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Become An On-Air Personality

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Working As An On-Air Personality

  • Thinking Creatively
  • Getting Information
  • Communicating with Persons Outside Organization
  • Performing for or Working Directly with the Public
  • Identifying Objects, Actions, and Events
  • Mostly Sitting

  • Stressful

  • $30,960

    Average Salary

What Does An On-Air Personality Do At Entercom Miami

* Creating original content and performing live broadcasts that are entertaining and informative.
* Participating and creating original content for all social media platforms; managing online personality presence.
* Protecting the station’s FCC license.
* Monitoring the music and commercial logs for the airshift.
* Ensuring that promotions and contests are executed properly.
* Operating the control board and performing production work.
* Making personal appearances at station events and remote broadcasts.
* Other duties as required by management

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How To Become An On-Air Personality

Educational requirements for announcers vary. Radio and television announcers typically need a bachelor’s degree in journalism, broadcasting, or communications, along with work experience gained from internships or working at their college radio or television station. Public address announcers typically need a high school diploma. Both occupations will typically need some short-term on-the-job training.


Although public address announcers do not need any formal education beyond a high school diploma, radio and television announcers should have a bachelor’s degree to be competitive for entry-level positions. Radio and television announcers typically need a bachelor’s degree in programs such as communications, broadcasting, or journalism.

College broadcasting programs offer courses, such as voice and diction, to help students improve their vocal qualities. In addition, these programs prepare students to work with the computer and audio equipment and software used at radio and television studios.


Public address system and other announcers typically need short-term on-the-job training upon being hired. This training allows these announcers to become familiar with the equipment they will be using during sporting and entertainment events. For sports public address announcers, training also may include basic rules and information for the sports they are covering.

Radio and television announcers may also need some short-term on-the-job training to learn to operate the audio and production equipment. Many employers, however, expect applicants to have some basic skills prior to employment. Applicants typically gain these skills from their college degree program, work on the college radio or television station, or previous internships.


Because radio and television stations in smaller markets have smaller staff, advancement within the same small-market station is unlikely. Rather, many radio and television announcers advance by relocating to a station in a larger market.

Announcers typically need a few years at a small-market station to work out the “kinks” of their on-air personalities. During that time, they learn to sound more comfortable and credible as an on-air talent and become more conversational with their cohosts and guests. Therefore, time and experience allow applicants to advance to positions in larger markets, which offer higher pay and more responsibility and challenges.

When making hiring decisions, large-market stations rely on announcers’ personalities and past performance. Radio and television announcers need to have proven that they can attract, engage, and keep a sizeable audience.

Many stations also rely on radio and television announcers to do other tasks, such as creating and updating a social media presence on social networking sites, making promotional appearances on behalf of the station, or even selling commercial time to advertisers. Therefore, an applicant needs to have demonstrated versatility and flexibility at the smaller market station.

Important Qualities

Computer skills. Announcers, especially those seeking careers in radio or television, should have good computer skills and be able to use computers, editing equipment, and other broadcast-related devices.

Interpersonal skills. Radio and television announcers must be able to interview guests and answer phone calls on air. Party disc jockeys (DJs) and emcees should be comfortable working with clients to plan entertainment options.

Persistence. Entry into this occupation is very competitive, and many auditions may be needed for an opportunity to work on the air. Many entry-level announcers must be willing to work for a small station and be flexible to move to a small market to secure their first job.

Research skills. Announcers must research the important topics of the day in order to be knowledgeable enough to comment on them during their program.

Speaking skills. Announcers must have a pleasant and well-controlled voice, good timing, and excellent pronunciation.

Writing skills. Announcers need strong writing skills because they normally write their own material.

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On-Air Personality jobs

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On-Air Personality Career Paths

On-Air Personality
News Reporter Managing Editor
Content Director
7 Yearsyrs
Production Director Program Director Writer And Editor
Content Manager
5 Yearsyrs
Promotions Director Marketing Manager
Creative Director
6 Yearsyrs
News Reporter Producer Production Director
Creative Services Director
8 Yearsyrs
Promotions Director Account Executive Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Assistant Program Director Service Coordinator Outreach Coordinator
Director Of Communications And Outreach
8 Yearsyrs
Marketing Director Community Liaison Outreach Coordinator
Director Of Outreach
6 Yearsyrs
Account Manager Account Executive Public Relations
Director Of Publications Marketing
6 Yearsyrs
Writer And Editor Marketing Specialist Event Manager
Director Of Special Events
5 Yearsyrs
Account Executive Marketing Manager
Marketing Director
7 Yearsyrs
Program Director General Manager Account Executive
Marketing Manager
6 Yearsyrs
General Manager Account Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Program Director Operations Director Business Developer
Marketing/Business Development
8 Yearsyrs
Writer And Editor Media Specialist Media Manager
Media Director
5 Yearsyrs
News Director Morning Show Host Reporter
Public Information Officer
6 Yearsyrs
Account Executive Sales Manager
Sales And Marketing Manager
6 Yearsyrs
Account Manager Marketing Consultant Communications Specialist
Senior Communications Specialist
6 Yearsyrs
Morning Show Host Program Director Writer And Editor
Senior Editor
5 Yearsyrs
Production Director Creative Director
Senior Producer
7 Yearsyrs
General Manager Chief Executive Officer Social Media Manager
7 Yearsyrs
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On-Air Personality Demographics


  • Male

  • Female

  • Unknown



  • White

  • Hispanic or Latino

  • Asian

  • Unknown

  • Black or African American

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Languages Spoken

  • Spanish

  • French

  • Italian

  • German

  • Portuguese

  • Chinese

  • Japanese

  • Russian

  • Dutch

  • Filipino

  • Vietnamese

  • Hebrew

  • Cantonese

  • Gujarati

  • Czech

  • Tagalog

  • Polish

  • Arabic

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On-Air Personality

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On-Air Personality Education

On-Air Personality

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Top Skills for An On-Air Personality


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Top On-Air Personality Skills

  1. Radio Station
  2. Audio Production
  3. Remote Broadcasts
You can check out examples of real life uses of top skills on resumes here:
  • Worked with new and existing clients to develop promotional opportunities for two radio stations.
  • Trained and supervised staff on the fundamentals of audio production.
  • Serve as brand ambassador at station events, concerts, remote broadcasts and host/emcee to showcase company's community engagement.
  • Engaged with management and listeners to enhance morning show and sports broadcast experiences.
  • Worked evenings 6-12 Monday - Saturday on 97.9 KQFC as an on-air personality/creative writer as Carter Davis

Top On-Air Personality Employers

On-Air Personality Videos

A Day in the Life of A Radio Personality

Career Advice on becoming a Radio DJ and TV Presenter by Melvin Odoom (Full Version)

Job Shadow: Abby De La Rosa On-Air Personality