RevTrax Leadership

Seth Sarelson is a Chief Operating Officer at RevTrax and is based in United States.

Greg Hansen is a CTO at RevTrax.

Ho Chin is a CFO at RevTrax and is based in New York City, New York.

Joe Licari is a Chief Revenue Officer (CRO) at RevTrax and is based in New, York. He has worked as Sr. Director,Sales at Yahoo; Group Director, Sales and Account Management at MICROSOFT CORP; and East Coast Director of Sales at Performics. Joe studied at State University of New York College at Plattsburgh between 1991 and 1995.

Executive Summary:

Hands-on, C-level marketing executive with two decades of experience transforming and leading mar-tech, ad-tech, and media firms to industry dominance, VC raises, acquisitions & IPOs. Expert at building and evangelizing brands, developing winning positioning and Go-to-Market plans, and driving high volume and velocity demand generation programs. Management experience includes presiding over successful launches (Movable Ink, $0 - $10MM ARR in 2 years), scale-ups (Fluent, $50 - $200MM in 3 years), M&A events (Fluent, acquired for $225MM in 2015 / $415MM in 2017), and IPOs (Fluent/Cogint, NASDAQ, 2016).

Professional Bio:

With more than 20 years of experience, Jordan Cohen is a seasoned marketing executive with expertise in leading companies to industry dominance, VC raises, acquisitions, and IPOs. As founder of The Fox Hill Group, a growth-marketing agency, he spearheads marketing for start-ups ranging from launch phase to scale-ups gearing up for exit events.

Jordan’s executive experience includes having served as CMO of Fluent, a provider of performance marketing solutions, where he executed a strategic plan that firmly established the company as the industry’s category leader, drove 400% growth, and a $225 million acquisition by a strategic buyer and subsequent IPO on the NASDAQ - all in less than four years. Prior to Fluent, Jordan served as Movable Ink’s first marketing executive, catapulting the company from zero to $10 million in annual recurring revenue within two years, and setting the company on a trajectory to become one of NYC’s highest-growth SaaS companies.

Jordan’s insights have been featured in The Wall Street Journal, The New York Times, and USA Today, and he has appeared live on CNBC and Bloomberg. He is a sought-after speaker on the future of marketing, media, and CMO-related topics, and has presented on global stages including Mobile World Congress, LiveRamp's RampUp!, Oracle's Modern Customer Experience, and DMA Annual.

Jordan holds a BA in Communications from the University of Michigan.

Seth Sarelson is a Chief Operating Officer at RevTrax and is based in United States.

Greg Hansen is a CTO at RevTrax.