Online marketing consultant demographics and statistics in the US
Online marketing consultant demographics research summary. Zippia estimates online marketing consultant demographics and statistics in the United States by using a database of 30 million profiles. Our online marketing consultant estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about online marketing consultants after extensive research and analysis:
- There are over 34,907 online marketing consultants currently employed in the United States.
- 40.9% of all online marketing consultants are women, while 59.1% are men.
- The average online marketing consultant age is 36 years old.
- The most common ethnicity of online marketing consultants is White (65.7%), followed by Hispanic or Latino (12.2%), Asian (11.8%) and Black or African American (5.1%).
- In 2022, women earned 97% of what men earned.
- 10% of all online marketing consultants are LGBT.
- Online marketing consultants are 68% more likely to work at private companies in comparison to public companies.
On this page
Online marketing consultant demographics by:
Online marketing consultant gender statistics
40.9% of online marketing consultants are women and 59.1% of online marketing consultants are men.
- Male, 59.1%
- Female, 40.9%
Online marketing consultant gender ratio
| Gender | Percentages |
|---|---|
| Male | 59.1% |
| Female | 40.9% |
Online marketing consultant gender pay gap
Women earn 97¢ for every $1 earned by men
Male income
$69,285
Female income
$67,360
Online marketing consultant gender ratio over time
This data breaks down the percentage of men and women in online marketing consultant positions over time. Currently, 40.9% of online marketing consultants are female.
Online marketing consultant gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 66.91% | 33.09% |
| 2011 | 64.68% | 35.32% |
| 2012 | 64.90% | 35.10% |
| 2013 | 61.66% | 38.34% |
| 2014 | 61.70% | 38.30% |
| 2015 | 63.74% | 36.26% |
| 2016 | 63.02% | 36.98% |
| 2017 | 62.99% | 37.01% |
| 2018 | 62.08% | 37.92% |
| 2019 | 60.78% | 39.22% |
| 2020 | 58.36% | 41.64% |
| 2021 | 59.07% | 40.93% |
Online marketing consultant related jobs gender ratio
We compared online marketing consultants with similar job titles to see how gender ratios vary. As you can see, timber buyer and chief estimator have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Wedding Coordinator | 9% | 91% |
| Conference Planning Manager | 9% | 91% |
| Human Resources Administrative Assistant | 9% | 91% |
| Online Marketing Consultant | 59% | 41% |
| Electronic Security Specialist | 94% | 6% |
| Chief Estimator | 95% | 5% |
| Timber Buyer | 97% | 3% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Online marketing consultant demographics by race
The most common ethnicity among online marketing consultants is White, which makes up 65.7% of all online marketing consultants. Comparatively, 12.2% of online marketing consultants are Hispanic or Latino and 11.8% of online marketing consultants are Asian.
- White, 65.7%
- Hispanic or Latino, 12.2%
- Asian, 11.8%
- Black or African American, 5.1%
- Unknown, 5.0%
- American Indian and Alaska Native, 0.2%
Online marketing consultant race
| Online marketing consultant race | Percentages |
|---|---|
| White | 65.7% |
| Hispanic or Latino | 12.2% |
| Asian | 11.8% |
| Black or African American | 5.1% |
| Unknown | 5.0% |
| American Indian and Alaska Native | 0.2% |
Online marketing consultant race and ethnicity over time
See how online marketing consultant racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Online marketing consultant race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 74.64% | 5.32% | 9.56% | 8.68% |
| 2011 | 72.94% | 5.32% | 9.99% | 9.64% |
| 2012 | 73.00% | 5.52% | 9.27% | 9.87% |
| 2013 | 72.76% | 5.73% | 8.72% | 9.89% |
| 2014 | 73.09% | 5.16% | 9.90% | 9.33% |
| 2015 | 72.05% | 4.74% | 10.19% | 10.03% |
| 2016 | 70.27% | 5.91% | 10.41% | 10.94% |
| 2017 | 70.24% | 5.77% | 10.48% | 10.55% |
| 2018 | 69.55% | 5.43% | 10.50% | 11.14% |
| 2019 | 69.88% | 5.33% | 10.71% | 11.19% |
| 2020 | 67.98% | 4.78% | 10.79% | 12.06% |
| 2021 | 65.70% | 5.13% | 11.81% | 12.24% |
Online marketing consultant wage gap by race
According to our data, asian online marketing consultants have the highest average salary compared to other ethnicities. Black or african american online marketing consultants have the lowest average salary at $66,129.
| Ethnicity | Salary |
|---|---|
| Unknown | $68,268 |
| White | $69,844 |
| Black or African American | $66,129 |
| Asian | $73,562 |
| Hispanic or Latino | $68,837 |
Average online marketing consultant age
See how the average age of online marketing consultants varies based on ethnicity and gender.
Male
Female
Online marketing consultant age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 34 | 29.5 |
| White | 37 | 34 |
| Black or African American | 33.5 | 31 |
| Asian | 35 | 35 |
| Hispanic or Latino | 31 | 33 |
Online marketing consultant age breakdown
The average age of online marketing consultants is 30-40 years years old, representing 35% of the online marketing consultant population.
Online marketing consultant age breakdown
| Online Marketing Consultant Years | Percentages |
|---|---|
| 40+ years | 35% |
| 30-40 years | 35% |
| 20-30 years | 30% |
Online marketing consultant educational attainment
- Bachelor's, 74%
- Master's, 12%
- Associate, 7%
- High School Diploma, 3%
- Other Degrees, 4%
Online marketing consultants by degree level
| Online marketing consultant degree | Percentages |
|---|---|
| Bachelor's | 74% |
| Master's | 12% |
| Associate | 7% |
| High School Diploma | 3% |
| Other Degrees | 4% |
Online marketing consultant jobs you might like
Online marketing consultant wage gap by degree level
According to the data, online marketing consultants with a Doctorate degree earn more than those without, at $78,446 annually. With a Master's degree, online marketing consultants earn a median annual income of $77,947 compared to $71,248 for online marketing consultants with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $77,947 |
| Bachelor's Degree | $71,248 |
| Doctorate Degree | $78,446 |
Online marketing consultant employment statistics
Most online marketing consultants work for a private in the media industry.
Company size where online marketing consultants work
Below, you can see the size of companies where online marketing consultants work.
Online marketing consultant jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 15% |
| 50 - 100 employees | 18% |
| 100 - 500 employees | 27% |
| 500 - 1,000 employees | 12% |
| 1,000 - 10,000 employees | 13% |
| > 10,000 employees | 15% |
Online marketing consultant jobs by company type
Employees with the online marketing consultant job title have their preferences when it comes to working for a company. For instance, most online marketing consultants prefer to work at private companies over public companies.
Online marketing consultant jobs by sector
| Company type | Percentages |
|---|---|
| Education | 4% |
| Public | 26% |
| Private | 68% |
| Government | 2% |
Online marketing consultant jobs by industry
The most common industries for online marketing consultants are media, technology and professional.
Online marketing consultant industry statistics
| Industry | Percentages |
|---|---|
| Media | 17% |
| Technology | 12% |
| Professional | 10% |
| Internet | 8% |
| Start-up | 7% |
| Fortune 500 | 7% |
| Finance | 6% |
| Manufacturing | 4% |
| Retail | 4% |
| Non Profits | 4% |
| Health Care | 3% |
| Telecommunication | 3% |
| Education | 3% |
| Hospitality | 2% |
| Government | 2% |
| Automotive | 2% |
| Pharmaceutical | 1% |
| Transportation | 1% |
| Construction | 1% |
| Insurance | 1% |
| Real Estate | 1% |
| Energy | 1% |
Online marketing consultant turnover and employment statistics
Online marketing consultant unemployment rate over time
The unemployment rate for online marketing consultants between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Online marketing consultant unemployment rate by year
| Year | Online marketing consultant unemployment rate |
|---|---|
| 2010 | 7.74% |
| 2011 | 5.95% |
| 2012 | 6.43% |
| 2013 | 4.82% |
| 2014 | 4.69% |
| 2015 | 3.53% |
| 2016 | 4.06% |
| 2017 | 3.47% |
| 2018 | 3.02% |
| 2019 | 3.21% |
| 2020 | 5.42% |
| 2021 | 5.17% |
Average online marketing consultant tenure
The average online marketing consultant stays at their job for 1-2 years, based on the 849 online marketing consultants resumes in Zippia's database.
Online marketing consultant tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 29% |
| 1-2 years | 30% |
| 3-4 years | 8% |
| 5-7 years | 13% |
| 8-10 years | 7% |
| 11+ years | 12% |
Online marketing consultant LGBT ratio compared to similar jobs
Review the percent of online marketing consultants that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Senior Estimator | 4.41% | 11,627 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Contract Recruiter/Sourcer | 8.93% | 39,192 |
| Online Marketing Consultant | 10.00% | - |
| Contracts Representative | 11.05% | 11,619 |
| Environmental Compliance Manager | 11.64% | 35,731 |
| Principal Gifts Officer | 19.25% | 95,423 |
Similar online marketing consultant jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Senior Estimator | 4.41% | 11,627 |
| Operations Logistics Analyst | 8.65% | 90,089 |
| Contract Recruiter/Sourcer | 8.93% | 39,192 |
| Contracts Representative | 11.05% | 11,619 |
| Environmental Compliance Manager | 11.64% | 35,731 |
| Principal Gifts Officer | 19.25% | 95,423 |
Foreign languages spoken by online marketing consultants
The most common foreign language among online marketing consultants is Spanish at 38.2%. The second-most popular foreign language spoken is Mandarin at 13.2% and Chinese is the third-most popular at 10.3%.
- Spanish, 38.2%
- Mandarin, 13.2%
- Chinese, 10.3%
- French, 10.3%
- Japanese, 7.4%
- Other, 20.6%
Online marketing consultant languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 38.2% |
| Mandarin | 13.2% |
| Chinese | 10.3% |
| French | 10.3% |
| Japanese | 7.4% |
| Other | 20.6% |
