An online marketing coordinator is also known as a digital marketing manager or e-commerce marketing coordinator and is the person in an organization to devise and implement a creative and technical strategy that will help improve the company's online marketing campaigns.
The position will require you to be conversant with the most recent marketing systems and trends. Some of the tasks you will be expected to perform will include email campaigns, automation of marketing strategies, and brand messaging on numerous platforms.
There is more than meets the eye when it comes to being an online marketing coordinator. For example, did you know that they make an average of $18.34 an hour? That's $38,140 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many online marketing coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be an online marketing coordinator, we found that a lot of resumes listed 16.7% of online marketing coordinators included analytics, while 14.1% of resumes included company website, and 10.8% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
If you're interested in becoming an online marketing coordinator, one of the first things to consider is how much education you need. We've determined that 60.7% of online marketing coordinators have a bachelor's degree. In terms of higher education levels, we found that 20.1% of online marketing coordinators have master's degrees. Even though most online marketing coordinators have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become an online marketing coordinator. When we researched the most common majors for an online marketing coordinator, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on online marketing coordinator resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become an online marketing coordinator. In fact, many online marketing coordinator jobs require experience in a role such as internship. Meanwhile, many online marketing coordinators also have previous career experience in roles such as marketing internship or marketing assistant.