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Become An Online Marketing Coordinator

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Working As An Online Marketing Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $41,000

    Average Salary

What Does An Online Marketing Coordinator Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become An Online Marketing Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Online Marketing Coordinator Career Paths

Online Marketing Coordinator
Account Executive Marketing Manager
Marketing Program Manager
6 Yearsyrs
Account Executive Account Manager Marketing Manager
Brand Marketing Manager
6 Yearsyrs
Account Executive Manager Marketing Manager
Marketing And Operations Manager
5 Yearsyrs
Marketing Consultant Account Manager Marketing Director
Director Of Digital Marketing
9 Yearsyrs
Marketing Consultant Sales Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Marketing Consultant Social Media Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Digital Marketing Specialist Account Manager Sales And Marketing Manager
Events Marketing Manager
5 Yearsyrs
Digital Marketing Specialist Project Manager Senior Product Manager
Head Of Marketing
5 Yearsyrs
Digital Marketing Specialist Senior Marketing Specialist Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Marketing Specialist Product Manager Product Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Marketing Specialist Marketing Communications Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Marketing Specialist Communications Manager Social Media Manager
Online Marketing Manager
5 Yearsyrs
Consultant Co-Founder Digital Marketing Manager
Manager, Integrated Marketing
7 Yearsyrs
Media Coordinator Editor Social Media Manager
Marketing Strategist
6 Yearsyrs
Media Coordinator Media Consultant Digital Marketing Consultant
Digital Marketing Strategist
5 Yearsyrs
Media Coordinator Media Consultant Marketing Account Executive
Marketing Account Manager
5 Yearsyrs
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Do you work as an Online Marketing Coordinator?

Help others decide if this is a good career for them

Average Length of Employment
Top Careers Before Online Marketing Coordinator
Internship 13.3%
Cashier 4.8%
Volunteer 4.1%
Consultant 2.3%
Manager 2.3%
Top Careers After Online Marketing Coordinator
Owner 5.2%
Consultant 4.3%
Manager 3.9%

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Top Skills for An Online Marketing Coordinator

  1. Company Website
  2. E-Mail Campaigns
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Developed company website to increase reachable market.
  • Initiated social media strategy for admission prospecting on Facebook.
  • Managed Twitter and Facebook accounts for clients.
  • Planned and tracked all search engine optimization information.
  • Generate monthly reports utilizing Google Analytics.

Online Marketing Coordinator Demographics

Gender

Female

49.1%

Male

39.3%

Unknown

11.6%
Ethnicity

White

55.3%

Hispanic or Latino

19.3%

Asian

11.9%

Black or African American

10.2%

Unknown

3.3%
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Foreign Languages Spoken

Spanish

49.1%

French

8.8%

Chinese

7.0%

Portuguese

5.3%

Russian

5.3%

Mandarin

5.3%

Italian

3.5%

Catalan

1.8%

German

1.8%

Hebrew

1.8%

Cantonese

1.8%

Japanese

1.8%

Hindi

1.8%

Arabic

1.8%

Croatian

1.8%

Ukrainian

1.8%
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Online Marketing Coordinator Education

Schools

New York University

8.3%

University of Phoenix

8.3%

Michigan State University

6.5%

University of Southern California

6.5%

Florida International University

5.6%

Art Institute of Pittsburgh

5.6%

University of California - Berkeley

4.6%

Temple University

4.6%

University of Utah

4.6%

University of Florida

4.6%

Emerson College

4.6%

Southern New Hampshire University

4.6%

University of Colorado at Boulder

4.6%

University of Pittsburgh -

4.6%

Syracuse University

3.7%

Missouri State University

3.7%

Arizona State University

3.7%

University of California - Los Angeles

3.7%

San Diego State University

3.7%

San Jose State University

3.7%
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Majors

Business

21.4%

Marketing

20.6%

Communication

11.5%

Management

5.5%

Graphic Design

5.5%

Public Relations

4.2%

Psychology

3.4%

Computer Information Systems

2.8%

International Business

2.6%

Computer Science

2.6%

Photography

2.2%

English

2.2%

Advertising

2.2%

Economics

2.0%

Writing

2.0%

Finance

2.0%

Accounting

2.0%

Fine Arts

1.8%

Political Science

1.8%

Entertainment Business

1.4%
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Degrees

Bachelors

58.0%

Masters

17.9%

Other

13.6%

Associate

5.1%

Certificate

4.0%

Diploma

1.4%

Doctorate

0.1%
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