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Online marketing internship job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected online marketing internship job growth rate is 19% from 2018-2028.
About 150,300 new jobs for online marketing interns are projected over the next decade.
Online marketing internship salaries have increased 5% for online marketing interns in the last 5 years.
There are over 151,099 online marketing interns currently employed in the United States.
There are 119,144 active online marketing internship job openings in the US.
The average online marketing internship salary is $50,642.
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 151,099 | 0.04% |
| 2020 | 143,335 | 0.04% |
| 2019 | 140,914 | 0.04% |
| 2018 | 132,544 | 0.04% |
| 2017 | 123,873 | 0.04% |
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $50,642 | $24.35 | +3.2% |
| 2024 | $49,088 | $23.60 | +1.1% |
| 2023 | $48,572 | $23.35 | --0.2% |
| 2022 | $48,657 | $23.39 | +1.1% |
| 2021 | $48,141 | $23.14 | +0.7% |
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | Vermont | 623,657 | 254 | 41% |
| 2 | Wyoming | 579,315 | 224 | 39% |
| 3 | Delaware | 961,939 | 322 | 33% |
| 4 | South Dakota | 869,666 | 270 | 31% |
| 5 | New Hampshire | 1,342,795 | 407 | 30% |
| 6 | North Dakota | 755,393 | 227 | 30% |
| 7 | Maine | 1,335,907 | 377 | 28% |
| 8 | Alaska | 739,795 | 199 | 27% |
| 9 | Rhode Island | 1,059,639 | 260 | 25% |
| 10 | Nebraska | 1,920,076 | 437 | 23% |
| 11 | Idaho | 1,716,943 | 376 | 22% |
| 12 | Montana | 1,050,493 | 226 | 22% |
| 13 | District of Columbia | 693,972 | 153 | 22% |
| 14 | Minnesota | 5,576,606 | 1,070 | 19% |
| 15 | Connecticut | 3,588,184 | 692 | 19% |
| 16 | Virginia | 8,470,020 | 1,413 | 17% |
| 17 | Colorado | 5,607,154 | 928 | 17% |
| 18 | Maryland | 6,052,177 | 991 | 16% |
| 19 | Iowa | 3,145,711 | 489 | 16% |
| 20 | Arkansas | 3,004,279 | 481 | 16% |
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Colorado Springs | 1 | 0% | $47,153 |
University of Connecticut
Webster University
Salem State University
Kutztown University of Pennsylvania
Murray State University
University of San Francisco
Metropolitan State University of Denver
The University of Alabama
Indiana University Bloomington
Texas Tech University
Catholic University of America
Lasell University
Endicott College
Webster University
Western Connecticut State University
University of North Georgia
Scott Wallace: Young people entering the field like the excitement, the variety and the fast pace that comes with this work. You get to meet all sorts of people, hear their stories and use your skills to turn them into stories for the broader community. It’s a lot of fun! The biggest drawback for some is that the job usually requires working long hours and an unpredictable schedule.
Scott Wallace: The media market is in a state of flux right now, with many new companies stepping in to the fill the void left by the disappearance of local newspapers. Technology has evolved to the point where a resourceful Digital Media Specialist can perform tasks that once required at least 3-4 people, from writing articles to shooting, editing and posting videos and photos on news sites or social media. It’s an exciting time to be entering the field!
Scott Wallace: One of the beauties of this career is that every day is different. A Digital Media Specialist might be sent out to cover an outdoor concert one day or flooding in a local community the next. A Digital Media Specialist needs to develop a range of skills that include recognizing a good story and being able to tell it with crisp, clear writing and strong visuals. It’s a wonderful way to connect with people from all walks of life. A successful professional will keep up on the news and be keeping a watchful eye on event calendars to seek out opportunities for great storytelling!
Dr. Mischia Taylor: I recommend they keep their options open. We teach our students negotiation skills in a Conflict and Negotiations course. The tactics they learn in that course prove to be essential for more than just maximizing salary. We also encourage students to consider graduate school to maximize their earning potential!
Karen Wallach: Hi Alex, Just wanted to circle back on this, do you still want me to put something together?
Webster University
Radio, Television, And Digital Communication
Julia Griffey: I think the best way to make the most money is to not have someone else define what that salary should be. There are so many new ways to launch online ventures that anyone can take advantage of. And if you graduate with digital media production skills - you are in a great position to create the content needed for this type of endeavor. But if you decide you want to work for a company or organization and maximize your starting salary - it helps to understand the salary landscape. Any data that you have to support your salary requests will help you get the salary you want. You can also consider living and working in an area where salaries are higher. If this could translate into a remote work situation - you could land a higher paying salary and then move somewhere with a lower cost of living.
Jean-Paul James Ph.D.: I would recommend that while in college, students get as much experience via internships and networking. I always tell my students that getting a job ‘is about what you know as much as WHO you know. Networking can include going to industry conferences and taking advantage of networking with professors. Experience can include marketing class projects. Entry-level jobs are competitive and the marketing graduates with the most experience and the most contacts in their network—in tandem with their degree—will have the best chances of success. I would also recommend that students have an open mind when it comes to where they are starting their careers. The United States is a big country with lots of opportunities as well as global opportunities!
Kutztown University of Pennsylvania
Radio, Television, And Digital Communication
Dr. Joseph Harasta Jr: Digital Media Specialists essentially develop campaigns that further an organization’s mission or purpose, aligned with its brand. Being digital in nature, these campaigns encompass social media and online content. In many ways digital media specialists are public relations practitioners who concentrate in online content and development.
Dr. Joseph Harasta Jr: Because digital media specialists must adhere to the brand and image of an organization, some might feel stifled as far as what they can and cannot do from a creative standpoint. Also, once something is put out in the online world, it’s there forever and of course can be seen by millions of people, so any mistake or misstep is not likely to go away quickly or easily. We all know that the online world, especially social media can be rather toxic and negative in nature, therefore it can take someone with a bit of thick skin to deal with critics or trolls who just wait for any mistake to bounce. Digital media specialists must work in a oftentimes nasty environment that is the internet.
Dr. Joseph Harasta Jr: With so much focus on online presence today, digital media specialists are valued and key members of any organization’s marketing and publicity efforts. It’s hard to imagine any organization that can flourish today with at least some form on online content and presence. Many organizations that are too small to hire digital media specialists outright might consider hiring a consultant who can handle managing online content in a smaller way. That said, anyone getting into the digital media field has an array of options available to them whether it be for a standalone company, consulting firm that specializes in online presence, or freelance workers who take on several clients at the same time.
Dr. Gulay Guzel PhD: Maximizing salary potential at the outset of one's marketing career requires strategic considerations. Marketing is inherently interdisciplinary, drawing from fields such as psychology, sociology, anthropology, and data science. Graduates should first identify their specialization within the marketing realm, whether it's in market research, product design, pricing strategy, or another area. Next, they should articulate what sets them apart from other candidates and highlight additional value they bring to the table. Realism is key when setting salary expectations; candidates should conduct thorough industry research to inform negotiations. Additionally, leveraging diverse experiences gained from internships and coursework to bolster their applications can significantly enhance their bargaining power.
Elizabeth Thomas: While the specific tasks will vary by industry, a Digital Media Specialist most often works with metrics and analytics tools/platforms to impact search results (search engine marketing) and increase search engine optimization (SEO). Additionally, this professional may be involved at every level of digital media, from developing content, to editing video, managing social media accounts, monitoring media platforms, curating web content, and even engaging with consumers.
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Elizabeth Thomas: What people love about the role of the digital specialist are the variety of the work and the increasing availability of good-paying jobs with opportunities to work remotely. One of the few drawbacks to a digital media position is the sometimes repetitive nature of doing the same tasks daily over long periods of time. There may be an inclination to burnout after five or more years in the same role.
University of San Francisco
Business Administration, Management And Operations
Esmat Sangari: I would advise graduates beginning their career in the field to focus on continuous learning, networking, and developing a strong work ethic. It's essential to stay up-to-date with industry trends and technologies to remain competitive.
Metropolitan State University of Denver
Marketing
Sally Baalbaki-Yassine Ph.D.: Be adaptable, coachable, and willing to learn and grow. It is important to use the skills you have learned while earning your degree, but also to adapt to the environment you are in and be able to show your ability to always learn and grow.
Sally Baalbaki-Yassine Ph.D.: Digital Marketing is booming, so knowing how to use AI to make your work more efficient is very important. AI will not replace you, but the person who knows how to use AI better than you will replace you. Communication skills are also very important, knowing how to communicate (which includes good listening skills) is important in any marketing role.
Sally Baalbaki-Yassine Ph.D.: Be able to position your specific value to the company. Showcase your experience in a relevant way for the role you are applying for. Include a personal website and any classroom client projects to showcase your experiences that may be relevant to the job. Don't sell yourself short!
Dr Martina Topić: I would say networking and developing a good LinkedIn profile. This is an industry standard and should start whilst they are still students. They should start developing their LinkedIn network by connecting with other students and faculty, following industry groups, engaging with trends and content, and then building their network. These professional networks are relevant not just for obtaining jobs but for future job change and continuous professional development. The latter is something I find very important, and it is an expectation in the industry too.
Dr Martina Topić: Engaging in professional development and getting certified on top of a University degree is a good way of boosting salary potential. This can be something as simple as taking online courses or engaging with professional organizations to start with. Memberships in professional organizations are also a good way to boost salary potential because they enable networking and connecting with others.
Dr Martina Topić: I think the ability to work with AI and further develop relationship building and interpersonal communication skills. There are already industry reports on how AI is used, for example, for sentiment analyses of media coverage, writing content and being a good writer is not enough anymore. Therefore, being able to build relationships, listen to others, and develop interpersonal relationships is also what will make one stand out and survive the next round of digitalization. Having digital skills that go beyond using social media will become even more relevant as digitalization rises. It is not currently clear how SEO will work with the rise of AI, but this is something to follow and continue developing skills in this area.
Indiana University Bloomington
Middle/Near Eastern And Semitic Languages, Literatures, And Linguistics
Professor Steve Vinson: Be flexible. Don't limit yourself to one geographic area in your job search. And don't decline what appears to be a "bad" job, if that's your one opportunity. It's important to get your foot in the door somewhere, and do a good job, and then you can move up from there. This is especially important if you're on the academic job market, but it's probably also true for non-academic jobs.
Professor Steve Vinson: Digital skills, especially AI.
Professor Steve Vinson: By being flexible, and by standing out. Cultivate multiple skills that complement your area studies/language skills, especially digital skills.
Texas Tech University
Journalism
Don Shin: Today, a degree in digital media can serve as a stepping-off point for a career spent shaping the worlds of digital content marketing, information sharing, and entertainment in the AI era and beyond. With the increasing role of AI in media, DMPC will flourish more and more as we integrate AI into our curriculum.
Don Shin: The term "digital media" takes different forms (and keeps evolving and migrating) and involves a broad definition. Thus, the jobs related to digital media can be considered generalists rather than specialists. As we embark on an enhanced version of the media strategy program through data analytics, we can train our students as versatile specialists or all-rounders who can flexibly respond to changing ecology and become the digital/AI version of the "all-rounder." In this way, our students can secure quality top jobs in the digital and AI industry.
Don Shin: Social media Manager; Digital marketer; Content strategist; Digital Designer; Graphic Designer
Content Manager; Game programmer; Digital Media Specialist; Marketing Analyst; Communications Director
Public relations Manager; SEO Specialist; Brand Manager; Content curator; Digital Analytics; Communications Specialist
Marketing Coordinator; Marketing Manager, Data Miner in Media Industry
Catholic University of America
Legal Research And Advanced Professional Studies
Chad Smith: Be aggressive when applying for jobs. Even apply for jobs you do not think you may be hired for. Interviewing is a skill and the more you practice the more comfortable you will be. Make sure you are the best-prepared applicant when going for an interview and know as much information about the job/employer as you can.
Chad Smith: First off, start by researching the job market and knowing what the going salaries are for your particular area/job. Then, prove to the employer/potential job that you offer more value than the next applicant. Recent graduates tend to have similar resumes and qualifications. Thus, you need to find what you do that sets you apart and adds the value that the potential employer is seeking.
Chad Smith: E-Discovery & Digital Research, cloud-based computing & related PC skills, and communication. Our world is becoming more digital every day and having the skills to perform your job remotely using various digital and cloud-based is a necessity. Communication is also paramount as with the increase in working digitally/remotely you have to be an effective communicator.
Dr. Robin Murphy: Again, don't limit the scope of your capability. In any position you take there is potential to grow and learn. Talk to the people you work with, learn the different areas of the company, and try to think and work outside the box of your job title and description. Stay updated on the job market and know what kinds of jobs are available that meet your interests. Don't stay at a job when something better is out there just because you're content. Institutions don't love you; move on when the opportunity presents itself.
Lasell University
Communication And Media Studies
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
Meryl Perlson MFA: Technology and software skills, multiple internship experiences, and a strong portfolio showcasing your skill set can be salary differentiators when landing a first job. Most important, though, is negotiating salary. New graduates often think they can't negotiate their starting salary and are often afraid to try. But, it's important to know your value by researching salary ranges for similar roles in the region, and use that information to negotiate. The worst that can happen is a company will stick to their first offer. But, if you are successful, even a couple of thousand dollars above an initial offer can have a big impact when multiplied over the course of your entire career.
Meryl Perlson MFA: As technology, including generative AI, makes it easier to produce content, it will become harder for organizations to break through the glut of messages. I anticipate increasing demand for digital storytelling skills - graduates who can harness, words, images and especially video to produce multimedia content for different platforms. Social media expertise - understanding how to track trends, engage audiences and measure the impact of messages to inform strategy - will also be increasingly valuable. Perennial list toppers like interpersonal communication (both virtual and in-person), problem solving and teamwork skills will continue to be important.
Endicott College
Radio, Television, And Digital Communication
Career Committee: Solid work can be made with small or large crews, and small or big budgets. Be flexible. Develop several essential skills, not just one. If you can write and edit, operate a camera and direct, or toggle between full-time and contract work, then you stand a better chance of adapting to change.
Career Committee: I'm not sure how to answer that. Some people will follow their dreams and pursue creative ventures for less pay. While others will find a niche that will pay well until some technology or a change media delivery upends that niche. I think the key is to be open to all opportunities and know when to move on so that you can stay happy, engaged and employable.
Career Committee: Don't stop networking once you start your career. It's easy and tempting to tap the breaks a bit on networking as you learn your role in a new organization. However, this is when networking is even more important. Learn how you fit into the bigger picture of the organization and even the field. Attend conferences, look for affinity groups inside and outside of organization, connect on LinkedIn with people you meet, do it all. The more you network, hopefully the more you will feel you belong in the field. It also helps hearing about new ideas and staying connected to what's happening in the field.
Webster University
Radio, Television, And Digital Communication
Rebecca Guth-Metzler: Become a problem solver. As things continue to evolve at a breakneck pace, one thing remains constant: people hire you to solve a problem they have. Once you have an opportunity to solve that problem, prove that you can solve other problems. The more problems you figure out how to solve, the more you become indispensable to a team. And if your current employer cannot pay you what you're worth, you can use the experience gained while demonstrably solving their problems to find one that can.
Rebecca Guth-Metzler: The integration of captured media such as sound and image recordings with computer-assisted elements will continue to define the digital creator toolbox, and I believe that motion graphics, visual effects, image retouching, sound design, and especially what we're now calling "virtual cinema production" will all continue to grow in importance in the next few years.
Rebecca Guth-Metzler: Become a problem solver. As things continue to evolve at a breakneck pace, one thing remains constant: people hire you to solve a problem they have. Once you have an opportunity to solve that problem, prove that you can solve other problems. The more problems you figure out how to solve, the more you become indispensable to a team. And if your current employer cannot pay you what you're worth, you can use the experience gained while demonstrably solving their problems to find one that can.
Western Connecticut State University
Communication And Media Studies
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don't be afraid to be proactive. Remember to balance work, life, and play.
JC Barone Ph.D.: The first two questions are interwoven. Media and digital literacy are increasingly essential when entering (and remaining in) the job market. Being able to interpret and analyze information critically is important. Understanding analytics and being knowledgeable in emerging technology, AI, and IoT are crucial. When I speak to industry professionals, I hear how flexibility and adaptability are necessary. Problem-solving and creative solutions are highly valued. Strong writing skills (yes, spelling and grammar) count! Soft skills are just as important as being tech-savvy-- effective communication, empathy, listening, and conflict resolution are necessary to work with others. Being an "always learner" committed to collaborating effectively with diverse teams shows a commitment to cultural competence and evolving to stay relevant and valued.
JC Barone Ph.D.: Research areas that match your skills and are realistic. Pursue additional training in person and online. Follow and seek advice from pros and continue to network. When meeting new people, have 1-2 sentences summarizing who you are and what interests you. Before contacting professional organizations, learn all you can about them, their mission, goals, reputation, personnel, and products or services. Show prospective employers your potential and value. Embrace feedback and grow from it. Don’t be afraid to be proactive. Remember to balance work, life, and play.
Mary Norman: As a Marketing Assistant often provides important support to the broader marketing department staff, the following skills and competencies are desired and often prioritized in the hiring process:
-Strong communication skills - written and verbal
-Strong time management and organization skills to meet deadlines
-Attention to detail
-Multi-tasking
-Problem solving and strong motivation to drive positive results
-Being comfortable in an ever-changing environment/adaptable and flexible
-Understanding of key marketing concepts
-Customer-centric attitude (internal and external)
-Social Media content development and analysis
-Listening
Mary Norman: -Communication - written and verbal
-Teamwork
-Problem solving
-Adaptability
-Creativity
-Positive attitude
-Motivation / Assertiveness
-Honesty
Mary Norman: -Project management skills
-Knowledge of key marketing tools and analytics:
-Social media tools like Hootsuite, Google analytics, etc.
-Design tools like Canva, Photoshop, Illustrator
-Email and Survey tools like Mailchimp and Survey Monkey
-SEO Tools like Google Ads
-Digital/Social Media Marketing Skills in the following areas:
-Email marketing
-Search Engine Marketing and Search Engine Optimization (SEM/SEO)
-Email marketing
-Content marketing - ability to create content for social media and additional formats like blogs, etc.
-Social Media marketing through top platforms: i.e., Facebook, Twitter, Instagram, TikTok, LinkedIn, etc.
-Data Analysis - mining insights into customer behavior based on website and social media analytics
-Trendwatching / Consumer insights
Mary Norman: While knowledge of the "hard skills" is very important in getting hired and excelling in a marketing career, soft skills (people skills) often support career progression the most. The following skills are important for career success today:
-Decision making
-Communication
-Adaptablility / Time management
-Teamwork
-Project management / Attention to Detail
-Problem Solving
-Analytical Thinking
-Creativity
-Confidence
-Customer knowledge