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Online marketing consultant vs consultant

The differences between online marketing consultants and consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing consultant, becoming a consultant takes usually requires 2-4 years. Additionally, a consultant has an average salary of $78,912, which is higher than the $70,226 average annual salary of an online marketing consultant.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a consultant are customer service, strong analytical, and project management.

Online marketing consultant vs consultant overview

Online Marketing ConsultantConsultant
Yearly salary$70,226$78,912
Hourly rate$33.76$37.94
Growth rate19%11%
Number of jobs77,854171,733
Job satisfaction-4
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Average age3744
Years of experience64

Online marketing consultant vs consultant salary

Online marketing consultants and consultants have different pay scales, as shown below.

Online Marketing ConsultantConsultant
Average salary$70,226$78,912
Salary rangeBetween $54,000 And $90,000Between $58,000 And $107,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-L.E.K. Consulting
Best paying industry-Technology

Differences between online marketing consultant and consultant education

There are a few differences between an online marketing consultant and a consultant in terms of educational background:

Online Marketing ConsultantConsultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 64%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaNorthwestern University

Online marketing consultant vs consultant demographics

Here are the differences between online marketing consultants' and consultants' demographics:

Online Marketing ConsultantConsultant
Average age3744
Gender ratioMale, 59.1% Female, 40.9%Male, 58.4% Female, 41.6%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 7.8% Unknown, 4.5% Hispanic or Latino, 8.7% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.2%
LGBT Percentage10%12%

Differences between online marketing consultant and consultant duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Consultant example responsibilities.

  • Lead IIS tuning to get the maximum through put.
  • Manage daily data operations and customer support for SaaS web application products in Linux.
  • Manage several contractors in the development and coding of DB2 interface programs, as well as modification of the package software.
  • Manage operational incidents and changes to consistently meet SLA compliance
  • Introduce Jenkins to help automate manual deployments to multiple environments.
  • Design and code windows service to automate NRA applications email distribution.
  • Show more

Online marketing consultant vs consultant skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common consultant skills
  • Customer Service, 10%
  • Strong Analytical, 7%
  • Project Management, 6%
  • C++, 5%
  • C #, 5%
  • Java, 5%

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