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Become An Online Marketing Coordinator

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Working As An Online Marketing Coordinator

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $62,150

    Average Salary

What Does An Online Marketing Coordinator Do At Arvato Bertelsmann

* Marketing banner upload via affiliate network technology
* Basic banner creation tasks with Adobe Photoshop
* Creating and sending newsletters via email marketing software
* Researching potential affiliates / marketing partnerships
* Researching affiliate industry events
* Developing new affiliate recruiting approaches

How To Become An Online Marketing Coordinator

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Online Marketing Coordinator jobs

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Online Marketing Coordinator Demographics

Gender

  • Female

    55.4%
  • Male

    40.8%
  • Unknown

    3.8%

Ethnicity

  • White

    71.1%
  • Hispanic or Latino

    14.5%
  • Asian

    12.4%
  • Unknown

    1.0%
  • Black or African American

    0.9%
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Languages Spoken

  • Spanish

    43.1%
  • French

    11.8%
  • Russian

    7.8%
  • Chinese

    5.9%
  • Mandarin

    5.9%
  • Portuguese

    3.9%
  • German

    3.9%
  • Italian

    3.9%
  • Vietnamese

    2.0%
  • Cantonese

    2.0%
  • Japanese

    2.0%
  • Ukrainian

    2.0%
  • Arabic

    2.0%
  • Croatian

    2.0%
  • Catalan

    2.0%
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Online Marketing Coordinator

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Online Marketing Coordinator Education

Online Marketing Coordinator

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Real Online Marketing Coordinator Salaries

Job Title Company Location Start Date Salary
Online Marketing Specalist Global Business Support Systems, Inc. San Diego, CA Sep 04, 2013 $75,132
Online Marketing Coordinator Sustainable Life Media, Inc. Burlingame, CA Sep 26, 2013 $50,648
Online Marketing Coordinator Publishers Clearing House, LLC Port Washington, NY Sep 18, 2012 $48,000
Online Marketing Coordinator/Research Morgans Deals LLC Austin, TX Oct 01, 2012 $41,740

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Top Skills for An Online Marketing Coordinator

WebTrafficEmailCampaignsFacebookTwitterSearchEngineOptimizationGoogleAdwordsHtmlPPCLinkInternetWebContentWebsiteDesignCustomerServiceYoutubeE-CommerceCompanyWebsiteSEMContentManagementSystemAdobePhotoshopPressReleases

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Top Online Marketing Coordinator Skills

  1. Web Traffic
  2. Email Campaigns
  3. Facebook
You can check out examples of real life uses of top skills on resumes here:
  • Generated reports on web traffic, trends and patterns including revenue, conversion and marketing campaign performance.
  • Build, manage, and deploy daily email campaigns, including automated and triggered campaigns to targeted audience.
  • Publish events on online social sites such as Facebook.
  • Created viral content and coordinated with cross functional teams using Social Media such as Facebook and Twitter.
  • Included collaboration with web designer to produce best practices in visibility, search engine optimization, and social media.

Top Online Marketing Coordinator Employers

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Online Marketing Coordinator Videos

Career Advice on becoming a Marketing Executive by Hannah M (Full Version)

Career as digital marketing executive

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