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The differences between online marketing consultants and consultants can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing consultant, becoming a consultant takes usually requires 2-4 years. Additionally, a consultant has an average salary of $78,912, which is higher than the $70,226 average annual salary of an online marketing consultant.
The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a consultant are customer service, strong analytical, and project management.
| Online Marketing Consultant | Consultant | |
| Yearly salary | $70,226 | $78,912 |
| Hourly rate | $33.76 | $37.94 |
| Growth rate | 19% | 11% |
| Number of jobs | 77,854 | 171,733 |
| Job satisfaction | - | 4 |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 64% |
| Average age | 37 | 44 |
| Years of experience | 6 | 4 |
Online marketing consultants and consultants have different pay scales, as shown below.
| Online Marketing Consultant | Consultant | |
| Average salary | $70,226 | $78,912 |
| Salary range | Between $54,000 And $90,000 | Between $58,000 And $107,000 |
| Highest paying City | - | Washington, DC |
| Highest paying state | - | New Jersey |
| Best paying company | - | L.E.K. Consulting |
| Best paying industry | - | Technology |
There are a few differences between an online marketing consultant and a consultant in terms of educational background:
| Online Marketing Consultant | Consultant | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between online marketing consultants' and consultants' demographics:
| Online Marketing Consultant | Consultant | |
| Average age | 37 | 44 |
| Gender ratio | Male, 59.1% Female, 40.9% | Male, 58.4% Female, 41.6% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1% | Black or African American, 7.8% Unknown, 4.5% Hispanic or Latino, 8.7% Asian, 13.8% White, 65.0% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 12% |