How To Become An Online Marketing Consultant: What It Is and Career Path

What is an online marketing consultant and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Dr. Gail Hudson Ph.D.

There is more than meets the eye when it comes to being an online marketing consultant. For example, did you know that they make an average of $33.76 an hour? That's $70,226 a year! Between 2018 and 2028, the career is expected to grow 19% and produce 150,300 job opportunities across the U.S.

What general advice would you give to an online marketing consultant?

Dr. Gail Hudson Ph.D.

Director, College of Business Internship Program, Arkansas State University

As the world has shown us most recently, we need to be flexible as the marketplace can change, without warning.
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.

ScoreOnline Marketing ConsultantUS Average

Salary

5.5

Avg. Salary $70,226

Avg. Salary $59,228

Stability level

4.9

Growth rate 19%

Growth rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 11.81%

Black or African American 5.13%

Hispanic or Latino 12.24%

Unknown 4.99%

White 65.70%

Gender

female 40.93%

male 59.07%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress level

4.9

Stress level is manageable

7.1 - high

Complexity level

8.2

Complexity level is challenging

7 - challenging

Work life balance

4.6

Work life balance is fair

6.4 - fair

Key steps to become an online marketing consultant

Explore online marketing consultant education requirements

Most common online marketing consultant degrees

Bachelor's

73.9 %

Master's

12.3 %

Associate

6.7 %

Start to develop specific online marketing consultant skills

Skills	Percentages
Web Design	23.76%
Search Engine Optimization	7.56%
Google Adwords	6.66%
Google Analytics	4.99%
Facebook	4.83%

Complete relevant online marketing consultant training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New online marketing consultants learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as an online marketing consultant based on U.S. Bureau of Labor Statistics data and data from real online marketing consultant resumes.

Research online marketing consultant duties and responsibilities

Develop and manage Facebook ad campaigns.
Market and sell digital advertising solutions, managing all accounts in Salesforce
Maintain sites and provide customization using HTML and CSS.
Provide HTML support in the creation and maintenance of stand-alone landing pages.

Prepare your online marketing consultant resume

When your background is strong enough, you can start writing your online marketing consultant resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on an online marketing consultant resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable online marketing consultant resume templates

Build a professional online marketing consultant resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your online marketing consultant resume.