and a deep appreciation for how great product organizations run. Equally comfortable in strategic discussions with executives and in the operational details that make those strategies real. Above all, you bring a sense of ownership, curiosity, and partnership - enabling the Product team to focus on what matters most: building exceptional products that move our business forward.
This is both a strategic and hands-on role: one day leading quarterly planning and defining OKRs; the next, analyzing team workflows to identify opportunities to improve collaboration, quality, and delivery speed. This person will play a central role in connecting long-term vision with day-to-day execution - helping the Product organization operate with the structure, discipline, and insight needed to scale successfully.
Key Responsibilities
Operational Excellence & Team Alignment
Facilitate weekly team meetings, ensuring clear objectives, productive discussions, and actionable outcomes
Own and manage the quarterly planning process, coordinating across product teams to define objectives, key results, and strategic initiatives.
Implement and maintain robust systems for tracking team goals and OKRs, providing regular updates on progress and identifying areas for intervention or support.
Act as a central point of contact to keep product teams on task and on track with priorities, proactively identifying and removing roadblocks.
Collaborate closely with the Product Operations team to streamline workflows and enhance operational effectiveness.
Strategic Support & Executive Communication
Prepare compelling and insightful materials for executive updates and presentations, clearly articulating product strategy, progress, and performance.
Support the Head of Product in strategic initiatives, including roadmap development and resource planning, ensuring alignment with overall company objectives.
Conduct analysis and develop recommendations to inform product strategy and operational improvements.
Cross-Functional Collaboration
Work closely with leadership across the organization to ensure product initiatives are well-supported and integrated with broader company goals.
Foster strong relationships with across the enterprise; understand their needs and facilitate their success.
Required Skills and Experience
7+ years of experience in a high-impact operational or strategic role, with a significant portion in consulting, corporate strategy, or banking environments.
Proven ability to manage complex projects and processes, driving cross-functional teams towards common goals.
Demonstrated experience in facilitating meetings, managing planning cycles, and tracking performance metrics
Exceptional organizational skills and meticulous attention to detail, with a knack for keeping multiple initiatives on track simultaneously.
Superior communication and presentation skills, with the ability to articulate complex ideas clearly and concisely to diverse audiences, including senior leadership.
Strong analytical and problem-solving abilities, capable of translating strategic objectives into actionable plans.
High degree of proactivity and a self-starter mentality, with the ability to anticipate needs and drive initiatives independently.
Preferred
Experience in the technology or media industry, particularly within product organizations.
Familiarity with product development lifecycles and Agile methodologies.
Experience working with or supporting multiple product teams.
Expected Accomplishments in 6-12 Months
Measurably improved the overall velocity and efficiency of the product teams.
Significantly enhanced the productivity of all team members through effective operational support and strategic partnership.
#LI-KG1
#LI-HYBRID
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$150,000.00 - $190,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyDirector, Product Strategy and Operations
New York, NY jobs
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
Position Overview
We're building the future of data-powered media at Horizon Media-and we're looking for leaders and builders to help us scale. As part of our growing Product team, you'll help shape enterprise-grade, AI-native SaaS products that drive transformation for some of the world's most influential brands.
Horizon Media is seeking a strategic, analytical, and execution-oriented Product Strategy & Operations Lead to help scale and strengthen our Product organization. This role sits at the intersection of strategy, execution, and organizational design - helping the Product team operate with greater clarity, alignment, and velocity. The ideal candidate is a natural systems thinker with strong analytical capabilities, a bias for action, and a deep appreciation for how great product organizations run. Equally comfortable in strategic discussions with executives and in the operational details that make those strategies real. Above all, you bring a sense of ownership, curiosity, and partnership - enabling the Product team to focus on what matters most: building exceptional products that move our business forward.
This is both a strategic and hands-on role: one day leading quarterly planning and defining OKRs; the next, analyzing team workflows to identify opportunities to improve collaboration, quality, and delivery speed. This person will play a central role in connecting long-term vision with day-to-day execution - helping the Product organization operate with the structure, discipline, and insight needed to scale successfully.
Key Responsibilities
Operational Excellence & Team Alignment
* Facilitate weekly team meetings, ensuring clear objectives, productive discussions, and actionable outcomes
* Own and manage the quarterly planning process, coordinating across product teams to define objectives, key results, and strategic initiatives.
* Implement and maintain robust systems for tracking team goals and OKRs, providing regular updates on progress and identifying areas for intervention or support.
* Act as a central point of contact to keep product teams on task and on track with priorities, proactively identifying and removing roadblocks.
* Collaborate closely with the Product Operations team to streamline workflows and enhance operational effectiveness.
Strategic Support & Executive Communication
* Prepare compelling and insightful materials for executive updates and presentations, clearly articulating product strategy, progress, and performance.
* Support the Head of Product in strategic initiatives, including roadmap development and resource planning, ensuring alignment with overall company objectives.
* Conduct analysis and develop recommendations to inform product strategy and operational improvements.
Cross-Functional Collaboration
* Work closely with leadership across the organization to ensure product initiatives are well-supported and integrated with broader company goals.
* Foster strong relationships with across the enterprise; understand their needs and facilitate their success.
Required Skills and Experience
* 7+ years of experience in a high-impact operational or strategic role, with a significant portion in consulting, corporate strategy, or banking environments.
* Proven ability to manage complex projects and processes, driving cross-functional teams towards common goals.
* Demonstrated experience in facilitating meetings, managing planning cycles, and tracking performance metrics
* Exceptional organizational skills and meticulous attention to detail, with a knack for keeping multiple initiatives on track simultaneously.
* Superior communication and presentation skills, with the ability to articulate complex ideas clearly and concisely to diverse audiences, including senior leadership.
* Strong analytical and problem-solving abilities, capable of translating strategic objectives into actionable plans.
* High degree of proactivity and a self-starter mentality, with the ability to anticipate needs and drive initiatives independently.
Preferred
* Experience in the technology or media industry, particularly within product organizations.
* Familiarity with product development lifecycles and Agile methodologies.
* Experience working with or supporting multiple product teams.
Expected Accomplishments in 6-12 Months
* Measurably improved the overall velocity and efficiency of the product teams.
* Significantly enhanced the productivity of all team members through effective operational support and strategic partnership.
#LI-KG1
#LI-HYBRID
#HM
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$150,000.00 - $190,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyAssociate Account Director
New York, NY jobs
Who We Are
Horizon Sports and Experiences (HS&E) was created to provide a differentiated and comprehensive approach for clients engaging in sports and experiential marketing. With a fully-integrated service model, HS&E includes a core focus on IP creation and monetization, strategic advisory and consulting, media rights, sponsorship, sales, and experiential strategy and activation - transforming marketers' ability to more seamlessly and effectively leverage their brand assets, content, and engagement strategies to drive increased growth.
Job Summary
HS&E is seeking an Associate Director to further develop our brand consulting practice and is based in New York, NY. This position will report directly to the Director of the sports division and will serve as the lead of an account team, actively implementing and supporting the growth of a global fintech client's sponsorship strategy, activation, and new business efforts.
What You'll Do
The Associate Director is responsible for developing, implementing, and managing brand strategies for a global fintech client, ensuring consistent brand visibility, targeted business impact and growth across client's sponsorship portfolio.
The Associate Director will build and maintain relationships based on trust and collaboration across all appropriate client levels, properties, vendor partners and partner agencies with the fundamental objective of delivering on the client's goals and business needs. The Associate Director will also contribute to the professional growth of their direct report(s). This role may support new business efforts and oversee onboarding of new clients.
40% - Business Operations
Lead an account team(s) in the management and implementation of clients' marketing campaigns and client portfolios
Oversight of negotiation process - ensure clients objectives are being met, partnerships are yielding positive ROI and team is securing partnerships within budget parameters
Oversight of partnership operations, ensuring teams are working effectively, communicating efficiently and organizational structure is productive
Proper delegation of day-to-day responsibilities to team members
Utilize creative and innovative thinking skills to develop partnership concepts and strategies for clients
Ensure all client projections/new revenues are communicated to finance lead in a timely manner; escalate billing issues to finance
Facilitate communication with internal counterparts, vendors, rights holders and upper management
Communicate regularly with agency partners to ensure partnership strategy aligns/supports the larger media strategy; stay abreast of any business adjustments, new client initiatives, market expansion, etc. that could impact the sponsorship strategy and portfolio
Build and maintain long-term business relationships (internal and external)
Meet with properties/vendors regularly to understand the latest industry developments
30% - Client Management & Strategic Leadership
Develop, maintain and advance professional and personable relationships with clients and partner agencies at appropriate level
Oversight of team's day-to-day communication and coordination between client (or Business Solutions team), rights holders and vendors
Manage the development of client strategies and objectives, working closely with clients to continuously update/revise based on brand/business/customer needs.
Drive new partnership solutions to deliver on client's goals and evaluate current health of client business via analysis of relevant business metrics (ROI/ROO); introduce advanced measurement solutions and customer insights to help guide long-term activation approach and establish annual benchmarks for success
Monitor marketplace, identify new pursuits, and proactively present opportunities to grow client's existing portfolio
Ensure client portfolios are being managed up to the highest standards
Manage complex client issues that require difficult solutions and/or involve multiple agency resources to solve; deliver written responses and solutions to client issues
20% - Staff Development
Contribute, build and maintain positive and dynamic culture across the agency, inclusive of team-building efforts and social activities
Manage the professional development of each direct report
Set career development goals, track performance, and hold team members accountable
Work with team members to improve skill sets and remove barriers to effectiveness
Provide constructive feedback in real time
Contribute to the execution of people functions of the agency (including, but not limited to):
Staff reviews / quarterly check-ins
Identify training needs for improved performance
Developing action plans
Monitor team's workload and notice executive leadership if additional staff support is necessary
Lead interview process for new candidates
10% - Business Strategy and Development
Support HS&E's new business efforts with strategic solutions, insights and concept development ideation
Who You Are
Team-spirited and collaborative to achieve client objectives
Ability to work in a dynamic, fast-pace environment, working on multiple partnerships and activations at a time
Proven leader, experience managing a team
Passionate in the live events landscape and a desire to innovate and keep up with trends
Tremendous organizational skills, attention to detail and ability to manage multiple projects simultaneously and competing priorities
An innovative thinker, concepting creative ideas for various activations
A strong writer, listener, communicator and presenter
Solutions oriented and proactive problem solver with foresight and the ability to develop creative solutions
Experience with sponsorship measurement techniques
An advocate for and supporter of Diversity, Equity and Inclusion
Preferred Skills & Experience
Minimum of 7+ years of marketing and sponsorship experience at an agency, team, league, rights holder or brand with a proven performance record
Bachelor's Degree
Experience in sports partnerships at the professional level on a domestic and global scale
Deep understanding of the sports & entertainment landscape, experience working with sports sponsorships and live entertainment required
Experience with relationship management of clients, agencies and vendors
Experience working across organization and interfacing with a variety of stakeholders
Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently and effectively.
Must be solutions oriented and focused on proactive problem solving and advanced troubleshooting
Excellent time management, written and oral communication skills, including ability to develop well organized decks to sell in ideas and work and convey agency POVs
Experience managing a staff of no less than two (2) account team members
Ability to operate with urgency and motivate those around you to do the same.
Ability to remain organized across multiple workstreams and teams activating in parallel
Ability to travel for activations and client meetings
High level of proficiency with Excel, Word and PowerPoint
Certificates, Licenses and Registrations
No requirements for certificates, licenses and/or registrations
Physical Activity and Work Environment
Occasionally the employee might be asked to perform minimal physical activity in support of onsite event execution
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#HSE
#LI-JC2
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $135,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyDirector, Marketing Science
Associate director, marketing job at Omnicom Media Group
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe.
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Responsibilities
External facing responsibilities:
* Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
* Ensure that analytics efforts lead to clear, compelling and actionable insights; and insightful narratives are constructed through sophisticated analytics techniques.
* Partner with the Planning, Investment, and Activation teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
* Lead the measurement plan development and execution.
* Anticipate client's needs and proactively developing solutions to address them.
* Ensure timely follow through on all scheduled and ad hoc deliverables.
* Generate and communicate clear, compelling and actionable insights; constructing insightful narratives through sophisticated analytic techniques.
* Recommend and implement research that will aid in the consumer insight gathering and strategic process.
* Identify opportunities to continuously improve processes.
* Lead, mentor and train managers and ADs.
* Contribute to the consumer segmentation and audience identification/exploration processes.
* Design tests to measure the incremental impact of media on business outcomes.
* Provide ad hoc support to the clients to solve broad strategic marketing problems.
Internal facing responsibilities:
* Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams.
* Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
* Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
Required Skills
* Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
* Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
* Expertise in audience-based marketing and data-driven advertising
* Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
* Proven leadership ability and strong, impactful client relationship experience
* Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
* Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
Education and Experience
* A university degree and 7+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
* Knowledge of agency-side media campaign planning and execution process is desirable, but not required
#LI-GC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$90,000-$215,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplySupervisor, Search Engine Marketing (Temp)
New York, NY jobs
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
25% - Manage the execution of clients' Search program, inclusive of managing the efforts of analyst level resources assigned to clients' accounts.
15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.
15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats.
10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.
3% - Manage daily relationships with key search engine representatives.
2% - Provide support on new business initiatives.
Who You Are
A dot connecter, able to marry strategic thought and tactical objectives
Eager to advance problem solving skills, with the ability to be solutions oriented
A self-starter strong writer and communicator
A detailed oriented individual
An independent worker with strong time management and organization skills
A desire to be nimble and flexible to succeed in a fast-paced environment
A strong team player, willing to roll up your sleeves
A business mature individual
Eager to guide and mentor team members
A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
2.5+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
1+ years' experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
Desire and aptitude for training, motivating and managing individuals at multiple levels.
Advanced quantitative skills and aptitude including advanced Excel skills.
An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
Excellent organizational skills and the ability to juggle multiple responsibilities.
Bachelors degree in relevant or related field (marketing, communications, finance, analytics, etc.)
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
Salary Range: $1,634.62 to $2,019,23 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Auto-ApplySupervisor, Search Engine Marketing (Temp)
New York, NY jobs
Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
* 30% - Act as main day-to-day point of contact for the client, providing strategic recommendations and analysis.
* 25% - Manage the execution of clients' Search program, inclusive of managing the efforts of analyst level resources assigned to clients' accounts.
* 15% - Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions.
* 15% - Work with Search senior leadership to develop Paid Search strategy and testing methodology and roadmap for client(s) and synthesize that strategy in compelling presentation formats.
* 10% - Contribute to larger team training and learning agenda, helping to lead cross-learning sessions among analyst level team members and below.
* 3% - Manage daily relationships with key search engine representatives.
* 2% - Provide support on new business initiatives.
Who You Are
* A dot connecter, able to marry strategic thought and tactical objectives
* Eager to advance problem solving skills, with the ability to be solutions oriented
* A self-starter strong writer and communicator
* A detailed oriented individual
* An independent worker with strong time management and organization skills
* A desire to be nimble and flexible to succeed in a fast-paced environment
* A strong team player, willing to roll up your sleeves
* A business mature individual
* Eager to guide and mentor team members
* A supporter of and advocate for diversity, equity and inclusion
Preferred Skills & Experience
* 2.5+ years' experience directly related to Search Engine Marketing (Google, Yahoo!, Bing, etc.) with a focus on direct response campaigns (CPA, CPL, ROI, ROAS.)
* 1+ years' experience working with bid management platforms (Marin, Kenshoo, DS3) and site-side analytics packages (Google Analytics, SiteCatalyst, etc.)
* Desire and aptitude for training, motivating and managing individuals at multiple levels.
* Advanced quantitative skills and aptitude including advanced Excel skills.
* An enthusiasm for learning about Search Engine Marketing on a fast-growing, thriving team.
* Exceptional analytical skills to measure the success of the SEM programs and to expand upon that success.
* Strong interpersonal and verbal communication skills, as well as the ability to articulate clearly and effectively in person and in writing.
* Excellent organizational skills and the ability to juggle multiple responsibilities.
* Bachelors degree in relevant or related field (marketing, communications, finance, analytics, etc.)
Certificates, Licenses and Registrations
N/A
Physical Activity and Work Environment
N/A
Salary Range: $1,634.62 to $2,019,23 a week. A successful applicant's actual weekly or hourly rate may vary based upon, but not limited to, skill sets, experience and training, licensure/certifications, and equity.
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Base Pay
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Auto-ApplyAssociate Director, Search Engine Optimization
New York, NY jobs
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
The SEO Associate Director is central to the SEO team and is responsible for the overall management and success of our clients' organic search programs. The SEO Associate Director position will have reports at the analyst and senior analyst levels. The responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Manager's core activities will be as follows:
Strategy development: 30%
Client Management: 30%
Technical Consultation/Implementation Support: 15%
Reporting: 10%
Evangelism/Education: 10%
New Business: 5%
Strategy generation & execution across multiple clients
Project manage and work with multiple teams, including technical teams, to determine & build strategies for technical SEO implementation
Work in conjunction with predefined SEO campaign objectives
Perform client work outlined in coordination with other media teams
Work with multiple levels of agency teams to provide the best organic search experience possible
Who You Are
Enthusiastic, detail-oriented, hardworking, with a keen eye for detail
A strong writer and presenter; able to articulate clearly and effectively
A team player, willing to roll up your sleeves
An independent worker with strong time management and organization skills
An excellent communicator both orally and in writing, with the ability to communicate effectively with developers & technical team as well as clients & account team
Able to conduct relevant keyword research and make recommendations
Experienced in interpreting analytical data and identifying actionable opportunities
A strong project manager with practiced delegation skills, to ensure deliverables are being collaboratively developed with the appropriate level of guidance, meeting client deadlines and quality standards
A supporter of and advocate for diversity, equity, and inclusion
Preferred Skills & Experience
6+ years' work experience in SEO, part of which was in supporting enterprise clients
Expert knowledge of all aspects of SEO, as well as solid understanding of all digital media disciplines
Expert knowledge of Google Analytics and Microsoft Office Applications
A comprehensive understanding of key search engine ranking factors
Familiarity with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools
Ability to conduct relevant keyword research and make recommendations
A thorough understanding of and the ability to conduct detailed on-site optimization
Ability to interpret analytics data and identify actionable opportunities
Proven ability to autonomously manage an ongoing SEO campaign
Knowledge of the inner workings of local search & local rankings
Experience with local listings management (LLM) and local SEO
A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) is a plus
Working knowledge of HTML, PHP, Javascript, and/or CSS is a plus
Certificates, Licenses and Registrations
Google Analytics Certification is helpful
Brightedge Certification is a big plus
Physical Activity and Work Environment
No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.
#LI-TH1
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $130,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyAssociate Director, Search Engine Optimization
New York, NY jobs
Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
The SEO Associate Director is central to the SEO team and is responsible for the overall management and success of our clients' organic search programs. The SEO Associate Director position will have reports at the analyst and senior analyst levels. The responsibilities will differ from client to client, and in general, the typical breakdown of the SEO Manager's core activities will be as follows:
Strategy development: 30%
Client Management: 30%
Technical Consultation/Implementation Support: 15%
Reporting: 10%
Evangelism/Education: 10%
New Business: 5%
* Strategy generation & execution across multiple clients
* Project manage and work with multiple teams, including technical teams, to determine & build strategies for technical SEO implementation
* Work in conjunction with predefined SEO campaign objectives
* Perform client work outlined in coordination with other media teams
* Work with multiple levels of agency teams to provide the best organic search experience possible
Who You Are
* Enthusiastic, detail-oriented, hardworking, with a keen eye for detail
* A strong writer and presenter; able to articulate clearly and effectively
* A team player, willing to roll up your sleeves
* An independent worker with strong time management and organization skills
* An excellent communicator both orally and in writing, with the ability to communicate effectively with developers & technical team as well as clients & account team
* Able to conduct relevant keyword research and make recommendations
* Experienced in interpreting analytical data and identifying actionable opportunities
* A strong project manager with practiced delegation skills, to ensure deliverables are being collaboratively developed with the appropriate level of guidance, meeting client deadlines and quality standards
* A supporter of and advocate for diversity, equity, and inclusion
Preferred Skills & Experience
* 6+ years' work experience in SEO, part of which was in supporting enterprise clients
* Expert knowledge of all aspects of SEO, as well as solid understanding of all digital media disciplines
* Expert knowledge of Google Analytics and Microsoft Office Applications
* A comprehensive understanding of key search engine ranking factors
* Familiarity with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools
* Ability to conduct relevant keyword research and make recommendations
* A thorough understanding of and the ability to conduct detailed on-site optimization
* Ability to interpret analytics data and identify actionable opportunities
* Proven ability to autonomously manage an ongoing SEO campaign
* Knowledge of the inner workings of local search & local rankings
* Experience with local listings management (LLM) and local SEO
* A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) is a plus
* Working knowledge of HTML, PHP, Javascript, and/or CSS is a plus
Certificates, Licenses and Registrations
* Google Analytics Certification is helpful
* Brightedge Certification is a big plus
Physical Activity and Work Environment
No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.
#LI-TH1
#LI-HYBRID
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$110,000.00 - $130,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyExecutive Director, Marketing Science
Associate director, marketing job at Omnicom Media Group
The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Executive Director, Marketing Science
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Responsibilities
External facing responsibilities:
* Set the vision, strategy and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients.
* Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd and 3rd party data through integration and augmentation.
* Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities.
* Encourage creative use of data to solve client's business challenges and support client's growth, in close alignment with Planning and Investment teams.
* Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools.
* Develop best in class audience solutions, in collaboration with Planning and Investment teams.
* Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics.
* Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
* Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.).
* Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating.
* Lead and mentor direct reports: Continually assess capabilities, provide a roadmap for career growth and institute goals to build and expand skills.
Internal facing responsibilities:
* Provide methodological support, coaching, training and advice to your direct reports and to the broader teams.
* Recruit new talent.
* Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency.
* Build the pipeline and be responsible for the revenue goals of Marketing Sciences.
* Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network.
* Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events.
Required Skills
* Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
* Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
* Expertise in audience-based marketing and data-driven advertising
* Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
* Proven leadership ability and strong, impactful client relationship experience
* Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
* Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
* Comfortable working in ambiguous situations
* Passionate about driving change by adopting emerging technologies in the advertising space
Education and Experience
* A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting
* Knowledge of agency-side media campaign planning and execution process is desirable, but not required
#LI-CC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$150,000-$250,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplyStrategist, OOH
New York, NY jobs
Who We Are Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.
What You'll Do
50% - Account Maintenance
Contracting of approved plans, filing client signed authorizations
Gather and distribute production material specs, based on plan parameters
Distribute traffic instructions/posting instructions to vendors and ensure they are received by each vendor
Follow up with vendor to ensure materials arrived, campaign posted on time and POP photos are provided
Keep team updated on the status and timing of deliverables
Collaborate with team to identify data and/or billing discrepancies and work to rectify
Maintain a general understanding of account/client nuances
25% - Planning & Negotiation
Media planning including budget tracking, client decks, contracting, implementation, maintenance, and post buy attribution review
Compile and prepare competitive data and target research for analysis to inform media strategy; begin to recognize patterns and trends
15% - Relationship Development
Develop strong relationships with OOH vendors, direct team, and other internal HMI departments
Coordinate vendor meetings
Use prior knowledge to help guide Assistant through planning process and assist with day-to-day account maintenance
Manage ongoing communication with senior leads, effectively relay issues and/or status updates in a timely matter
10% - Training & Development
Proactively stay abreast of OOH trends, vendor updates and relevant offerings
Advance knowledge and learn about the media industry, Horizon Media, and our clients
Participate in Horizon's training programs, as well as other syndicated and proprietary training sessions (i.e. Excel Basics, Business Writing, Presentation Skills, and more)
Who You Are
Hungry to advance your knowledge of advertising, OOH and media principles through applied learning
Willing to take initiative, be an active participant in team discussions
An effective communicator who thinks strategically
A problem solver with the ability to develop creative solutions
Detail oriented with strong organizational skills
Comfortable working with multiple timelines and deliverables; able to effectively manage your time
Someone who thrives working both independently and within a team
Comfortable working within large sets of data and numbers
Results and solutions oriented; motivated and resourceful
An advocate for and supporter of diversity, equity and inclusion
Preferred Skills & Experience
BA/BS Degree or relevant work experience
1-2 years media planning and buying experience
Understanding of media planning terms and concepts
Proficiency working within Microsoft Excel and PowerPoint
Certificates, Licenses and Registrations
This role does not require certificates, licenses and/or registrations.
Physical Activity and Work Environment
There are no requirements for physical activity and work environment
The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.
#LI-HYBRID
#LI-ND1
#HN
Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$64,350.00 - $80,000.00
A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role.
As an organization, we take an aptitude and competency-based hiring approach.
We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
Auto-ApplyManager, Marketing Science
Associate director, marketing job at Omnicom Media Group
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals.
Responsibilities
External facing responsibilities:
* Build and develop a deep understanding of the client's strategic issues, initiatives and the competitive position.
* Participate in the measurement plan development and execution
* Ensure timely follow through on all scheduled and ad hoc deliverables
* Generate and communicate clear, compelling and actionable insights, constructing insightful narratives through sophisticated analytic techniques
* Lead, mentor and train analysts
* Present reports, POVs and other materials to clients on a regular basis over the phone and in person
* Contribute to the consumer segmentation and audience identification/exploration processes.
* Design tests to measure the incremental impact of media on business outcomes.
* Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities, knowing when to ask for help.
Internal facing responsibilities:
* Provide methodological support, coaching, training and advice to your direct reports and to the broader agency teams
* Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization.
* Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth and institute goals to build / expand skills.
* Keep in front of industry trends and developments by conducting research, engaging in training and attending industry events
Required Skills
* Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data)
* Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development.
* Expertise in audience-based marketing and data-driven advertising
* Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution.
* Proven leadership ability and strong, impactful client relationship experience
* Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
* Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing)
* Comfortable working in ambiguous situations
* Passionate about driving change by adopting emerging technologies in the advertising space
Education and Experience
* A university degree and 3-4 years of data and analytics experience in advertising, management consulting, marketing or digital consulting
* Knowledge of agency-side media campaign planning and execution process is desirable, but not required
#LI-CC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000-$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplyManager, Digital Activation
Associate director, marketing job at Omnicom Media Group
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
The Manager, Digital Activation owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in the portfolio and implement digital campaigns with the support of Associates and Senior Associates. Managers train those that report to them on client specific requirements, providing expertise in optimization strategies and guidance on best practices across platforms. Trafficking and campaign management experience is a must as this role oversees the whole process across all digital platforms.
What This Role Calls For:
Attention to Detail
* Execute, manage, and optimize online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns) both independently and in support of Associate Director.
* Demonstrate diligence, attention to detail, and adherence to best practices throughout the full campaign life-cycle
* Maintain and organize campaign-specific materials in team's shared drive
* Oversee daily campaign maintenance, including internal questions regarding tracking and status of various campaigns that is handled by Associates and Senior Associates
* Run the campaign QA process to ensure accurate campaign implementation, pacing, and performance with the assistance of Associates and Senior Associates
Planning and Optimization
* Set up campaigns accurately in different systems, ensuring ad tags and creative are loaded correctly into the systems.
* Communicate to creative teams if there is risk of not launching on time on various platforms
* Master media buying-related technologies, including DSPs and social platforms
* Understand client performance objectives and develop successful strategies to meet them
* Hands-on execution and in-the-field management of client campaigns
* Strong understanding of best practices and when to apply them on client campaigns
* Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth
* Translates advanced campaign goals to optimization tactics across all platforms
* Executes advanced QA standards across assigned campaigns
* Executes basic & advanced reporting analysis using 3rd party planning, activation & measurement tools
Requirements:
* Understanding of Linear Upfront and Scatter Investment
* Experience working with Paid Social (Meta, TT, Snap, Pinterest), Linear TV, Retail Media, OTT
* Excels at media fundamentals and can educate the assistant analyst level. Knowledge of the dynamics of media -how each media element performs alone, how they perform together, and how they are constantly changing.
* Skilled in negotiation tactics
* Ability to multi-task and work under pressure
* Strong analytical thinking and mathematical skills. Skilled in excel, pivot tables, V look ups etc.
* Skilled in DDS, Prisma, Meta Campaign Manager, TikTok Campaign Manager, Snap Ads Campaign Manager, DV360, Trade Desk/Walmart, Amazon DSP
* Excellent communication and writing skills
* Ability to organize and manage detailed work
* Strong project management skills
#LI-SO1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000-$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplyManager, Digital Activation, Programmatic
Associate director, marketing job at Omnicom Media Group
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
The Manager, Digital Activation is expected to employ and continually define state-of-the-art techniques in the online marketing industry through their deep understanding of digital technologies, a passion for using data to inform creative problem solving. They must possess excellent active listening skills to understand client needs and translate those needs into campaign objectives.
* 3-5 years of work experience; recent and proven experience in programmatic execution/planning and activation required
* Proven experience in successful deployment of programmatic campaigns to hit multiple client objectives
* Experience in nuanced products and processes, such as SPO and Programmatic OTT
* Successful client-facing experience as well as experience with managing external partner relationships
* Advanced understanding and experience with Ad Trafficking/CRS documents (DoubleClick specific)
* Experience in Amazon DSP, TTD, and DV360
* Strong Inventory Curation POV's and proven track record; experience with troubleshooting/auditing private inventory deals through PMPs and/or PG
* Negotiation skills for planning efficient data and inventory deals with publisher partners
* Confident in analyzing and acting on marketing data
* In depth knowledge of the online advertising industry including ad technology solutions; RTB, DSP's, SSP's, advertising/publisher ecosystems, data privacy
* Experience in Prisma, billing
Role Responsibilities:
* The Manager, Programmatic will help to deliver the clients business objectives through digital tactics rooted in data & insights.
* This individual is the day-to-day liaison between the client, account team, and the digital media community.
* They will build and maintain strong relationships with the media vendor community to ensure that our plans are the most innovative in the industry.
* They will steward media plan development and implementation, including ongoing and insightful performance reporting and optimization recommendations to maximize return on investment.
* They will have the ability to interpret strategy & business objectives through a digital lens.
* They will be leading a team of associates who would lean on their manager for guidance, team growth, support etc
Role is based in New York, Hybrid
#LI-MB1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000-$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplyManager, Digital Activation
Associate director, marketing job at Omnicom Media Group
The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time.
Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Overview
Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation.
Responsibilities
As a Manager on our Digital Activation team, you will play a key role in developing plans and executing digital buys by ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job.
Core responsibilities include, but are not limited to the following:
* Ensuring the implementation of the Digital Planning & Optimization Process across programmatic and direct buying
* Overseeing and directing the day to day operations of the activation team
* Effectively managing budget
* Providing inputs and guidance around campaign design, including requirements for success and optimal use of demand side platforms
* Working side-by-side with broader activation team to ensure tight coordination of campaign setup, adjustments and optimization performance is efficient and effective
* Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients
* Direct billing and reconciliation process for programmatic
* Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.)
* Providing expert consultation to vendors, internal teams, and clients
Qualifications
* 3+ years of experience and expert knowledge of digital programmatic buying (YouTube) and hands-on experience using DV360
* Experience working with across several media channels is preferred and a curiosity in emerging media platforms
* Experience working with large data sets and understanding of methodologies for evaluating data
* Hands-on experience with data visualization tools, including Tableau
* Ability to effectively manage costs while exceeding performance and viewability goals
* Excellent interpersonal and communication skills, ability to distill key ideas for non-digitally-centric teams
* Strong knowledge of MS Excel and ability to coach others in shortcuts
* Working knowledge of third-party verification tools, including DoubleVerify
#LI-CY1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000-$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-ApplyManager, Digital Activation
Associate director, marketing job at Omnicom Media Group
PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world's largest advertisers. Finding a better way is our ethos and sums up how we approach everything - from a new client brief to the way we work.
Responsibilities
* You will implement and sustain processes to ensure the successful execution of programmatic campaigns and contribute to the continued growth of the client and agency business
* You will own a number of programmatic campaigns for which you will have junior or offshore staff to support in stewardship, meaning you will own the project management and implementation of DSP campaigns to ensure seamless activation and performance of programmatic media
* Thoroughly understand the programmatic landscape and client business by staying abreast of the digital marketplace activity through constant analysis and education
* Seek out a strong cooperative relationship with multiple business counterparts (Strategy and Research Teams, Creative Agencies, Digital Vendors)
* By nature, be curious and open to investigating unique opportunities to reach the target consumer yet prepared to provide a point-of-view, recommendation, and alternative options to the various programmatic tools in the marketplace
* Accountable for results and reporting, which can in part be defined as execution of the media plan; measuring media performance and optimizing site/placement after reviewing campaign results; offering tactical alternatives based on client needs and requests
* The Supervisor is a mentor to junior staff, delegating responsibilities that will simultaneously meet business goals and contribute to their development, create timelines to help manage deadlines and time management; and to provide directional and timely feedback
Qualifications
* Bachelor's degree, preferably with a concentration in Advertising, Marketing, Communications, or related field
* A minimum of four (4) years of programmatic buying experience
* Substantial knowledge of DSPs, programmatic buying methods, DSP setup, measurement tools, and the creative trafficking process
* Strong communication skills, empathy, patience, and a willingness to teach as well as listen
* Digital analytics fundamentals including tracking & tagging, data management concepts including data management platform (DMP) activation, dynamic creative, programmatic buying, and remarketing
* Proficient with trafficking and reporting tools relevant to the digital advertising industry, ensure flawless execution for trafficking, launch and quality checks for all media campaigns pre-planning to post analysis
* Competency in Digital Advertising Account Management and Production processes
* Strong knowledge of and skill using The Trade Desk, DV360, Yahoo DSP, Amazon DSP, MediaOcean Prisma, and equivalents; Microsoft Office Suite especially Excel and PowerPoint
* Proficient mathematical abilities
* Demonstrates both good verbal and written skills. Is a good listener
* An appreciation of the complexity of the cross-platform landscape and a thirst to continue learning as the space evolves
* An analytical eye to extract trends from large data sets and a creative mind to translate said trends into insightful learnings
* An overall desire to be influential in junior/offshore talent's media education is imperative; patience to simplify concepts to ensure their full understanding is required
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$50,000-$95,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Review Our Recruitment Privacy Notice
Auto-Apply