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Online marketing consultant skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Dr. Kyle Heim Ph.D.,

Dr. Alexander Rose

Below we've compiled a list of the most critical online marketing consultant skills. We ranked the top skills for online marketing consultants based on the percentage of resumes they appeared on. For example, 23.8% of online marketing consultant resumes contained web design as a skill. Continue reading to find out what skills an online marketing consultant needs to be successful in the workplace.

15 online marketing consultant skills for your resume and career

1. Web Design

Here's how online marketing consultants use web design:

Web design using HTML and CSS, branding campaigns, online marketing, consulting on social media marketing.
Commissioned in 2011 for brand development, web design strategy/execution, information architecture, content strategy.

2. Search Engine Optimization

Here's how online marketing consultants use search engine optimization:

Implemented search engine optimization and marketing techniques along with affiliate marketing suggestions.
Promoted client websites through Search Engine Optimization for maximum visibility.

3. Google Adwords

Here's how online marketing consultants use google adwords:

Web Development & Tech updates - Google AdWords Management- Social media development / maintenance- Additional web projects on per need basis
Launched and managed search engine marketing campaigns in Google AdWords.

4. Google Analytics

Here's how online marketing consultants use google analytics:

Conducted SEO site analysis, and keyword research to improve natural search strategy effectiveness by using tools like Google Analytics.
Optimize Google analytics goals and events to make sure all initiatives going forward are tracked effectively.

5. Facebook

Here's how online marketing consultants use facebook:

Advised and developed social media marketing strategies including content and design improvements to Facebook product page.
Developed and managed Facebook ad campaigns.

6. PPC

Pay-per-click (also known as PPC) is a form of digital marketing where advertisers pay a fee every time someone clicks on one of their ads. Because of this, PPC works to buy visits to a site instead of attracting visitors organically. PPC is mostly used in search engine advertising, and it can be useful for all kinds of marketing campaign objectives, including brand awareness, lead generation, and sales.

Here's how online marketing consultants use ppc:

Manage a variety of SEO and PPC campaigns for clients across various industries.
Created & managed PPC Display & Retargeting campaigns $55k - $60k monthly total spend across 13 accounts.

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7. SEM

Search Engine Marketing, SEM, is a set of digital marketing tools, techniques, and strategies that help optimize website and page visibility and reach potential website visitors through search engine result pages (SERPs). The aim is to appear more and better positioned among the search results when an Internet user searches for the brand keywords.

Here's how online marketing consultants use sem:

Created and managed SEM strategy for a Google ranking for all companies serviced.
Leverage knowledge in SEM, SEO and social media to build team capabilities.

8. Twitter

Here's how online marketing consultants use twitter:

Use Oktopost for Guerilla marketing strategies on FB, Twitter, Linkedin, and Google Plus.
Developed marketing campaigns to increase lead generation*Designed print advertising campaign*Helped refine company's messaging*Created company's Facebook page and Twitter account

9. ROI

Here's how online marketing consultants use roi:

Created pro-active strategies using actionable, data-driven recommendations to increase overall ROI by 180% across all marketing channels.
Maximized efficiency of marketing campaigns through testing and optimization designed to reduce client costs and increase ROI.

10. Account Management

The process of strengthening the relationship between a company and client is called account management. Effective account management has two key objectives, one is to retain loyal customers and the second one is to help the company grow by creating connections with new customers.

Here's how online marketing consultants use account management:

Advised account executives and marketing representatives and facilitated client acquisition, retention and account management.
Leverage 4+ years of successful account management and consultation of related destination marketing website development and internet marketing.

11. A/B

A/B is a type of testing that compares the original version, A, to a variants, B. There is normally some metric attached to the test that is then monitored to determine which variant, A or B, should be used after the experiment ends.

Here's how online marketing consultants use a/b:

Project manage content updates and A/B tests to continuously improve outbound marketing performance and achieve business goals.
Performed A/B & multivariate tests that lead up to 67% increase in conversion rates.

12. Cold Calls

Cold calling is a kind of business solicitation from customers who didn't express interest in their product and services before. In this technique, a salesman conducts a call with potential customers with whom they haven't had a prior interaction. Cold calling can include phone calls or telemarketing. However, in-person visits like door-to-door marketing are also a type of cold calling

Here's how online marketing consultants use cold calls:

Positioned company for growth as reflected in accomplishing 200 cold calls daily with high conversion into actual sales.
Averaged 650+ cold calls, 25 new business appointments and 10 completed sales calls per week.

13. Outbound Calls

An outbound call is made by the call center representative to the customers on behalf of the company. Such calls help increase sales and generate revenue for the organization.

Here's how online marketing consultants use outbound calls:

Make outbound calls to business owners, walk business owners through the sign up process from start to finish
Make outbound calls and send emails to customers for follow ups to ensure all issues are resolved.

14. Client Relationships

Here's how online marketing consultants use client relationships:

Generate revenue and develop loyal and long-lasting client relationships through personal attention and follow-up.
Maintained client relationships after initial sale was made and often upgraded their original policy through good communication.

15. E-Commerce

Here's how online marketing consultants use e-commerce:

Create and execute an annual release and retail strategy that incorporates online communities, e-commerce and Big Box stores.
Produced E-Commerce on-model photo shoots and seasonal lifestyle images.

5 Online Marketing Consultant resume examples

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What skills help Online Marketing Consultants find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on online marketing consultant resumes?

Dr. Kyle Heim Ph.D.

Assistant Professor, Graduate Program Coordinator, Shippensburg University

Strong writing and editing skills are a must. Typos or grammatical errors are always a red flag on a resume, but they are deadly in the communication field. The summary should demonstrate that the individual has significant hands-on experience. A graduating senior who never got involved in the student newspaper or the student radio station, or who never completed an internship, will be at a disadvantage. The resume also should show that the applicant is comfortable working on multiple media platforms. Audio and video skills, or experience in podcasting, social media, or web design can make a resume stand out.

What type of skills will young online marketing consultants need?

Dr. Alexander Rose

Assistant Professor of Marketing, Idaho State University

The pandemic is accelerating the general trend of digitalization. By far our most in-demand graduates are those with social media and digital marketing knowledge. Remote work, e-commerce, and internet-enabled services will be growth areas during the recovery from the pandemic's recession.

What soft skills should all online marketing consultants possess?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Communication skills and problem-solving top this list. When less is done face-to-face, businesses and their customers have new problems at hand and fewer communication methods at their disposal. Customers have also been dealing with a high level of stress for over a year now, so applicants who can empathetically, reliably, and efficiently communicate via e-mail and phone will rise to the top.

What hard/technical skills are most important for online marketing consultants?

Dr. Carrie Trimble

Associate Professor of Marketing, Millikin University

Data analysis requires some basic math skills to calculate ratios or percentages and then understand what those metrics, like click-through rates, tell you. Because of remote work, the technical skills of setting up video conferencing and trouble-shooting your own WiFi network have increased importance.

What online marketing consultant skills would you recommend for someone trying to advance their career?

Thomas Campbell Ph.D.

Vice Chair, Associate Professor (Playwriting/Dramaturgy), University of Wisconsin - Green Bay

If a graduate needs to take a gap year, what skills would you recommend to enhance, and how should they go about doing it? - Again, I think this depends on your area of expertise; the industry is always evolving and growing, and you need to be evolving and growing with it. So if you're taking a gap year, try to stay involved or engaged in some way. Ideally, you'd be involved in the production and exercising your skills. Still, if that can't happen, you can stay engaged in other ways - help do props for your local community theatre or even volunteer as an usher. If nothing else, you should always be reading about what's happening in the field. Not just Broadway either - what plays and what work is being done in regional cities. Get your hands on and read the new plays coming out, watch the videos released (full productions, interviews, promotional and dramaturgical videos, too), and read the available reviews. Keep your head in the game, even if you're unable to work the way you want to be doing.

Do you want to know more?

List of online marketing consultant skills to add to your resume

The most important skills for an online marketing consultant resume and required skills for an online marketing consultant to have include:

Web Design
Search Engine Optimization
Google Adwords
Google Analytics
Facebook
PPC
SEM
Twitter
ROI
Account Management
A/B
Cold Calls
Outbound Calls
Client Relationships
E-Commerce
Keyword Research

YouTube
HTML
KPI
Link Building
Content Creation
Service Professionals
Real Estate
Inbound Calls
Conversion Rates
B Testing
Content Marketing
Site Traffic
Photoshop
Affiliate Marketing
Reputation Management
Web Presence

B2C
Web Content
Press Releases
CMS
Competitive Analysis
Search Engine Marketing
Content Development
PowerPoint
Social Media Management
Customer Retention
Media Management
Client Websites
CTR
Data Analysis
Sales Process
Content Strategy

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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