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Working as an Online Marketing Manager

There is more than meets the eye when it comes to being an online marketing manager. For example, did you know that they make an average of $43.71 an hour? That's $90,924 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does an Online Marketing Manager Do

There are certain skills that many online marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, creativity and communication skills.

When it comes to the most important skills required to be an online marketing manager, we found that a lot of resumes listed 12.5% of online marketing managers included paid search, while 10.1% of resumes included web traffic, and 9.8% of resumes included analytics. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the online marketing manager job title. But what industry to start with? Most online marketing managers actually find jobs in the technology and health care industries.

How To Become an Online Marketing Manager

If you're interested in becoming an online marketing manager, one of the first things to consider is how much education you need. We've determined that 58.1% of online marketing managers have a bachelor's degree. In terms of higher education levels, we found that 26.5% of online marketing managers have master's degrees. Even though most online marketing managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become an online marketing manager. When we researched the most common majors for an online marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on online marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become an online marketing manager. In fact, many online marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many online marketing managers also have previous career experience in roles such as marketing coordinator or marketing internship.

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Average Salary$90,924
Job Growth Rate8%

Online Marketing Manager Jobs

Online Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming an Online Marketing Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write an Online Marketing Manager Resume

At Zippia, we went through countless Online Marketing Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Online Marketing Manager Career Paths

Top Careers Before Online Marketing Manager

Top Careers After Online Marketing Manager

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for an Online Marketing Manager

Online Marketing Managers in America make an average salary of $90,924 per year or $44 per hour. The top 10 percent makes over $120,000 per year, while the bottom 10 percent under $68,000 per year.
Average Salary
$90,924

Best Paying Cities

Average Salary
Salary Range90k - 162k$121k$120,802
Salary Range79k - 148k$109k$108,736
Salary Range78k - 147k$108k$107,507
Salary Range87k - 128k$106k$105,961
Salary Range76k - 142k$104k$104,208
Salary Range68k - 127k$93k$93,432
$52k
$162k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Online Marketing Manager
Online Marketing Manager
The Ashlar Group
The Ashlar Group
01/21/2020
01/21/2020
$126,76401/21/2020
$126,764
Online Marketing Manager
Online Marketing Manager
University of Texas at San Antonio
University of Texas at San Antonio
10/28/2019
10/28/2019
$44,07510/28/2019
$44,075
Online Marketing Manager
Online Marketing Manager
Robert Half
Robert Half
07/22/2019
07/22/2019
$85,00007/22/2019
$85,000
Online Marketing Manager
Online Marketing Manager
ZLS International, LLC
ZLS International, LLC
04/02/2019
04/02/2019
$84,00004/02/2019
$84,000
Online Marketing Manager
Online Marketing Manager
ZLS International, LLC
ZLS International, LLC
04/01/2019
04/01/2019
$84,00004/01/2019
$84,000
See More Recent Salaries

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Online Marketing Manager Demographics

Gender

male

51.2%

female

43.9%

unknown

4.9%

Ethnicity

White

74.9%

Hispanic or Latino

10.9%

Asian

7.4%

Foreign Languages Spoken

Spanish

35.4%

French

18.1%

Chinese

8.3%
See More Demographics

Online Marketing Manager Education

Majors

Degrees

Bachelors

58.1%

Masters

26.5%

Certificate

5.3%

Top Colleges for Online Marketing Managers

1. University of Georgia

Athens, GA

Tuition and fees
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI

Tuition and fees
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN

Tuition and fees
$14,760
Enrollment
31,451

4. Purdue University

West Lafayette, IN

Tuition and fees
$9,992
Enrollment
33,495

5. Howard University

Washington, DC

Tuition and fees
$26,756
Enrollment
6,166

6. University of Texas at Austin

Austin, TX

Tuition and fees
$10,610
Enrollment
40,329

7. University of Southern California

Los Angeles, CA

Tuition and fees
$56,225
Enrollment
19,548

8. Ohio State University

Columbus, OH

Tuition and fees
$10,726
Enrollment
45,769

9. University of Pennsylvania

Philadelphia, PA

Tuition and fees
$55,584
Enrollment
10,764

10. San Diego State University

San Diego, CA

Tuition and fees
$7,488
Enrollment
30,018
See More Education Info

Entry Level Jobs For Becoming An Online Marketing Manager

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For an Online Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.5% of online marketing managers listed paid search on their resume, but soft skills such as analytical skills and creativity are important as well.

Best States For an Online Marketing Manager

Some places are better than others when it comes to starting a career as an online marketing manager. The best states for people in this position are California, Virginia, New York, and Washington. Online marketing managers make the most in California with an average salary of $114,808. Whereas in Virginia and New York, they would average $107,379 and $105,931, respectively. While online marketing managers would only make an average of $105,561 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Online Marketing Manager Jobs:
6,559
Highest 10% Earn:
$195,000
Location Quotient:
1.77
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. New York

Total Online Marketing Manager Jobs:
2,646
Highest 10% Earn:
$182,000
Location Quotient:
1.76
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Virginia

Total Online Marketing Manager Jobs:
959
Highest 10% Earn:
$183,000
Location Quotient:
0.84
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Online Marketing Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming an online marketing manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

At Zippia, we went through countless online marketing manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Write an Online Marketing Manager Resume

At Zippia, we went through countless online marketing manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

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Top Online Marketing Manager Employers

1. Microsoft
4.9
Avg. Salary: 
$124,093
Online Marketing Managers Hired: 
20+
2. Dell
4.8
Avg. Salary: 
$94,992
Online Marketing Managers Hired: 
11+
3. Indeed
4.1
Avg. Salary: 
$68,397
Online Marketing Managers Hired: 
8+
4. Intuit
4.9
Avg. Salary: 
$108,244
Online Marketing Managers Hired: 
8+
5. AT&T
4.7
Avg. Salary: 
$61,738
Online Marketing Managers Hired: 
8+
6. Toys R Us
4.7
Avg. Salary: 
$33,135
Online Marketing Managers Hired: 
5+

Online Marketing Manager Videos

Recently Added Online Marketing Manager Jobs

Updated October 2, 2020