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Working as an Online Marketing Coordinator

An online marketing coordinator is also known as a digital marketing manager or e-commerce marketing coordinator and is the person in an organization to devise and implement a creative and technical strategy that will help improve the company's online marketing campaigns.

The position will require you to be conversant with the most recent marketing systems and trends. Some of the tasks you will be expected to perform will include email campaigns, automation of marketing strategies, and brand messaging on numerous platforms.

There is more than meets the eye when it comes to being an online marketing coordinator. For example, did you know that they make an average of $18.34 an hour? That's $38,140 a year!

Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.

What Does an Online Marketing Coordinator Do

There are certain skills that many online marketing coordinators have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

When it comes to the most important skills required to be an online marketing coordinator, we found that a lot of resumes listed 16.7% of online marketing coordinators included analytics, while 14.1% of resumes included company website, and 10.8% of resumes included email campaigns. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

How To Become an Online Marketing Coordinator

If you're interested in becoming an online marketing coordinator, one of the first things to consider is how much education you need. We've determined that 60.7% of online marketing coordinators have a bachelor's degree. In terms of higher education levels, we found that 20.1% of online marketing coordinators have master's degrees. Even though most online marketing coordinators have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an online marketing coordinator. When we researched the most common majors for an online marketing coordinator, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on online marketing coordinator resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an online marketing coordinator. In fact, many online marketing coordinator jobs require experience in a role such as internship. Meanwhile, many online marketing coordinators also have previous career experience in roles such as marketing internship or marketing assistant.

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Average Salary$38,140
Job Growth Rate20%

Online Marketing Coordinator Career Paths

Top Careers Before Online Marketing Coordinator

Top Careers After Online Marketing Coordinator

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Average Salary for an Online Marketing Coordinator

Online Marketing Coordinators in America make an average salary of $38,140 per year or $18 per hour. The top 10 percent makes over $48,000 per year, while the bottom 10 percent under $29,000 per year.
Average Salary
$38,140

Best Paying Cities

0

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
UF Online ONE Stop Coordinator I
UF Online ONE Stop Coordinator I
University of Florida
University of Florida
12/10/2020
12/10/2020
$35,56812/10/2020
$35,568
Online Marketing Coordinator (46151)
Online Marketing Coordinator (46151)
Aerotek
Aerotek
11/18/2020
11/18/2020
$48,00111/18/2020
$48,001
Online Marketing Coordinator
Online Marketing Coordinator
University of Arizona
University of Arizona
12/04/2019
12/04/2019
$35,00012/04/2019
$35,000
Online Marketing Coordinator
Online Marketing Coordinator
University of Montana
University of Montana
08/22/2019
08/22/2019
$38,04608/22/2019
$38,046
Online Marketing Coordinator
Online Marketing Coordinator
University of Tennessee
University of Tennessee
07/26/2019
07/26/2019
$39,00007/26/2019
$39,000

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Online Marketing Coordinator Demographics

Gender

female

53.2 %

male

41.5 %

unknown

5.4 %

Ethnicity

White

68.7 %

Asian

12.5 %

Hispanic or Latino

10.3 %

Foreign Languages Spoken

Spanish

49.1 %

French

8.8 %

Chinese

7.0 %
See More Demographics

Online Marketing Coordinator Education

Majors

Business
21.3 %
Marketing
20.3 %

Degrees

Bachelors

60.7 %

Masters

20.1 %

Associate

6.7 %

Top Colleges for Online Marketing Coordinators

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

3. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

4. Stanford University

Stanford, CA • Private

In-State Tuition
$51,354
Enrollment
7,083

5. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

6. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184

7. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

8. Ball State University

Muncie, IN • Public

In-State Tuition
$9,896
Enrollment
15,529

9. Purdue University

West Lafayette, IN • Public

In-State Tuition
$9,992
Enrollment
33,495

10. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For an Online Marketing Coordinator

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 16.7% of online marketing coordinators listed analytics on their resume, but soft skills such as analytical skills and communication skills are important as well.

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Top Online Marketing Coordinator Employers

1. O'Reilly Auto Parts
4.5
Avg. Salary: 
$36,017
Online Marketing Coordinators Hired: 
5+
2. Dell
4.8
Avg. Salary: 
$69,762
Online Marketing Coordinators Hired: 
4+
3. Google
4.8
Avg. Salary: 
$75,394
Online Marketing Coordinators Hired: 
4+
4. Scholastic
4.4
Avg. Salary: 
$41,658
Online Marketing Coordinators Hired: 
4+
5. ANN
4.1
Avg. Salary: 
$39,855
Online Marketing Coordinators Hired: 
4+
6. Liberty Interactive
4.4
Avg. Salary: 
$39,713
Online Marketing Coordinators Hired: 
4+

Online Marketing Coordinator Videos

Updated October 2, 2020