Post job

Online marketing consultant vs digital marketing consultant

The differences between online marketing consultants and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $70,226 average annual salary of an online marketing consultant.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Online marketing consultant vs digital marketing consultant overview

Online Marketing ConsultantDigital Marketing Consultant
Yearly salary$70,226$71,064
Hourly rate$33.76$34.17
Growth rate19%19%
Number of jobs77,85499,520
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Average age3737
Years of experience66

Online marketing consultant vs digital marketing consultant salary

Online marketing consultants and digital marketing consultants have different pay scales, as shown below.

Online Marketing ConsultantDigital Marketing Consultant
Average salary$70,226$71,064
Salary rangeBetween $54,000 And $90,000Between $49,000 And $101,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Booz Allen Hamilton
Best paying industry-Manufacturing

Differences between online marketing consultant and digital marketing consultant education

There are a few differences between an online marketing consultant and a digital marketing consultant in terms of educational background:

Online Marketing ConsultantDigital Marketing Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs digital marketing consultant demographics

Here are the differences between online marketing consultants' and digital marketing consultants' demographics:

Online Marketing ConsultantDigital Marketing Consultant
Average age3737
Gender ratioMale, 59.1% Female, 40.9%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing consultant and digital marketing consultant duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
  • Show more

Online marketing consultant vs digital marketing consultant skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

Browse business and financial jobs